Transformational Change Management> Sustainability • Bob Doppelt • John P. Kotter

Transformational Change
Management> Sustainability
• Bob Doppelt
• John P. Kotter
• Douglas McKenzie-Mohr
Leading Change
Why transformation efforts fail
John P. Kotter
http://www.kotterinternational.com/Default.aspx?showvideo=true&ID=117
John P. Kotter, Harvard “B School”
Topics
Define “change management”
 Relevance of change management to
Sustainability?
 John P. Kotter?
 Obstacles to implementing any major change?
 Why is “sense of urgency” important?
 Membership of “guiding coalition”?
 Purpose of a “vision”
 Appropriate means of “communication”?
 Importance of “employee empowerment”?
 “Short-term wins”?
 Indicator that change has been implemented?

Change Management
Change Management - a structured approach;
e.g., process to achieve change in individuals,
teams, organizations and societies.
Source: Wikipedia
Obstacles to Implementing TQM










Lack of a company-wide definition of quality.
Weak leadership
Lack of a formalized strategic plan for change.
Lack of a customer focus.
Poor inter-organizational communication.
Lack of real employee empowerment.
Lack of employee trust in senior management.
View of the quality program as a quick fix.
Drive for short-term financial results.
Politics and turf issues
Vision Example
The University of New Hampshire (UNH) is nationally recognized as a
Sustainable Learning Community* -- a land grant, sea grant, and space grant
university that unites the spirit of discovery with the challenge of
sustainability across its Curriculum, Operations, Research and Engagement:
• Curriculum: Educating citizen-professionals to advance sustainability in
their civic and professional lives
• Operations: Embodying first principles and best practices of sustainability
• Research: Serving society with scholarship that responds to the most
pressing issues of sustainability
• Engagement: Collaborating locally to globally with extension and outreach
-- through four initiatives designed around four foundational systems of
sustainability – biodiversity, climate, food, and culture.
When have you implemented
the change?
When employees say,
“…………………..this is the way we do things here.”
Leading Change Toward
Sustainability
Bob Doppelt

Change dominant-mind set to include Sustainability

Organize deep, wide and powerful Sustainability teams

Change the goals by crafting vision and guiding principles

Restructure rules of engagement

Tirelessly communicate need, vision and strategy

Correct feedback loops by encouraging and rewarding
learning and innovation

Adjust parameters by aligning systems and structures

Align governance with Sustainability
Fostering Sustainable
Behavior
Douglas McKenzie-Mohr
www.cbsm.com/public/world.lasso
Fostering Sustainable Behavior
1.
2.
3.
4.
5.
Identify desired behavior
Identify a baseline; i.e., lag time
between behavior and environmental
impact
Research benefits and barriers of
achieving behavior
Create and implement a strategy to
influence behavior
Measure outcome, evaluate results and
refine strategy
Five Steps

Town of Stow – Community Engagement

Public Consulting Group (PCG)

Environmentally Friendly Food System
A Few Examples

Actionable

Practical

Implementable

Result-oriented

Provide a “Road Map” for the Client
Sustainability Plans
Research
Report
Sustainability Plans