Digital and Mobile Advertising Standards and Creative Specifications
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: Feb 18, 2015
Digital and Mobile Advertising Standards
and Creative Specifications
To learn more about Bell Media Digital visit: http://www.bellmedia.ca/digital/
Bell Media sites are IAB Canada compliant. All Bell Media ads are served through Google’s DoubleClick
for Publishers Premium ad server. Bell Media reserve the right to refuse any advertising/advertisers,
make exceptions to this policy on a case-by-case basis, as well as to make changes and add to this
policy at any time. If you have any questions regarding creative submissions, please contact your Bell
Media Account Representative.
PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY
DELAY THE EXPECTED LIVE DATE AND RESULT IN LOST IMPRESSIONS
Page 1 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Table of Contents
Available Desktop Ad Placements ........................................................................ 4
Standard Ads ................................................................................................ 5
Rich Media ................................................................................................... 5
In-Unit Video (video plays within an ad unit) ........................................................ 5
Expandable Ads .......................................................................................... 5
Floating OTP (Over-the-page).......................................................................... 6
Catfish ..................................................................................................... 6
Skin/Wallpaper ............................................................................................. 7
IAB Rising Stars ............................................................................................. 8
Sidekick (300x250 or 300x600) ......................................................................... 8
Filmstrip (300x600) ...................................................................................... 8
Portrait (300x1050) ...................................................................................... 9
Pushdown (970x90 or 960x90) ......................................................................... 9
Billboard/Masthead (various sizes) ................................................................... 10
Slider (970x90 or 970x50).............................................................................. 11
Marquee Sponsorship (CTV) ........................................................................... 11
Homepage Carousel Logo (CTV) ...................................................................... 11
Homepage Carousel Logo (The Social) ............................................................... 11
Homepage Spotlight (Sympatico.ca) ................................................................. 11
Content Integration (Sympatico.ca) ................................................................. 12
Creativity media products ............................................................................. 12
Contest buttons ......................................................................................... 12
Tile........................................................................................................ 13
In-Stream Video (Pre-roll and mid-roll) ................................................................ 13
Encoding Services Ad Specifications ................................................................. 14
Astral Video Transcoding .............................................................................. 14
VAST Third Party Creative ............................................................................. 15
Innovid ................................................................................................... 15
Third Party Ad Servers .................................................................................... 15
Approved Third Party Ad Servers ..................................................................... 15
Data Ownership, Privacy and Laws ................................................................... 16
Cache-Busting .............................................................................................. 16
Page 2 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Additional Ad Standards & Creative Guidelines ....................................................... 16
Adobe Flash Conventions .............................................................................. 16
Proper clickTAG implementation ..................................................................... 16
Rich Media not accepted .............................................................................. 17
Creative Notes: ......................................................................................... 17
Z-Index Guidelines ...................................................................................... 17
Creative Deadlines...................................................................................... 17
Available Mobile App Ad Placements ................................................................... 18
Available Mobile Web Ad Placements .................................................................. 18
Display ...................................................................................................... 19
Tablet & Mobile Apps- iOS and Android ............................................................. 19
Mobile Web & BB10 ..................................................................................... 19
Pre-roll ...................................................................................................... 19
Approved Third Party Ad Servers- Mobile .............................................................. 19
Supported Targeting ...................................................................................... 19
Bell Media Performance .................................................................................. 20
Creative Design Specifications ........................................................................ 20
Accepted 3rd party ad tags ............................................................................ 20
Appendix .................................................................................................... 21
Astral Radio Stations: .................................................................................. 21
Bell Media Radio Stations- 1........................................................................... 21
Bell Media Radio Stations- 2........................................................................... 21
Page 3 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: Feb 18, 2015
Available Desktop Ad Placements
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Filmstrip
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Sidekick
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Skin
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Catfish
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500x500
300x600
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160x600
300x250
IAB Rising Star ad units
300x600
Floating
300x250
Video Preroll
728x90
Expandable
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728x90
Sites
160x600
Standard & In-banner video
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Television Brands
Bravo
BNN
CanalD
CanalVie
Cinepop
CP24
CTV NewsA
CTV
The Comedy Network
Discovery CanadaB
E!
Historia
Investigation Tele
The Marilyn Denis Show
MTV Canada
M3
MuchMusic
Musimax
Musiqueplus
RDSC
Series+
The Social
Space
SuperEcran
TSN
US BrandsD
VRAK TV
Ztele
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Radio
Bell Media- 1
Bell Media- 2
Astral
Portals
Autofocus
Sympatico.ca
The Loop
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A- CTV News includes National and Local sites.
B- Discovery Canada includes: Discovery Science, Discovery World, and Investigation Discovery.
C- Please refer to RDS specific available ad placements and ad specifications.
D- US Brands include: Discovery Channel US, Animal Planet, Destination America, Discovery Kids, Military Channel, Science
Channel, TLC, Colbert Nation, Comedy Central, The Daily Show, MTV.com.
1- 300x600 only available on some pages.
2- TSN – 500x500 Floating component must be accompanied by the 728x90 OR 300x250.
3- Pre-roll not available on all sites.
4- Can support audio pre-roll.
5- Needs special approval.
6- Only available as sponsorship on homepage and some sections.
7- Sympatico.ca can only support a 970x250 billboard.
Page 4 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Standard Ads
Creative Unit
Name
Dimension
Leaderboard
728x90*
Big Box
300x250
Half Page
300x600+
Skyscraper
160x600
Max.
Additional
Initial File
Load Size
Max. Initial
File Load
Size
40 KB
Max.
Animation
Length
30 sec. or
less, max. 3
loops
5 KB
Accepted File
formats
Audio Initiation
User-initiated
(on click:
mute/un-mute);
default is mute
Click Tags
.GIF, .JPG, .PNG
images
Adobe Flash
(6-10.1, AS 2.0
or 3.0), SWF,
HTML5
clickTAG is case
sensitive and must
be formatted
“clickTAG”
not
“clickTag” or
“clicktag”
For the RDS responsive site, 728x90 requires a responsive ad 320x50
+300x600 requires responsive ad 300x250
Rich Media
*All rich media must be third party ad served
In-Unit Video
Creative Unit
Name
(video plays within an ad unit)
Dimension
Leaderboard
728x90
Big Box
300x250
Max.
Initial File
Load Size
40 KB
Half Page
300x600
Skyscraper
160x600
Max.
Additional
Initial File
Load Size
5 KB
Subsequent
Max. Polite
File Load
Size
Subsequent
Max. User
Initiated File
Load Size
Max. Video
Length
Audio Initiation
Minimum
Required
Controls
100 KB
2.2 MB;
unlimited if
streaming
30 sec. or less;
unlimited with
interaction
User-initiated
(on click:
mute/unmute); default
is mute
Play, Pause,
Mute (and/or
Volume control
to 0)
Expandable Ads
Ad Unit
Initial Dimensions
Maximum Dimensions
(expanded state)
Expansion Direction
Expandable Leaderboard
728x90
728x360
Down
Expandable Big Box
300x250
600x250
Left
Expandable Half Page
300x600
600x600
Left
Expandable Skyscraper
160x600
600x600
Left
See in-banner video file load specifications.
Subsequent max. User-initiated file load size: 2.2 MB for creative files.
Expansion of the ad can be initiated by either: mouse over/mouse off, or click to expand/click
to retract.
If user-initiated on mouse-over/mouse off:
o Hot Spot must not to exceed 1/4 size of ad.
o The user must pause, a minimum 1 second over the "hot spot” of the ad before action
may be initiated.
Page 5 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Creative must indicate that it will expand on mouse over, using text such as “roll over to
expand” or similar.
Must include “Close X” on expanded panel. (Font: 8-16pt, 11-21px.)
Video must include play, pause, mute (and/or volume control to 0).
Floating OTP (Over-the-page)
Maximum dimension of floating component: 640x480 & 500x500
o Must not take the shape of an exact square or rectangle.
o Must not obstruct page navigation.
o Must include “Close X” on expanded panel. (Font: 8-16pt, 11-21px.)
Ad must close itself after 10 seconds if no user interaction takes place.
Floating OTP will be frequency capped at the brands discretion.
Max. initial file load size: 80 KB.
Max. additional initial file load size: 5 KB.
Subsequent max. polite file load size: 160 KB.
Subsequent max. user-initiated file load size: 2.2 MB for video file load; unlimited if streaming.
Catfish
Brand
Bravo, CTV, Space, The
Comedy Network
Dimension
Max.
Initial
File
Load
Size
Max.
Additional
Initial File
Load Size
Subsequent Max.
User Initiated File
Load Size
Max. Animation &
Video Length
Audio Initiation
5 KB
2.2 MB; for
video file load
30 sec. or less, no
loop; final frame
must contain
pertinent
information
User-initiated
(on click:
mute/unmute); default
is mute
960x60
Full page
width x 60
CTB, Radio sites
(+20pixel
transparency
for the close
button)
RDS
1105x100**
The Loop/ Sympatico.ca
970x60
40 KB
Must include “Close X”. (Font: 8-16pt, 11-21px.)
Bottom solid image must be 50 pixels high.
Transparent overlay must not exceed 40 pixels high, added to the top of the unit for a total
height of 90 pixels.
Minimum Flash Version 8.
Must provide colour code for the filler slides.
Catfish unit cannot expand
**For RDS, we also require the responsive ad size: 970x90, 728x90, 320x50
Page 6 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Skin/Wallpaper
Brand
BNN1
Bravo1
Comedy1
CP241
CTV1
CTV News1
Discovery1
E! Online
Marilyn
Much
MTV
RDS1
Space1
Sympatico.ca (homepage)
Sympatico.ca (in channel)
Envedette.ca
Muramur.ca
Surmon36.ca
Viteunerecette.ca
Actualites.sympatico.ca
Voyage.sympatico.ca
Videos.sympatico.ca
Canalvie
Vrak TV 13+ 2
Ztele 4
Canald
Musique Plus
Musimax
Série Plus
Historia
Télétoon 3
Télétoon la nuit
The Loop
The Social
TSN 1
Maximum
Width
(pixels)
Maximum
Height
(pixels)
1600
1480
1480
1280
1600
1280
2000
1250
915
550
550
679
559
679
800
700
1900
1520
1920
1800
2400
612
900
1000
1400
1800
2400
2400
2400
2400
2400
2400
2400
1600
1600
1600
1600
1600
1600
1600
1600
1600
1600
2000
1400
2560
1800
1800
1800
1800
1800
1800
1800
1050
1050
1050
1050
1050
1050
1050
1050
1050
1050
2000
564
800
Center width
(pixels)
Safe Zone (from content
edge on either side)
Max. File
Size (KB)
Clickable
(Y/N)
150
150
150
150
150
150
250
80
Y
N
N
Y
Y
Y
N
N
200
250
115
150
150
N
N
Y
N
Y
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
150
135
Y
Y
Y
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
1022
155
960
160
970
155
960
160
970
155
960
160
980
135
(site does not support skin/wallpaper)
976
152
952
170
1100
115
940
170
980
405
1024
990
990
970
990
990
990
996
1248
1024
1248
996
1005
996
996
960
960
1150
1020
405
405
405
405
405
405
405
302
176
288
176
302
297
302
302
320
320
160
119
1
Please click on the site’s name for brand specific guidelines related to skins/wallpapers.
Vrak a texture must be used for the center. Please see with the Creativity Media Web Project Manager on your campaign. For Vrak rules apply
regarding the message, the products and the call to action. Please see with your account executive.
3
For Télétoon no advertising for kids is allowed. Please check with your account executive. File format for Teletoon: static, psd file.
4
For Ztele use Ztele texture for background, please ask the web project manager for the psd file
2
File format: static .JPG.
Must be sent no later than 7-business days prior to start date.
All skin/wallpaper creative must be approved by the editorial team before going live.
It is highly recommended to use fade out for borders and bottom of creative.
For Sympatico In Channel Sections only:
o Wallpapers can be booked for 3 days. 5 days for DVD and movies.
o Wallpapers can be booked in ROS
o Skin is ad-served by Bell Media only and must not interact with the 300x250
o Skin may be clickable, but call to action must be present.
o It is highly recommended to use fade out for borders and bottom of creative
Page 7 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
IAB Rising Stars
*All IAB Rising Stars must be third party ad served
Sidekick (300x250 or 300x600)
Dimension
300x250 or
300x600
Maximum
Expanded
Dimension
Max. Initial
File Load
Size
970x550
60 KB
Max. Additional
Initial File Load
Size
5 KB
Subsequent
Max. Polite
File Load Size
Subsequent Max.
User Initiated
File Load Size
Max. Animation
& Video Length
Audio Initiation
110 KB
2.2 MB;
unlimited if
streaming
30 sec. or
less;
unlimited
with
interaction
User-initiated
(on click:
mute/un-mute);
default is mute
User-initiated expand control in the in-page display unit "slides" page content to the left.
o Expansion cannot occur on mouse over.
“Close X” on expanded Sidekick that closed and returns user to publisher page content.
User-initiated expand control in the in-page display unit “slides” page content to the left.
Video must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(Flash, HTML5), provide a standard 300x250 or 300x600 image file (GIF/JPG).
Filmstrip (300x600)
Dimension
300x600 viewable
window in which
total ad size of
300x3000 scrolls (5300x600 segments)
Max. Initial
File Load Size
60 KB
Max. Additional
Initial File Load
Size
5 KB
Subsequent
Max. Polite File
Load Size
Subsequent Max.
User Initiated
File Load Size
Max. Animation
& Video Length
Audio Initiation
110 KB
2.2 MB;
unlimited if
streaming
30 sec. or
less;
unlimited
with
interaction
User-initiated (on
click: mute/unmute); default is
mute
Expansion not allowed for this unit.
Video must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(Flash, HTML5), provide a standard 300x600 image file (GIF/JPG).
Page 8 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Portrait (300x1050)
Max. Initial
File Load
Size
Dimension
300x1050
Divided into three
distinct modules
Max. Additional
Initial File Load
Size
Subsequent
Max. Polite
File Load Size
Subsequent Max.
User Initiated File
Load Size
Max. Animation &
Video Length
Audio Initiation
5 KB
350 KB for
creative files
2.2 MB;
unlimited if
streaming
30 sec. or less;
unlimited with
interaction
User-initiated (on
click: mute/unmute); default is
mute
80 KB
Expansion allowed only after user initiation:
o Must have call to action, e.g.“Click to expand”.
o Maximum expanded dimensions: 580x460 depending on module.
o Expanding modules must include “Close X” in expanded mode.
Video modules must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(Flash, HTML5), provide a standard 300x1050 or 300x250 image file (GIF/JPG).
Pushdown (970x90 or 960x90)
Brand
CTB, CTV
News, The
Loop,
Sympatico.ca
TSN1
Bravo, The
Comedy
Network
1.
Dimension
Maximum
Expanded
Dimension
970x90
970x415
Max.
Initial File
Load Size
60 KB
960x90
Max.
Additional
Initial File
Load Size
5 KB
Subsequent
Max. Polite
File Load
Size
Subsequent
Max. User
Initiated File
Load Size
Max. Animation &
Video Length
Audio Initiation
110 KB
2.2 MB;
unlimited if
streaming
30 sec. or less;
unlimited with
interaction
User-initiated
(on click:
mute/un-mute);
default is mute
960x415
Adheres to IAB Specifications.
Pushdown expansion/retraction may be initiated by either:
o Page load/”Close X”
Uninitiated expanded panel closes automatically after 8 seconds.
Auto expansion must be third party frequency capped at 1 per user, per 24
hours.
o Click anywhere to open/ Click anywhere to close.
o Mouse- over/ Mouse-off
Hot Spot must not to exceed 1/4 size of ad.
The user must pause, a minimum 1 second over the "hot spot” of the ad before
action may be initiated.
All initiations must include a “Close X” on expanded pushdown that is initiated by click.
Video must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(Flash, HTML5), provide a standard 970x90 image file (GIF/JPG).
Page 9 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Billboard/Masthead (various sizes)
Maximum Expanded
Dimension
Collapsed State
Max.
Initial
File
Load
Size
CTV News1
970x250
970x90
(or less)
60 KB
MTV
955x250
955x50
(or full close)
60 KB
Much
976x250
976x50
(or full close)
60 KB
Brand
RDS4
The Loop
(section
sponsorship)
n.a
(All Around the
World)
970x250
1105x90
80 KB
Canalvie3
CanalD3
Ztele3
Vrak 13+3
Series+3
Historia3
Musiqueplus3
Sympatico3
Sympatico3
Sections3
Canalvie2
CanalD2
Ztele2
Vrak 13+2
Series+2
Historia2
Musiqueplus2
Sympatico2
Sympatico
Sections2
(except
Autofocus,
Hubvideo,
Meteo)
1.
“Close Ad X” button
will collapse 100%
and leave a “Show
Ad” button
970x250
FERMER X (Close X)
collapses ad 100%
when clicked, with
"Show Ad" (Ouvrir)
button available
that expands ad
upon click
Subsequent
Max. User
Initiated File
Load Size
Max.
Animation &
Video Length
1105x250
(Superboard)
976x50
(or full close)
60 KB
5 KB
Full close
("Show Ad" text)
1 MB
10 MB total
for creative
and video
combined
All videos
must be
progressive
load.
Cannot be
streaming
60 KB
Expandable ad unit
collapses to "Show
Ad" text with icon
(or 88x31 image),
or "Show Ad"
(Ouvrir) text/icon
with residual
branding in 62x88
px or 196x31 px
image
30 sec. or
less;
unlimited
with
interaction
30 sec max.
If User
initiated
60 KB
970x250
Audio
Initiation
1.5 MB for
creative files
970x250
TSN1
Subsequent
Max. Polite
File Load
Size
1105x120
1105x250
n.a
Max.
Additional
Initial File
Load Size
Doesn’t close
n/a
Adheres to IAB Canada specifications.
Page 10 of 21
Userinitiated
(on click:
mute/un
-mute);
default is
mute
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
2.
3.
4.
Last revised: February-18-15
Brands do not adhere to IAB Canada specifications regarding the Billboard close functionality, they allow a leave behind collapsed unit, or no
leave behind at all
All creativity media product must be approved by a Web project manager and the editorial team before going live
For RDS we will require responsive ad sizes of
970x90, 728x90 and 320x50. (Click on RDS for more details)
Slider (970x90 or 970x50)
Dimension
970x90 or
970x50
Maximum
Expanded
Dimension
970x550
Max.
Initial File
Load Size
Max.
Additional
Initial File
Load Size
Subsequent
Max. Polite
File Load
Size
Subsequent
Max. User
Initiated File
Load Size
Max.
Animation &
Video Length
Audio Initiation
5 KB
110 KB for
userinitiated
slider
content
After slider
content
initiated: 2.2
MB; unlimited
if streaming
30 sec. or
less;
unlimited
with
interaction
User-initiated
(on click:
mute/un-mute);
default is mute
60 KB
Slider expansion may be initiated by:
o Click
o Mouse-over
Hot Spot must not to exceed 1/4 size of ad.
The user must pause, a minimum 1 second over the "hot spot” of the ad before
action may be initiated.
Must contain “Slide back” arrow in expanded slider bar and “Close X” in slider content area
that closes content area and returns user to publisher page content.
Must contain “Close X” on un-expanded dimension to fully close ad unit.
Video must include play, pause, mute (and/or volume control to 0).
Must provide backup standard image file (GIF/JPG) for times when user’s browser does not
support creative.
Marquee Sponsorship (CTV)
Dimensions: 938x303 pixels
Must be sold with skin and 300x250/300x600
Homepage Carousel Logo (CTV)
Dimensions: 320x58 pixels
Homepage Carousel Logo (The Social)
Dimensions: 90x50 pixels
Homepage Spotlight (Sympatico.ca)
Image: 90x50 static GIF/JPG (5 KB max.)
Text: 89 characters max. (including spaces) e.g. Title 30 characters, Body 59 characters
Cannot be same advertiser on sequential days – creative must change daily.
Text submission is pure text only.
Image cannot contain branding/logo.
No product shots containing visible branding (e.g. promoting Tide detergent – image of a
laundry machine is accepted, image of a box of Tide is not accepted).
Highlighting or use of colour is not permitted.
Excessive punctuation is prohibited (only a single period, question mark or exclamation point
permitted).
Animation not permitted.
Audio not permitted.
Page 11 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Content Integration (Sympatico.ca)
Image: 70x70 static .gif/.jpg (4 KB max.)
Title: 10 words max.
Body: 25 words max.
Images must be approved by your Account Manager.
.gif files must have a transparent background.
Excessive punctuation is prohibited (only a single period, question mark or exclamation point
permitted).
Animation not permitted.
Audio not permitted.
Sponsorship Logo
Preferred format: EPS
Animation not permitted.
Audio not permitted.
Articles
Text: 400-500 words
Image: 40 K max.
Animation not permitted.
Audio not permitted.
Creativity media products
Contest buttons
Brand
Canalvie
CanalD
Ztele
Vrak 13+1
Series+
Historia
Musiqueplus
1
Dimensions
Max File Size
154x87
20 kb
VRAK Publicity label must be added to the creative. Please see with the Web project manager on the campaign for more information
File format: Static jpg
Page 12 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
All creativity media product must be approved by a Web project manager and the editorial
team before going live
Tile
Brand
Dimensions
Max File Size
Count down
Canalvie1
CanalD1
Ztele1
Vrak 13+2,1
Series+1
Historia1
Musiqueplus1
300x90
40 kb
Allowed
Sympatico3
Musimax
300x100
300x90
40 kb
40 kb
Allowed
Allowed
1
2
3
File format: static jpg of swf for countdowns.
All creativity media product must be approved by a Web project manager and the editorial
team before going live
Can be sold as ROS or sponsorship
VRAK Publicity label must be added to the creative. Please see with the Web project manager on the
campaign for more information.
Hardcoded for Sympatico.
In-Stream Video (Pre-roll and mid-roll)
Definition
Aspect Ratio
Video Frame Rate
4 :3 pixel aspect
ratio 0.9
Standard*
16 :9 pixel aspect
ratio 1.21/1.22
Pixel aspect ratio
1.0 square
High
MXF wrapped
30 fps
Video Length
Audio Initiation
Minimum=
5 seconds
Always permitted
Maximum=
30 seconds**
Companion ad
300x250
GIF, JPG, SWF,
3rd party tag
*If source is only available in standard definition, please up-convert to MXF XDCAM-HD422, with pillar bars to maintain aspect
ratio.
**VEVO cannot exceed 30 seconds for pre-roll.
Bell Media does not guarantee companion ad impressions.
The companion ad remains present after the streaming ad has ended.
For companion ad specs please see Standard Ads.
If providing a digital file, it may be uploaded to the following FTP site:
o FTP Host: ftp.ctv.ca
o Login: Digitalmedia
o Password: 876preDar534
Page 13 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Encoding Services Ad Specifications
MXF
Stream Type
Wrapper
Essence Format
Video Codec
Video Format
Frame Size
Aspect Ratio
Frame Rate
Bit Rate/Type
Profile
Closed Captions
Audio Stream Type
Audio Bits
Audio Sample Rate
Audio Channels
MPEG-2 Transport or Program Stream
MXF- XDCAM HD422
MPEG HD
Sony XDCAM 422
MPEG- 2 Long GOP
1920x1080
16x9
MXF wrapped 30 fps
50 Mbps XDCamHD
4:2:2
EIA708/608 + SCTE20 (optional)
AES
24bit
48kHz
8 Channels: Ch. 1- Left, Ch. 2- Right, OPTIONAL: Ch. 3- Center, Ch. 4- LFE,
Ch. 5- Left surround, Ch. 6- Right surround, Ch. 7- Descriptive video left,
Ch. 8- Descriptive video right
Astral Video Transcoding
Under 4MB:
o No transcoding required
o Audio codec: AAC
o Video codec: h.264
o Container: .MP4
o Video data rate: 666 Kbps
o Audio data rate: 56 Kbps
o Frames per second 30
o Encoding: 2-pass VBR
4MB up to 20MB:
o Astral to transcode video asset
o Codecs: WMV, h.264, MPEG-2/4
o Containers: WMV, MOV, MPG, AVI
o High quality video file required
o Total bitrate: less than 2 Mbps per second
Page 14 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
VAST Third Party Creative
The following desktop and mobile web sites accept VAST third party tags from DFA, EyeReturn, and
Sizmek **(Sizmek is currently only certified on desktop EN sites).
We require mp4 file type to be used for the 3rd party vast tag.
We do not accept VAST third party tags on mobile APPS.
To be added to the approved list of VAST third party creative providers, please have the third party
vendor email [email protected]. Testing can take upwards of 3-4 weeks.
Autofocus
Bravo
BNN
CP24
CTV News
CTV
Discovery
MTV
RDS
Space
Sympatico.ca
The Comedy Network
TSN
The Loop
M3
MUCH
Innovid
*Only available on The Loop and Sympatico.ca
Please check with your The Loop or Sympatico.ca Account Representative for the most up to date
Innovid Ad Specifications.
Third Party Ad Servers
Approved Third Party Ad Servers
Bell Media allows creative from the following third party creative providers:
Adcentric
AdGear
Atlas Solutions
BridgeTrack
ContoBox
Conversant (formerly Mediaplex)
DG MediaMind (formerly Eyeblaster)
Doubleclick (DFA)
eyeReturn
FlashTalking
PointRoll
Pictela
Smart AdServer
Spongecell
To be added to the approved list, please have the third party vendor email [email protected].
Testing can take upwards of 3-4 weeks.
In order to monitor the quality of advertising content on our network, Bell Media reserves the right to
the following at any time:
Monitor third party servers for performance and response times.
A list and/or sample page of all creative currently live.
The ability to require express approval of any creative additions or deletions.
Click-through tracking is not available on third party served campaigns.
Page 15 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Data Ownership, Privacy and Laws
Bell Media adheres to the IAB Canada Standard Terms and Conditions regarding use of collected data.
From page 16 XIII. d. i. and ii. of the IAB Canada Standard Terms and Conditions:
Unless otherwise authorized by Media Company in writing, Advertiser will not: (A) use Collected Data for Repurposing;
provided, however, that Performance Data may be used for Repurposing so long as it is not joined with any IO Details or Site
Data; (B) disclose IO Details of Media Company or Site Data to any Affiliate or Third Party except as set forth in Section
XII(d)(iii).
Unless otherwise authorized by Agency or Advertiser, Media Company will not: (A) use or disclose IO Details of Advertiser,
Performance Data, or a user’s recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for
Repurposing or any purpose other than performing under the IO, compensating data providers in a way that precludes
identification of the Advertiser, or internal reporting or internal analysis; or (B) use or disclose any User Volunteered Data in
any manner other than in performing under the IO.
Cache-Busting
Cache-busting is required for all third party served campaigns.
Placement of cache-busting parameters must be clearly indicated in the ad tag code.
Third party served click URLs for hard-coded placements (text links, etc.) do not make use of
cache-busting.
Additional Ad Standards & Creative Guidelines
Adobe Flash Conventions
We accept Flash version 6-10.1 but NOT Flash 11.
Actionscript 2.0 and 3.0 are accepted (clickTAG examples below), IAB Canada recommends AS2
for Flash creative.
Standard ads should be served as WMODE “Opaque”.
Floating ads should be served as WMODE “Transparent”.
clickTAG is case sensitive and must be formatted “clickTAG” and not “clickTag” or “clicktag”
For more information on formatting your clickTAG visit the DFP support page:
https://doubleclick-support.appspot.com/repository
Proper clickTAG implementation
The clickTAG variable is an industry-standard method of tracking Flash creative clicks; it allows Google
to register where an ad was displayed when it was clicked on. Problems with Flash creative may result
from an incorrect clickTAG implementation. To troubleshoot this implementation, make sure that:
The advertiser has inserted the clickTAG in the .fla file before converting it to the .swf file that is
uploaded to DFP.
The clickTAG variable is properly implemented in the action of the button. In the getURL() function of
the action, make sure to specify the clickthrough URL as clickTAG and the target window as "_blank".
For example: getURL(clickTAG,"_blank");.
Page 16 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Actionscript 2 clickTAG example:
on (release) {
getURL(clickTAG,”_blank”);
}
Actionscript 3 clickTAG example:
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new
URLRequest(sURL), "_blank"); }
}
Rich Media not accepted
We do not support JAVA (not to be confused with JavaScript) due to security issues, in addition
to performance issues and initial load times.
Ad code using ILAYER, LAYER or NOLAYER tags due to compatibility and stability issues.
Mailto fields, as we cannot ensure the user will have a consistently good experience using ads
with this functionality.
Creative Notes:
Creative with a white background must have a solid 1-pixel border (black recommended).
All Rich Media (In-Banner Video, Expandable, Floating, and IAB Rising Stars) must be Third
Party served (see list of approved vendors) and must provide a standard GIF/JPG image backup
file.
Maximum animation and video frame rate is 30 FPS (frames-per-second)
In-Stream Video ads (i.e. pre-roll video) that are served within a video player environment;
should have audio that plays automatically.
When an ad is clicked it must launch the advertiser’s landing page in a new browser window.
Z-Index Guidelines
Z-Index Range
Content Type
0 - 4,999
Standard Ads, In-banner video, Filmstrip, Pushdown
5,000 - 1,999,999
Expandable ads
2,000,000 - 2,999,999
Floating (OTP) ads
Creative Deadlines
Standard Ad Creative
Rich Media/Third Party Ad Creative
In-Stream Video
Custom executions
3 business days before launch
5 business days before launch
5 business days before launch
30 days before launch
Page 17 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Available Mobile App Ad Placements
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RougeFM
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RadioNRJ
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Bravo GO
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Space GO
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Comedy GO
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MTV
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Much
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RDS GO
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TSN Golf
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TSN Hockey
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Specialty Entertainment
TSN GO
Discovery
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Sympatico
BNN GO
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Sports
The Loop
CP24 GO
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CP24 Traffic
CTV News GO
Ad Format
CTV GO
News & Entertainment
iPad
Pre-roll
Interstitial
970x550
300x600
300x250
728x90
Android Tablet
Pre-roll
Interstitial
970x550
300x600
300x250
728x90
320x50
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iPhone
Pre-roll
Interstitial
300x250
320x50
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Android Mobile
Pre-roll
Interstitial
300x250
320x50
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BB10
Pre-roll
300x250
320x50
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Windows 8
Pre-roll
300x250
728x90
320x50
Targeting Capabilities
Geo-targeting
Provincial
City/DMA
Device/OEM
Carrier
Day-part
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Available Mobile Web Ad Placements
Mobile Web
Pre-roll
320x50
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*Pre-roll is not clickable when using iPhone or iPod Touch
Page 18 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Display
Tablet & Mobile Apps- iOS and Android
Category
Supported on
Display
Dimensions
Tablet
728x90
Mobile, Tablet
300x250
Mobile, Tablet
320x50
1024x768
768x1024
320x480
480x320
300x600
970x550
Tablet
Interstitial
Mobile
Large Format
Tablet
Supported
Formats
Max File
Size
Rich Media- Max. Expanded
Dimensions
15 KB
1024x768/ 768x1024
M: 320x480;
T: 1024x768/ 768x1024
N/A
150 KB
N/A
40 KB
N/A
150 KB
1024x768/ 768x1024
N/A
40 KB
.JPG, .GIF, .PNG
Mobile Web & BB10
Category
Supported on
Display
Dimensions
320x50
Mobile
300x250
Supported
Formats
.JPG, .GIF, .PNG
Max File
Size
15 KB
40 KB
Rich Media*- Max.
Expanded Dimensions
M: 320x480
*Rich Media allowed on mobile web only, not BB10
Pre-roll
For mobile and tablet pre-roll please see desktop pre-roll ad specs.
Approved Third Party Ad Servers- Mobile
Bell Media only accepts Celtra mobile rich media tags. All other third party tags are subject to testing
and approval.
Bell Media does not accept 3rd party VAST tags across all APP properties.
Supported Targeting
Category
Geo
Device
Parameters
Variables
Province
City
Platform
All Canadian Provinces
Canadian Cities and DMAs
Tablet
Mobile
iOS
Android
OS versions for all:
Mobile Web
ex. iOS 6.0 & higher
Blackberry
ex. Android 2.3 & higher
Windows Phone
Apple, Samsung, LG, Motorola, Sony, HTC, Blackberry, Nokia, Acer, Other as
supported by DFP
Bell Mobility, Virgin Mobile, Rogers, Fido, Telus, Koodo, Wind Mobile, Mobilicity,
Public Mobile, MTS, Sasktel, Other as supported by DFP
Entertainment & News apps
News & Sports apps
Weather and Social (CTV News and CP24), Traffic (CP24)
Standard or custom segments
OS
OEM
Carrier
Contextual
Time
Canadian only
Show
Section/ Topic
Tablet Widget
Day part
Page 19 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Bell Media Performance
Creative Design Specifications
Dimension
Creative Type
Max. File
Size
Animation
Number of loops
Max. Duration
Max. Frames per
second
GIF/JPG/Flash
40 KB
Yes
Unlimited as long as it
ends after 30 seconds
30 seconds
30
728x90
300x250
160x600
All three ad sizes are required.
No rich media accepted.
The creative must:
o Be clickable at any moment throughout the duration of the animation.
o Be a static image after 30 seconds.
o Have a 1 pixel border minimum.
o Have a clear call to action: i.e.: “click here” , “click here to register now”.
As CPC campaigns are run blind on Bell Media Performance Network, 3rd party verification
providers are not accepted (AdExpose, MediaMind, AdSafe, Double Verify, Comscore
Viewability, and Nielsen etc.)
Offline tactics are not accepted in SDR creative content: Phone numbers, text messaging
codes, etc.
FScommand coding is not accepted by our system.
Accepted
Recommended
Flash Version (8-12)
8
Action Script Version (2/3)
2
clickTAG syntax
clickTAG
Accepted 3rd party ad tags
AdCentric
AdGear
Atlas iFrame
Bridge Track
DoubleClick iFrame
EyeReturn
MediaMind
MediaPlex Script
PointRoll
Smart AdServer
SpongeCell
Page 20 of 21
Bell Media - Digital and Mobile Advertising Standards and Creative Specifications
Last revised: February-18-15
Appendix
Astral Radio Stations:
http://www.1011thefarm.com/
http://www.610cktb.com/
http://www.961bobfm.ca/
http://www.am1150.ca/
http://amqui.rougefm.ca/
http://www.bigdog1009.ca/
http://www.bigdog927.com/
http://www.boomfm.com/
http://www.bx93.com/
http://www.capitalfm.ca/
http://www.catcountry995.ca/
http://www.chom.com/
http://www.cj104.com/
http://www.cjad.com/
http://www.cjay92.com/
http://www.cjbk.com/
http://www.cjdccountry.com/
http://www.cjfw.ca/
http://drummondville.radionrj.ca/
http://drummondville.rougefm.ca/
http://estrie.rougefm.ca/
http://www.foxrocks.ca/
http://www.funny1060.com/
http://gatineau.radionrj.ca/
http://gatineau.rougefm.ca/
http://www.htzfm.com/
http://www.k-litefm.com/
http://www.k93.ca/
http://www.khj.ca/
http://mauricie.radionrj.ca/
http://mauricie.rougefm.ca/
http://www.max1049.ca/index.aspx
http://montreal.radionrj.ca/
http://montreal.rougefm.ca/
http://www.newstalk1010.com/
http://www.oldies1150.com/
http://www.peacesunfm.com/
http://quebec.radionrj.ca/
http://quebec.rougefm.ca/
http://rimouski.radionrj.ca/
http://rimouski.rougefm.ca/
http://rouyn.radionrj.ca/
http://saguenay.radionrj.ca/
http://saguenay.rougefm.ca/
http://sherbrooke.radionrj.ca/
http://www.star96.ca/
http://www.thebearrocks.com/
http://www.tsn1260.ca/
http://valdor.radionrj.ca/
http://winnipeg.virginradio.ca/
Bell Media Radio Stations- 1
http://www.1049jrfm.com/
http://www.1073kool.fm/
http://www.89xradio.com/
http://www.919bobfm.com/
http://www.939theriverradio.com/
http://www.989thedrive.com/
http://www.983flyfm.com/
http://www.am580radio.com
http://www.am800cklw.com
http://www.bob.fm/
http://www.cfax1070.com
http://www.country105.fm/
http://www.energy997.ca/
http://www.kfun995.com/
http://www.koolfm.com/
Bell Media Radio Stations- 2
http://www.1013thebounce.com
http://www.939bobfm.com/
http://www.999bobfm.com/
http://www.c100fm.com/
http://www.cfra.com/
http://www.chumfm.com/
http://www.majic100.com/
http://www.qmfm.com/
http://www.teamradio.ca/
http://www.thebeat.com/
Page 21 of 21
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