truvia.com
Press contacts
Ann Clark Tucker
Director
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Communications – Truvia
office: 952-742-4057
[email protected]
Atalanta Rafferty
Executive Managing Director
RF|Binder
office: 212-994-7511
[email protected]
NEW TRUVIA® BAKING BLEND ARRIVES ON RETAIL SHELVES:
OFFERING HOME BAKERS 75% FEWER CALORIES, NATURALLY
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Truvia natural sweetener, the #2 sugar substitute in the U.S., expands its on-shelf presence with Truvia
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Baking Blend, the newest addition to its product line
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WAYZATA, Minnesota, March 21, 2012 – The Truvia business announced today the launch of Truvia
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Baking Blend, a blend of Truvia natural sweetener and sugar with seventy-five percent fewer calories per
serving than sugar. Now in nationwide distribution, consumers can enjoy the great-taste of Truvia
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natural sweetener in a product that bakes and browns like sugar.
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A ½ cup of Truvia Baking Blend has190 calories and provides the same sweetness as 1 cup of sugar
with 760 calories, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia
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Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats.
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“The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue
to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are
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consuming 75% fewer calories from sugar,” said Mark Brooks, Truvia Global Consumer Products
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Director. “With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation
and growth of the stevia-based sweetener category.”
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The Truvia Baking Blend package features a closeable, easy-to-pour spout; a first in the category. A 1.5
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pound bag of Truvia Baking Blend has the equivalent sweetness of 3 pounds of sugar or approximately
7 cups – enough to make 13 pies, 9 batches of cookies or 6 batches of brownies.
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“Home chefs can adapt their favorite recipes to use Truvia Baking Blend instead of sugar for the same
sweet and satisfying results,” said Marisa Churchill, San Francisco-based pastry chef and author of Sweet
& Skinny: 100 Recipes for Enjoying Life's Sweeter Side Without Tipping the Scales. “Whether it is for a
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simple or decadent treat, Truvia Baking Blend provides seventy-five percent fewer calories than sugar,
allowing the best part of a meal – dessert – to be even more enjoyable.”
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truvia.com
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Truvia Baking Blend is available at grocery, retail and natural product stores nationwide for a suggested
retail price of $6.99 per bag. Find baking recipes, such as Carrot Cake, Raspberry Oatmeal Bars and
Peanut Butter Cookies, along with recipe conversion tips at truvia.com/baking.
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About the Truvia Brand
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Truvia natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the
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stevia leaf. Truvia natural sweetener is the #2 sugar substitute in the U.S and is also available to
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consumers in Europe and Mexico. Truvia stevia leaf extract is also a versatile sweetening ingredient
used to enable reduced calories or sugars in foods and beverages. Truvia® LLC uniquely manages its
stevia supply chain from field to table having established a global agricultural standard for stevia. For
more information, visit www.truvia.com
About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and
services. Founded in 1865, the privately held company employs 142,000 people in 66 countries. Cargill
helps customers succeed through collaboration and innovation, and is committed to applying its global
knowledge and experience to help meet economic, environmental and social challenges wherever it does
business. For more information, visit Cargill.com and its news center.
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