Sky Sports Summer Digital Partner Platform Start 06/06/15 – 13/09/15 Platforms Desktop & Mobile The Content Overview Package Sky Media are inviting a brand to be their first ever Sky Sports Summer digital partner. Sky Sports digital coverage will provide the latest news, scores, opinion and analysis across desktop and mobile, ensuring that sports fans can stay up to date on all of the major sporting events whether at home or on the go. With the domestic football and rugby seasons concluded in May, all eyes will turn to a packed summer schedule of prestigious sporting events, including 3 golf majors, Wimbledon, Tour De France and the renewal of one of the worlds oldest rivalries, as England take on Australia for the coveted Ashes. High Impact Takeovers on key sporting event days throughout the summer across SkySports.com, Sky Sports News Mobile App & Snapchat • 7 x Desktop HPTO – Re skin, Superheader & MPU • 7 x Mobile HPTO • 3 x Snapchat Pre Roll The Sales Process - Sales assets released week commencing 23rd March - Interest registered by 15th April – package offer from your client - Sky to confirm offers on 24th April Supporting Run of Impressions across key sporting events throughout the summer • Desktop display – Billboard & MPU • Mobile banner • Native Opportunity for editorial Integration We create bespoke content celebrating summer sport, your brand’s creative idea will lead the execution. skymedia.co.uk @skymediaupdates skymedia Total Package Availability Device Category Property Date Event Impressions (Estimate, sold as tenancy) Desktop Desktop Desktop Desktop Desktop Desktop Desktop Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Mobile Sport Sport Sport Sport Sport Sport Sport iPhone iPhone iPhone Android Android Android Android Android Android Android Sport Sport Sport SkySports.com SkySports.com SkySports.com SkySports.com SkySports.com SkySports.com SkySports.com Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Sky Sports News App Snapchat - Sky Sports Snapchat - Sky Sports Snapchat - Sky Sports 5/07/2015 8/07/2015 10/07/2015 19/07/2015 26/07/2015 20/08/2015 6/09/2015 29/06/2015 19/07/2015 26/07/2015 29/06/2015 5/07/2015 8/07/2015 10/07/2015 19/07/2015 26/07/2015 8/08/2015 6/06/2015 29/06/2015 8/08/2015 British Grand Prix Opening Day of The Ashes Wimbledon Mens Semi Final Round of The Open Golf Final Day Tour De France First Day of 5th Ashes Test Opening Day of Tour of Britian Cycling Opening Day of Wimbledon Final Round of The Open Golf Final Day Tour De France Opening Day of Wimbledon British Grand Prix Opening Day of The Ashes Wimbledon Mens Semi Final Round of The Open Golf Final Day Tour De France Opening Day of Premier League Epsom Derby Opening Day of Wimbledon Opening Day of Premier League 1,125,000 1,125,000 1,125,000 1,125,000 1,125,000 1,125,000 1,125,000 700,000 700,000 700,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 160,000 160,000 160,000 Impressions to be delivered Desktop Mobile - Android & iPhone Run of Run of SkySports.com Sky Sports News App 06/06/2015 - 13/09/2015 06/06/2015 - 13/09/2016 Sky Sports Summer Sky Sports Summer 8,000,000 10,000,000 Desktop - Native Run of SkySports.com 06/06/2015 - 13/09/2016 Sky Sports Summer 2,000,000 Desktop & Mobile All Sky Sports 06/06/2015 - 13/09/2016 Sky Sports Summer 40,455,000 TOTAL SkySports.com SkySports.com is the number one (highest reach and most visited) commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering (per month): • • • 3.6 million unique visitors 180 million pages views An average dwell time of 31 minutes per visitor Sky Sports Mobile Sky Sports Mobile is the UK’s number 1 commercial Sports destination. The 6th most downloaded app of all time, IT generates over 4.3 million unique visitors every month, providing a staggering 438 million page views. Snapchat Terms & Conditions • • • • • • • The opportunity excludes ad serving costs & online creative production Excludes independent research Subject to brand and editorial approval Minimum investment required for any editorial integration Any editorial integration subject to brand and concept approval Any editorial integration subject to production timings Any editorial integration subject to production costs In a UK media first – Sky Media have partnered with Snapchat in offering an advertising platform around its ‘Discover’ news content section. Premium publishers host ‘snappy’ news stories that can be ‘discovered’ via its predominantly younger audience – core users are 16-24. With over 140 million monthly users worldwide, the UK is the second largest market for this communication platform phenomenon. The brand will receive a 10” pre roll ad before the Sky News and Sky Sports content, published daily at 4 and 5pm respectively. skymedia.co.uk @skymediaupdates skymedia
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