To unsubscribe, click link at the bottom of this message; if "unsubscribe" does not appear, click to view entire message. CSRtracker - In Depth Issue 28 April 9th, 2015 In This Issue Carbon Credit Capital is pleased to send you CSRtracker - In Depth, an edited snapshot of global corporate social responsibility (CSR) news, as well as in-depth research and analysis on current issues affecting corporate environmental reporting, supply chain management, standards and regulation, and corporate stewardship in the U.S. and throughout the world. The CSRtracker is delivered to your inbox every other week. Sincerely, Carbon Credit Capital - Corporate Social Responsibility Team CCC Tracker Updates at Carbon Credit Capital Please check out our new website at www.carboncreditcapital.com! All of your favorite features are still there, plus a whole lot more including all 3 carbon calculators, primers, tracker archives and carbon reduction tips. Your feedback is extremely important to us. Please take our survey and let us know how we're doing! https://www.surveymonkey.com/s/W3FVC8N Corporate Reporting Tracker Is the Future of Corporate Reporting 4D? As global firms increasingly integrate financial and environmental reporting, paints and coatings company AkzoNobel is taking integrated reporting to the Supply Chain Standards & Regulations Corporate Stewardship Report Tracker Next CSRtracker coming in two weeks! Calculate Your Carbon Footprint next level and measuring the four dimensions of capital: financial, natural, social and human. AkzoNobel says it will scale up a fourth-dimensional impact assessment approach following a successful pilot. The so-called 4D method looks at the whole value chain and is designed to measure both positive and negative environmental, human, social and financial impact. It has been piloted at AkzoNobel's Pulp and Performance Chemicals business and five other sites in Brazil. The pilot took place during 2014. EnvironmentalLEADER Corporate Sustainability Initiatives Lack Critical Data and Analytics Driven by consumers' desires, retailers' demands, and greater concern for resource scarcity and productivity, more large companies are tracking, reporting, and striving to meet corporate sustainability goals. However, once the low-hanging fruit is picked, further improvements demand sophisticated tools, like emerging big data and geospatial analytics, to help companies make more informed decisions about sustainability goals, according to Lux Research. "Eventually, the need to track, report and optimize resource utilization will become core to every business, moving sustainability from a 'nice to have' to being central to the assessment of financial performance and resilience strategy," said Ryan Dolen, Lux Research Data Scientist, and a co-author of the report titled, "A Data-driven Approach to Sustainability Benchmarking." PennEnergy 5 Ws (+ 1 H): Successful Sustainability Reporting this Spring Sustainability reporting is entering its season in the sun. An impressive 43 percent of global CEOs surveyed in a recent study said their companies seek to align sustainability with their overall business goals, mission and values. External expectations of corporate transparency, as well as internal recognition of new financial opportunities are driving this trend. In this article, we'll take a look at the emergence of sustainability reporting - who, what, when, where and why - along with an H for good measure to explain how to get started. EnvironmentalLEADER Corporate Supply Chain Tracker Supply Chain Risk Assessment: Mining for Potential Threats An effective supply chain risk assessment can help break down organizational silos and set management and the board of directors on a more strategic path to preventing disruption and avoiding risks. The assessment process, like a supply chain, touches nearly every part of an organization, from R&D, product development, and demand and supply planning to manufacturing, delivery of goods and customer returns. The scope and dynamic nature of supply chains have made risk assessment a crucial component of enterprise risk management. The Wall Street Journal Building Success in Sustainability: Transparency in the Supply Chain As a society, we take for granted our ability to order a Netflix DVD today and have it delivered tomorrow. We have come to expect berries from Chile in January, and Alaskan salmon on demand. And FedEx is so ubiquitous it has gone from being a noun to a verb. We are deep in supply chains, even if we don't always know it. The supply chain industry is more integral to our lives today than it ever has been, and yet it is threatened by a growing shortage of trained supply chain and logistics professionals to manage and lead the industry. It is a disaster waiting to happen. Supply Chain Digital Standards & Regulation Tracker 3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising Dove's "Real Beauty" campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one thing in common: They take corporate social responsibility (CSR) principles and deploy them in ways that are far more effective than traditional ads. In a new report, the firm BSR examines the idea that brands can use these principles to build trust and loyalty among customers. For the most part, they can. Fast Company What is Corporate Social Responsibility? Companies appear to be adopting new attitudes and activities in the way they identify, evaluate and respond to social expectations. Society is no longer treated as a 'given', but as critical to business success. In some cases this is simply for the license to operate that social acceptability grants. In others, companies believe that favorable evaluations by consumers, employees and investors (who are, after all, members of society) will improve business performance. In part these developments also arise from employees, investors and customers taking a greater interest in the social credentials of companies they work for, invest in, and buy from, what I call 'the socialization of markets'. OUPblog Corporate Stewardship Highlight Ben & Jerry's Tesla Road Trip for Climate Change In the late 1980s, Ben & Jerry's authored a social mission that, among other things, established "a continuing commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the environment." The company's latest campaign is a cross-country tour, called Save Our Swirled, in a tricked-out Tesla serving free ice cream and encouraging people to get involved in the fight against climate change. For The Save Our Swirled campaign, the ice cream company is using a completely electric Tesla, with a freezer for a backseat, to show its commitment to clean energy. TriplePundit Report Tracker The Pace of Sustainability SustainAbility 2015