Sky Sports Summer
Digital Partner
Platform
Start
06/06/15 – 13/09/15
Platforms
Desktop & Mobile
The Content Overview
Package
Sky Media are inviting a brand to be their first ever Sky Sports
Summer digital partner. Sky Sports digital coverage will provide
the latest news, scores, opinion and analysis across desktop and
mobile, ensuring that sports fans can stay up to date on all of the
major sporting events whether at home or on the go. With the
domestic football and rugby seasons concluded in May, all eyes
will turn to a packed summer schedule of prestigious sporting
events, including 3 golf majors, Wimbledon, Tour De France and
the renewal of one of the worlds oldest rivalries, as England take
on Australia for the coveted Ashes.
High Impact Takeovers on key sporting event days throughout
the summer across SkySports.com, Sky Sports News Mobile App
& Snapchat
• 7 x Desktop HPTO – Re skin, Superheader & MPU
• 7 x Mobile HPTO
• 3 x Snapchat Pre Roll
The Sales Process
-
Sales assets released week commencing 23rd March
-
Interest registered by 15th April – package offer from your
client
-
Sky to confirm offers on 24th April
Supporting Run of Impressions across key sporting events
throughout the summer
• Desktop display – Billboard & MPU
• Mobile banner
• Native
Opportunity for editorial Integration
We create bespoke content celebrating summer sport, your
brand’s creative idea will lead the execution.
skymedia.co.uk
@skymediaupdates
skymedia
Total Package Availability
Device
Category
Property
Date
Event
Impressions (Estimate,
sold as tenancy)
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Sport
Sport
Sport
Sport
Sport
Sport
Sport
iPhone
iPhone
iPhone
Android
Android
Android
Android
Android
Android
Android
Sport
Sport
Sport
SkySports.com
SkySports.com
SkySports.com
SkySports.com
SkySports.com
SkySports.com
SkySports.com
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Sky Sports News App
Snapchat - Sky Sports
Snapchat - Sky Sports
Snapchat - Sky Sports
5/07/2015
8/07/2015
10/07/2015
19/07/2015
26/07/2015
20/08/2015
6/09/2015
29/06/2015
19/07/2015
26/07/2015
29/06/2015
5/07/2015
8/07/2015
10/07/2015
19/07/2015
26/07/2015
8/08/2015
6/06/2015
29/06/2015
8/08/2015
British Grand Prix
Opening Day of The Ashes
Wimbledon Mens Semi
Final Round of The Open Golf
Final Day Tour De France
First Day of 5th Ashes Test
Opening Day of Tour of Britian Cycling
Opening Day of Wimbledon
Final Round of The Open Golf
Final Day Tour De France
Opening Day of Wimbledon
British Grand Prix
Opening Day of The Ashes
Wimbledon Mens Semi
Final Round of The Open Golf
Final Day Tour De France
Opening Day of Premier League
Epsom Derby
Opening Day of Wimbledon
Opening Day of Premier League
1,125,000
1,125,000
1,125,000
1,125,000
1,125,000
1,125,000
1,125,000
700,000
700,000
700,000
750,000
750,000
750,000
750,000
750,000
750,000
750,000
160,000
160,000
160,000
Impressions to be
delivered
Desktop
Mobile - Android & iPhone
Run of
Run of
SkySports.com
Sky Sports News App
06/06/2015 - 13/09/2015
06/06/2015 - 13/09/2016
Sky Sports Summer
Sky Sports Summer
8,000,000
10,000,000
Desktop - Native
Run of
SkySports.com
06/06/2015 - 13/09/2016
Sky Sports Summer
2,000,000
Desktop & Mobile
All
Sky Sports
06/06/2015 - 13/09/2016
Sky Sports Summer
40,455,000
TOTAL
SkySports.com
SkySports.com is the number one (highest reach and most
visited) commercial Sports destination on the web (UK). Offering
sports fans and advertisers a multi media and fully interactive
experience showcasing the latest breaking news, videos, features,
games, polls and chat, delivering (per month):
•
•
•
3.6 million unique visitors
180 million pages views
An average dwell time of 31 minutes per visitor
Sky Sports Mobile
Sky Sports Mobile is the UK’s number 1 commercial Sports
destination. The 6th most downloaded app of all time, IT
generates over 4.3 million unique visitors every month, providing
a staggering 438 million page views.
Snapchat
Terms & Conditions
•
•
•
•
•
•
•
The opportunity excludes ad serving costs & online
creative production
Excludes independent research
Subject to brand and editorial approval
Minimum investment required for any editorial
integration
Any editorial integration subject to brand and concept
approval
Any editorial integration subject to production timings
Any editorial integration subject to production costs
In a UK media first – Sky Media have partnered with Snapchat in
offering an advertising platform around its ‘Discover’ news content
section. Premium publishers host ‘snappy’ news stories that can be
‘discovered’ via its predominantly younger audience – core users are
16-24.
With over 140 million monthly users worldwide, the UK is the
second largest market for this communication platform
phenomenon.
The brand will receive a 10” pre roll ad before the Sky News and Sky
Sports content, published daily at 4 and 5pm respectively.
skymedia.co.uk
@skymediaupdates
skymedia