The Middle East’s Leading International Trade Fair for the Automotive Industry Targeting Trade Visitors from Western Asia, Eastern Europe, the CIS and Africa Sponsorship Opportunities June 2 – 4, 2015 www.automechanikaDubai.com Contents Introduction...............................................................3 3.3 Directional Carpet Stickers Types of packages..................................................4 3.4 Registration Area Branding A. Registration Desk 3.25 Mezzzanine Banner 1. Pre-Show Opportunities...................................5 3.26Double Sided Hanging Banner B. Branding of Writing Desks 3.27 Wall Banner 1.1 Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner C. Branding Columns 3.28 Lampost Banner D. Branding at the Back Hall Registration Area 3.29 Flag Pole 3.5 Bubble Lounge 3.30 Tower Box Email Alerts 3.6 WASL Glass 3.31 Floor Graphics 3.7 Curved Banner 3.32 Cube Sign 1.2 1.3E-Newsletter 3.8 Convention Gate Skyscrapers 3.33 Monument Sign 2.On-site Opportunities................................. 6 3.9 Hall Gate Branding 3.34 Vertical Panels - Arena Entrance 3.10 Elevator 3.35 Vertical Panels - Saeed Hall 1 Entrance 2.1 3.11Escalator 3.36 Right Angle (Lobby Entrance) 2.2 Visitor Bag Inserts 2.3 Exhibition Lanyards 3.13 Glass Entrance - GE2 2.4 Lanyard Business Card Holder 3.14 Silver Panel - SP1 2.5 Exhibition Badges 3.15 Window Strip - WS1 2.6 Branded Pens at Registration 3.16 Window Strip - WS2 2.7 Registration Staff T-Shirt Branding 3.17 Convention Gate Branding 2.8 Visitor Registration Forms 3.18 Canopy Banner - Plaza 2.9 Route Planner 3.19 Welcome Sign - Metro 3.20 Column Cladding 3.21 Foyer Area (4 columns + video wall) Visitor Carrier Bags 3.Area Branding & Signage................................9 2 3.24 Grid Banner 3.1 Hanging Banners 3.2 Pop-Up Banners 3.12 Glass Entrance - GE1 4.Digital Signage..................................................43 4.1 Video Wall – Exhibiton Gate 4.2 Hall Foyer Video Wall A. Sheikh Saeed Hall 3 B. Sheikh Saeed Hall 1 C. Trade Centre Arena 5.Feature Branding..................................... 47 3.22 Bridge Banner 5.1 3.23 Panoramic Banner 5.2 Arch (options) Automechanika Dubai Welcome Arch “Sponsorship increases the attraction of your target audience by 104%“ (Source: CEIR) Automechanika Dubai allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees Maximising Your Investment In order to maximise your investment at Automechanika Dubai your sponsorship package should play an integral part in your marketing and communications strategy, both pre - and post - event. Our team will be delighted to work with you to achieve this. 3 Types of Packages 1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Automechanika Dubai. The sooner you promote your presence, the higher the chances to reach more customers! 2)On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors. 3)Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media. We can also have tailor-made packages suiting your requirements and budgets. Contact us now for further information. 4 Pre Show Opportunities 1.1 Website Exposure 1.2Email Alerts Advertising on the Automechanika Dubai website is one of your most valuable advertising mediums providing information and accessibility to current and potential customers 24/7! The Automechanika Dubai renowned brand assures visibility to a qualified professional audience looking for updates on show. Email alerts on your behalf can be sent out to the a. Show Homepage Skyscraper Banner The Automechanika Dubai website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry.With the use of the leading web portals like Google & other Automechanika Dubai shows worldwide etc – Automechanika Dubai website attracts thousand of buyers & suppliers to the website. (Limited availability = 1 b. Visitor registration Banner Over 65% visitors at Automechanika Dubai pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show! 5 (Limited availability = 1) USD 6,000 Automechanika Dubai visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand. USD 1,000 per 1,000 contacts USD 5,000 to the entire database 1.3E-Newsletter Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures. USD 2,000 (Editorial and logo/picture in the show newsletter) On-site Opportunities 2.1 Visitor Carrier Bags 2.3 Exhibition Lanyards Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo. USD 37,000 (production to be done by the organiser, artwork to be submitted by sponsor) USD 27,000 (production done by the sponsor, artwork to be approved by the organiser) Avail of the exclusive rights to have your logo printed on the official show lanyards*. It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show. (QTY: 35,000pcs) * If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number will be printed on the lanyard together with the Automechanika Dubai show logo. USD 39,000 (production to be done by the organiser, artwork to be submitted by sponsor) (Availability = 1) USD 29,000 (production done by the sponsor, artwork to be approved by the organiser) 2.2 Visitor Bag Inserts Visitor lanyard QTY:14000pcs (Availability = 1) You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show.A successful medium to promote your presence at the show and to lead the visitors to your stand. USD 10,000 20mm 15mm 30.9mm 48.1mm 6 47.4mm 40mm 900mm 20mm 15mm 30.9mm 48.1mm 40mm 47.4mm 40mm (25,000 bags to be given out) (25,000 bags to be given out) 40mm size:900x20mm On-site Opportunities 2.4 Lanyard Business Card Holder Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show. USD 20,000 (Availability = 1) 2.5 Exhibition Badges With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front. USD 15,000 (Availability = 1) 2.6 Branded Pens at Registration Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show. 7 USD 5,000 2.7Registration Staff T-Shirt Branding Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the Automechanika Dubai logo. * T he sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member) USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff) On-site Opportunities 2.8 Visitor Registration Forms 2.9 Route Planner Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page. The route planner is distributed free of charge to all visitors at 8 USD 15,000 (Availability = 1) each entrance point and information desks. The Route planner sponsorship offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan. USD 25,000 (Availability = 1) Area Branding and Signage 3.1 Hanging Banners 3.4 Registration Area Branding Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Automechanika Dubai visitors! Create an impression right from the entrance! * Every entrance occupies 2 registration desks, 2 writing desks and 4 columns. *Artwork is to be provided by the sponsor company. Permission subject to approval and availability. Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer’s approval. Sponsor Company is responsible for the production of the banners. USD 2,000 per banner near the Hall entrance USD 3,000 per banner near the concourse 3.3 Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm). 9 Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it‘s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. USD 2,500 per banner 3.2 Pop-Up banners a. Registration Desk USD 1,500 per sticker The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Automechanika Dubai will be responsible for the production. USD 3,000 per desk Area Branding and Signage b. Branding of Writing Desks The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. *Sponsor is restricted to one area of this branding and must produce their own banner. *Sponsor is restricted to one area of this branding and must produce their own banner. USD 3,000 per hall USD 7,000 per hall c. Branding Columns USD 1,500 per column 10 d. Branding at the Back Hall Registration Area Area Branding and Signage 3.5 Bubble Lounge A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse. This strategic site is in a high traffic zone. Specifications Quantity :1 Reference:BL Size : W 7760(cm) x H 610(cm) Type :Banner USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel) 11 Area Branding and Signage 3.6 Wasl Glass Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Specifications Quantity :1 Reference : CB - M Size : W 4400(cm) x H 1050(cm) Type :Banner USD 30,000 12 Area Branding and Signage 3.7 Curved Banner Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Specifications Quantity :1 Reference : OH - M Size : 12m width x 3m height Type : Banner on aluminium frame USD 40,000 13 Area Branding and Signage 3.8 Convention Gate Skycrapers Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park Specifications Quantity :2 Reference:CGS Size : W 680(cm) x H 600(cm) Front/Back Sides W140(cm) x H600(cm) Type :Banner USD 17,000 per banner 14 Area Branding and Signage 3.9 Hall Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition. overing the front side of the Sheikh Saeed C Hall entrance & Plaza, your branding will be the first to be seen for the visitors entering to the show. Specifications Quantity :2 Reference : HGB2 & HGB3 Size : W 270(cm) x H 900(cm) Type : Flex Banner USD 9,000 per banner 15 Area Branding and Signage 3.10 Elevator These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls. Specifications Quantity :2 Reference:EV Size : W 189(cm) X H1076 (cm) W 244(cm) X H1076 (cm) Type : Banner Wrap USD 7,000 16 Area Branding and Signage 3.12 Escalator Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center. Specifications Quantity :2 Reference:ES Size : Side - W 756(cm) X H120 (cm) Base - W 244(cm) X H1076 (cm) Type : Vinyl Sticker USD 6,000 17 Area Branding and Signage 3.13 Glass Entrance - GE1 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition. Specifications Quantity :1 Reference:GE1 Size : W 960(cm) x H 450(cm) Type : Glass wrapping see thru USD 14,000 18 Area Branding and Signage 3.14 Glass Entrance - GE2 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition. Specifications Quantity :1 Reference:GE2 Size : W 1205(cm) x H 408(cm) Type : Glass wrapping See thru USD 14,000 19 Area Branding and Signage 3.15 Silver Panel - SP1 One of the most strategic sites in the venue, located at the concourse for high exposure & reach. This site is a must for exhibitors aiming to book any media with a long exposition time. Specifications Quantity :1 Reference : SP1, SP2 Size : SP1 - W 672(cm) x H 590(cm) Type :Banner USD 6,000 20 Area Branding and Signage 3.16 Window Strip - WS1 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location. Specifications Quantity :2 Reference:WS Size : WS1 - W 2700(cm) x H 210(cm) Type : Vinyl Sticker USD 9,000 21 Area Branding and Signage 3.17 Window Strip - WS2 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location. Specifications Quantity :1 Reference:WS Size : WS1 - W 645(cm) x H 320(cm) Type : Vinyl Sticker USD 5,000 22 Area Branding and Signage 3.18 Convention Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center. Specifications Quantity :2 Reference:CGB Size : W 2800(cm) x H 530(cm) Type : Glass Wrapping See thru USD 22,000 23 Area Branding and Signage 3.19 Canopy Banner - Plaza This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition. Covering the front side of the entrance & Plaza, your branding will be the first to be seen for the visitors entering to the exhibition center. Specifications Quantity :1 Reference:CB4 Size : H 900(cm) x W 500 (cm) Type : Vinyl Sticker USD 9,000 24 Area Branding and Signage 3.20 Welcome Sign - Metro First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro. Specifications Quantity :1 Reference:WSM Size : W 1200 (cm) x H 600 (cm) Type : Vinyl Sticker USD 15,000 25 Area Branding and Signage 3.21 Column Cladding Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience. Specifications Quantity :8 Reference:CCS Size : W 248 (cm) x H 284(cm) Type :Banner USD 1,500 per column 26 Area Branding and Signage 3.22 Foyer Area (4 columns + video wall) Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall. Specifications Quantity : 4 UNITS PER HALL FOYER Reference:TBC Size :TBC Type :Banner USD 18,000 (4 columns+ video wall) 27 Area Branding and Signage 3.33 Bridge Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages. Specifications Quantity :4 Reference:BB Size : W 1550(cm) x H 110(cm) Type :Banner USD 4,000 per banner 28 Area Branding and Signage 3.24 Panoramic Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages. Specifications Quantity :1 Reference:BB5 Size : W 1550(cm) x H 110(cm) Type :Banner USD 8,000 per banner 29 Area Branding and Signage 3.25 Grid Banner This exclusive network of sites are situated in the concourse area, right on top of halls entrances. Targeted directly at visitors entering the halls, these sites provide a “supersite” location in the heart of the Exhibition center. Specifications Quantity :32 Reference:GB Size : W 330(cm) x H 545(cm) Type :Banner USD 3,500 per banner 30 Area Branding and Signage 3.26 Mezzanine Banner The large size of this site is designed for creative and high impact campaigns exhibitor. Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand. Specifications Quantity :23 Reference:MGB Size : W 800(cm) x H 180(cm) Type :Banner USD 3,000 per banner 31 Area Branding and Signage 3.27 Double Sided Hanging Banner Located at the hall gates, this eye catching location ensures high exposure for your brand & unforgettable impression among the right audience. Specifications Quantity :75 Reference:FL/HL/ZDS/GSD Size : W 85(cm) x H 270(cm) Type : Hanging Banner USD 3,000 per banner 32 Area Branding and Signage 3.28 Wall Banner Tactically located in the Concourse on the two sides of the bubble lounge & the entrances of Sheikh Rashid Hall, these banners have high visibility across the concourse. Specifications Quantity :2 Reference:WB Size : W 300(cm) x H 800(cm) Type :Banner USD 5,000 per banner 33 Area Branding and Signage 3.29 Lampost Banner This network of exclusive outdoor sites ensures reaching the entire flow of cars getting in to the Multi Storey Parking, Ibis Hotel & Main Exhibition Gate. Specifications Quantity :28 Reference:LB Size : W 70(cm) x H 280(cm) Type :Banner USD 2,200 per unit 34 Area Branding and Signage 3.30 Flag Pole A network of Stand Alone Flags placed in the “drop of” area of the main exhibition gate. Specifications Quantity : Minimum network of 30 Reference:FP Size : W 100(cm) x H 400(cm) Type :Flag USD 1,500 per unit 35 Area Branding and Signage 3.31 Tower Box Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets. A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station. Specifications Quantity :8 Reference:TB Size : W 100(cm) x H 240(cm) Type :Banner USD 3,000 36 Area Branding and Signage 3.32 Floor Graphics Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application. Specifications Quantity :Variable Reference:FG Size : Per square meter Type : Floor Sticker USD 350 per sqm 37 Area Branding and Signage 3.33 Cube Sign Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding. This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses. Specifications Quantity : network 8 units Reference:CS Size :TBC Type : Free standing units USD 2,500 38 Area Branding and Signage 3.34 Monument Sign Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road Specifications Quantity :1 Reference:MS Size :TBC Type :Banner USD 9,000 (production of the monument sign to be done by the sponsor) 39 Area Branding and Signage 3.35 Vertical Panels Arena Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience. Specifications Quantity :4 Reference:VP9-12 Type : Vinyl banner on wooden frame USD 4,000 40 Area Branding and Signage 3.36 Vertical PanelsSaeed Hall 1 Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience. Specifications Quantity :4 Reference:VP5-8 Type : Vinyl banner on wooden frame USD 4,000 41 Area Branding and Signage 3.37 Right Angle (Lobby Entrance) two sided display strategically positioned at A the Lobby of the Exhibition center to guarantee exceptional domination & reach. Specifications Quantity :1 Reference:RA Size : W 398(cm) x H 240(cm) Type : Vinyl Banner USD 5,000 42 Digital Signage 4.1Video Wall – Exhibiton Gate his spectacular indoor sign located above the T Exhibition Gate, strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach. Specifications Screen Size : W 1150 (cm) x H 600 (cm) Screen Resolution : 2208 x 1152 pixels Viewing Distance : 50 m (approximately) Exposition Time : 100 seconds (Average) Quantity :1 Screen Type : LED Monitors LED Type : P5.2 USD 15,000 (12 second duration - to be shared with two companies) 43 Digital Signage 4.2 Hall Foyer Video Wall a. Sheikh Saeed Hall 3 Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Specifications Screen Size : W 360 (cm) x H 180 (cm) Screen Resolution : 2040 x 1152 pixels Viewing Distance : 30 m (approximately) Exposition Time : 30 seconds (Average) Quantity :1 Screen Type : LED Monitors Bezel Size : 3.6 mm USD 7,500 (exclusive to one company) 44 Digital Signage b. Sheikh Saeed Hall 1 Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Specifications Screen Size Screen Resolution Viewing Distance Exposition Time Quantity Screen Type Bezel Size : W 600 (cm) x H 120 (cm) : 2040 x 1152 pixels : 30 m (approximately) : 30 seconds (Average) :1 : LED Monitors : 3.6 mm USD 7,500 (exclusive to one company) 43 45 Digital Signage c. Trade Centre Arena Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Specifications Screen Size Screen Resolution Viewing Distance Exposition Time Quantity Screen Type Bezel Size : W 600 (cm) x H 120 (cm) : 2040 x 1152 pixels : 30 m (approximately) : 30 seconds (Average) :1 : LED Monitors : 3.6 mm USD 7,500 (exclusive to one company) 44 46 Feature Branding 5.1Automechanika Dubai Welcome Arch Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed at an outdoor location. Specifications Quantity :Variable Reference:AR Size :Customised Type : Customised Structure Exclusive Design and Branding for USD 35,000 47 Feature Branding 5.2 Arch (option 1) Customized Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the concourse or outdoor locations. Specifications Quantity :Variable Reference:ARCP Size :Customised Type : Customised Structure USD 25,000 (including production and instalation) 48 Feature Branding Arch (option 2) ustomized Arch Structure, strategically C located in the traffic spots targeting the maximum flow of visitors. he Arch can be placed in the concourse or T outdoor locations. Specifications Quantity :Variable Reference:ARCP Size :Customised Type : Customised Structure USD 17,000 (including production and instalation) 49 Contact us now For further information or to have tailor-made packages to suit your requirements and budgets Ravi Ramchandni Sponsorship Sales Manager Tel. +971 4 38 94 562 Mobile: +971 50 558 3036 [email protected] Leslie Failano Sponsorship Sales Manager Tel: +971 4 38 94 627 Mobile: +971 56 409 8512 Email: [email protected]
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