Save the da 2014 Review te! nika 2016 Automecha 3 – 17 Sept Frankfurt, 1 Automechanika Frankfurt: 2014 facts and figures – looking back and looking forward. There are many good reasons to come back to Frankfurt for the next Automechanika. This brochure gives you some of these reasons in the form of key facts and figures. A little bit of background: Messe Frankfurt is a founder member of the FKM in Berlin (the Society for Voluntary Control of Fair and Exhibition Statistics), which has been promoting transparency in the trade show industry since 1965. Every year, nearly 250 trade shows and exhibitions by some 60 organizers have their visitor and exhibitor numbers and their floor space data checked and verified by the FKM. The certified figures are then published online at www.fkm.de and www.auma.de as well as in FKM’s annual “Certified Exhibition Data” report. At all of its own events, Messe Frankfurt also carries out FKM-compliant visitor surveys. At the Automechanika 2014, we interviewed a total of 2,194 trade show visitors from Germany and abroad. In addition, all exhibitors were asked to fill in an evaluation form to provide feedback on their trade show experience. This was returned by 3,279 exhibitors. The following pages give an overview of the results from these comprehensive surveys. A magnet for the automotive industry: 4,660 exhibitors from 74 countries. Number of exhibitors 4,660 3,931 abroad total 729 Germany Global appeal: 137,982 visitors from 176 countries. Number of visitors 80,636 abroad 137,982 57,346 Germany total // Automechanika 2014 facts and figures The place to be for industry movers and shakers. Trade visitor profile 40 % 34 % business owners CEOs, managing directors, board members or managers 12 % other staff members 4 % other 10 % trainees and apprentices Our ambition is to achieve 100% visitor satisfaction. Satisfaction rating of trade visitors 96 % satisfied/very satisfied 4 % less satisfied // Automechanika 2014 facts and figures The world’s leading trade fair for the automotive industry. Trade visitors by industry sector 39 % 34 % dealerships workshop or garage 12 % manufacturing 10 % other 5 % services Alternative powertrains – the industry’s hot topic. Visitor interest in alternative powertrains 69 % interested or very interested 31 % not particularly interested // Automechanika 2014 facts and figures The commercial vehicles knowledge hub. Visitor interest in commercial vehicles 70 % interested or very interested 30 % not particularly interested More than 80 % of visitors are planning to return for the next Automechanika... And the exhibitors? Importance of the event for exhibitors from Germany, Europe and worldwide 79 % very important 90 % very important 85 % very important // Automechanika 2014 facts and figures Messe Frankfurt Exhibition GmbH Postfach 15 02 10 60062 Frankfurt am Main Tel.+49 69 75 75 - 0 Fax +49 69 75 75 - 59 08 [email protected] www.automechanika.com
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