POSITION DESCRIPTION
Chief Executive Officer
Canberra Convention Bureau
To apply please provide a covering letter highlighting your experience relative to the
position along with your resume by close of business by 11th May 2015. Applications
can be submitted through Cantlie’s website http://cantlie.com.au/jobs/chief-executiveofficer/ Job Reference: 4660
For further information contact:
Keith Cantlie
P: 02 6239 7755
[email protected]
Chief Executive Officer
Position Description
Organisational Context
Canberra Convention Bureau is the peak body responsible for attracting business events to
the Canberra region. With the support of a highly collaborative community, the Bureau works
to bring business and amateur sporting events to the region by leveraging the status and
attributes associated with being the national capital.
The Bureau is a not for profit association funded by the ACT government and industry
partners. It is the pre-eminent public private partnership for delivering marketing, sales and
advocacy that promotes Canberra as an exceptional business events destination.
MARKETING: To position the Canberra region as the premier destination for target market
conferences and events by;
vents suppliers as Members of the Bureau.
SALES: Identify key differentiators for target markets and prepare individually tailored city
wide value propositions.
ADVOCACY: Foster product development by articulating the economic contribution and
value of our industry.
Position Overview
Reporting to the Board and as Chief Executive Officer, you will have the following key areas
of focus:
Key Results Areas
Strategic Leadership and Advocacy
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In conjunction with the Board develop and implement the strategic plan of the
Bureau and take action to strategically position the organisation to achieve its goals
in relation to growing the Business Events industry in Canberra and the Region.
Act as an effective media spokesperson for the organisation.
Provide a coherent voice for members through the development of position
statements and submissions and implementation of an advocacy strategy.
Represent the organisation at government and industry forums and meetings to
inform and influence the business events agenda across the ACT and Region.
Effectively position the Canberra region as the premier destination for target market
conferences, by leveraging the unique strengths of the national capital.
Engage with Association of Australian Convention Bureaux & Tourism Australia to
ensure Canberra Region is represented in the broader Australian and International
context.
Government and Stakeholder Engagement
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Develop and enhance partnerships with government, member and industry
organisations to achieve strategic goals.
Liaise and network with opinion leaders and decision makers to progress action on the
key business objectives of the organisation.
Foster positive relationships and strong links with members, government and key
stakeholders.
Organisational Management
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Maintain best practise business to business sales, and destination marketing practises.
Oversee the effective management of finances and assets and work to improve the
financial sustainability of the organisation.
Develop and deliver ongoing revenue streams that support future organisational
growth including the negotiation of funding agreements and growth in member and
joint marketing income streams.
Develop and maintain best practice human resource policies.
Lead and develop the staff to ensure an effective workplace and culture.
Implement a performance management framework to ensure the delivery of the
required commercial outcomes.
Facilitate and foster effective internal communications and a learning environment.
Monitor and evaluate the quality of the work of the organisation and seek to
continually improve processes and outcomes.
Governance and Member Relations
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Ensure all the obligations of the Bureau in regard to the ACT Government Funding
Agreement are met
Ensure appropriate policies and procedures are in place to achieve an unqualified
audit of both the Financial Accounts and the Performance Measures
Develop and maintain strong, professional and effective working relationship with the
Board, ACT Government and Member organisations.
Work to engage and build member value through quality services and programs.
Support the Board Chair and Board to implement effective contemporary
governance practices and fulfil their corporate, regulatory and fiduciary governance
accountabilities.
Facilitate and maintain effective member organisation communications.
Key Competencies
Vision and strategic agility: The CEO will create and communicate a compelling and inspired
sense of purpose, thriving on change and adapting to new environments or conditions
quickly. They will have demonstrated experience in an executive leadership role within a
multifaceted dynamic environment, achieving strategic plans through the development and
implementation of innovative solutions.
Business acumen: The CEO will be knowledgeable about industry trends, practices, and
policies affecting the governance of the organisation. They will demonstrate their expertise in
developing and delivering ongoing revenue streams that support future organisational
growth. They will also have demonstrated experience within a complex business operation
delivering sound financial management and operational excellence.
Builds and develops effective teams: The CEO will effectively lead teams and integrate new
people into the organisation whilst creating a sense of commitment to organisational goals.
They will allow staff to take responsibility for their own work whilst providing appropriate levels
of supervision and feedback. They will provide a challenging and goal oriented environment
whilst working with staff to develop and grow their skills and expertise.
Member focus: The CEO will show a clear understanding of member needs, interests and
concerns. They will demonstrate a proven entrepreneurial aptitude that has delivered valued
outcomes for organisations and their respective customers.
Marketing& Brand Promotion: The CEO will have the demonstrated capability in the area of
marketing and brand promotion to enable development and implementation of strategic
plans to achieve organisational plans.
Communicator & motivator: The CEO will relate well to all kinds of people, building
constructive and long term relationships. They will be persuasive and be able to energise,
inspire and influence others. Clearly demonstrating expertise in relation to high level
stakeholder and community engagement as well as representing the organisation through
active brand management.
Continuous learner:The CEO will be future focussed with the ability to analyse initiatives and
programs and learning from experience. This person will actively seek out opportunities for
individual and team development.