The Epic Love My Biz Kit
! ! ! copyright + permissions ………………………………………………………………………………..! Copyright © 2015 by Regina Anaejionu. All rights reserved. You are welcome to print a copy of this document for your personal use. Other than that, no part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the author. Requests to the author and publisher for permission should be addressed to the following email: [email protected]. Limitation of liability/disclaimer of warranty: While the publisher and author have used their best efforts in preparing this guide and workbook, they make no representations or warranties with respect to the accuracy or completeness of the contents of this document and specifically disclaim any implied warranties of merchantability or fitness for particular purpose. No warranty may be created or extended by sales representatives, promoters, or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. ! ! ! ABOUT ME ‣ I am an author who creates content for creative business owners, " bloggers, and freelancers." ! blog >> byRegina.com // Pinterest + Twitter + Instagram >> @byReginaTV The epic #LoveMyBrandKit 2 ! Welcome dear brand owner + new friend. Made this for you to help you define and love your brand. Holla. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! How to Use This Kit 4 Brand Checklist 5 Brand Loves List 6 Brand Needs List 7 Thought Break #1 8 The Brand Owner Questionnaire 9 The Online Presence Audit 13 My Big Vision 17 Past Me + Future Me 21 Thought Break #2 24 My Action List 25 My Tech + Tools Wish List 28 My Driving Quote or Theme 31 Outro 32 The epic #LoveMyBrandKit !3 how to use this kit ! ………………………………………………………………………………..! This is designed as both a fun and thoughtful activity for you to complete during a workcation (which is time you set aside to enjoy your business or passion projects that get your creativity flowing). These pages will help with clarity, with falling deeper (or back) in love with your brand, and with casting the big vision for what you’re doing. Here are my recommended steps: ! ! pour your favorite bevie (beverage for you non-abbreviators) get comfortable (pajamas recommended) take it seriously but not so seriously that you stress out write thoughtful answers; don’t just write down your standard reply—ask yourself “Have things changed? Is this really how I still feel?” answer even the questions that seem silly talk out the answers that surprise you (find a trusted friend, significant other, brand owner, or mentor) tweet me (@byReginaTV) about how fun your workcation was when you used this kit think about repeating this process once or twice per year; even if all your answers don’t change, merely reminding yourself of your goals and purpose is helpful ! The epic #LoveMyBrandKit 4 ! ! brand checklist ! ! ………………………………………………………………………………..! Though each brand and business will have different needs, below is a list of recommended items for a solid brand and presence. The next two pages will help you pinpoint why you love what you already have and plan out what you still need. ! ! ! main logo signature or secondary logo for social media image watermarks avatar (image of you) or logo formatted for social media profile pics business cards note cards (for thank you notes and product shipments) brand fonts brand colors website and blog social media accounts (that match your brand’s purpose and audience) brand statement professional photos of you blog post image template social media image templates product preview templates product packaging design well-written and approachable bio clearly defined products or services social media tagline mini bio for sidebar or guest appearances content plan for website analytics tracking sheet growth and promotion plan business or brand plan monetization plan The epic #LoveMyBrandKit !5 brand loves list From the list of brand items on the previous page (plus anything else you can think of) write down the brand items you already have (and want to keep) and what you love about them. Trust me. It will help you feel accomplished and know what’s still missing. ! ! ! Brand Items I Have and Want to Keep Why I Love Them The epic #LoveMyBrandKit 6 ! brand needs list From the checklist of brand items (and anything else you can think of) write down what you still need and what you have but want to change. Also, give yourself an ideal deadline. ! ! ! Brand Items I Want to Change The epic #LoveMyBrandKit Deadline 7 ! take a break and record some thoughts ! ! ! ! ! ! ! ! ! ! What do I want people to say about my brand after they first encounter it? ! << Answer in the quote bubble. What is my brand statement? ! Visit byregina.com/brand-statement/ for a formula to create one. ! Hint: Try to include the items below. ! 1. Who do you serve? ! 2. Why do you care? ! 3. What do you actually provide? ! 4. What do you offer that’s different from everyone else? ! Record your statement here. >> The epic #LoveMyBrandKit 8 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! the (super fun) brand owner ! ! ! ! ! ! questionnaire ………………………………………………………………………………..! ! The epic #LoveMyBrandKit !9 all the juicy details ! ! ! ! ! If my brand was a celebrity, who would it be? ! If they make a movie about me and my brand, what would I want it to be called? Why? ! ! ! ! ! ! ! ! When I write my first/next book, it will be titled: ! ! What are my top five favorite pages or posts on my site? Why do I like them so much? Are there any similar pages/posts I can create? The epic #LoveMyBrandKit !10 more juicy details ! ! ! ! ! ! ! What is a dream collaboration I’d like to do with another brand owner? Think show, conference, product, class, new brand, book, anything. >> ! ! ! ! ! In the romanticized version of my brand and lifestyle, how do I spend each day? ! << Write out an ideal schedule or things you’d do. What are three other brands that I’d love to be a spokesperson or ambassador for? ! Answer in the bubble. >> The epic #LoveMyBrandKit 1! 1 one more page of juicy details ! ! ! ! ! ! What makes me feel appreciated and accepted as a brand? ! ! ! ! ! What does success look like with this brand? ! ! ! ! ! Do I see myself running this brand for the next 5 - 10 years? If not, where do I go from here? ! ! What is one thing I’m afraid to do, that I will attempt this year anyway? ! << ! ! What is one thing I wish I could tell my current or former nemesis? ! Don’t act like you didn’t have an archenemy in middle school. ! The epic #LoveMyBrandKit 1! 2 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! the (super fun) online presence ! ! ! ! ! ! audit ………………………………………………………………………………..! ! The epic #LoveMyBrandKit 1! 3 online presence audit Review this list of items that make up your online presence. Write notes for the items you want to change. Get a trusted friend, colleague, or mentor to give you feedback in some of the areas below as well. Note: This is page 1 of 3. ! ! ! Online Presence Items Notes headshot on website: what does it communicate? do I seem capable and approachable? what does my expression say to my audience? about page: does it convey my personality? does it communicate my concern for my clients/readers? contact page: does it include ways to contact me that my audience prefers? does it answer common questions? does it look good? are the instructions clear? products/services page(s): do they communicate benefits to my clients? do they seem to be all about me? are they aesthetically pleasing? do they make sense and look good in relation to the amount of money I’m asking people for? sidebar/header/footer: have I made search functions easy to find? are my social media links prominent? have I drawn attention to my best free resources? are products displayed in a non-sleaze manner? is it easy to navigate? The epic #LoveMyBrandKit !14 online presence audit (continued) Online Presence Items ! navigation menu: ! are all the necessary options ! is it too crowded? are there there? Notes links for each of the top needs someone has when they land on my site? website/blog categories: do my categories make sense to my audience? have I made it simple to navigate through each category? is there a way to more attractively/prominently display my categories of posts/resources? number + quality of blog posts or free resources on my site: do they communicate something new? do they include extra goodies/downloads? do they reflect my professionalism and capabilities? would I buy from the person I’m portraying? pictures of me: do all my pictures look approachable, fun, professional, or whatever I’m going for? do I look competent and confident? home page and load time: when someone first lands on my site, how long does it take to load? what are the first things they’ll see? is there enough information to explain who I am and what I do? are the graphics and layout attractive enough to keep people on my site? does my site appeal to the people I most want to reach? have I gotten a second opinion? The epic #LoveMyBrandKit 1! 5 online presence audit (continued) Online Presence Items !social media (part one): do my ! SM handles/URLs match for the !most part? do I use the same Notes profile image across all platforms? social media (part two): do my taglines and cover photos all seem to belong to the same brand? have I made them all about me or do they communicate benefits or concern for the reader? social media (part three): have I deleted any pins, links, or other posts that don’t work or don’t lead anywhere professional? do I double check before I share or retweet something? social media (part four): have I removed any autoresponders or impersonal messages from my SM accounts? are all my profile links updated to my current site(s)? social media (part five): have I removed any images (from Instagram or otherwise) that don’t reflect the brand or quality I want them to? social media (part six): have I recategorized all my important videos and pins to include keywords my audience searches for? do all my items have accurate titles and descriptions? do the titles make my audience want to click on them? The epic #LoveMyBrandKit 1! 6 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! my big vision for ! ! ! ! ! ! my life + brand ………………………………………………………………………………..! ! The epic #LoveMyBrandKit 1! 7 talk about your big vision for your life + brand ! ! ! ! ! ! ! ! ! ! ! ! How far does this brand go? What am I really hoping to accomplish with it? What legacy or message is important for me to leave behind? ! << If the people that matter most to me say nothing else besides this about me, what do I want them to say? How do I want to be remembered? ! >> The epic #LoveMyBrandKit 1! 8 talk about your big vision for your life + brand What are three products or publications I want to add to the world in the next three years? ! ! ! ! ! ! ! ! ! ! ! ! What is a baby or beta version of one of the products/publications above that I can release in the next three months? ! In essence, how can you test your idea out and get it rolling? >> Do I have an actual plan in place to make the three products above happen? What will it take for me to commit and plan them out fully? ! << How do the products above fit into your grand plan? The epic #LoveMyBrandKit 1! 9 talk about your big vision for your life + brand ! ! ! ! ! ! ! ! ! ! ! ! Why does it all matter? What difference is what I’m doing making? ! Am I truly grateful for what I have the passion + heart to do? Am I lenient with myself when things don’t go as planned? Do people say I stress or work too much? What can I do to become more peaceful, more grateful, more giving, and less stressed? The epic #LoveMyBrandKit !20 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! past me ! ! ! ! ! ! future me ………………………………………………………………………………..! ! The epic #LoveMyBrandKit 2 ! 1 Write a letter to the past you when you were just dreaming up and starting your brand. What do you want your past self to know about the journey ahead? What has made you cry? What has made you laugh at yourself? Have you surprised yourself? Are there any relationships you’ve lost or gained as a part of moving forward with your big vision in life? ! dear past me, ! The epic #LoveMyBrandKit 2 ! 2 Check out FutureMe.org as a great tool to write your future self emails (as far into the future as you want to go). I think you’ll enjoy it, but you can also write yourself a letter below and then read it in 6 - 12 months. What do you want to have accomplished? Do you want to congratulate and encourage your future self regardless? What feeling from today do you want to capture and communicate into the future? dear future me, ! The epic #LoveMyBrandKit !23 take a break and record some thoughts ! ! What!are the 5 - 10 questions I hear most often about my brand, my life, ! or my industry? ! !! Take a second to really comb ! your emails, social media through ! etc. Record even the convos, questions ! that are out of your current range! of topics. What do people turn to you for the most? ! >> What are some free resources I can create to answer these questions? ! Use the space below. ! ! What are some products I can develop to answer the questions above? ! Think of stuff even if it’s outside of your industry. Think of books, classes, guides, systems, challenges, or even physical products that will help people. ! The epic #LoveMyBrandKit 2 ! 4 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! ! ! ! ! ! ! my action list ………………………………………………………………………………..! ! The epic #LoveMyBrandKit 2 ! 5 my action list Based on your Brand Checklist (page 5), Brand Needs (7), Online Presence Audit (13 - 16), and your Big Vision (17 - 20), what are the changes and additions you want to make to your brand within the time frames below? Don’t worry; this list continues on the next page as well. ! within 1 month within 3 months The epic #LoveMyBrandKit within 12 months 2 ! 6 my action list (continued) within 1 month ! within 3 months The epic #LoveMyBrandKit within 12 months 2 ! 7 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ………………………………………………………………………………..! ! ! ! ! ! ! my wish list ………………………………………………………………………………..! ! The epic #LoveMyBrandKit 2 ! 8 my tech + tools wish list Based on your current and future goals, the expansion you want to do on social media or in product development, and the tech/tools you know you need to update, write down items you hope to get within the time frames below. Think software, cameras, printers, tools, equipment, furniture, tech, books, classes, monthly memberships, subscription services, conferences, and more. P.S. This is page 1 of 2. ! within 1 month within 3 months The epic #LoveMyBrandKit within 12 months 2 ! 9 my tech + tools wish list (continued) ! within 1 month within 3 months The epic #LoveMyBrandKit within 12 months 3 ! 0 write a quote or word that is driving you right now: ! ! ! ! ! ! ! ! ! ! ! ! The epic #LoveMyBrandKit 3 ! 1 outro + credits ! ………………………………………………………………….………………………………..! ! ! ! ! ! ! Thank you for using the #LoveMyBrandKit. Hope you enjoyed it. ! And you can always tweet me (@byReginaTV) any epic revelations or ridiculous moments you had during your workcation. I love stories. ! ! Cover photo: Jovo Jovanovic Cover and worksheet design: byRegina.com ! ! ! ! ! ! ! ! TIP ‣ Take some time to create a free resource or download to go with your webinar. " Even a simple worksheetThe or show notes can help keep people!3engaged and on track. epic #LoveMyBrandKit 2
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