fanzine
Eid Collection
2013
Vol. 13
Credits
Operations Head (Nishat Linen)
Design Development (Nisha)
Sobia Ashraf
Marketing & Nfanzine Co-ordination
Urooj Yasir
Textile Designer (Nisha)
Nadeem Iqbal, Saqib Ali
Contents
Orh Lo Har Lamha, Orh Lo Har Khushi | 05
Contributor
Irfan Khalid
Tilla Tribute | 14
Circulation Executive Obaid-Ur-Rehman
Celebrating Fashion | 25
Sales & Marketing
Masud-ur-Rehman
Paradise of Print | 37
Turn over a new Leaf | 58
Nishat Kids | 66
Naqsh | 85
2 NFANZINE | NISHAT LINEN
Outfits Designed by
Maryam Kiani, Taughisa Mumtaz, Maira Ghauri,
Sana Yousaf & Hanan Mahmood
Photographer
Deevees
Designed & Printed by
Topical - Lahore
([email protected])
Copyrights © All Rights Reserved.
Nisha Eid
BOOK
LOOK
2013
NISHA LOVES EID...
Any woman will tell you there's nothing more exiting than going
shopping for a EID Jora.
Snuggle up with friends and family to look through the NISHA EID
catalogue and choose your favourite look for the special day.
Eid Mubarak everyone, may it be happy, fun and fashionable in the
Nisha Jora of your choice.
Nfanzine Team
NISHA | Eid Collection 3
Prêt
Ready to Wear
Shirt featured with slightly round hem copper screen
printed sleeves and back motif with formal dupatta.
4 NFANZINE | NISHAT LINEN
Orh Lo Har Lamha,
Orh Lo Har Khushi!
Our tagline says it all… As part
of our latest Prêt collection,
we offer a range showcasing
dupattas! An integral part
of our staple three piece
traditional wear, the dupatta
can be what breaks or makes an
outfit. This playful element has
been tonal dyed in pure chiffon
with embroidered motifs and
decorated with ethnic borders
and fancy trims; contributing to
the range’s decorated vivacity.
Coupled with paneled shirts in
gold print in traditional reds,
blues and greens, your look is
sure to be loved by all!
NISHA | Eid Collection 5
Prêt
Ready to Wear
A-Line Copper screen printed shirt with ombre effect formal dupatta.
6 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 7
Prêt
Ready to Wear
Printed shirt embellished with gold screen printed
borders and front motives with formal dupatta.
8 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Printed shirt featured with slightly A-Line hem gold
print borders and front motif with formal dupatta.
NISHA | Eid Collection 9
Prêt
Ready to Wear
Gold screen printed shirt. Sleeves, neckline and hem line
are finished of with deep red and blue facings with formal chiffon dupatta.
10 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
A-Line shirt with colorful gold screen printed
border on hem line with formal dupatta.
NISHA | Eid Collection 11
Prêt
Ready to Wear
Printed straight cut medium length kurta with gold
screen printed front motif with formal dupatta.
12 NFANZINE | NISHAT LINEN
WoW
FACTOR
Partner with the best of the best
loose pieces and create the best
ever ensemble this season!
One of our most popular features is the fact that we give our customers the
freedom to buy whatever they want, however much they want. You can buy
a single dupatta, you can mix three prints together, or you can buy yards and
yards of plain fabric – absolutely according to your liking.
NISHA | Eid Collection 13
Prêt
Ready to Wear
Tilla
Tribute
It has been tried and it has
been tested – block colours
never fail to make you
stand out! Another feature
of our Prêt collection is a
one-piece range that plays
on the concept of simple,
flattering silhouettes in
lustrous colours and bold
tilla embroidery in a variety
of placements. Top up your
look with an embroidered
dupatta or play it down
with casual tights; with the
infinite option of combining
pieces to your heart’s desire,
we help you to make all
the right impressions and
shine like a star - be it any
occasion.
14 NFANZINE | NISHAT LINEN
A-line shirt with Necklace style embroidery on front and back.
NISHA | Eid Collection 15
Prêt
Ready to Wear
Stylized short shirt with embroidery.
16 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Color blocking shirt with rectangular cut lines and one sided motif on front.
NISHA | Eid Collection 17
Prêt
Ready to Wear
Long shirt with ethnic motif at back.
18 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 19
Prêt
Ready to Wear
Princess paneled shirt with asymmetric embroidery.
20 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Long shirt with embroidered sleeves.
NISHA | Eid Collection 21
Prêt
Ready to Wear
Simple shirt with ethnic motif on front.
22 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Purple shirt with floral embroidery on front and back.
NISHA | Eid Collection 23
TVC
24 NFANZINE | NISHAT LINEN
Celebrating Fashion!
Our brilliant team at Nishat, once more, presents inspiring new ranges
as part of our festive formal collection. With a continued emphasis on
combining variety with trends, our designers offer exciting choices in
both print and Prêt. Featuring fresh new arrivals in Nisha, Naqsh and
our junior fashion line; Nishat is, without a doubt, a one shop-stop for
your entire family.
This Eid, we give you an opportunity to truly celebrate with a variety
of tantalizing trend options; have your pick from silk shirts in gold
print and/or panels and three-piece tie and dye combinations. Fancy
braids, festive shades and fashionable treats to treasure: we give you
real style in real life. Whether it’s individual style or fashion for the
entire family – celebrate fashion with Nishat!
NISHA | Eid Collection 25
TVC
26 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 27
TVC
28 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 29
TVC
30 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 31
TVC
32 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 33
TVC
34 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 35
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 15
Gold screen printed shirt embellished with
embroidered border patti on neckline.
36 NFANZINE | NISHAT LINEN
Paradise of Print
Time to polish up the brilliance
as the color spectrum offers its
iridescent shades to summer. As
a popular feature of our formal
wear collections, we once more
offer a fantastic range of three
piece prints. This range features
chiffon tonal-dyed dupattas
paired with a selection in print
for the front, back and sleeves.
The motif decoration is creative:
from necklines to panels to
borders. Each combination is
complemented with an access
such as buttons, trims and
patches to perfectly ornament
and enhance your outfit. We at
Nishat pull out no stops to turn
every piece of your wardrobe
into a showstopper!
NISHA | Eid Collection 37
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 05
Printed straight shirt with gold screen printed
borders and embroidered motifs on sleeves.
38 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 13
Silver screen printed shirt features with silk
borders and embroidered sleeves.
NISHA | Eid Collection 39
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 11
Gold screen printed shirt featured with V shaped
hem line and embroidered neckline.
40 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 16
Gold screen printed paneled shirt accentuated with
embroidered buttons and gold printed borders.
NISHA | Eid Collection 41
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 04
Gold screen printed shirt with embellished neckline,
Back motif & lace on sleeves edging.
42 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 43
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 06
Straight gold screen printed shirt accentuated
with embroidered neckline.
44 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 14
Straight shirt with gold screen printed front motif.
NISHA | Eid Collection 45
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 01
46 NFANZINE | NISHAT LINEN
Gold screen printed shirt embellished with gold printed
border and embroidered back motif.
NISHA | Eid Collection 47
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 10
Straight shirt accentuated with gold screen printed
borders and front embroidered motif.
48 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 03
Straight shirt accentuated with gold screen
printed borders and gotta lace on hem line.
NISHA | Eid Collection 49
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 07
Panel Shirt with hem slightly flarred into an
A-Line shape, embellished with silk borders, gold
screen printed sleeves and front motif.
50 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 12
A-Line shirt embellished with gold screen
printed borders and pearl brooches.
NISHA | Eid Collection 51
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 02
A-Line shirt embellished with gold screen printed
borders and gotta motifs on sleeves.
52 NFANZINE | NISHAT LINEN
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 08
Colorful printed A-Line shirt embellished with gold
screen print motives and embroidered neckline.
NISHA | Eid Collection 53
Lawn Ruffle Chiffon
Gold Prints
Tie & Dye 09
54 NFANZINE | NISHAT LINEN
Paneled printed shirt accentuated with gold screen
printed borders and embroidered motifs on hem line.
NISHA | Eid Collection 55
Corporate
Sales
Local Orders
Nishat Linen offers corporate sales to local customers. Corporate
customers can furnish their offices with Nishat Linen exclusive
products. Tailor-Made, Nishat Linen offers our clients the added services
of customizing textile measurement to suit their needs, taking customer
services to new heights. Our home Linen can be tailored to fit almost
any size or dimension required. Whether you’re looking for bedding,
tableware, quilts or cushions, our skilled seamstresses can alter
and embellish any fabric so we at Nishat can proudly
declare that we cater to the individual needs of our
clients.
For Inquiry
21-km Ferozepur Road, Lahore - Pakistan.
Ph: +92 42 111 NISHAT (647428)
Fax: +92 42 35270164
www.nishatlinen.com
www.facebook.com/NishatLinenOfficial
Prêt
Ready to Wear
Two colored shirt with embroidery.
Turn over a
new Leaf
Here at Nishat, we like to keep it interesting by featuring recurring themes in
Prêt or combining quirky elements to
traditional pieces. Another Prêt range
is designed with the concept of simple
kamizes in chiffon with interplay of panels in precise whites and jewel tones.
The dresses are stylized with funky
foliage patterns and scrolled twines. So
take a leaf out of Nishat’s fashion book
this season and play up your modern
cool in the festivities and celebrations.
58 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Shirt with one sided embroidery.
NISHA | Eid Collection 59
Prêt
Ready to Wear
Black & white shirt with asymmetrical embroidery.
60 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Shirt with flowy embroidery.
NISHA | Eid Collection 61
Prêt
Ready to Wear
Princess paneled top with embroidery on sleeve cuff.
62 NFANZINE | NISHAT LINEN
Prêt
Ready to Wear
Multi colored top with embroidery on both sides.
NISHA | Eid Collection 63
Nishat Kids
Mini-me Fashion!
Little ones should be treated to a little fashion luxury now and then. There’s no better way to do it than with
Nishat’s kiddie range this festive season! Dress your princesses in pretty pinks and bright reds, with tasteful details
like simple embroidery, ruffles and trims like their mommies. We offer more of a variety of lowers for these little
angels such as lehngas, churi pajamas, palazzo pants and shalwars – mix and match as you please! Your little
princes will be completely smitten by our smart range of kiddy kurtas. From casual to formal, basic whites to cool
neutrals; these kurtas combine traditional with trendy detail to keep it looking young and fresh.
66 NFANZINE | NISHAT LINEN
Long Length Fusion Kurta with Two Flap
Pockets on Front and Top Stitches Details.
Nishat Kids
Frill sleeves with patti at neck and hem with trouser
Simple shirt with embellished centre line with Lehnga
NISHA | Eid Collection 67
Nishat Kids
Long length
Traditional Kurta
with Embroidered
Band and sleeve
Edge on Printed
Latha.
Long Length
Fusion Kurta
with 2 Front
Embroidered
Pockets.
Floral printed shirt with
stripped neckline
68 NFANZINE | NISHAT LINEN
Nishat Kids
Short Shirt with
Lehnga, Gotta on
the hem.
Long Length
Traditional
Kurta with
Band Collar
and crochet
Lace.
Long Length Fusion Kurta
with Band and Cuff Details.
Long Length
Fusion Kurta,
pintucks at
Front. Printed
White on White
Latha.
NISHA | Eid Collection 69
Nishat Kids
70 NFANZINE | NISHAT LINEN
Nishat Kids
Long length
Traditional
Kurta with Tilla
Embroidered
Lace.
Short Shirt with
Palazzo Pants
Long Length Traditional Kurta with
Band and Placket Details.
Long Length Traditional kurta
with Embroidered placket and
hem Stich on Sleeve edge.
72 NFANZINE | NISHAT LINEN
Nishat Kids
Flowy shirt with bordered hem & pearls on
sleeves & neckline, With trousers
NISHA | Eid Collection 73
Nishat Kids
Long length Traditional Kurta with Embroidery
Along Placket on Printed Cotton.
One sided panel shirt with
a traditional shalwar
Shirt with Golden
Motif on Front.
Embellished Neckline with
Duppata & Churidar
74 NFANZINE | NISHAT LINEN
Nishat Kids
Brilliant Blue shirt with lace & border
on the hem & dori on neckline
Long Length Fashion Kurta with
Round hem and Top Stitches Details.
Embroidered Motif on One Side.
Pink shirt with
embroidery on neckline
Simple shirt with dorion
neckline + trouser.
NISHA | Eid Collection 75
Nishat Kids
Short Sleeve
Shirt with Long
Rectangular
Neckline
Long Length Traditional Kurta
with Embroidered Motif at
One Side, Printed Latha.
76 NFANZINE | NISHAT LINEN
Nishat Kids
Embroidered frock with
Embellished jacket + churidar
NISHA | Eid Collection 77
Nishat Kids
Long Length Fusion
Kurta with flaps and
buttons on both
sides.
Panelled Shirt with
Band Collar
Shirt with Gotta over all and
Triangular cut on front.
Red Short Shirt
with a Panelled
Lehnga.
78 NFANZINE | NISHAT LINEN
Nishat Kids
Golden self print on a
multicoloured lehnga
with chevron printed
short shirt.
Flared Frock with
thick centre line
work
NISHA | Eid Collection 79
Nishat Kids
Gold bordered
shirt with a
triangular cut.
Shirt is in self
print.
Sleeveless shirt
with bordered
neckline &
sharara.
80 NFANZINE | NISHAT LINEN
NISHAT FABRIC
Nishat Linen is the most famous fashion house of Pakistan. It has presented an impeccable sense of dressing that has become
the most popular among fashion lovers around the globe, specially people who like an eastern touch to fashion.
Nishat Linen in Summer is a richly patterned collection produced by a celebrated team of designers. The finest Supima Cotton
is the source for the vast majority of dresses that is produced in Nishat Linen. It features a broad selection of florals, stripes and
geometrics, with the colour palette just as broad; from hot pinks to the coolest blues. Nishat linen is made with pucker-free
seams and specially treated to remain virtually wrinkle free. A foundation for every woman’s wardrobe.
Nishat caters to a large fashion industry centered in the major cities of Pakistan. Featured collections range from men’s and
women’s clothing lines to handbags and shoes. Nishat has transformed into a brand that immediately evokes a promise of high
quality and luxury.
Made with luxurious fabrics and enhanced by sophisticated inspired details - conjunction of both art and style; these stylish
pure cotton dresses provides craftsmanship and a real taste of the East. We ensure that each and every product receives its value
and price for the immense hard work put in to create masterpieces that speak for themselves.
International Retail
Naqsh
Long length traditional Kurta with placket details on printed cotton.
84 NFANZINE | NISHAT LINEN
Naqsh
The key to positive menswear is combining practicality
with high design. Our design team for Naqsh helps create
a look that is refined, dignified and always in style. With a
continued emphasis on combining traditional with trendy,
our designers showcase signature tailoring in cool cottons
and soft linens – true comfort wear for the festive season.
Have your pick from a range with a colour palette mostly
consisting of staple whites and a spatter of fresh blues and
soft browns with creative yet simple embroidery and detail.
Long length traditional Kurta with front embroidered motif and shell buttons on printed cotton.
NISHA | Eid Collection 85
Naqsh
Long length fusion Kurta with cuff details.
86 NFANZINE | NISHAT LINEN
Naqsh
Long length traditional Kurta with embroidery on printed cotton.
NISHA | Eid Collection 87
Naqsh
Long length fusion Kurta with cuff details.
88 NFANZINE | NISHAT LINEN
Naqsh
Long length fusion Kurta with top stitching and two flaps pockets.
NISHA | Eid Collection 89
Naqsh
Long length traditional Kurta with back embroidered motif on printed cotton.
90 NFANZINE | NISHAT LINEN
Naqsh
Long length traditional Kurta with embroidery along placket.
NISHA | Eid Collection 91
Naqsh
Long length traditional printed Latha with embroidered motifs on sleeves.
92 NFANZINE | NISHAT LINEN
Naqsh
Long length traditional Kurta with hidden placket and shoulder embroidery.
NISHA | Eid Collection 93
SHOES
94 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 95
fashion
96 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 97
fashion
98 NFANZINE | NISHAT LINEN
NISHA | Eid Collection 99
UAE
• SC-128, Festival City Mall, Dubai, Tel: +971 42328112
• Outlet Mall, Al-Ain Road, Route 66, Dubai, Tel: +971 44357315
• Lamcy Plaza, Sheikh Rashid Road, Oud Metha, Dubai, Tel: +971 43709773
• Al Wahda Mall, Unit # 276, 2nd Floor, Abu Dhabi, Tel: +971 24436256
• Cosmos Lane (Opp. Ratan) Meenabazar Bur Dubai, Tel: +971 43464883
• Arabian Center, Plot No. 262-3104, Al Mizhar First, Dubai
• Oasis Shopping Mall, Plot No. 354-378, (B 162 AR), Al Quoz, H.H. Sheikh Zayed Road, Dubai Tel: +971 43790282
Lahore
• Chez Casa, 8-A-3, Mian Mahmood Ali Kasuri Road, Gulberg III, Tel: +92 42 35872482-7
• 64-A, Main Boulevard, (Opp. McDonald) Gulberg II, Tel: +92 42 35761372
• Shop # 2, Khurshid Ghafoor Plaza III, Gulshan Block, Iqbal Town, Tel: +92 42 37811710
• 218, Y-Block, DHA, Tel: +92 42 35731482, 35692726
• Main Boulevard, Johar Town, (Opp. Shaukat Khanum Hospital), Tel: +92 42 35314556
• Al Badar Shopping Center, Liberty Market, (Near Salt n Pepper), Tel: +92 42 35758211
• Shop # 19, Gilgit Block, Fortress Stadium, Tel: +92 42 36623329
• Shop # 1-3, Ground Floor Sraw Plaza, Near Muhafiz Town, Phase 1, Canal West Bank Road, Tel: +92 42 35971779
• 176 DD, Commercial Area, Phase 4, DHA, Tel: +92 42 35694470, 35694088
Karachi
• G.F2, Jamalistan Shopping Center, DC-1, Block 8, Clifton, Tel: +92 21 35838942, 35833915
• D-3, 1st Floor, Dolmen City, Block 4, Scheme 5, Clifton, Tel: +92 21 35293968-9
• SF-21, 2nd Floor, Dolmen Mall, Block 3, PECHS, Tariq Road, Tel: +92 21 34321357-8
• 3rd Floor, Outlet # T-5, Dolmen Mall Hyderi, Block C, North Nazimabad, Tel: +92 21 36724202-3
• Ocean Mall (Opening Soon)
Islamabad
• ANB Center, Plot # 13-V, (Behind PSO Petrol Pump) Jinnah Super Market, F-7 Markaz, Tel: +92 51 2651041
• Block # 7, Malik Arcade, F-10 Markaz, Tel: +92 51 2211126
• Shop # 4, Al Masoon Complex, Civic Center, Phase 4, Bharia Town, Tel: +92 51 5731918, 5731970
• Shop # 120, 1st Floor Centaurus Shopping Mall, Jinnah Avenue Plot # 1, Blue Area, F-8/G-8
Rawalpindi
• Plot # 5, Sadar, AdamJee Road, Tel: +92 51 5120485
• Shop # 3, Abbas Arcade, 5th Road, Satellite Town, Commercial Market, Tel: +92 51 4850590-91
Multan
• Chungi # 6, Bosan Road, Mohalla Pace N Pace, Tel: +92 61 6212112-3
• Shop # 35-36, Lower Ground Floor, Khan Center, Abdali Road, Tel: +92 61 4542659
Faisalabad
• Masooma Shopping Center, Kohi-e-Noor City, Jaranwala Road, Tel: +92 41 8554100, 8554000
• 22-A, Peoples Colony No.1, (Opp. Makki Hospital), Tel: +92 41 8734679
100 NFANZINE | NISHAT LINEN
Gujranwala
• Taj Shopping Center, Govt Girls College Road, Satellite Town, Tel: +92 55 8202199, 3733099
• Shop # 8-11 & 16-19, Aleena Shopping Mall, Main G.T Road, Tel: +92 55 3840200
Peshawar
• Sial Flats # 20-25, University Road, Tel: +92 91 5852423
Sialkot
• Liberty Market, Aziz Shaheed Road, (Near Silver Spoon Restaurant) Cantt, Tel: +92 52 3005333, 4292629
Bahawalpur
• Shop # 2, Haqqi Centre, (Opp. Commissioner House) Adjacent to DIG House, Tel: +92 62 2282236
Sargodha
• Shop # 7, Al-Rehman Trade Center, University Road, Tel: +92 483 768626-7
Gujrat
• Abdullah Mall, Ground Floor, Katchery Road, Tel: +92 53 3530166
Rahim Yar Khan
• Shop # 11-13, City Center, Tel: +92 68 5877042-3
Mirpur Azad Kashmir
• Sultan Plaza, Kotli Road, Tel: +92 5827 437406
Abbottabad
• Shop # 21-32, Khan Khail Plaza, (Near Radio Station) Mansehra Road, Tel: +92 99 2335242, 2335340
Mardan
• Afaq Centre, (Opp. Premier Sugar Mills) Nowshera Road, Tel: +92 937 875503
Sahiwal
• Azaan Heights, Jahaz Chowk, Tel: +92 40 4226974-5
Swat
• Swat Trade Center, (Opp. Swat Serena Hotel) ALLAH Chowk, Saidu Sharif, Tel: +92 0946 723133
Mandi Bahauddin
• Shop # 274, Katchery Road, Tel: +92 546 508536, 508636
Jhelum
• Shop # 1-14, Ground Floor, Adnan Plaza, Tel: +92 544 613113-4
Hyderabad
• Silver Spring Apartment, A # 28, Main Auto Bhan Road, Unit # 03, Latifabad, Tel: +92 22 3821355
Burewala
Opp. Imran Petroleum, Near Stadium Road, Multan Road, Tel: +92 67 3770501-2
UK (Fabric Stockist)
• Insaf Fabrics, Tickhill Street, Bradford, BD3 9RY, Tel: +44 7854 648164, 1274 738848
• Insaf Fabrics, 608, Startford, Birmingham, B11 4AP, Tel: +44 7846 112780, 1214 391393
• Insaf Fabrics, 151, 153 Wellgate Rotherham, S60 2NN, Southyorkshire, Tel: +44 7702 558461, 1709 836002
Head Office
• 21-Km, Ferozepur Road, Lahore - Pakistan
Tel: +92 42 111 NISHAT (647428) Fax: +92 42 35950415
www.NISHATLINEN.com
www.facebook.com/NishatLinenOfficial
www.nishatlinen.com/online