1. No category

JELENA SPANJOL
Office Address:
2214 University Hall
601 S. Morgan St. (MC 243)
Chicago, IL 60607
Voice: 312-355-4953
Fax: 312-996-3559
Home Address:
228 Walker Avenue
Highland Park, IL 60035
Mobile: 224-610-6224
Email: [email protected]
April 2015
ACADEMIC POSITIONS
2013-present
Associate Professor of Marketing
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
D3 Breakthrough Innovation Research Lab, Lead
University of Illinois at Chicago
Innovation Center
2013 (Fall)
Visiting Professor (Gastprofessor)
University of St.Gallen, Switzerland
School of Management
Center for Customer Insight
2006-2013
Assistant Professor of Marketing
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
2002-2006
Assistant Professor of Marketing
Texas A&M University
Mays Business School
Department of Marketing
EDUCATION
2003
Doctor of Philosophy
University of Illinois, Urbana-Champaign
Business Administration
Major: Marketing, Minor: Psychology (Cognitive)
1996
Bachelor of Science, Summa cum laude
University of Illinois, Urbana-Champaign
Major: Economics
HONORS AND AWARDS
2014
Competitively selected participant in one-week interdisciplinary conference on
“Inclusive Healthcare Innovation” (at Technische Universität Dresden,
Germany)
Institute on Asian Consumer Insight (ACI) Research Grant ($10,000)
Excellence in Service Award, College of Business Administration, UIC
Raising the Research Profile of the CBA Grant ($500,000)
Who’s Who in Business Higher Education
Social Science Research Network (SSRN) Top Ten Downloaded Papers Lists
2012
2012
2011
2010/11
2008/9/10/
11/12/13/14
2009/10/11/12/13 UIC Faculty Scholarship Support Program Award
2008
Best Paper Award, Product Development & Management Association (PDMA)
Research Forum
2007-2009
Who’s Who in America
2007-2008
Sloan Industry Studies Program, Affiliate Member
2003
XXI Annual University of Houston Doctoral Symposium, Faculty Representative
2002
Honorable Mention, Institute for the Study of Business Markets (ISBM),
Dissertation Proposal Competition
2001
Richard D. Irwin Fellowship, University of Illinois
2001
On-Campus Dissertation Research Grant, University of Illinois
2001
Doctoral Consortium Fellow, American Marketing Association
2000
University of Illinois Representative, Haring Symposium, Indiana University
1998-2001
Stellner Marketing Fellowship, University of Illinois
1997-1998
J.M. Jones Fellowship, University of Illinois
1996
Bronze Tablet, Highest Honors (Top 3% of Graduating Class), University of Illinois
1994-1996
Office of International Student Affairs Scholarship, University of Illinois
1994-1996
James Scholar, University of Illinois Undergraduate Honors Program
1994
Beta Gamma Sigma Business Honor Society
1994
Phi Kappa Phi Honor Society
REFEREED JOURNAL ARTICLES
Total Google Scholar Cites: 676 (as of April 1, 2015)
Publications are listed in reverse chronological order
14. Jelena Spanjol, Anna Cui, Cheryl Nakata, Lisa Sharp, Stephanie Crawford, Yazhen Xiao*, and
Mary Beth Watson-Manheim (2015), “Service Co-Production of Prolonged, Complex, and
Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals,”
Journal of Service Research (special issue on Transformative Services Research), forthcoming.
- 2013 Journal Impact Factor = 2.143
13. Jelena Spanjol, Leona Tam, and Vivian Tam (2014), “Employer-Employee Congruence in
Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity,” Journal of
Business Ethics, online first, DOI:10.1007/s10551-014-2208-6.
- 2013 Journal Impact Factor = 1.552
- Google scholar cites = 1
12. Beuk, Frederik, Alan Malter, Jelena Spanjol, and John Cocco (2014), “Financial Incentives and
Salesperson Time Orientation in New Product Launch: A Longitudinal Study,” Journal of
Product Innovation Management, 31 (4), 647-663.
- Lead article in special issue on sales and innovation
- 2013 Journal Impact Factor = 1.375
Curriculum Vitae (4/2015)
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REFEREED JOURNAL ARTICLES (continued)
11. Griffin, Abbie, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy,
Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, and Jelena Spanjol
(2013), “Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and
Research Agenda,” Marketing Letters, 24 (4), 323-337.
- Lead article in issue
- 2013 Journal Impact Factor = 0.642
- Google scholar cites = 4
10. Bohlmann, Jonathan, Jelena Spanjol, William Qualls, and José Antonio Rosa (2013), “The
Interplay of Customer and Product Innovation Dynamics: An Exploratory Study,” Journal of
Product Innovation Management, 30 (2), 228-244.
- Google scholar cites = 17
9. Jelena Spanjol, Silke Mühlmeier, and Torsten Tomczak (2012), “Strategic Orientation and
Product Innovation: Exploring a Decompositional Approach,” Journal of Product Innovation
Management, 29 (6), 967-985.
- Google scholar cites = 4
8. Leona Tam and Jelena Spanjol (2012), “When Impediments Make You Jump rather than Stumble:
Regulatory Nonfit, Implementation Intentions, and Goal Attainment,” Marketing Letters, 23 (1), 93-107.
- Equal contribution
- Google scholar cites = 1
7. Jelena Spanjol, Leona Tam, William Qualls, and Jonathan Bohlmann (2011), “New Product
Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions,”
Journal of Product Innovation Management, 28 (5), 1-15.
- Lead article in special issue on decision-making
- Best Paper Award, 2008 PDMA Research Forum
- Google scholar cites = 13
6. Jelena Spanjol, William Qualls, and José Antonio Rosa (2011), “How Many and What Kind? The
Role of Strategic Orientation in New Product Ideation,” Journal of Product Innovation
Management, 28 (2), 236-250.
- Google scholar cites = 43
5. Jelena Spanjol and Leona Tam (2010), “To Change or Not to Change: How Regulatory Focus Affects
Change in Dyadic Decision-Making,” Creativity and Innovation Management, 19 (4), 346-363.
- 2013 Impact Factor = 0.714
- Google scholar cites = 3
4. Leona Tam, Richard P. Bagozzi, and Jelena Spanjol (2010), “When Planning is Not Enough: The
Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits,” Health
Psychology, 29 (3), 284-292.
- 2013 Journal Impact Factor = 3.954
- Google scholar cites = 25
3. Sorescu, Alina and Jelena Spanjol (2008), “Innovation’s Effect on Firm Value and Risk: Insights
from Consumer Packaged Goods,” Journal of Marketing, 72 (March), 114-132.
- 2013 Journal Impact Factor = 3.819
- Featured in Marketing Thought Leaders Newsletter, American Marketing Association (AMA;
June 2008), Marketing Management (May/June 2008), and Marketing News (2008, 42/4, p. 4).
- Google scholar cites = 176
Curriculum Vitae (4/2015)
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REFEREED JOURNAL ARTICLES (continued)
2. Rosa, José Antonio and Jelena Spanjol (2005), “Micro-Level Product Market Dynamics: Shared
Knowledge and its Relationship to Market Development,” Journal of the Academy of Marketing
Science, 33 (2), 197-216.
- 2013 Journal Impact Factor = 3.410
- Google scholar cites = 25
- Equal contribution
1. Rosa, José Antonio, Joseph F. Porac, Jelena Spanjol, and Michael Saxon (1999), “SocioCognitive Dynamics in a Product Market,” Journal of Marketing, 63 (Special Issue), 64-77.
- Google scholar cites = 332
BOOK CHAPTERS AND PEER-REVIEWED PUBLISHED WORKING PAPERS
Jelena Spanjol, Michael J. Scott, Stephen Melamed, Albert L. Page, Donald Bergh, and Peter
Pfanner (2014), “Collaborative Innovation Across Industry-Academy and Functional
Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams,” in
Abbie Griffin, Serdar Durmusoglu, and Charles Noble (eds.), Open Innovation: New Product
Development Essentials from the PDMA, Hoboken, NJ: John Wiley & Sons Inc., 175-222.
Leona Tam, Jelena Spanjol, and José Antonio Rosa (2014), “Unintended Effects of Planning in Goal
Striving: Substitution and Amplification,” in Bernd Schmitt and Leonard Lee (eds.), The Psychology
of the Asian Consumer. ACP Book Series: Routledge.
Sorescu, Alina and Jelena Spanjol (2006), “Building Long-Term Firm Value Through Innovation,”
Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA.
Shankar, Venkatesh and Jelena Spanjol (2005), “Adaptive Innovation Management,” in Nirmal Pal
and Dan Pantaleo (eds.), The Agile Enterprise: Reinventing your organization for success in an OnDemand world! New York, NY: Springer Science+Business Media, Inc., 151-166.
Rosa, José Antonio, Jelena Spanjol, and Joseph F. Porac (2004), “Text Analysis as a Tool for
Assessing Marketing Strategy Performance,” in Christine Moorman and Donald R. Lehmann (eds.),
Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute (MSI),
185-211.
- Google scholar cites = 2
Porac, Joseph F., José Antonio Rosa, Jelena Spanjol, and Michael S. Saxon (2001), “America's
Family Vehicle: Path Creation in the Minivan Market,” in Raghu Garud and Peter Karnoe (eds.), Path
Dependency and Creation, Mahwah, NJ: Lawrence Erlbaum, 213-242.
- Google scholar cites = 24
NON-REFEREED PUBLICATIONS (not listed elsewhere)
Cadwallader, Susan, Alina Sorescu, and Jelena Spanjol (2003), “Is the Extra Mint Always Worth It?
Selective Investment in Customer Satisfaction Rewards Your Customers and Your Company,”
invited commentary, Center for Retailing Studies, Texas A&M University.
Jelena Spanjol and William J. Qualls (2001), “Ryerson Tull: Stainless Steel Fabrication Services in
the Midwest,” University of Illinois at Urbana-Champaign, Case Study.
Curriculum Vitae (4/2015)
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SELECTED WORK IN PROGRESS
* Denotes student co-author
Cheryl Nakata, Lisa Sharp, Jelena Spanjol, Anna Cui, Elif Izberk-Bilgin, Stephanie Crawford, Mary
Beth Watson-Manheim, Yazhen Xiao*, “Becoming and Staying Adherent: Journeys of Medication
Consumption by the Chronically Ill”, under revision for resubmission to the Journal of Consumer
Research.
Sabrina Scheidler*, Laura Marie Schons, and Jelena Spanjol, “Striking the Right Corporate Social
Responsibility (CSR) Balance: CSR Portfolio Effects on Employee and Firm Outcomes”, manuscript
in finalization for submission to the Journal of Marketing.
Regina McNally, Jelena Spanjol, and Abbie Griffin, “Performance Feedback Effects in Managerial
Perceptions of Risk in Marketing Strategy: A Longitudinal Study”, working paper.
Jelena Spanjol, Leona Tam, and José Antonio Rosa, “Planning May Be Hazardous to Your Financial
Health: Substitution of Cognitive for Behavioral Goal-Directed Effort”, working paper.
INVITED PRESENTATIONS
“Co-Production of Prolonged and Complex Services: An Examination of Medication Adherence in
Chronically Ill Individuals,” University of Illinois at Urbana-Champaign, January 2015.
“Mindful Habituation in Chronically-Ill Patients: Co-Production of Medication Adherence among
the Underserved,” Technische Universität Dresden, Germany, September 2014.
“Communicating Innovation,” University of Notre Dame, April 2014.
“Planning Might Be Hazardous to Your (Financial) Health,” University of St.Gallen, Switzerland,
December 2013.
“Exploring Issues of Fit: Consumer and Organizational Perspectives,” North Carolina State
University, January 2013.
“Strategic Orientation and Innovation: A Decompositional Approach,” 8th Utah Service and Product
Innovation Conference, The Canyons, UT, February 2011.
“Does this Fit or Match? An Exploration of Regulatory Effects on Individual and Team DecisionMaking,” University of Illinois at Urbana-Champaign, March 2008.
“Building Long-Term Firm Value Through Innovation,” University of Illinois at Chicago, March
2006.
“Text-based Approaches to Marketing Strategy Research,” Cool Tools for Assessing Marketing
Strategy Performance, sponsored by the Marketing Science Institute (MSI) and Marketing Strategy
Special Interest Group of the AMA, Chicago IL, August 2003.
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CONFERENCE PROCEEDINGS – PEER REVIEWED (full papers published in proceedings)
Watson-Manheim, Mary Beth, Stephanie Crawford, Cheryl Nakata, Sophie Xiao*, Elizabeth Holly*,
Jelena Spanjol, Lisa Sharp, and Anna Cui, “Developing Targeted Text Messages for Enhancing
Medication Adherence,” Proceedings of the 19th Americas Conference on Information Systems,
Chicago, IL, August 2013.
Jelena Spanjol, Leona Tam, William Qualls, and Jonathan Bohlmann, “Does this Fit or Match?
Regulatory Focus Effects on New Product Team Decision-Making,” 2008 PDMA Research
Conference, Orlando FL, September 2008.
- Best Paper Award
Jelena Spanjol and Frederik Beuk*, “The Early Bird Gets the Worm: Assessing Performance in the
Front End of Innovation (FEI),” 2007 PDMA Research Conference, Orlando FL, September 2007.
Jelena Spanjol (2001), “Reconceptualizing Organizational Resources and their Role in Innovation,”
AMA 2001 Winter Educators’ Conference Proceedings, (eds. Ram Krishnan and Madhu
Viswanathan), 12, 120-127.
CONFERENCE PRESENTATIONS – PEER REVIEWED
McNally, Regina, Jelena Spanjol, and Abbie Griffin, “Motivations for Risk in Innovation Strategies:
A Comparison of Individual Dispositional, Team Contextual, and Team Climate Effects,” 2014
Product Development & Management Association (PDMA) Research Forum, Denver, CO, October
2014.
Anlamlier, Makbule Eda* and Jelena Spanjol, “Maybe I Don’t Need It After All: Rationalization of
Delayed Product Adoption,” 2014 Product Development & Management Association (PDMA)
Research Forum, Denver, CO, October 2014.
Anlamlier, Makbule Eda* and Jelena Spanjol, “I Am Anxious, Therefore I Don’t Need This:
Identification of a Rationalization Process for Non-Adoption via Perceived Need Alteration,” 2014
American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, August
2014.
Barakshina, Tatiana* and Jelena Spanjol, “Online Health Community Engagement: Integrative
Model of Medical Services Decision-Making,” 2014 American Marketing Association (AMA)
Summer Educators’ Conference, San Francisco, CA, August 2014.
Jelena Spanjol, Cheryl Nakata, Anna Cui, Lisa Sharp, and Ben Gerber, “An Interdisciplinary
Dialogue on Customer Engagement in Healthcare: Marketing and Medical Perspectives on
Medication Adherence,” 2014 American Marketing Association (AMA) Winter Educators’
Conference, Orlando, FL, February 2014.
McNally, Regina, Jelena Spanjol, and Abbie Griffin, “From ‘I Will Take on Risk’ to ‘We Took on
Too Much Risk’: A Longitudinal Exploration of Individual and Team Motivations in Strategy Risk
Levels,” 2014 American Marketing Association (AMA) Winter Educators’ Conference, Orlando, FL,
February 2014.
Tam, Leona, Jelena Spanjol, and José Antonio Rosa, “Time Orientation and Planning in the East and
the West,” Academic Symposium on Asian Markets and Consumers, Singapore, December 2013.
McNally, Regina, Jelena Spanjol, and Abbie Griffin, “Formation and Assessment of Strategic
Innovation Risk: The Roles of Motivational Profiles and Performance Feedback,” 2013 Product
Development & Management Association (PDMA) Research Forum, Phoenix, AZ, October 2013.
Beuk, Frederik, Alan Malter, Jelena Spanjol, and John Cocco, “Financial Incentives and Salesperson
Time Orientation in New Product Launch: A Longitudinal Study,” 2013 Product Development &
Management Association (PDMA) Research Forum, Phoenix, AZ, October 2013.
Curriculum Vitae (4/2015)
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CONFERENCE PRESENTATIONS – PEER REVIEWED (continued)
Jelena Spanjol, Leona Tam, and Vivian Tam, “Fit to Be Creative: Organization-Employee
Congruence on Environmental Values,” 2013 Academy of Marketing Science (AMS) World
Marketing Congress, Melbourne, Australia, July 2013.
Tam, Leona, Jelena Spanjol, and José Antonio Rosa, “It’s the Thoughts That Count: Substitution for
Goal Striving Actions,” 2013 Academy of Marketing Science (AMS) World Marketing Congress,
Melbourne, Australia, July 2013.
Bohlmann, Jonathan, Francisco-Jose Molina-Castillo, Jelena Spanjol, and Michael Stanko, “A
Demand-side Framework for Incumbent Inertia and Innovativeness,” 2013 INFORMS Marketing
Science Conference, Istanbul, Turkey, July 2013.
Jelena Spanjol, Leona Tam, and Vivian Tam, “Employee-Employer Congruence in Environmental
Values: Effects on Employee Creativity and Job Satisfaction,” 2013 American Marketing Association
(AMA) Winter Educators’ Conference, Las Vegas, NV, February 2013.
Jelena Spanjol, Leona Tam, and José Antonio Rosa, “Unintended Effects of Planning in Goal
Striving: Substitution and Amplification,” 2012 Advertising and Consumer Psychology (ACP)
Conference, Singapore, December 2012.
Jelena Spanjol, Regina McNally, and Abbie Griffin, “Putting Learning Orientation under the
Microscope: Insights into Individual and Team Learning Orientations and Effects on Product
Decisions and Performance,” 2012 PDMA Research Forum, Orlando, FL, October 2012.
Jelena Spanjol, Leona Tam, and Vivian Tam, “Enhancing Employee Creativity,” 2012 PDMA
Research Forum, Orlando, FL, October 2012.
Jelena Spanjol, Leona Tam, and José Antonio Rosa, “Unintended Effects of Implementation
Intentions on Goal Pursuit Initiation vs. Persistence: Substitution and Acceleration,” 2012 Association
for Consumer Research (ACR) Conference, Vancouver, BC, Canada, October 2012.
Jelena Spanjol, Silke Mühlmeier, and Torsten Tomczak, “Strategic Orientation Effects on Product
Innovation at the Component-Level: A Tale of Two Models,” 2012 American Marketing Association
(AMA) Winter Educators’ Conference, St. Petersburg, FL, February 2012.
Jelena Spanjol, Silke Mühlmeier, and Torsten Tomczak, “Strategic Orientation and Innovation: A
Decompositional Approach,” 2011 AMA Winter Educators’ Conference, Austin, TX, February 2011.
Jelena Spanjol, Regina McNally, and Abbie Griffin, “From Individual Characteristics to Team
Diversity Effects in New Product Selection and Management Decision-Making,” 2011 AMA Winter
Educators’ Conference, Austin, TX, February 2011.
Jelena Spanjol, Silke Mühlmeier, and Torsten Tomczak, “Identifying When and How Strategy
Orientation Affects Innovation: Exploring Differential Effects for Services vs. Manufactured Goods
and Incremental vs. Breakthrough Innovation,” 2010 PDMA Research Forum, Orlando FL, October
2010.
Jelena Spanjol and Regina McNally, “Time Will Tell: A Longitudinal, Repeated Measures
Exploration of Diversity in Teams and Effects on New Product Decisions and Outcomes,” 2010
PDMA Research Forum, Orlando FL, October 2010.
Jelena Spanjol and Regina McNally, “Too Much or Not Enough? Trade-offs Between Team
Diversity and Innovation Decision-Making Effectiveness,” 2010 Marketing Science Conference,
Cologne Germany, June 2010.
Jelena Spanjol, Leona Tam, William Qualls, and Jonathan Bohlmann, “Team Decisions and
Regulatory Focus,” 2009 Academy of Marketing Science (AMS) World Marketing Congress, Oslo
Norway, July 2009.
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CONFERENCE PRESENTATIONS – PEER REVIEWED (continued)
Tam, Leona, Jelena Spanjol, and José Antonio Rosa, “Sustainable Snacking: Aligning Regulatory
Orientation and Snack Decision Strategies for Better Results,” 2009 Marketing & Public Policy
Conference, Washington DC, May 2009.
Mirabito, Ann, Leonard E. Berry, and Jelena Spanjol, “Perceptions of Service Quality with Credence
Services,” 2009 Marketing & Public Policy Conference, Washington DC, May 2009.
Jelena Spanjol, Leona Tam, William Qualls, and Jonathan Bohlmann, “New Product Decision
Making in Teams: The Role of Regulatory Focus,” 2009 AMA Winter Educators’ Conference, Tampa
FL, February 2009.
Jelena Spanjol, William Qualls, and José Antonio Rosa, “Strategic Orientation and New Product
Ideation,” 2009 AMA Winter Educators’ Conference, Tampa FL, February 2009.
Beuk, Frederik and Jelena Spanjol, “Organizational Culture, Organizational Orientation, and SBU
Innovativeness,” 2007 PDMA Research Conference, Orlando FL, September 2007.
Bohlmann, Jonathan, Jelena Spanjol, William Qualls, and José Antonio Rosa, “Customer Learning
and the Dynamics of Disruptive Innovations,” 2007 AMA Summer Educators’ Conference,
Washington DC, August 2007.
Mirabito, Ann, Jelena Spanjol, and Leonard Berry, “Consumer and Physician Interpretations of
Health Care Quality: Integrating Technical and Experience Quality Indicators,” 2006 AcademyHealth
Annual Research Meeting, Seattle WA, June 2006.
Sorescu, Alina and Jelena Spanjol, “Long-term stock market returns to new product introductions: a
comparison of incremental, breakthrough, and market-dominant innovation,” 2006 INFORMS
Marketing Science Conference, Pittsburgh PA, June 2006.
Jelena Spanjol and Leona Tam, “When Leadership does not Lead: Strategic Inclination Effects on
New Product Decision Making,” 2006 AMA Summer Educators’ Conference, Chicago IL, August
2006.
Sorescu, Alina and Jelena Spanjol, “Does Innovation Really Pay? An Investigation into Financial
Returns to New Product Introductions,” 2005 AMA Winter Educators’ Conference, San Antonio TX,
February 2005.
Llyod, Susan, Olivier Furrer, Jelena Spanjol, and Wesley Demory, “Determinants of E-Commerce
Brand Preference,” 2005 Society for Consumer Psychology (SCP) Winter Conference, St. Pete Beach
FL, February 2005.
Jelena Spanjol and José Antonio Rosa, “Market Learning and Development: Shared Knowledge in
Emergent Product Markets,” 2004 AMA Winter Educators’ Conference, Tampa FL, February 2004.
Jelena Spanjol and Leona Tam, “Framing and Categorization Issues in New Product Development
(NPD) Metrics and Decision-Making,” 2003 AMA Summer Educators’ Conference, Chicago IL,
August 2003.
Jelena Spanjol, “Organizational Culture, Market Search, and Market Interpretation Effects on New
Product Idea Generation,” 2003 INFORMS Marketing Science Conference, College Park MD, June
2003.
Jelena Spanjol, “Organizational Interpretation Modes: Understanding Determinants of Strategic
Orientation in a New Product Development Context,” 2002 INFORMS Marketing Science
Conference, June 2002.
Jelena Spanjol, “Cognitive Factors in Organizations and Their Role in Product Innovation
Generation, Screening, and Adoption,” 2001 INFORMS Marketing Science Conference, July 2001.
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CONFERENCE PRESENTATIONS – PEER REVIEWED (continued)
Jelena Spanjol, “Reconceptualizing Organizational Resources and their Role in Innovation,” 2001
AMA Winter Educators’ Conference, February 2001.
Jelena Spanjol, “An Empirical Test of Framing Categories in Managerial Decision Making: The
Hidden Effects of Performance Metrics,” 2000 INFORMS Marketing Science Conference, June 2000.
Jelena Spanjol, “On the Relevance of Organizational Mind to Innovation Research in Marketing,”
30th Annual Haring Symposium, April 2000.
Jelena Spanjol, Pamela Lowrey, and Cele Otnes, “Magic and Transformation in Advertising: A
Longitudinal Study,” Association for Consumer Research European Conference, June 1999.
Jelena Spanjol, Pamela Lowrey, and Cele Otnes, “Magic and Transformation in Advertising: A
Longitudinal Study,” Midwest Marketing Camp, June 1999.
Mishina, Yuri, Joseph F. Porac, José Antonio Rosa, and Jelena Spanjol, “Identities and Equivocality
in the Social Construction of the US Minivan Market: 1982-1988”, Midwest Academy of Management
Conference, April 1999.
Rosa, José Antonio, Joseph F. Porac, Jelena Spanjol, and Michael S. Saxon, “Product Markets
Through the Socio-Cognitive Lens,” Innovative Market Research for Breakthrough Product Design
Conference, sponsored by the Marketing Science Institute, Boston MA, March 1999.
McGrath, Mary Ann, Cele Otnes, Katie Glow, Abby Gress, Pam Lowrey, Kirk Manley, and Jelena
Spanjol, “Getting Even Stranger: Further Exploration of How Unacquainted Influencers Interact in
Retail Setting,” Association for Consumer Research Annual Conference, October 1998.
Rosa, José Antonio, Joseph F. Porac, Jelena Spanjol, and Michael S. Saxon, “The Socio-Cognitive
Dynamics of Product Markets: Minivans from 1982-1988,” Journal of Marketing/Marketing Science
Institute Special Issue Conference, June 1998.
MEDIA MENTIONS
“Industry Meets Academia at UIC Business Innovation Conference,” UIC News, by Jeffron Boynés, July
28, 2014, http://news.uic.edu/industry-meets-academia-at-uic-business-innovationconference#sthash.CZ8cCHLl.dpuf
“Impact of Corporate Values on Employees’ Job Satisfaction,” UIC News, by Gary Wisby, April 8, 2014,
http://news.uic.edu/examining-how-values-impact-job-satisfaction#sthash.o7wnykQG.dpuf
“Model Aims To Help Companies Make Products We Actually Want,” Science Daily, February 12, 2013,
http://www.sciencedaily.com/releases/2013/02/130212111937.htm
“The Role of Corporate Culture in Product Development,” Strategy+Business, July 2, 2010,
http://www.strategy-business.com/article/re00110
“How Can I Learn to Eat Healthier Snacks?” Psychology Today blog, June 10, 2010, by Timothy A.
Pychyl, Ph.D., http://www.psychologytoday.com/blog/dont-delay/201006/how-can-i-learn-eat-healthiersnacks
“Opening the Flow of Ideas,” PlusPoint, March 8, 2010, http://www.mpiweb.org/magazine/pluspoint/1003-08/Opening_the_Flow_of_Ideas.aspx
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MEDIA MENTIONS (continued)
“Study: Revolutionary Ideas Spring Most from Companies Stressing Technology,” The X-Journals,
February 22, 2010, http://x-journals.com/2010/study-revolutionary-ideas-spring-most-from-companiesstressing-technology/
“Business culture steers flow of ideas, study says,” News Guide, February 23, 2010,
http://www.newsguide.us/education/science/Business-culture-steers-flow-of-ideas-studysays/?date=2010-01-10
“Emphasis On Technology Drives Business Innovation,” Scientific Blogging, February 22, 2010,
http://www.scientificblogging.com/news_articles/emphasis_technology_drives_business_innovation
“Business culture steers flow of ideas, study says,” Science Blog, February 23, 2010,
http://www.scienceblog.com/cms/business-culture-steers-flow-ideas-studysays.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+scienceblogrssfeed+
%28Science+Blog%29
“Business culture steers flow of ideas,” Innovations Report, February 23, 2010, http://www.innovationsreport.com/html/reports/economy_finances/business_culture_steers_flow_ideas_149175.html
“Business Culture Steers Flow of Ideas, Study Says,” Science Daily, February 23, 2010,
http://www.sciencedaily.com/releases/2010/02/100222111402.htm
“Business culture influences product ideas,” ThaiIndian News, February 23, 2010,
http://www.thaindian.com/newsportal/business/business-culture-influences-productideas_100324764.html
“Business culture influences product ideas,” OneIndia, February 23, 2010,
http://news.oneindia.in/2010/02/23/businessculture-influences-productideas.html
“Business culture steers flow of ideas, study says,” PhysOrg.com, February 22, 2010,
http://www.physorg.com/news186061573.html
“Business Culture Steers Flow Of Ideas,” RedOrbit, February 22, 2010,
http://www.redorbit.com/news/business/1826373/business_culture_steers_flow_of_ideas/index.html
“Business culture steers flow of ideas, study says,” by Jan Dennis, University of Illinois News Bureau,
http://www.news.illinois.edu/news/10/0222products.html, February 22, 2010
“Study Explores Motivation behind Decision Making in New Product Development Teams,” Carolina
NewsWire, 2/6/2009,
http://carolinanewswire.com/news/News.cgi?database=0001news.db&command=viewone&id=805&op=t
“REALITY CHECK: Innovate and/or Die,” NZ Marketing Magazine, July 2008, p. 14, by John
Varcoe, http://www.archivesearch.co.nz/default.aspx?webid=MKT&articleid=31119
“Putting a Dollar Amount on Innovation ($4.2 million).” by Stacey Gillar, June 6, 2008,
http://designmind.frogdesign.com/blog/putting-a-dollar-amount-innovation-42-million.html
“Risk is Good,” Marketing News, 3/1/2008, Vol. 42 Issue 4, p. 4.
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SPONSORED RESEARCH PROJECTS & GRANTS
University of Illinois at Chicago (2014) – Managerial Studies Research and Development Award ($2,667)
University of Illinois at Chicago (2013) – Managerial Studies Research and Development Award ($2,850)
Institute on Asian Consumer Insight (ACI) (2012) – Research Award ($10,000) (with L. Tam and J. A. Rosa)
University of Illinois at Chicago (2012) – Managerial Studies Research and Development Award ($2,725)
University of Illinois at Chicago (2011) – “Pharmacare Innovation” ($500,000), Co-Principal Investigator
University of Illinois at Chicago (2009/10/11/12) – Faculty Scholarship Support Program ($4,000)
University of Illinois at Chicago (2007) – Sloan Industry Center, Air Cleaning Technologies, Investigator
University of Illinois at Chicago (2007-8) – Motorola Innovation Center, Investigator ($8,500)
Texas A&M University (2005) – Mays Business School Mini Research Grant
Texas A&M University (2004) – Mays Business School Summer Research Grant (with A. Sorescu)
University of Illinois at Urbana-Champaign (2001) – On-Campus Dissertation Research Grant
University of Illinois at Urbana-Champaign (2001) – Richard D. Irwin Fellowship
APICS (2000) – Integrated Enterprise and E-Commerce in Supply Chains (with W. J. Qualls)
SELECTED SERVICE ACTIVITIES
Editorial Service:
Editorial Board Member
Journal of Product Innovation Management (JPIM), June 2010-present
Creativity and Innovation Management (CIM), April 2011-present
Ad-Hoc Reviewer
Journal of Consumer Research (JCR)
Journal of the Academy of Marketing Science (JAMS)
Journal of Business Research (JBR)
Strategic Entrepreneurship Journal (SEJ)
Technovation
Journal of Interactive Marketing (JIM)
Journal of Managerial Psychology (JMP)
IEEE Transactions on Engineering Management (IEEE TEM)
European Journal of International Management (EJIM), "Human Resource Management and Firm
Innovativeness in a European Context" Special Issue
Appetite
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
11 of 17
Conference Support:
2015
Co-chair, 2015 AMA Summer Educators’ Conference, Innovation Track (with Regina McNally)
2014
Co-chair, 2014 PDMA-UIC Innovation Doctoral Consortium (with Cheryl Nakata)
2014
Session Chair, 2014 IPDMC
2013
Co-chair, 2013 AMA Winter Educators’ Conference, Innovation Track (with Abbie Griffin)
2012
Session Chair, 2012 Association for Consumer Research (ACR) Conference
2012
Session Chair, 2012 PDMA Research Forum
2012
Session Chair, 2012 AMA Winter Educators’ Conference
2011
Chair, Academic Program, 2011 Inaugural PDMA-UIC Innovation Doctoral Consortium
2011
Organizer & Co-Chair, Special Session, 2011 AMA Winter Educators’ Conference
2011
Invited Faculty, DocSIG Mentors’ Breakfast, 2011 AMA Winter Educators’ Conference
2010
Session Chair, Product Development & Management Association (PDMA) Research Forum
2010
Organizer & Co-Chair, Special Session, 2010 Marketing Science Conference
2010
Session Chair, 3rd Subsistence Marketplaces Conference
2009
Session Chair, AMA Winter Educators’ Conference
2008
Session Chair, UIC Culture Symposium
2008
Session Chair, Product Development & Management Association (PDMA) Research Forum
2008
Session Chair, 2nd Subsistence Marketplaces Conference
2007
Session Chair, Product Development & Management Association (PDMA) Research Forum
2006
Co-chair, AMA Summer Educators’ Conference, Marketing Strategy Track (with Alan Malter)
2004
Special Session Organizer & Competitive Session Chair, Strategy Formulation &
Implementation Track, AMA Winter Educators’ Conference
2003
Invited Panelist, DocSig Special Session on “Preparing for the Job Market: Steps for Success at Summer AMA,” AMA Winter Educators’ Conference
2002/03
Discussant, Strategy Formulation & Implementation Track, AMA Winter Educators’ Conference
2001/03
Session Chair, Marketing Science Conference
2001
Session Chair, Consumer Behavior Track, AMA Winter Educators’ Conference
Conference Reviewing:
Academy of Marketing Science, World Marketing Congress
Macromarketing Conference
Innovation and New Product Development Track, AMA Winter Educators’ Conference
Marketing Theory Track, AMA Winter Educators’ Conference
Marketing Strategy & Organization Track, AMA Winter Educators’ Conference
Sales and Relationship Marketing, AMA Winter Educators’ Conference
Consumer Behavior Track, AMA Winter Educators’ Conference
New Product Development Track, AMA Summer Educators’ Conference
New Technologies and E-Marketing Track, EMAC Annual Conference
PDMA Research Forum
Other Reviewing:
2014 The Research Alliance (TRA) Research Innovation Grant
One of three invited judges to review and identify winner among proposals from market
research agencies conducting new and original studies. TRA is a global network of market
research companies.
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
12 of 17
Selected Internal Service, University of Illinois at Chicago:
Doctoral Dissertation Chair
– Sophie Yazhen Xiao (November 2013-present)
– Jason Kuan-Chou Ko (September 2014-present)
Doctoral Dissertation Committee Member
– Salvatore (Sam) Immordino, (July 2014-present)
– Tatiana Barakshina (July 2014-present)
– Anne Buffington, School of Public Health (February 2014-February 2015)
– Kelly Weidner (September 2010-July 2012), Placement: Dominican University (Fall 2012)
– Chengli Shu (March 2011-June 2012), Placement: University of New South Wales (Summer 2012)
– Haisu Zhang (February 2011-June 2012), Placement: Purdue University Calumet (Fall 2012)
– Frederik Beuk (January 2010-May 2011), Placement: University of Akron (Fall 2011)
Faculty Advisory Committee – peer-elected member to departmental committee (September 2014-present)
OB/HR Faculty Recruiting Committee – Member (June 2014-present)
Undergraduate Academic Program Committee – Chair and member (October 2014-present)
– Secretary and member (August 2007-September 2014)
Managerial Studies Research Grants Committee – Member (November 2011-April 2015)
Marketing Faculty Recruiting Committee – Member (November 2011-May 2012, September 2012-May
2013)
UIC Liautaud MBA Association (MBAA) – Faculty Advisor (June 2011-present)
UIC MBA Mock Class – Instructor (January 26, 2013; October 29, 2013)
UIC Business Preview Day – Marketing Faculty Presenter (February 9, 2013 & March 9, 2013)
Visiting Faculty Colloquium Series – Organizer (April 2010-May 2011)
UIC Liautaud MBA Association (MBAA) – Moderator, Entrepreneurship Panel (November 4, 2011)
AMA Undergraduate Student Chapter – Panelist, Preparing for Marketing Careers (March 15, 2011)
AMA Graduate Student Chapter (GMARK) – Moderator, Brand Management Panel (April 15, 2011)
CBA Faculty Representative – CMBA Graduation Ceremony (June 2010, August 2011)
Business Week Ranking Task Force – Member (April 2009-April 2010)
Marketing Faculty Recruiting Committee – Member (September 2008-March 2010)
Independent Study Advisor – Faculty advisor for MBA students (Fall 2006, Summer 2007, Spring
2008, Spring 2009, Summer 2012)
5th Annual Marketing Case Competition, Kellogg School of Management – Faculty advisor for
UIC MBA students and judge on Motorola-sponsored competition (May 2007; 2nd place)
Selected Internal Service, Texas A&M University:
Doctoral Dissertation Committee Member
– Ann Mirabito, Placement: Baylor University (May 2008)
– Leona Tam, Placement: Old Dominion University (August 2005)
Laboratory for Intelligent Systems in Tourism, Texas A&M University – affiliated researcher
W-course Developer – developed the writing intensive course for Marketing Department to satisfy the University-wide initiative of writing-in-discipline coursework (November 2004)
International Faculty & Scholars Network, Texas A&M University, 2004-2006 (founding member, President elect)
Marketing Department Ph.D. Program Review Committee, 2003 (appointed member)
“Preparing for the Job Market” – co-developer of Ph.D. student ½-day seminar, June 2003
American Marketing Association (AMA) Student Chapter Faculty Advisor, June 2003-May 2006
Faculty International Participation Discussion Table, Texas A&M University committee on
international faculty involvement opportunities, October 2003 (invited participant)
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
13 of 17
Selected Service to the Field:
PDMA – VP of Academic Development (January 2015-present)
PDMA Academic Committee – Member (June 2010-January 2015)
PDMA Research Competition – Reviewer (2010/11/12)
PDMA Dissertation Proposal Competition – Reviewer (2009/10/12/13)
AMA DocSIG Mentors’ Breakfast – Invited faculty participant (February 2011)
Prentice Hall – Reviewer of instructional materials (December 2003)
MEMBERSHIP IN ACADEMIC ORGANIZATIONS
American Marketing Association (AMA)
Academy of Marketing Science (AMS)
Product Development and Management Association (PDMA)
Association for Consumer Research (ACR)
European Institute for Advanced Studies in Management (EIASM)
SELECTED PROFESSIONAL EXPERIENCE
1997
Regional Business Development Manager
Wolfram Research Europe Ltd., Oxford, United Kingdom
1996-1997
International Marketing Coordinator
Wolfram Research Inc., Champaign, IL
FOREIGN LANGUAGE PROFICIENCIES
English, fluent at highest level
German, fluent at highest level
(native speaker)
Serbian, fluent at highest level
(native speaker)
RESEARCH INTERESTS
Innovation
Transformative Services
Team dynamics
Consumer goal striving
Curriculum Vitae (4/2015)
Croatian, fluent at highest level
(native speaker)
French, fluent at intermediate level
Italian, basic knowledge
TEACHING INTERESTS
Interdisciplinary product development
Marketing management and strategy
Global marketing
Jelena Spanjol, Ph.D.
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TEACHING EXPERIENCE AND PERFORMANCE
Course
Enrollment
Average Instructor Score
Level
UNIVERSITY OF ILLINOIS AT CHICAGO (UIC)
Spring 2015
MKTG 560: Marketing Management
20
MKTG 578: Interdisciplinary Product
29
Development II (IPD II), corporate partner: Cigna
na/5.0^
na/5.0^
MBA
MBA
Fall 2014
MKTG 577: Interdisciplinary Product
29
Development I (IPD I), corporate partner: Cigna
3.8/5.0^
MBA
Spring 2014
MKTG 578: Interdisciplinary Product
30
4.5/5.0^
MBA
Development I (IPD II), corporate partner: Dunkin’ Donuts / Prince Castle
Fall 2013
MKTG 594: Perspectives on Innovation
5
5.0/5.0^
Ph.D.
^
MKTG 577: Interdisciplinary Product
30
4.2/5.0
MBA
Development I (IPD I), corporate partner: Dunkin’ Donuts / Prince Castle
Spring 2013
MKTG 560: Marketing Management
35
4.7/5.0^
MKTG 578: Interdisciplinary Product
39
4.4/5.0^
Development II (IPD II), corporate partner: Cricket Wireless
MBA
MBA
Fall 2012
MKTG 577: Interdisciplinary Product
40
4.1/5.0^
Development I (IPD I), corporate partner: Cricket Wireless
MBA
Spring 2012
MKTG 578: Interdisciplinary Product
31
4.0/5.0^
Development II (IPD II), corporate partner: CoinStar/RedBox
MBA
Fall 2011
MKTG 577: Interdisciplinary Product
34
4.6/5.0^
Development I (IPD I), corporate partner: CoinStar/RedBox
MBA
Summer 2011
MKTG 572: Global Marketing
36
4.8/5.0~
Corporate MBA
20
4.9/5.0^
MBA
25
4.6/5.0^
Undergraduate
Fall 2010
MKTG 594: Perspectives on Innovation
3
5.0/5.0^
Ph.D.
Summer 2010
MKTG 572: Global Marketing
44
4.6/5.0~
Corporate MBA
Fall 2009
MKTG 572: Global Marketing
MKTG 572: Global Marketing
34
41
4.7/5.0~
4.1/5.0~
Corporate MBA
Corporate MBA
Spring 2011
MKTG 560: Marketing Management
MKTG 465: Strategic Marketing Planning
& Management
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
15 of 17
TEACHING EXPERIENCE AND PERFORMANCE (cont’d)
Course
Enrollment
Average Instructor Score
Level
UNIVERSITY OF ILLINOIS AT CHICAGO (UIC)
Spring 2009
MKTG 572: Global Marketing
MKTG 572: Global Marketing
MKTG 572: Global Marketing
MKTG 574: Product Planning & Dev
38
40
45
16
4.0/5.0~
4.4/5.0~
4.5/5.0~
4.2/5.0^
Corporate MBA
Corporate MBA
Corporate MBA
MBA
Spring 2008
MKTG 572: Global Marketing
MKTG 594: Marketing Strategy
10
6
4.8/5.0^
5.0/5.0^
MBA
Ph.D.
Fall 2007
MKTG 560: Marketing Management
MKTG 574: Product Planning & Dev
26
10
4.6/5.0^
4.9/5.0^
MBA
MBA
Spring 2007
MKTG 560: Marketing Management
MKTG 574: Product Planning & Dev
17
9
4.6/5.0^
5.0/5.0^
MBA
MBA
Fall 2006
MKTG 560: Marketing Management
20
4.3/5.0^
MBA
TEXAS A&M UNIVERSITY (TAMU)
Spring 2006
MKTG 448: Marketing Management
MKTG 448: Marketing Management
MKTG 448: Marketing Management
47
45
35
4.4/5.0**
4.5/5.0**
4.5/5.0**
Undergraduate
Spring 2005
MKTG 448: Marketing Management
MKTG 448: Marketing Management
MKTG 448: Marketing Management
39
49
48
4.2/5.0**
4.5/5.0**
4.5/5.0**
Undergraduate
Spring 2004
MKTG 448: Marketing Management
MKTG 448: Marketing Management
MKTG 448: Marketing Management
23
44
46
3.9/5.0**
4.4/5.0**
4.3/5.0**
Undergraduate
Spring 2003
MKTG 448: Marketing Management
MKTG 448: Marketing Management
MKTG 448: Marketing Management
44
41
26
4.0/5.0**
4.1/5.0**
4.1/5.0**
Undergraduate
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
16 of 17
TEACHING EXPERIENCE AND PERFORMANCE (cont’d)
Course
Enrollment
Average Instructor Score
Level
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN (UIUC)
Summer 2001
BA 202: Principles of Marketing
33
4.3/5.0*
Undergraduate
Spring 1999
BA 202: Principles of Marketing
76
4.5/5.0*/***
Undergraduate
Fall 1998
BA 202: Principles of Marketing
72
4.2/5.0*
Undergraduate
~All things considered, how would you rate this instructor? (1=poor, 5=excellent)
^You have learned something, which you consider valuable (1=very poor, 5=excellent)
*Rate the instructor's overall teaching effectiveness (1=very poor, 5=excellent)
**On the whole, this is a good instructor. (1=strongly disagree, 5=strongly agree)
***List of excellent teachers
Curriculum Vitae (4/2015)
Jelena Spanjol, Ph.D.
17 of 17