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INTRODUCING
PUNK FOR BUSINESS
A NEW AGENCY SPECIALISING IN
BRAND ENTERTAINMENT EVENTS
BALICH WORLWIDE SHOWS
MAJORITY SHAREHOLDER IN THE EXCITING NEW COMPANY
TOGETHER WITH TOMASO CAVANNA, SIMONA MUTI AND
MASSIMO BABINI
Over 15 years of experience in the music business, a team of entertainment and
communications professionals, passion, creativity and a lucid insanity: these are
the notes that accompany the innovative sound of PUNK FOR BUSINESS.
This new company, specialised in brand entertainment events with a highly
spectacular impact, was set up just a few months ago to serve companies
operating in the world of communications who wish to impress their target with
a strong emotional involvement.
The three founding partners - Tomaso Cavanna, Simona Muti and Massimo
Babini, all have ten years of experience in the world of music, events and
working for entertainment giants like MTV, Universal Music and Sony Music.
Their aim – together with and of the majority shareholder, Balich Worldwide
Shows – is to create a new reference service for companies wishing to
communicate their brand and their philosophy in a sensational way, with tailor
made projects.
In particular, PUNK FOR BUSINESS is a structure specialised in thinking up,
creating and producing Brand Events, Sponsorships, Endorsements & Product
Placements and Branded Content focussed on the world of music and
entertainment.
“In years of working with brands, companies, artists, events and production
agencies, we noted that there were no professional setups specialising in
organisation of music-oriented events that are able to combine ideas and results,”
explains Punk For Business MD, Tomaso Cavanna. “Our dream was to work for
ourselves and set up a new company. We finally found the courage to do it and here
we are. At first there were 3 of us and now we are a team 18.”
BALICH WORLDWIDE SHOWS, the majority shareholder of Punk for Business,
works at world level in the field of entertainment and show business, creating
and producing live shows, Olympic Ceremonies, permanent shows, and
innovative formats. The company is directed by three managing partners, Marco
Balich, Gianmaria Serra and Simone Merico, each of whom have twenty years of
experience in the world of events. This acquisition of one of the most active and
trendiest new companies in Italy, specialised in corporate and brand events that
are characterised by a strongly innovative background in the music business, for
BWS represents an expansion and consolidation of the developments that the
company hopes to achieve, in line with the aims of controlling the entertainment
market.
Simone Merico, Managing Partner of BWS explains: “The goals of a company like
ours, which competes with the top world players to create and produce global live
shows, cannot but include that of totally “embracing” the entertainment universe in
all its facets. We are recognised at world level for our expertise and we work with
the best international professionals; now thanks to this new adventure with P4B we
are once again looking at the Italian market with new energy and with a strong
approach and a network of important collaborations in the music world.” Merico
continues: “We decided to invest in P4B due to their dynamism, determination,
professionalism and above all a shared highly creative and innovative approach, all
enriched by a consolidated experience in managing major live events for brands
and institutions. We strongly believe in the P4B management and team; we are
sure that they will represent a new added value for our company too.
Past projects by PUNK FOR BUSINESS include the conception and production of
two big events, both held in Milan:
- for the launch of the new Samsung Galaxy Tab S tablets, a terrace in Piazza
Duomo served as the stage for a live show by Subsonica, who performed for 80
thousand fans
- for the promotion of Sisal’s “VinciCasa” project, on the contrary, the area of the
former toll houses in Piazza XXV Aprile were transformed into an open-air dance
hall where Giuliano Palma performed to a packed Corso Como.
PUNK FOR BUSINESS Press Office
Francesca Casarino +39 3346233331 [email protected]
Lucrezia Spiezio +39 3802678858 [email protected]
www.punkforbusiness.com
Balich Worldwide Shows - Contacts
Press Office:
Silvia Giorgi - Press Office Manager
[email protected] Mob. +39 342 7801985
Twitter @BalichWS