brand guidelines
cryptocurrency
© 2015 Brand Me Crypto. All rights reserved.
introduction
cryptocurrency has a brand
The world of money is changing and changing fast. How we perceive it, how we
store it, how we use it. Cryptocurrency is the new form of money and as such it is
still in infancy on many fronts. For cryptocurrency to be accepted globally it needs
massive consumer adoption with their ability to understand it, recognize it and utilize
it. Bringing this currency the power of brand identity will assist with its adoption. The
more this brand is utilized and consumers recognize it the more they will grow their
association to the currency and trust it.
“
brand’s creative thinking
I wanted to create a symbol that was fairly simple and would translate well to
handwriting. After looking at all the existing symbols used around the world, my goal
was to come up with something that was unique and descriptive, yet still had some
consistency with other currency marks.
Brand Designer: Teresa L. from Milwaukee, United States.
© 2015 Brand Me Crypto. All rights reserved.
”
standard format
cryptocurrency’s brand
The brand is available for everyone globally to use to identify crypto currency.
We ask for everyone to respect the structure of this brand and not to change or
modify it. The more the brand stays consistently used the stronger it will be recognized
on a global level.
full logo
© 2015 Brand Me Crypto. All rights reserved.
variations of the brand
variations
Standard Format
The standard format is intended to be used on all
content which will feature the brand. The variation
lacking text may be used in place of the full version.
Black & White
The black & white variation of the brand is to only be
used when the material does not utilize colour ( such as
documents printed using a print device that only uses
black & white ink ).
Dark Format
The dark format is intended to be used against dark
backgrounds.
dark format | brand on dark
© 2015 Brand Me Crypto. All rights reserved.
colours
R = 101
G = 70
B = 156
C
M
Y
K
=
=
=
=
73
85
0
0
R = 101
G = 111
B = 114
C =
M =
Y =
K =
R = 255
G = 255
B = 255
C
M
Y
K
58
49
46
15
dark format
R = 255
G = 255
B = 255
C
M
Y
K
=
=
=
=
0
0
0
0
black & white
R = 0
G = 0
B = 0
C = 100
M = 100
Y = 100
K = 100
© 2015 Brand Me Crypto. All rights reserved.
=
=
=
=
0
0
0
0
colour
The colours associated with the brand must always
match the specifications indicated here. No alternative
colour combinations, aside from those provided within
these guidelines, are to be used with the brand.
sizing
sizing
When resizing the brand, the width and height should
always scale proportionately to each other. The brand
should not be skewed.
130 px
50 px
Web minimum: 130 px
Print minimum: 1in at 300dpi
Web minimum: 50 px
Print minimum: 0.5in at 300dpi
The web and print sizes are the minimum size which
the brand is legible. Anything smaller than these sizes
is discouraged.
It is recommended that the brand is displayed larger
than what is shown for best legibility.
clear space
x
clear space
x
x
x
x
x
x
© 2015 Brand Me Crypto. All rights reserved.
x
x
x
The distance required between the brand and other
content is indicated by the x. Anything smaller than
this restriction is forbidden.
It is recommended that greater space is used than the
guidelines provide in order to better display the brand.
© 2015 Brand Me Crypto. All rights reserved.