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w food! We know flavour, We know food! We know flavour, We know food! We know flavour, We know food! We kno
Media Kit
We know flavour, We know food
Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made
The Food Channel
is your gateway to Australian households for food and cooking
This gateway becomes reality through the
The Food Channel will design a recipe and dish
integrated use of Free to Air Television, the Internet
with your companies products and broadcast
and the many other digital applications available
the video recipe/s through Free to Air television
to the consumer in this technological age.
together with cross promotions through the
website and other portable devices.
At the same time the traditional method of
increasing brand awareness is not forgotten
Various packages are available to promote
with the use of in-store promotions throughout
your companies products together with other
supermarkets around Australia.
companies products that are complimentary in
the creation of a particular dish.
The future has arrived with The Food Channel
and their ability to bring Food Brands directly into
For example how many products go into making
households throughout Australia.
a delicious pizza or a slow cooked rack of beef? By
combining your products with products that are a
With so many cooking options and brands
natural accompaniment in the creation of a dish,
available to the consumer, The approach of The
our unique approach will deliver greater sales to
Food Channel is to make your brand stand out.
your company. Consumers are simply seeking to
Just as there are many cooking options available
prepare a meal. This requires a variety of products,
to the consumer, there are also many ways in
so have your products featured in our video
which The Food Channel can service your brand.
recipes for the creation of “Seriously Simple” yet
Whether you want a promotion around beef,
delicious meals.
seafood, cheese, poultry or other food
items,
Contact us for more info : [email protected] @ 0428 731 551 or 1300 TVFOOD | www.foodchannel.com.au
e simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy f
TELEVISION
the Preferred Choice
...................................................................................................
Television is without doubt the most effective way of reaching Australian households.
For this reason The Food Channel will feature your products by producing Television video
recipes using your brand in the creation of a dish.
The various packages available will see your brands advertised in shows conducive to those
whose lovingly duty it is each night to put a meal on the table. So why not make it a “Seriously
Simple” delicious meal prepared and cooked in an easy to follow method.
Such programmes include Masterchef, Junior Masterchef, Ready Steady Cook , Good Chef Bad
Chef and Huey’s Kitchen to name a few. Of course there are many other scheduled programmes
that can and will be employed to reach your target audience.
The duration of these video recipes will vary in range
including 15 seconds, 30 seconds, 60 second and 90
seconds depending on the level of investment.
The various durations of these commercials
The video recipes will also be broadcast
will enable our Advertising specialist to
through our website for additional cross
ensure a high frequency of placements
promotional activities.
during the daytime and primetime Television
bookings zones.
These Television video recipes will not only
show your brands being put into action but
Television and Phone in
Competitions
........................................
your brand logo’s will also appear doubling
Engage with consumers with our competition
the effect of the campaigns.
premium number 1902 COOKING
Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made
INTERNET
Website Based promotions and
advertising
...................................................................................................
728x90
a
Leader board A
a
Premium Box B 250x250
A
Supply your own banners or we can create one for you
Supply your own banners or we can create one for you
a
Premium Box C
250x600
Supply your own banners or we can create one for you
B
C
Custom Ad sizes are available, for more information contact us: [email protected]
MORE VALUABLE OPTIONS
Supply your own or we can create one for you.
Video pre-roll and post-roll Ad
Insertion in The Food Channel videos.
Supply your own or we can create one for you.
......................
Premium Box supports Rich Media
Apps and phone promotions
Priced on Application.
In player program broadcasting
Supply your own or we can create one for you.
Priced on Application.
Contact us for more info : [email protected] @ 0428 731 551 or 1300 TVFOOD | www.foodchannel.com.au
e simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy food made simple! Fancy f
IN-STORE
Demonstrations
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Consumers need the visual seed of food
ideas firmly placed in their minds while they
are shopping in the supermarket. “What shall
we have for dinner this evening” or “What
shall we have for lunch” is very common as
consumers enter the supermarket. Interactive
demonstrations are an effective way to increase
sales. Consumers are impulsive when they see
food being prepared and cooked right in front
of their eyes. With the sight, sound and appetite
appeal of our demonstrations, this provides for
The Food Channel is focused on the
the opportunity for an immediate purchasing
marketing and promotions of products
decision.
to achieve greater sales for your company
The demonstrations are “lively and interactive”
amongst consumers, with additional cooking
tips and recommendations being provided. The
demonstrations are performed by individuals
who can relate to and interact with consumers
who are seeking these additional cooking
tips. The demonstrations are not performed
by “individuals who just stand by at the
demonstration stand” waiting for consumers to
taste the products.
Contact us for more info : [email protected] @ 0428 731 551 or 1300 TVFOOD | www.foodchannel.com.au
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VIDEO PREVIEW
TERIYAKI PRAWNS
The video may take less than a minute to load
The Food Channel will design a recipe and dish with your companies products and broadcast the video recipes
through Free to Air television together with cross promotions through the website and other portable devices.
Contact us for more info:
[email protected]
0428 731 551 or 1300 TVFOOD
www.foodchannel.com.au
TELEVISION
INTERNET
MOBILE
IN-STORE