HONOR CLUB
Honor business challenge PARTICIPATING TEAMS AIMS The aim of the Honor Business Challenge is to provide students with the opportunity to plan and execute a virtual marketing campaign for the launch of a real Huawei device whilst competing for a space in Huawei’s summer internship which includes the opportunity to spend a month working in Huawei’s headquarters in Shenzen, China. The Honor Business Challenge offers undergraduates within universities a unique opportunity to improve their knowledge of the business world, put theory into practice and develop their team-working, leadership and employability skills by participating in a team-based competitive challenge. The Challenge gives undergraduate students the opportunity to execute a marketing plan they have created and access to industry professionals. Students will make all the critical business decisions that affect the performance of their marketing plan. ABOUT HONOR We are Honor. Honor is a new sub-brand of Huawei Technologies Co., founded to design products that meet the needs of digital natives. Honor’s focus is to cater for individuals who expect to always stay connected and rely on the web for entertainment, shopping and almost everything else. With the 'always on' lifestyle in mind the Honor team use the newest technologies to deliver beautiful high performing devices. THE BRAVE THINK CLEARER Like you, we are not afraid to do things differently and we are shaking up the mobile industry through our no-stores, no-gurus, no-contracts approach, we are empowering our customers to get great products at a great value price. HONOR CLUB Honor business challenge TIMETABLE 1. The Registration opens by 15th of April. 2. Contacting university and confirm their participation by 20th April. 3. Registration closed by 1st of May (Friday). 4. Final day of submission for first round on 5th May 2015. (so participant have adequate time up to 3 weeks to come up with business plan) 5. Finalists for first round will be notified by 11th May 2015. 6. Finalists will be contacted by Huawei between 11th to 13th May for organising face to face meeting with professionals. 7. Visiting finalists (face to face meeting ) at their campus from 14th May to 29th May 2015. 8. The campaign will close on 29th Aug 2015. (so participants have full one month to implement the business plan/ making the content) 9. Winners of the final round will be announced on Honor website by 31st of August 10. Winners names can be obtained by writing to [Reading office] within [5 days] following the closing date on 29th of August. BRIEF The challenge for 2015: To develop an online social marketing campaign for the Honor six plus or Huawei Grace/Grace Lite devices, the campaign should encapsulate the spirit of the Honor brand and its ‘for the brave’ motto. ROUNDS Round 1: Marketing Plan Prepare and submit a marketing plan/ proposal in writing around an online marketing campaign to support the launch of the Honor 6+ or Huawei P8 (Grace/Grace Lite) which best captures the Brief. HONOR CLUB Honor business challenge One team from each participating university whose Marketing Plan best reflects the brief in an original and creative way will be put forward to the Final Round (implementation phase). Final Round: The Campaign The finalists will be tasked with turning their marketing plans into a real campaign . Teams will have a chance to meet industry experts before creating content to turn their Marketing Plan into a campaign to be run on one or more of Honor’s social media channels. Teams will be judged on their execution, originality and creativity, and the social media interest their campaign generates.. PRIZES Winners of Round 1 Each team chosen to progress to the next round will receive one device either the Honor 6+ or Huawei P8 and £500. Each member of the team will get Huawei Branded T-shirt/Jacket. Winners of the Final Round The team leader from each of the first, second and third placed teams will be invited to participate in the Huawei summer internship (subject to conditions and contract). This is a paid internship lasting 8 weeks from 1st Aug 2016 to 30th Sep 2016 including the opportunity to spend one month working in Huawei’s headquarters in Shenzhen. The offer of the internship is subject to the individual team leader having the necessary permission to work in the UK. The offer of working in China is subject to the individual having appropriate visa and travel documents in place. Each member of these three teams will get either the Honor 6+ or Huawei P8. All participants who successfully complete the challenge will receive a certificate confirming their participation. HONOR CLUB
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