Download Report

2015 CORPORATE SPONSORSHIP
MAY 22 - 24, 2015
MAY 22 – MAY 24, 2015
OVERVIEW
The Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the
heritage of jazz music. The Atlanta Jazz Festival includes a series of events beginning in March of
each year and culminating each Memorial Day weekend, in one of the largest free jazz festivals in the
country.
HISTORY
Atlanta Jazz Festival was established with the help of Atlanta Mayor Maynard Jackson in 1978.
The city’s commitment was to present a free jazz festival – straight ahead, avant-garde,
improvisational, harmonically and rhythmically complex and beautiful. It would showcase the best
performers of “pure” jazz, eschewing the genre blends.
Thirty-seven years later, the Atlanta Jazz Festival has stayed true to that mission. As the genre
has birthed many other forms, jazz still lives on and continues to evolve in its truest form. Atlanta
Jazz Festival is one of the few places in the country where masses of music enthusiasts, families
and culture lovers gather year after year to hear and experience this great American musical
tradition.
MAY 22 – MAY 24, 2015
MARKETING
Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust marketing program that
annually reaches thousands of residents and visitors over a three month promotional period.
Our marketing program uses a variety channels to attract several audiences:
• Residents of the Atlanta metro area
• Patrons of arts and cultural events
• Jazz lovers and music lovers generally
• Tourists and visitors to Atlanta
• Families looking for free entertainment
Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority of the
advertising push at the end of April through May.
COLLATERAL
BROADCAST ADVERTISING
• Concert Event Guide (75,000)
• Festival Season Brochure (50,000)
• Festival T-Shirts
• MAJIC107.5
• V103 WVEE
• WAOK 1380
• WRFG Free Radio Georgia
• WABE Public Broadcasting
• WCLK Clark Atlanta Jazz
PRINT + DIGITAL ADVERTISING
• Atlanta Journal Constitution
• Atlanta Magazine
• Creative Loafing
• Rolling Out Magazine
• Jazz Times
• Downbeat Magazine
• El Nuevo
• The Atlanta Tribune
• The Atlanta Inquirer
OUTDOOR ADVERTISING
• MARTA Transit Systems
• Hartsfield-Jackson International Airport
MAY 22 – MAY 24, 2015
PUBLIC RELATIONS
Atlanta Jazz Festival is covered in local and national press beginning as early as February and
running through the end of May. A variety of media pick up on the value of the festival to their
audiences including:
• Entertainment Magazines
• Travel Publications
• Music Blogs
• Regional and Community News Outlets
In 2014, the festival generated more than 140 million impressions, receiving national, regional and
local press coverage at a media value of more than $2 million.
Atlanta Jazz Fest Lineup is
Finalized
“The 37th annual Atlanta Jazz
Festival will ping-pong from
the traditional jazz of Freddy
Cole to the contemporary
flair of Russell Gunn’s Krunk
Orchestra with a lot of other
flavors filling in the gaps.”
Melissa Ruggieri
April 3, 2014
Atlanta Jazz Festival
Announces Locations And
Performers For Popular
Neighborhood Jazz Series
Must-See Performances at
the Atlanta Jazz Festival
"As part of our mission, the
Atlanta Jazz Festival serves as
a cultural bridge uniting
Atlanta's diverse
communities.”
“…the consensus around
town is that this is the best
year for jazz at the festival in a
long while… the lineup looks
like it will present a solid
three days of jazz in Piedmont
Park.”
11 Alive Staff
May 3, 2013
Jon Ross
May 22, 2014
MAY 22 – MAY 24, 2015
AUDIENCE
Atlanta Jazz Festival reaches a variety of audiences through the various events during festival
season.
However, the core audience over the concert weekend is a good representation of our average
audience across channels.
Age
Gender
3%
65+
25%
49-65
14%
18-24
32%
37-48
26%
25-36
80
60
40
20
0
Male
38%
Ethnicity
80
60
40
20
0
Female
62%
Household Income
14% - Under 25K
25% - 25K-49K
24% - 50K-74K
14% - 75K-99K
14% - 100K-149K
6% - 150K-249K
3% - 250K+
MAY 22 – MAY 24, 2015
SPONSORSHIP
The array of events that constitute Atlanta Jazz Festival grant many opportunities to reach a
diverse range of audiences throughout the metro Atlanta area.
Sponsorship means that your brand will be presented to these audiences of culture lovers through a
variety of media outlets, on-site branding and social engagements.
The AJF team works with you and your brand activation teams to customize a program to meet your
specific engagement needs.
Previous sponsors include: General Motors, Anheuser-Busch, Bank of America, Coca-Cola,
Publix, Ford, Georgia Lottery, PNC and many others.
2015 COMMITMENT DEADLINES
EARLY DEADLINE: FEBRUARY 27, 2015
2015
LATE DEADLINE: MARCH 27,
MAY 22 – MAY 24, 2015
PRESENTING SPONSORSHIP -- $100,000
Naming Rights
Category Exclusivity
Custom Mark
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• AJF Website :30 commercial (sponsor provided)
• Access to mailing lists/event database
• Presentation at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 6 AJF VIP Badges w/Lunch & Priority Seating
• 3 AJF Parking Passes
• 10 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• 2min On Stage Presentation
• Data collection rights
• :60 Jumbotron commercials 4x/day
• On site announcements 6x/day
• 40x40 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
Neighborhood Jazz Series
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
• Option to brand (1) of these add-ons
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
SUPPORTING SPONSORSHIP -- $50,000
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Mention at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 4 AJF VIP Badges w/Lunch & Priority Seating
• 2 AJF Parking Passes
• 4 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• Data collection rights
• :30 Jumbotron commercials 4x/day
• On site announcements 3x/day
• 20x30 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
PARTICIPATING SPONSORSHIP-- $25,000
SIGNAGE BENEFITS
•Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Logo in print and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Mention at AJF press conference
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 2 AJF VIP Badges w/Lunch & Priority Seating
• 1 AJF Parking Passes
• 2 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• :30 Jumbotron commercials 2x/day
• On site announcements 1x/day
• 20x20 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
ANCILLARY STAGE SPONSORSHIP-- $10,000 - $25,000
Stage Naming Rights:
International Stage - $25,000
Local Stage - $10,000
SIGNAGE BENEFITS
• Logo on Stage Banners/Backdrop
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Logo in print and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2015 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Mention at AJF press conference
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 2 AJF VIP Badges w/Lunch & Priority Seating
• 1 AJF Parking Passes
• 2 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• :30 Jumbotron commercials 2x/day
• On site announcements 1x/day
• 20x20 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
BRANDED ADD ON’s
Atlanta Jazz Festival provides additional opportunities to customize your
sponsorship. Through presenting one or more AJF special events or branding a
feature of the festival, AJF can target your impact for the greatest audience
impression.
EVENTS
MARCH 2015
• AJF Youth Jazz Band Competition -- $20,000
MAY 2015
• Neighborhood Jazz Series -- $35,000
• Late Night Jazz -- $20,000
• AJF 31 Days of Jazz -- $10,000
• Jazz Education Workshops -- $10,000
• Fernbank Martini’s & IMAX Evening -- $10,000
FESTIVAL ON-SITE ACTIVATIONS
• Kid’s Zone -- $25,000
• Branded International Stage -- $25,000
•Branded Local Stage -- $10,000
• Branded VIP Lounge -- $10,000
• Branded Jumbotron Twitter Wall -- $5,000
MAY 22 – MAY 24, 2015
CORPORATE VENDORS
Atlanta Jazz Festival is a great opportunity for small
companies who want to engage directly with the AJF
audience. These programs are also ideal for brands that
want to focus efforts on activation with the audience
over the three day concert weekend.
INTERACTIVE -- $12,000
• Logo w/ hyperlink on website
•On site sampling / collateral distribution
• 20x20 Festival Footprint
ENGAGING -- $6,000
• On site sampling / collateral distribution
• 10x20 Festival Footprint
INFORMATION -- $3,000
• 10x10 Festival Footprint
MAY 22 – MAY 24, 2015
FESTIVAL SEASON | MARCH - APRIL
MARCH 2015
Youth Jazz Band Competition
The Atlanta Jazz Festival’s Youth Jazz Band
Competition - launched in 2001 - highlights high school jazz
bands from all over metropolitan Atlanta who compete for a
scholarship for their school music programs, and for an
opportunity to perform on the festival main stage during the
Memorial Weekend concert.
Competition sponsors for 2014 included Bank of
America and Publix Super Markets.
APRIL 2015
AJF Press Conference
Atlanta Jazz Festival is a tradition founded by one of
Atlanta’s most visionary leaders, Mayor Maynard Jackson. Each
year the festival is launched with a press conference hosted by
the Mayor of Atlanta.
Special guests of the city and the press are invited to a
private reception where the AJF official artwork is presented,
the lineup for the festival is officially announced and a feature
jazz artist performs.
MAY 22 – MAY 24, 2015
FESTIVAL SEASON | MAY
MAY 2015
AJF 31 Days of Jazz
Throughout the month of May, Atlanta Jazz Festival partners with restaurants, lounges and
entertainment venues around the city to present the best in local jazz. These intimate concerts and special
evenings are a highlight of the AJF season.
Neighborhood Jazz Series
The Neighborhood Jazz Series is an Atlanta Jazz Festival signature concert series held every
weekend in the month of May. Each Neighborhood Jazz Series mini concert is presented by a City of
Atlanta Councilmember in a neighborhood park within their district. This series brings the jazz experience into
communities throughout the city while giving families an opportunity to enjoy the beauty of Atlanta's parks.
Edgewood Jazz Crawl
The Edgewood Jazz Crawl is a fun interactive event in Edgewood, one of Atlanta’s hottest up-andcoming districts. There will be live music and Jazz themed activations at venues and business all along Edgewood
Ave. We will be working closely with the brand new Street Car and invite people to go for a ride while enjoying a
live jazz performer inside of the street car.
Jazz Education Workshops
Jazz Education Workshops, held throughout the concert weekend, aim to educate the community
about the history of jazz as well as the future of the genre. In 2014, Roy Hargrove led a trumpet workshop
and the Airmen of Note discussed effective rehearsal strategies, just to name a few of the presented classes.
Late Night Jazz Jam
After enjoying all-day jazz presented in Piedmont Park, contemporary jazz music lovers make their way
to the highly anticipated Late Night Jazz Jam. This live jam session features an exciting contemporary jazz
artist, as well as a DJ who melds popular music with jazz standards for a musical experience that both
preserves and celebrates jazz music’s history of late night jamming.
MAY 22 – MAY 24, 2015
MISSION
The mission of Atlanta Jazz Festival is to present the rich heritage of jazz
music and to educate the community on jazz as an original form of American
culture.
Produced by the City of Atlanta Mayor’s Office of Cultural Affairs, Atlanta
Jazz Festival presents a variety of outlets to experience and learn about
jazz music with the Memorial Day Weekend concert and festival as the
culminating event.
Beginning in the month of March, Atlanta Jazz Festival has evolved into a
season of educational, social and community events with jazz music as the
unifying influence.
The Atlanta Jazz Festival is a destination event for the city which attracts
music lovers from around region and the country.
“The Atlanta
Jazz Festival is
our homage to
the legacy and
tradition of a
true American
art form.”
– Mayor Kasim Reed
MAY 22 – MAY 24, 2015
MEMORIAL DAY WEEKEND CONCERT
AJF 2015
FRIDAY MAY 22
SATURDAY MAY 23
SUNDAY MAY 24
3 Day Concert
Main Stage
International Stage
Arts Market
Food Concessions
Jazz Education
Series
Kid's Zone
VIP Lounge
For 37 years, Memorial Weekend has been reserved for Atlanta Jazz
Festival with multiple days of free music, food, art and family fun as
200,000+ music lovers descend on Piedmont Park.
In 2015, the Atlanta Jazz Festival will open on Friday, May 22 with
an evening concert that kicks off the festival and the holiday weekend.
Saturday and Sunday will be full days of performance, beginning in the
afternoon and running into the late evening.
The jazz festival Main Stage features some of the top named jazz
performers in the country. In past years, Herbie Hancock, Ahmad Jamal,
Roy Ayers, Tito Puente and Tito Puente, Jr. have all played the jazz festival
Main Stage.
The International Stage features musicians from all over the world
including Cuba, France, South America, Africa, and Mexico. This lively
presentation of jazz music culture is a display of Atlanta’s cultural diversity.
Between the two stages, patrons walk through our Arts Marketplace,
where they look forward to scouting rare finds and collectible art works
directly from local artists. And no festival is complete without funnel cakes
and slushies! AJF Concessions feature all of those edible summertime
favorites that make festival memories.
The Jazz Education Series is also part of the weekend festival. Jazz
artists present masterclasses, and panel discussions with jazz historians,
artists and educators inform patrons about the heritage of jazz and its
impact on many aspects of modern culture.
Families enjoy our Kid’s Zone with games and activities throughout the
afternoon in the Piedmont Park Meadow. Our artists and special guests are
treated to the exclusive AJF VIP Lounge with a live feed of festival
performances and daily catered food and beverages.
Atlanta Jazz Festival is a complete experience with something for
everyone. It is a celebration of music, but it is also a celebration of Atlanta’s
historic culture of community.
IMAGES OF THE FESTIVAL
MAY 22 – MAY 24, 2015
IMAGES OF THE FESTIVAL
MAY 22 – MAY 24, 2015
MAY 22 – MAY 24, 2015
CONTACT US
We are excited to customize the right sponsorship program to reach your
audience and reinforce your brand initiatives.
The Atlanta Jazz Festival is a historic tradition that reflects the heart and
soul of our community.
We look forward to working with you in 2015!
Jenevieve Purcell
Sponsorship Coordinator, Atlanta Jazz Festival
City of Atlanta Mayor’s Office of Cultural Affairs
233 Peachtree Street, NE, Suite 1700
Atlanta, Georgia 30303
[email protected]
Direct: (404)546-6826
Fax: (404)589-5262