Transformational Change Management> Sustainability • Bob Doppelt • John P. Kotter • Douglas McKenzie-Mohr Leading Change Why transformation efforts fail John P. Kotter http://www.kotterinternational.com/Default.aspx?showvideo=true&ID=117 John P. Kotter, Harvard “B School” Topics Define “change management”  Relevance of change management to Sustainability?  John P. Kotter?  Obstacles to implementing any major change?  Why is “sense of urgency” important?  Membership of “guiding coalition”?  Purpose of a “vision”  Appropriate means of “communication”?  Importance of “employee empowerment”?  “Short-term wins”?  Indicator that change has been implemented?  Change Management Change Management - a structured approach; e.g., process to achieve change in individuals, teams, organizations and societies. Source: Wikipedia Obstacles to Implementing TQM           Lack of a company-wide definition of quality. Weak leadership Lack of a formalized strategic plan for change. Lack of a customer focus. Poor inter-organizational communication. Lack of real employee empowerment. Lack of employee trust in senior management. View of the quality program as a quick fix. Drive for short-term financial results. Politics and turf issues Vision Example The University of New Hampshire (UNH) is nationally recognized as a Sustainable Learning Community* -- a land grant, sea grant, and space grant university that unites the spirit of discovery with the challenge of sustainability across its Curriculum, Operations, Research and Engagement: • Curriculum: Educating citizen-professionals to advance sustainability in their civic and professional lives • Operations: Embodying first principles and best practices of sustainability • Research: Serving society with scholarship that responds to the most pressing issues of sustainability • Engagement: Collaborating locally to globally with extension and outreach -- through four initiatives designed around four foundational systems of sustainability – biodiversity, climate, food, and culture. When have you implemented the change? When employees say, “…………………..this is the way we do things here.” Leading Change Toward Sustainability Bob Doppelt  Change dominant-mind set to include Sustainability  Organize deep, wide and powerful Sustainability teams  Change the goals by crafting vision and guiding principles  Restructure rules of engagement  Tirelessly communicate need, vision and strategy  Correct feedback loops by encouraging and rewarding learning and innovation  Adjust parameters by aligning systems and structures  Align governance with Sustainability Fostering Sustainable Behavior Douglas McKenzie-Mohr www.cbsm.com/public/world.lasso Fostering Sustainable Behavior 1. 2. 3. 4. 5. Identify desired behavior Identify a baseline; i.e., lag time between behavior and environmental impact Research benefits and barriers of achieving behavior Create and implement a strategy to influence behavior Measure outcome, evaluate results and refine strategy Five Steps  Town of Stow – Community Engagement  Public Consulting Group (PCG)  Environmentally Friendly Food System A Few Examples  Actionable  Practical  Implementable  Result-oriented  Provide a “Road Map” for the Client Sustainability Plans Research Report Sustainability Plans