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Press Release
May 2015
BEYOND BEAUTY PARIS, DYNAMIC CHANGES ARE UNDERWAY
Boosted by new dynamics and updated teams, the international Beyond Beauty Paris trade exhibition will
take center stage from 15 to 17 September 2015 at Porte de Versailles in Paris. For the 13th annual
edition, the event will go back to its roots, reasserting its position as the only platform for the future of
beauty.
Now more than ever, Beyond Beauty Paris looks towards the future and to what it has in store: what’s at stake, and the
challenges to overcome. Driven by the know-how of Informa Group, the third largest event organizer in the world, Beyond
Beauty Paris will go the distance in beauty concepts and the creation of the future of beauty.
In 2015, 3 themes will be proposed: SKINCARE, PERFUME, and TRENDS, approached through an expert conferences
program, thematic exhibition areas, two unique competitions and a selection of exhibitors with innovative products and services.
As part of the show’s on-site features, we can mention:
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Beyond Beauty Talks: a brand new conference programme acting as a true “think tank” to exchange ideas about
the future of beauty through 3 different formats – round tables, conferences and masterclasses. (See a preview of the
programme on page 2)
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Beyond Beauty Fragrance: creation of a space for expression of the perfumery and its industry – from the supply
chain (packaging, glass, pump…) to finished products (perfume brands and accessories), alongside a special focus
on fine perfumery
•
Beyond Beauty Trends: exhibition space dedicated to trends and design agencies, honouring creation and
innovation
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Beauty Challenger Awards: for the past 10 years, a jury made up of key players from international distribution,
trade and consumer press (QVC, BEAUTE PRIVÉE, GALERIES LAFAYETTE, etc.) designates the most promising
beauty brands from 40 candidates in 4 categories - Skincare, Makeup, Fragrance and Natural & Organic.
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Advanced Ingredient Award rewards the most innovative skincare ingredient on the theme “Skin & Environmental
Factors”. This year, the jury is composed of Marketing and R&D managers from YVES ROCHER, SOTHYS,
CLARINS, LVMH, CHANEL…
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…alongside the renowned ZOOM - the hub for emerging brands - and the Beyond Beauty Lab, bringing together
suppliers of ingredients.
Being one of the only exhibitions in the beauty industry with a 360° perspective in Europe, it is an industry event for the month of
September, reinforcing its position as a future trend-spotter and forecaster.
Beyond Beauty Paris puts Perfumery in the spotlight
According to journalist Anne- Laurence Gollion, for The New Economist, “Bigger brands are not innovating, it is the niche
perfumers that deal with new territories with confidence”(published on 03.04.2014). It is for this reason that, in 2015, Beyond
Beauty Paris has decided to give an exclusive voice to the exceptional world of perfume.
Claudia Bonfiglioli, International Director of the beauty division at Informa Group comments, "Paris is the capital of perfume. The
culture of perfumery “à la française” is celebrated worldwide and we want to give acclaim to the perfumery industry, its creation,
and the master perfumers. In this purpose, we will present a dedicated exhibition area called Beyond Beauty Fragrance,
aimed at every perfume experts, manufacturing houses, raw material suppliers, glass and cardboard manufacturers, perfume
brands…completed by a space for expression on the creation of perfume, and activities with the ‘noses’ from large perfume
houses and leaders from the perfume industry in attendance. As part of the Beyond Beauty Fragrance launch, in collaboration
1
with Marie Huet and Johann Vitrey , and with the support of Comité Joséphine, the show will favour the fine perfumery.”
Beyond Beauty Paris, the exhibition for expert skincare
Skincare is a key sector of the cosmetics world, and for this reason it will be one of the focal points of the show. The stakes are
high, intensified by market competition. Focusing on recent figures from a global leader brand, it is easy to see that two divisions
in particular are outperforming the market. In the words of John Paul Agon, CEO of L'Oréal, “As we thought and announced, in
the fourth quarter of 2014 L'Oréal recorded its largest increase of the year. In a volatile economic context and an even less lively
market, the Group saw growth across all divisions and geographic zones. L'Oréal Luxe and the Active Cosmetics Division
confirmed pleasing progress and significantly outperformed their market.” The latter is most profitable of all at 22.7%, in
constant growth. According to this statement, the future of the skincare is in expertise and dermo-cosmetics and even
prescriptions.
Beyond Beauty Paris will be focused on the skincare sector, playing host to several related activities in the presence of experts,
renowned brands and exhibitors at the forefront of innovation. All of our exhibitors will be offering innovative solutions in the
skincare sector, for example CAPSUM, ALPOL SEPPIC, AGRIMER, TECHNATURE, LESSONIA, OCEALYS, ROSSOW,
SICAF, PRODH'YG and LIPOID ... and other emerging brands and future stars of the global market such as FONTENELLES,
ADEN, SAROME COSMETICS, CASTLE BERGER, KOKWAI, DR NOORA and WELLMAXX...
The Advanced Ingredient Award will award one Skincare ingredient or formulation, selected by the jury who will be guided by
an objective criteria (marketing concept, active ingredient and biological target...). Among the judges already confirmed are
Virginia Couturaud (Director CERCO, Yves Rocher), Sylvie Raynal (Scientific Director, SOTHYS INTERNATIONAL), Patricia
Manissier (Director of R&D and Quality, CAUDALIE), Nathalie Issachar (Director of R&D at Clarins Group, CLARINS) Séverine
1 Marie Huet (Parfums d’Orsay and President & Co-founder of Comité Joséphine) and Johann Vitrey (Sesame by JV and Co-founder of Comité
Joséphine) Parot (Head of External Relations, Beiersdorf), Olivier Pomès (Director of Buying for Raw Materials & Chain, CHANEL), Carine
Nizard (Scientific Coordination - Senior Expert, LVMH RESEARCH), Pascale Mora (Director of Science Communication,
L'OREAL Paris.
With an all-new concept, Beyond Beauty Paris is the only event to reflect on current and future beauty developments. "Our
show has been reviewed and renewed. Together with Yumna Chabrol - from Reed Exhibitions France - we have established a
broader overview to better understand and meet the expectations of industry professionals. Redefining the positioning of our
Parisian platform was a long process which begun with feedback from our exhibitors, visitors and partners. To collaborate those
offering and those seeking is the primary purpose of any exhibition organiser. This is something that cannot be improvised, and
demands experience and expertise. In a saturated market, Informa Beauty, a leader in the events industry, can speak the
different languages of beauty and pools together the brands and the suppliers, resulting in two worlds coming together in
creation
and
development."
Claudia
Bonfiglioli
Beyond Beauty Talks – PROGRAM’S PREVIEW
•
Round Tables
Fine perfumery, a new breath for a struggling market
Does the future of skincare lie in prescriptions?
The connexion between perfume creators, retail and distribution
Korea & Japan, pool of inspiration for the West
•
Conferences
Are beauty devices changing the rules in Skin Care?
Olfactory creations
Towards the reconciliation of opposites? Social trends and impact on the beauty.
•
Masterclasses - Learn and exchange in a form of a true workshop through 2 series:
Fine Perfumery presented by Comité Joséphine
Ingredients innovations on the theme « Skin and Environmental factors » presented the Beyond Beauty Lab exhibitors
Key Figures 2014
7300 visitors in 3 days (65% French, 35% international)
90 visiting countries
Top 5 visitor countries: England / Belgium, Germany, Italy, South Korea, Switzerland
25% of decision makers & buyers
360 exhibitors (48% international) – 52% finished products, 48% suppliers
280 press accreditation (33 % international)
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TOP VISITORS
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Retailers / Buyers / Distributors: Sephora, Marionnaud, Parashop, Le Printemps, Galeries Lafayette, Le Bon
Marché, Nature & Découverte, El Corte Inglès, Boots, Monoprix, Amazon, Chalhoub, Mademoiselle Bio, Oriflame,
Omega Pharma, Intertrade, Groupe Casino, Leclerc….
Key cosmetics groups and manufacturers: L’Oréal, L’Occitane en Provence, Estée Lauder, Chanel, Guerlain,
Christian Dior, Yves Rocher, Pierre Fabre, Alès Groupe, Nuxe, Clarins, Coty Beauté, Collistar, Johnson & Johnson,
Caudalie, Bioderma, Make Up Forever, Pierre Ricaud, Lancôme, Bourjois, By Terry, La Colline...
About
Beyond Beauty Paris is organised by Informa Beauty - part of Informa Exhibitions, the 3rd largest events organizer in the world,
Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000
employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic
Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated www.informaexhibitions.com
CREATIVE BEAUTY – A dedicated area to innovation and subcontracting, Creative Beauty works as a true «think tank» where beauty brands
come to find inspiration and creative solutions to develop their products ranges. From ingredients to packaging, from private label to the finished
product, the entire beauty chain is present to picture the future of beauty.
COSMEETING - From niche brands to the new success stories of the mass market, the COSMEETING area is the ideal platform for discovering
first-hand the wide selection of high-potential beauty brands. For the past 12 years, buyers, distributors and importers from around the world have
flocked to this event looking for new brands and new concepts.
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Those two areas under one roof make BEYOND BEAUTY PARIS held in Paris on September 15 to 17 2015 at Porte de Versailles (Hall 4).
Press contact
Alexandra THAON
International Marketing & Communication Manager
Email: [email protected]