1. home and garden
2. home furnishings
3. lamps and lighting

PRESS INFORMATION
SWA
AROVSK
KI ARCH
HITECTU
URAL SOLUTIO
S
ONS SP
PARKLE
ED
AT EUROLU
E
UCE, MILAN, AP
PRIL 14
4-19
NEW IN
NNOVATIVE CRYST
TAL LIGHT
TING DES
SIGNS UNV
VEILED
April 21
1, 2015 - Positioned
P
ass the partne
er of choice
e for extraorrdinary lighting design solutions,
s
Swarovsski Architectural Solution
ns unveiled three
t
cutting
g-edge decorrative crysta
al lighting inn
novations
for the fiirst time at Euroluce, the exhibition de
evoted to glo
obal lighting excellence,
e
in Milan, Italyy.
Making their interna
ational debut at the 54th edition of th
he Salone del Mobile we
ere the brea
ath-taking
customizzed Crystal Art Pieces Shimmering
g Sea and Prismatic, as well as the luminairre Urban
Spheres
s. Crystal Bamboo,
B
Honeycomb, Crystal
C
Pane
el and the sttunning Crysstal Art Piece
e Crystal
Morpho
ology were showcased
s
o
once
again on
n the world stage.
s
The specialized te
eam of crysta
al lighting
experts at Swarovskki conceptualized, develo
oped, renderred, and prod
duced each of these inno
ovative –
and illum
minating – creations
c
to add sparkling brilliance
e to hospita
ality, residen
ntial and com
mmercial
architecttural project commissions worldwide..
nner, Head of Business
s Operation
ns and Swa
arovski Arch
hitectural Solutions
S
Johannes Oberdan
e Swarovskii Architecturral Solutionss products displayed
d
att Euroluce this
t
year
Europe,, says, “The
continue
e to reflect th
he longstand
ding competence and exxpertise of our
o highly skkilled team of
o lighting
plannerss, designers and enginee
ers. They com
mbine finest craft with exxtraordinary and bespoke
e turnkey
design ssolutions tha
at maximize the express
sive, emotional, and transformative power of Swarovski
S
Crystalss. This is our core compettence on which we will draw on and widen
w
in the future.”
Shimme
ering Sea
L
Like
the playy of light on the waves of an infinite sea, this Crysstal Art
P
Piece
holds you in its ma
agic spell. Its sparkling reflections
r
su
uggest
f
feelings
of bo
oth wellbeing
g and limitles
ss freedom.
S
Shimmering
Sea is a me
ediation on the many mo
oods of the ocean,
o
a various liight sourcess work to tra
as
ansform and
d abstract it into a
c
crystal
medle
ey of watery art.
Prismattic
Pag
ge 1 of 5
PRESS INFORMATION
I
Inspired
by principles of
o pure geom
metry and parametric
p
d
design,
P
Prismatic
re
eflects the natural crys
stalline struc
cture of pre
ecious
s
stones
– the
e sharp edge
es and cubicc shapes me
eld together with a
b
bright
clear radiance tto create uniquely
u
sha
aped crystals. Its
m
modular
sysstem allows for versatile
e assembly leading to several
s
d
different
kind
ds of forms in
n a variety off sizes.
y
Crystal Morphology
V
Visually
stun
nning, this design floats in wave-like
e fashion, viirtually
w
weightless.
o
shap
pe, comprise
ed of twentyy-eight
Its smooth organic
t
thousand
Swarovski
S
crystal
bea
ads,
presents
eye-ca
atching
p
perspectives
s from any angle tha
at are simp
ply impossib
ble to
p
photograph.
Crystal Bamboo
I
Inspired
by the naturall beauty of bamboo, layers of similarly
s
shaped
glasss rods are harmonioussly suspended and softtly set
a
aglow
by the
eir LED-illumiinated crysta
al tips.
E
Extremely
v
versatile
and
d applicable to ceilings,, Crystal Ba
amboo
a
allows
for the creation of
o individualiz
zed installations. Diverse
e color
e
effects
can be
b applied to the crystals to create a surprising
s
range of
s
sparkling
atm
mospheres.
Spheres
Urban S
Pag
ge 2 of 5
PRESS INFORMATION
T
These
lumin
naires are inspired by nothing lesss than the earth
i
itself.
Each sphere of Murano
M
glasss translates the fragility, purity
a
and
sheer beauty
b
of ou
ur planet into
o a dreamsccape of idea
as and
a
aspirations.
The
T
light source represe
enting earth’’s core transsforms
U
Urban
Spherres into invissible projectio
on screens rather
r
than a mere
g
globes.
Honeyc
comb
H
Honeycomb
combines crystal
c
and light in completely new ways.
W a wide range of app
With
plications Ho
oneycomb in
ncorporates 1
13,500
S
Swarovski
crrystals per sq
quare meter and is backllit by LEDs. Its
I soft
light and cha
anging color moods impart a magica
al, almost ce
elestial
a
atmosphere.
Crystal Panel
R
Realms
of fa
antasy dazzle the eyes, as Crystal Panel
P
alters spatial
s
p
perception,
m
making
room
ms appear wid
der and more
e spacious.
H
Highly
skilled
d hands preccisely set eac
ch individuall crystal into place,
u
uniquely
tran
nsforming wa
alls, ceilings, stairs and fa
acades.
W
Whatever
th
he source o
of illuminatio
on, Crystal Panel
P
takes on a
r
radiance
thatt seems to spring from within.
w
Pag
ge 3 of 5
PRESS INFORMATION
ABOUT S
SWAROVSKII ARCHITECT
TURAL SOLUTIONS
The Experts
S
is the specialists’
s
divission of Swarovsski Lighting, form
mally establishe
ed in 2011. Its expert
e
team
Swarovskii Architectural Solutions
of architeccts, interior and product design
ners, Swarovskii Architectural Solutions
S
develo
ops innovative architectural
a
solutions that
capitalize on the expresssive, emotional, and transforma
ative power of crystal.
c
The tea
am at Swarovski aims to create uniquely
b
the architeccture and style of
o the building.
integrated crystalline features that are in harmony with both
el Services
Unparalle
Swarovskii Architectural Solutions
S
workss hand-in-hand interior designe
ers, architects and
a project own
ners targeted to
o help them
realize the
eir own vision with crystal. From
F
planning and purchasing to project management
m
an
nd creation, an
nd flawless
implementtation, Swarovski Architectural Solutions has a proven track re
ecord as a partn
ner to the archittectural industryy and offers
comprehensive support th
hroughout the entire
e
duration of a project.
Renowned Projects
o the use of inno
ovative technology and creativve ideas, crysta
alline lighting fea
atures by Swarrovski have alre
eady added
Thanks to
brilliance to hotel suites and lobbies, casinos and leisure esta
ablishments, res
staurants and bars
b
and luxury residences
style and b
around the world. Projeccts include the Rockefeller Center and Dian
ne von Fursten
nberg Headqua
arters—both in New York,
V
Canada
a; Ritz Carlton Hotels
H
in Mosco
ow and Berlin; Taj
T Hotel in Sydney; Royal Spa
a Kitzbühel,
Sparkling Hill Resort in Vernon,
umi hotel; Hyattt Regency Hote
el Dubai, The Mariinsky
M
Theatter in St. Peterrsburg, Russia, as well as
Austria; Singapore’s Nau
er the world.
private ressidences all ove
Premium Products
S
offerss an established
d portfolio of premium decora
ative lighting and lighting soluttions to the
Swarovskii Architectural Solutions
design rea
alm. In addition to the custom lighting applica
ations offered by
b Swarovski Arrchitectural Solu
utions, Swarovsski Lighting
includes tw
wo very distinctt premium conssumer lighting brands;
b
Swarovsski, with its contemporary aestthetic, and Scho
onbek, with
its classic designs. Comb
bined, Swarovskki and Schonbek
k share more than 250 years off crystal and ligh
hting history.
etwork
Global Ne
Swarovskii Architectural Solutions
S
operattes out of two major
m
hubs in bo
oth Plattsburgh, NY, USA and Vomp,
V
Austria, and is part
of the glob
bal Swarovski ne
etwork.
ABOUT S
SWAROVSKII
Swarovskii delivers a dive
erse product po
ortfolio of unmattched quality, crraftsmanship an
nd creativity. Fo
ounded in 1895
5 in Austria,
Swarovskii Crystal Busine
ess designs, manufactures
m
an
nd markets crysstals, natural an
nd created gem
mstones, finishe
ed products
such as jjewelry, accesssories and ligh
hting. The com
mpany’s film diivision, Swarovvski Entertainm
ment, produces artistically
accomplished feature film
ms with global box-office
b
appe
eal. The Swarovvski Foundation
n was set up to
o honour the ph
hilanthropic
e company by supporting
s
creattivity and culture
e, promoting we
ellbeing and con
nserving natural resources.
spirit of the
by the fifth gene
eration of familyy members, Sw
warovski Crystal Business has a global reach with approxima
ately 2,480
Now run b
stores in a
around 170 coun
ntries, more tha
an 24,000 emplo
oyees, and reve
enue of about 2..33 billion euross in 2013. Togetther with its
subsidiaryy companies Swarovski
S
Optikk (optical devicces) and Tyrolit (abrasives); Swarovski Cry
ystal Business forms the
Swarovskii Group. In 2013
3, the Group generated revenue of about 3.02 billion euros an
nd employed mo
ore than 30,000
0 people.
Pag
ge 4 of 5
PRESS INFORMATION
FOR MO
ORE INFORM
MATION & INTERVIEW REQUESTS
S
MEDIA CONTACT
NATIONAL
INTERN
Nadja Brakonier
ural Solutionss
Swarovsski Architectu
nadja.brrakonier@sw
warovski.com
m
Mob. +4
43 664 852 8332
Tel. +43
3 5224 50018
832
www.arcchitecture.sw
warovski.com
m
www.sch
honbek.com
ANY/AUSTRIIA/SWITZER
RLAND
GERMA
Ella Grig
gorovici
ella@glo
obe-stories.c
com
Tel. +49
9 89 8856911
19
Mob. +4
49 179 54899
958
ITALY
a Fiandra
Cristiana
cristiana
a.fiandra@ve
eneziacongre
essi.com
Tel. +39
9 329 944 9385
Pag
ge 5 of 5