AAR Agency Seminar Programme Recognising the true nature of your relationship with Procurement A key to improving your commercial relationships Presenter: Sarah Billson, Tickling The Trout Ltd Wednesday 20th May 2015 - 2 Sessions: 9.30am to 12.30pm (registration 9.15am) 2.00pm to 5.00pm (registration 1.45pm) Even in today’s difficult economic times, a client’s perception of their relationship with an agency remains an important determinant in the destiny of new business. Do you really understand the value that you add to your clients business? Do they? And more importantly are you able to articulate this to your procurement clients? Whenever a business spends money, on goods or on services, it needs to be able to demonstrably measure the value it brings, how does the expenditure it makes, enhance the overall output of the Organisation? OK so maybe you can’t quite go into that much detail for every sale you make, but do you really consider the true value you create and deliver for your clients? This workshop will talk about what Procurement is looking for in a commercial relationship, the difference between tactical and strategic expenditure and help you to explore where you sit within the supply chain and based on this, investigate how best to identify and then articulate your value to your clients business and help Procurement measure your input. Seminar overview A lively short session consisting of a mixture of presentations, scenarios open discussion and lively debate. Get answers to those questions you have always wanted to ask – you have the opportunity to provide questions in advance for a short but structured, FAQ session. Benefits You will not only receive an insider’s view of the potential issues but have the opportunity to share experiences, discuss live issues and explore possible solutions with other like minded people. Who should attend? This is for anyone that is client facing, and likely to be involved with new business, cost or service negotiations or just leading client relationships. Build your knowledge and your confidence to enable positive interactions with commercial clients. About the presenter Sarah Billson, as well as having senior level client side purchasing and commercial expertise has enjoyed previous managerial positions in Brand Marketing, Finance Public Procurement. Sarah identifies sub-optimal processes, inappropriate behaviour(s) and sometimes a lack of mutual understanding between Marketing, their Agencies and the Procurement department as significant obstacles to delivering greater value and accountability in these challenging times This seminar will be held at: The Penthouse, IPA, 44 Belgrave Square, London, SW1X 8QS