1. food and drink
2. desserts and baking

FILLING YOUR CASE WITH FRESH IDEAS
DAWN READY-TO-FINISH DONUT TRAINING MANUAL
LESS LAbOR. LESS TImE.
mORE DONUTS.
If you want to fill your case with the lightest, fluffiest, best-tasting donuts all day long, our complete
Ready-To-Finish (RTF) donut program can make the job easier. That means offering a greater variety
of donuts with less labor in less time. All you have to do is thaw and finish.
THE bEST INGREDIENTS mAkE THE bEST DONUTS.
Our RTF donuts are made with Dawn Raised A® yeast-raised donut mixes and Majestic® cake donut
mixes, recognized as the industry standard, and fried in zero grams trans fat vegetable shortening.
Light and delicious, with icings and glazes that dry quickly and shine like a jewel, it’s consistent
quality that’s sure to set you apart from the competition. And with such an extensive line of RTF
raised and cake donuts, icings, glazes, fillings and toppings, your customers will have a uniquely
delicious choice every time.
WHY DAWN?
When you choose Dawn for your donut program, you get more than delicious donuts. You also get
everything you need to finish them to perfection, plus expert advice on the right way to sell them. So
you can turn shoppers into customers and grow your business more profitably.
PROvIDING A RECIPE FOR SUCCESS FOR GENERATIONS.
Nearly a century ago, two bakers opened a bakery in Jackson, Michigan, that became so famous for
its donuts bakers from around the country asked for the recipe. Rather than giving the recipe away,
the two bakers blended the mix and sold it to other bakers. By 1920, they were selling more mix
than donuts, so they sold the bakery and began the nation’s first industrial bakery mix company,
which they named the Dawn Donut Company after the time of day when bakers do their work. Today,
bakers all over the world rely on Dawn for outstanding products and service.
2
DONUTOLOGY 101
Dawn research studies (and years of experience) show
donuts aren’t just a morning snack eaten on the go. If
made available, people will buy them throughout the day.
Donuts are an impulse purchase.
People buy them as a
GUILTY PLEASURE
or
REWARD
17%
of donuts are eaten as a snack
between lunch and dinner.
15%
of donuts are eaten as a
late-night snack.
Yeast-raised donut
volume in U.S. grocery
75%
GREW 13%
of donuts sold are standard rings.
in 13 weeks ending
12/13/10.
1st
2nd
Cake donuts’ popularity
25% CHOCOLATE-ICED
20% GLAzED
15% WHITE-ICED
Most cake donuts sold are
vANILLA-FLAvORED
or
SPICE-FLAvORED
Yeast-raised donuts’ popularity
50% GLAzED
20% WHITE-ICED
25% CHOCOLATE-ICED
3
DELICIOUS DONUTS THAT TRULY SHINE
Our competitors recommend cake icings for their donuts. We think you deserve better. So in addition
to delicious Ready-To-Finish donuts, you get a complete line of icings and glazes specifically
developed for them. It’s a winning combination that helps your donuts and your bakery truly shine in
the eyes of your customers.
Here’s a look at the uniquely delicious products our Dawn RTF Donut Program has to offer:
DONUT, PASTRY AND ROLL ICINGS
Fondant
based
Heat to use
Cold dip
Overwrapping
suitable
Showcase
product
Specialized
functions
Unique
characteristics
Select™
Fondant based
Fon-Dips
Fondant based
Donut Icings
Multi-functional, ready to use
Dip Quik
Ready to use
Specialty
Cinnamon Roll, String Icing,
All-Purpose White Classic,
Complete Roll, Roll Icing
Ice ’N Pack
Fondant based, great for
overwrapping/boxed product,
best for freeze-thaw applications.
READY-TO-USE DONUT GLAzES
4
Pick-up weight per dozen
Finished appearance
Unique characteristics
Select™
3.5 oz.–4.0 oz.
High sheen
Economical, thin coverage
Quik Set
4.0 oz.–4.5 oz.
Clear finish
Quick drying time, perfect for RTF donuts
Complete
4.5 oz.–5.0 oz.
Clear/slightly opaque
Medium coverage
Fast Finish™
5.0 oz.–5.5 oz.
High Sheen
Designed especially for RTF donuts
Glaze ’N Pak
5.0 oz. –5.5 oz.
Clear/Medium opaque
Heavy coverage, ideal for boxing
Glaze Plus
6.0 oz.–7.0 oz.
Clear/Medium opaque
Flavored glaze, heavy coverage, ideal for boxing
Glacier Glaze
6.0 oz.–7.0 oz.
Clear/Medium opaque
Heavy coverage, best for freeze-thaw applications.
bASIC TRAINING FOR DONUT DECORATORS
THAW DONUTS
» RTF Donuts must be “thawed” before finishing.
» Remove from freezer, place on paper-lined tray, cover with food-grade plastic & thaw for 1-1½
hours, or until donuts reach room temperature.
» Donuts may be pulled late in afternoon, covered and placed in cooler overnight.
» Next day allow donuts to reach room temperature, then finish.
» For the highest quality donuts, you may choose to freshen the donut by placing in a proof
box for 20-30 minutes or in oven for 1 minute before finishing.
FILLED DONUTS
» If your bakery doesn’t have an electric donut filler, slice donuts and fill (spread) with desired filling.
» Fill donuts that are at room temperature (never warm).
VELVETOp™
» The best way to decorate with VelveTop™ is to keep it cold, so don’t leave it out for more than 60
minutes.
HEATAbLE ICINGS
» Always warm heatable icings before applying to donuts.
» Apply warm icings to donuts that are at room temperature.
» Warm icings in an icing conditioner or microwave.
» Icings should be warmed “gradually” to 110°-120° F, depending on type of icing.
» If using a microwave, establish rules of handling: Use the same amount of icing in the same size
container. Heat, stir and heat in stages to desired temperature. NEVER heat all at one time; it will
burn the icing!
TOppINGS
» Icings naturally dry/set up or “skin over” as they cool.
» Always apply toppings to icing that is “wet” and has not set up.
» Take iced donut & gently touch icing into topping. (Don’t press heavily.)
5
A COmPLETE PROGRAm CUSTOm mADE FOR YOUR bAkERY.
Our RTF program provides everything you need to make your bakery a donut destination. From
raised rings, bismarks, long johns, crullers and pershings to vanilla and devil’s food cake donuts.
Plus all the icings, glazes and toppings you need to create the perfect finish. With our training and
advice, you’ll be running your bakery more efficiently in no time.
EqUIppING YOUR bAkERY FOR SUCCESS
If you’re starting from scratch, you’ll need more than a microwave to turn out delicious donuts. Your
Dawn sales representative can help you decide what’s best for your bakery, but start with the basics
and add equipment as your business grows.
EqUIpMENT FOR SMALLER bAkERIES
» Freezer
» Bowls for glaze (for dipping/application)
» Bench(es) for product makeup. Maple top
or stainless steel with drawers and storage
shelves
» Glaze screens (cooling screens w/ legs)
» Bun pans (for breakout/thaw)
» Pan liners
» Microwave (to heat icing)
» Bowls for icing (to use in microwave)
» Plastic scrapers
» Bowl knives/icing knives
» Bowls for finish/topping
» Oven
» Proof box (optional)
» Racks
» Rack covers
» Display trays
» Sampling tray (w/ sneeze guard)
» Food-grade gloves
ADDITIONAL EqUIpMENT FOR LARGE bAkERIES
» Icing conditioner – to warm icing (prevents overheating/burning icings in the microwave)
» Donut filling machine – faster than filling bismarks and long johns by hand » Thermoglazer – heats donuts and has a glazer immediately out of the heating chamber; manufactured by Belshaw Bros.
6
FROM ORDINARY TO ExTRAORDINARY.
Just like high-end cupcakes, shoppers will pay more for a donut that is truly unique. So it pays to
spend more time on finishing. Get creative with icings and toppings to add customer appeal. Offer
seasonal and special-occasion donuts. Above all, indulge your customers’ craving for a special treat.
CHOCOLATE CRAvINGS
bLACk FOREST
Dip the devil’s food cake donut into glossy chocolate icing. Dip again
into black forest bark candy. Add a dollop of Mi Panadería® Bavarian
Creme Filling to the center of the donut. Drizzle glossy chocolate icing
over the creation.
Dawn® Premium Dark Devil’s Food Cake Donut 3oz | 01150177
Dawn® Select™ Chocolate Donut Icing 22# or 40# | 00329086 or 00076927
Mi Panadería® Bavarian Creme Filling 35# | 01059858
Black Forest Bark Candy
CHOCOLATE MINT OVERLOAD
Fill the bismark with Vanilla VelveTop™ Filling mixed with mint
flavoring. Mix mint flavoring also into glossy white icing. Dip bismark
in mint icing. Top with crushed chocolate candy mints and rosettes of
Vanilla VelveTop™. Drizzle with additional mint icing and chocolate
glossy icing.
Dawn® Raised A® Bismark Donut, Unfilled 2.75oz | 01150234
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
Dawn® Select™ White Roll and Donut Icing 22# or 43# | 00329052 or 00076943
Dawn® Triple Chocolate Icing, ZGTF 24# | 00929549
Mint Flavoring
SUGAR ROASTED pECAN SUpREME
Before dipping the donuts, mist pecans with liquid butter and roll in a
mixture of cinnamon and sugar. Bake until toasted. Dip the donut into
chocolate glossy icing and place the sugar roasted pecans on it before
it sets. Drizzle the donut with Triple Chocolate Icing.
Dawn® Majestic® Vanilla Cake Donut 3oz | 00624793
Dawn® Select™ Chocolate Donut Icing 22# or 40# | 00329086 or 00076927
Dawn® Triple Chocolate Icing, ZGTF 24# | 00929549
7
SOPHISTICATED CITRUS
kEY LIME
Fill your bismark with key lime pie filling (or slice and spread filling).
Pipe Vanilla VelveTop™ Icing over top. Apply crushed graham crackers
to the sides of the topping. Sprinkle with green sanding sugar.
Dawn® Raised A® Bismark Donut, Unfilled 2.75oz | 01150234
Dawn® Key Lime Pie Filling, Ready to Use 19# | 00023887
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
LEMON CRUNCH
Fill your bismark with Celebration™ Lemon Filling. Ice with colored
Select™ White Roll and Donut Icing. Before icing sets, dip the donut into
chopped lemon candy bark. Dollop Vanilla VelveTop™ on the donut and
finish with the lemon candy of your choice.
Dawn® Raised A® Bismark Donut, Unfilled 2.75oz | 01150234
Dawn® Celebration™ Lemon Filling 35# | 01063007
Dawn® Select™ White Roll and Donut Icing 22# or 43# | 00329052 or 00076943
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
Chopped Lemon Bark Candy
CHERRY CORDIAL
Glaze a pershing or rosebud and dip it in Chopped Cherry Bark Candy.
Drizzle with Triple Chocolate Icing.
Dawn® Raised A® Yeast-Raised Cherry Rosebuds 2.5oz | 00612095
Dawn® Raised A® Pershings 3oz | 01227629
Dawn® Fast Finish Donut Glaze 24# | 00572744
Dawn® Select™ Donut Glaze 40# | 0075036
Dawn® Triple Chocolate Icing, Zero Grams Trans Fats 24# | 00929549
Chopped Cherry Bark Candy
WHIppED CHERRY HILL
Dip the yeast-raised donut ring into glossy white icing. Dip again into
Chopped Cherry Bark Candy. Dollop with VelveTop™ topping. Add flair
with a drained maraschino cherry rolled in coarse sugar.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring | 01150226
Dawn® Select White Roll and Donut Icing 22# or 43# | 00329052 or 00076943
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
Chopped Cherry Bark Candy
8
SWEET & SALTY
CARAMEL NUT CRUNCH
Dip the cake donut in chocolate donut icing. Dip again into chopped
pecans. Drizzle caramel glossy icing over the donut.
Dawn® Majestic® Vanilla Cake Donut 3oz | 00624793
Dawn® Select™ Chocolate Donut Icing 22# or 40# | 00329086 or 00076927
Dawn® Select™ Caramel Glossy Icing 24# | 00169078
SWEET ’N SALTY
Dip a pershing into glossy white icing. Top with chocolate-flavored trail mix.
Dawn® Raised A® Pershings 3oz | 01227629
Dawn® Select™ White Roll and Donut Icing 22# or 43# | 00329052 or 00076943
NO ELECTRIC FILLER? NO WORRIES.
JUST SPLIT THE DONUT AND FILL bY HAND.
9
SEASONAL SENSATIONS
CREAM CHEESE pUMpkIN
Top a pumpkin cake donut with Cream Cheese Roll Icing and
sprinkle with chopped mixed nuts.
Dawn® Majestic® Pumpkin Cake Donut 2.25oz | 00689234
Seasonal item (available Sept.-Dec.)
Dawn® Cream Cheese Roll Icing 17# | 00018440
CRANbERRY CREAM CHEESE CRUNCH
Dip the cake donut into heated Cream Cheese Roll Icing. Before it sets,
dip the coated donut into cranberry corn flake cereal. Drizzle heated
Cream Cheese Roll Icing over the donut.
Dawn® Majestic® Vanilla Cake Donut 3oz | 00624793
Dawn® Cream Cheese Roll Icing 17# | 00018440
MINT DEVIL’S FOOD
Dip your devil’s food cake donut into heated Rich ’N Glossy Icing. Place
a dollop of Vanilla VelveTop™ mixed with mint flavoring in the center of
the donut. Sprinkle on candy decorettes.
Dawn® Premium Dark Devil’s Food Cake Donut 3oz | 01150177
Dawn® Rich ’N Glossy Cake Icing 50# | 00019356
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 0046456
Mint Flavoring
TO SEE FLAvOR TRENDS AND
CONSUmER INSIGHTS, ASk
YOUR REP FOR A COPY OF THE
DAWN 360 RESEARCH.
10
INTERNATIONAL FLAvOR
THE MOjITO
Mix mint flavoring into the glossy white icing. Dip yeast ring donut in
mint icing. Slice and fill with key lime pie filling. Pipe rosettes on the
donut and sprinkle with raw sugar. Drizzle mint icing over the donut.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Dawn® Select White Roll and Donut Icing 22# or 43# | 00329052 or 00076943
Dawn® Key Lime Pie Filling, Ready to Use 19# | 00023887
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
Mint Flavoring
CHAI SpICE
Mix cardamom, cinnamon, ground ginger and black pepper with
granulated sugar. Apply spice mixture to the warm cake donut.
Dawn® Majestic® Vanilla Cake Donut 3oz | 00624793
WILD zEbRA
This double-decker donut is created by piping on alternate half circles
of cream cheese and glossy chocolate icing. Top with White and Dark
Chocolate Blossoms for additional drama.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Dawn® Cream Cheese Roll Icing 17# | 00018440
Dawn® Rich ’N Glossy Cake Icing 50# | 00019356
Barry Callebaut® White Chocolate Blossom | 00941155
Barry Callebaut® Dark Chocolate Blossom | 01215509
AzTEC WARRIOR
Dip a raised donut in glossy chocolate icing. Lightly sprinkle with
cayenne pepper. (A little goes a long way.)
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Dawn® Select™ Chocolate Donut Icing 22# or 40# | 00329086 or 00076927
11
NOSTALGIC INDULGENCE
pEANUT bUTTER & RASpbERRY jELLY
This double-decker yeast-raised donut is layered with peanut butter
and raspberry filling.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Mi Panadería® Raspberry Filling 35# | 01063099
GIMME S’MORE
Dip the yeast-raised ring in chocolate icing and sprinkle with crushed
graham crackers and marshmallows. After setting, slice the donut in
half and decorate the inner layer in the same manner. Drizzle glossy
chocolate icing over the donut.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Dawn® Select™ Chocolate Donut Icing 22# or 40# | 00329086 or 00076927
COFFEE AND DONUTS
In between two yeast-raised rings, pipe a ring of glossy chocolate icing.
Coat chocolate icing with Coffee Toffee Candy. Pipe VelveTop™ Icing on
top and place another ring over it. Finish with a dollop of VelveTop™, a
sprinkle of Coffee Toffee and coffee beans for flair.
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz | 01150226
Dawn® Rich ’N Glossy Cake Icing 50# | 00019356
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# | 00464561
Coffee Toffee Candy
RED VELVET CAkE DONUTS
Finish with Cream Cheese Roll Icing or chocolate icing and sprinkle
red velvet donut crumbs on top.
Dawn® Premium Red Velvet Cake Donut 2.25oz | 01200625
Dawn® Cream Cheese Roll Icing 17# | 00018440
12
DAWN RTF TRAINING mANUAL PRODUCT LIST
READY-TO-FINISH DONUTS
»
»
»
»
»
»
»
»
Dawn® Raised A® Pershings 3oz 72ct 01227629
Dawn® Raised A® Bismark Donut, Unfilled 2.75oz 66ct 01150234
Dawn® Raised A® Yeast-Raised Cherry Rosebuds 2.5oz 54ct 00612095
Dawn® Raised A® Yeast-Raised Jumbo Donut Ring 3oz 66ct 01150226
Dawn® Majestic® Vanilla Cake Donut 3oz 90ct 00624793
Dawn® Majestic® Pumpkin Cake Donut 2.25 oz 108 ct 00689234 (seasonal item)
Dawn® Premium Dark Devil’s Food Cake Donut 3oz 90ct 01150177
Dawn® Premium Red Velvet Cake Donut 2.25oz 01200625
ICINGS
»
»
»
»
»
»
»
»
»
»
Dawn® Select™ Chocolate Donut Icing 22# 00329086
Dawn® Select™ Chocolate Donut Icing 40# 00076927
Dawn® Select™ Caramel Glossy Icing 24# 00169078
Dawn® Select™ White Roll and Donut Icing 22# 00329052
Dawn® Select™ White Roll and Donut Icing 43# 00076943
Dawn® Triple Chocolate Icing, ZGTF 24# 00929549
Dawn® Cream Cheese Roll Icing 17# 00018440
Dawn® Rich ’N Glossy Cake Icing 24# 00019331
Dawn® Rich ’N Glossy Cake Icing 50# 00019356
Dawn® VelveTop™ Vanilla Pre-Whipped Non-Dairy Icing & Topping 15# 00464561
FILLINGS
»
»
»
»
»
Dawn® Celebration™ Lemon Filling 35# 01063007
Dawn® Key Lime Pie Filling, Ready to Use 19# 00023887
Mi Panadería® Bavarian Creme Filling 35# 01059858
Mi Panadería® Raspberry Filling 35# 01063099
VelveTop™ Toppings can also be used as fillings. See section above for product details.
GLAzES
» Dawn® Fast-Finish Donut Glaze (designed for RTF donuts) 24# 00572744
» Dawn® Select™ Donut Glaze 40# 00075036
» Non-Dairy Whipped Topping
TOppINGS
»
»
»
»
»
Chopped Lemon Bark Candy
Chopped Cherry Bark Candy
Coffee Toffee Candy
Barry Callebaut® White and Dark Chocolate Blossoms 01215509 and 00941155
Black Forest Bark Candy
These are the products needed to make the donuts in this manual. Contact your
Dawn rep for our extensive listing of all RTF donut and finishing products.
13
mORE WAYS TO SATISFY mORE DONUT LOvERS.
These are just a few ideas to boost donut sales. For more, ask your Dawn sales representative.
» Place a morning kiosk near the front of your store. Sell coffee, too. Show people you understand
their need for convenience at this time of day.
» Offer special pricing on a “Donut of the Day” throughout the week.
» Introduce new flavors to keep your merchandise interesting. Keep up with trends such as bacontopped maple-iced donuts.
» Offer different donuts for different snack times. Try sweeter in the morning, savory later on. For
example, a Sweet ’N Salty after 3 p.m.
» Offer donuts for every season, such as Cream Cheese Pumpkin and Caramel Apple during autumn.
» See minor holidays as an opportunity to sell donuts. Advertise specials celebrating Secretary’s
Day, Boss’s Day, May Day, Teacher’s Day. And don’t forget National Donut Day on the first Friday in
June.
» Tout “Today’s Specials” with a menu board; ask your Dawn representative about our point-of-sale
posters and display materials.
GET WITH THE pACzkI pROGRAM.
Rich and bursting with a variety of fillings, Dawn RTF Paczki are a favorite on Fat Tuesday and all
year round. Ask your Dawn representative how our Paczki program can fatten your profits.
14
Americans consume more than
America’s favorite donut flavor is
10 bILLION
GLAzED
DONUTS EVERY YEAR.
followed by
(Which translates to approximately
$2 billion in sales.)
CHOCOLATE
A jelly donut holds the title as the
largest donut ever made.
It weighed
1.7 TONS
POWDERED SUGAR
and was 16 feet in diameter by
16 inches high.
and
PLAIN.
A NATION OF DONUTS
Louisville is the donut capital of the U.S. Louisvillians
eat more donuts per capita than people in any other
U.S. city. (Louisville’s favorite donut flavor is chocolate.)
National Donut Day was officially established in 1938
by the Chicago Salvation Army to raise much-needed
funds during the Great Depression.
15
THE RIGHT WAY TO DISPLAY.
The attractions of our RTF donuts are many, but to make them irresistible follow these tips:
» Retailers who offer more variety sell more donuts.
» Keep your donut case full to ensure sales throughout the day. This is especially important
during the morning breakfast rush and during after-school hours late in the afternoon.
» Keep cases clean and inviting. Walk around the cases periodically to see the product as
your customer would.
» Create kid appeal with interesting shapes, sprinkles and seasonal donuts. Display these on
lower shelves so kids see them at eye level.
MERCHANDISE YOUR CASE bY COLOR:
»
Separate columns of glazed donuts with white- and chocolate-iced donuts.
»
Place plain donuts between busy-looking donuts.
»
Light and dark donuts should also be alternated.
MERCHANDISE bY HEIGHT:
» Place higher-priced items on middle shelves at eye level with consumers.
» Display shingle-stacked donuts, such as cake varieties, on bottom shelves.
» Reserve the top shelf for top sellers like glazed donuts and yeast-raised donuts sprinkled
with sugar or cinnamon & sugar. (Since glazed donuts are already a popular choice, there’s
no need to merchandise them prominently.)
» Stacked plain or buttermilk donuts are ideal for the bottom shelf, but keep long johns a
shelf or two higher.
» Enlarge the appearance of the case by placing white-iced or powdered-sugar donuts at the
ends of shelves.
16
TOp ROW
(left to right) Blueberry Cake Donuts; Raised A® Rings glazed; Cake Donut of the Month
(Strawberry) with pink icing; Raised A® Twists sugared or cinnamon & sugar; Maple- and
Chocolate-Iced Cake Donuts; French Donuts.
MIDDLE ROW
Long Johns chocolate- and maple-iced, some with filling; White-Iced Long Johns, some with filling;
Pershings; Specialty Treats; Bismarks white-iced and with filling in the middle; Bismarks chocolateiced, some with custard on top.
bOTTOM ROW
Raised with nuts/coconut; Powdered and Plain Cake Donuts; Kids’ Donuts – sprinkles, picks, shapes;
Holiday-decorated Raised Donuts; Glazed Apple Fritters; Sour Cream Old Fashion Donuts.
17
HANDLING READY-TO-FINISH DONUTS.
1. bREAkOUT
2. GLAzING
» Remove donuts from freezer.
» Dip donuts into Donut Glaze.
» Place donuts to glaze on glazing screen.
» Remove excess glaze and place back
on screen.
» Place donuts to ice on paper-lined sheet
pans.
» Thaw 45-60 minutes.
Ovens:
» Before icing donuts, place them in a
proof box for 20-30 minutes or the
oven for 1 minute. Cool donuts to room
temperature.
Important: Keep unused donuts frozen.
Type
Temperature
Convection
325° F
Rack
350° F
Reel
375° F
Bake Time
» 1-1½ minutes or until glaze is clear and shiny.
» Glaze will dry in 30-45 minutes.
3. FINISHING
4. MERCHANDISING
Using Dip QuickTM Donut Icing
»
» Stir icing, dip donut & remove excess
icing.
Allow glaze and icings to dry 30-45
minutes.
»
Place finished donuts in display case
or package for self-service displays.
»
Display the donuts in a way that
is attractive and appealing to the
customer’s eye.
»
Quickly restock supply using RTF
donuts.
»
Cycle production provides activity and
aroma that create impulse sales.
» Use at room temperature; do not warm.
Using Selector Icings
» Heat icings to 95°-105° F, dip donuts,
remove excess icing.
» Leave plain iced or dip into desired
garnish.
» Icings will dry in 30-45 minutes.
18
ACHIEvING PERFECTION.
DONUT GLAzE TROUbLESHOOTING GUIDE
Problem
Probable Cause
Probable Solution
Dulling and
» High humidity or air drafts
Snowflaking
» Racking with sheet pans
» Store glazed donuts away from
drafts
» Use glaze racks without pans
Weeping
» Boxing warm donuts
» Warm showcase
» Non-breathable wrap
Lack of coverage
» Glazing donuts too soon
» Cool donuts to room temperature before boxing, panning or
merchandising
» Use and keep glaze as fresh as possible
» Glaze too thin
Heavy coverage
» Glaze too thick
» Glaze donuts at room temperature
» Glaze too cold
» Use and keep glaze as fresh as
possible
» Use glaze at room temperature
DONUT ICING TROUbLESHOOTING GUIDE
Problem
Probable Cause
Probable Solution
Dulling
» High humidity
» Avoid air drafts
» Overheating
» Heat to less than 115° F
Crystallization
» Overheating
» Heat icings to 95°-105° F
Weeping
» High heat/humidity
» Store in cool area
» Boxing warm donuts
» Cool donuts to room temperature before
packing
» Improper coverage (heavy
or light)
Heavy/light
coverage
» Temperature of icing
» ½ oz to ¾ oz per donut
» Be sure to use at recommended
temperature
» Be sure of proper temperature in
conditioner
19
1-800-248-1144
dawnfoods.com
At Dawn, we’re committed to understanding your customers. We
follow that commitment with relevant insights, innovative products and
merchandising strategies – the complete package to help make your
bakery the first place they think of.
©2011 Dawn Food Products, Inc.
RTFDTM-JUN-2011