1. No category

SHINE BRIGHT
WARMING
TREND
Alfredo Luciano took
model Flora’s natural
blonde to a vibrant
purple. He used
B3 Brazilian Bond
Builder for a bleach
cap and used it
once more when
applying the violet
fashion shade.
B3 Brazilian Bond Builder gives
colorists real creative freedom.
BY KRISTEN HEINZINGER
PHOTOGRAPHY BY ALBERT SANCHEZ
From the creators of Brazilian Blowout comes B3 Brazilian Bond Builder, a true gamechanger for colorists. The liquid additive uses a new technology to rebuild and reattach
the bonds in the hair cuticle during coloring. Added bonus: The ampules can be used in all
color services—from high-lift to balayage, using glosses, dyes or bleaches from any brand—
without extra processing time. “Colorists are able to push boundaries and give clients the
hair they were maybe afraid to do before, and they can now do it in one sitting,” says Alfredo
Luciano, director of education for Brazilian Blowout. Don’t believe it? Here’s proof.
106 American Salon [[[STRING1]]]
MAKEUP: KELA WONG; FASHION STYLING: ALEJANDRO PERAZA
Luciano used
one ampule of B3
Brazilian Bond
Builder for a bleach
cap to strip the purple
from Flora’s hair,
lifting it to a level
8. He mixed half an
ampule with 7CG
and 7GR to create
a warm, red base,
and then alternated
balayage and foils
for dimension. He
glossed the hair with
half an ampule, warm
gold and copper for a
healthy shine.
STRIKE
IT RICH
Hizumi’s hair was
deepened to a level
4 chocolate brown
with a gloss and half
an ampule. Luciano
then planned to lift
the dark shade to a
platinum blonde.
PLATINUM HIT
To take Hizumi to a
striking platinum,
Luciano mixed
bleach with a full
ampule and let it
process, then used
9V gloss and half
an ampule to tone
it down to an ash.
“What’s great about
Bond Builder is that it
doesn’t create yellow
or bands of color,
which can be tough
when lifting out a
dark color,” he says.
[[[STRING1]]] American Salon 109