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MEDIA RELEASE
22 May 2015
FUTURE OF SPC BRIGHT AS COMPANY CELEBRATES
FIRST PHASE IN $100 MILLION INVESTMENT
The Premier of Victoria, Daniel Andrews and SPC’s management team today officially announced the successful
delivery of the first stage of the company’s $100 million investment program.
“Today we celebrate the completion of our new snack line. The $100 million co-investment between our parent
company Coca-Cola Amatil and the Victorian Government, has been put to work to drive new product innovation,”
said SPC chief financial officer James Harvey.
“SPC is an Australian brand icon and, with the support of the Victorian Government, I’m pleased to say that our future
is bright. We thank Premier Andrews and his team, who have been unwavering in their support for SPC. They have
played a critical role in assisting us with our transformation plans and helping to secure the company’s future in the
Goulburn Valley.”
The new SPC Snack Line is state of the art technology that will dramatically improve quality and innovation capability.
“SPC has worked with our suppliers to deliver this first major milestone in our investment plan in just six months –
that’s record time from ordering to operating. We were determined to produce this season’s fruit using the new line
with our new-look snack cups, which are in store now,” said James.
The new line can produce any of SPC’s food products in cup format. It has an improved gentler cooking process that
produces higher quality product.
One of SPC’s exciting new innovations is SPC ProVital - a brand that delivers high quality product for people who
have difficulty opening packaging or in some cases swallowing food. “We’re excited about the potential of SPC
ProVital because it’s the first of its kind for the healthcare market. It’s a range of easy-open portion-control fruit that is
more accessible for patients and reduces waste during serving and consumption,” said James.
“We’re proud to be recognised for our strong commitment to Australian grown and made food. Due to its popularity,
this week we’ve extended our #MyFamilyCan campaign to promote our farming families. We know that consumers
want to know who grows their food and want assurance that the food they are eating is safe. We stand by our
growers who produce the cleanest, greenest and safest food in the world.”
SPC will continue to reward our loyal Australian consumers and convince our Government partners that Australian
grown and made products are worth what they cost, and that companies like SPC who chose to keep their
manufacturing base in Australia are worthy of support and consumer loyalty.
SPC’s incoming Managing Director, Reg Weine, said he was excited by the opportunities ahead. “Our $100 million
investment program will continue to build SPC’s capability and capacity as we transition to a modern branded food
business. Importantly, it allows us to deliver product and packaging innovation, efficiency and productivity
improvements and extend the brand as we enter new channels and markets.”
ENDS
CONTACT:
Yvonne McKay, Media and Communications Manager
Phone: 0437 654 191