June 2014 January 2012 - 1 Angelite by Martin Storey using Truesilk Truesilk Collection 2 - June 2014 CONTENTS Welcome Letter 4 Monthly Free Pattern 5 New Season Sneak Preview 6 Retailer in the Spotlight…Norfolk Yarn 8 Yarn in the Spotlight… Fine Art 10 Pic Knits 14 Knitting & Social Media 16 June 2014 - 3 Hello and welcome to your June eNewsletter! Summer is in full swing now, and as we approach the holidays, we take a look at the best picnic blanket knits to make the most of the outdoors! We also hear from retailer Norfolk Yarns, talk about our stunning Fine Art yarn and, last but not least, give you a sneak preview of our new Knitting & Crochet Magazine 56! We hope you enjoy your new issue. The Rowan team Front Cover: Byron Bay by Lisa Richardson Pure Linen Pure Linen Collection Keep in touch with us on social media… 4 - June 2014 Click on the symbol where it appears for a link to further information EXCLUSIVE Tilbury by Martin Storey Original Denim Tilbury For this and hundreds of FREE patterns exclusive to members, click the button below: June 2014 - 5 Sneak Preview R O W A N Knitting & Crochet Magazine 56 Ness by Marie Wallin using Rowan Tweed, Colourspun & Frost Fergus by Martin Storey using Felted Tweed Aran 6 - June 2014 Autumn 2014 is all about rich, tonal colour. Warm neutrals are key, with rustic tweeds contrasting beautifully against fairisle and jacquard patterning to create a quietly modern and textured feel. Colour is muted, with anthracite, gunmetal and chocolate hues all sitting perfectly alongside ochre and camel shades. These trends are reflected perfectly throughout the following three design stories: Wilderness Inspired by wide open, dramatic landscapes, Wilderness showcases an iconic mix of rustic plaids, checks and fairisles. Cosy, patterned knits feature alongside cabled sweaters and richly decorated cardigans in a highly atmospheric collection. i Craftwork Traditional in style, Craftwork celebrates pattern, colour and texture and showcases intricate and eye-catching designs ranging from pretty sweaters to an iconic wrap. Essentials Key shapes are translated effortlessly into style icons by the new Essentials collection. Worked in pale neutral tones, pieces range from open work tops and longline cardigans to slouchy sleeve sweaters. Knitting & Crochet Magazine will be available from July 15th 2014, ensure you receive your copy first by taking out a Rowan Subscription membership, featuring lots of lovely exclusive benefits! i June 2014 - 7 Retailer in the Spotlight… We caught up with Rebecca from NORFOLK YARN “Norfolk Yarn has been trading on the outskirts of Norwich for over eight years, specialising in high quality wools and fibres for knitting, crochet, spinning and felting, and we have been Rowan stockists for about four years now. Part of our business idea is to concentrate on natural fibres, so we tend to stock more high end yarns, I also love good colour so we have a lot of hand dyed yarns, as well as organic and Fair Trade yarns. Teaching new skills is also an integral part of our business and we teach spinning. I have a rigid heddle loom set up for customers to have a go at, and I also spend a lot of time helping customers to learn new techniques and assist with problems that arise.Our business is a family affair and I am assisted by my daughter, Caitlin, my mum, Christine and my husband, Paul (who also has a proper job!) At the beginning of this year, we had the opportunity to move premises to a larger store in Norwich city centre. The move was completed over Easter weekend and we are now up and running at the new store, 11 Pottergate. The store is very bright and airy and has a lovely uncluttered feel, which was just the effect I wanted to achieve. The increased size of the store has allowed us to increase our stock range and take on Rowan fabrics and Coats threads as well. We also have a much larger space to run my workshops from, and I am in the process of setting up workshops to cover the rest of the year.” NORFOLK YARN Tel. 01603 927034 8 - June 2014 June 2014 - 9 Yarn in the Spotlight… Fine Art This month, we are championing our beautiful hand painted Fine Art yarn. Sourced from Cape Mohair Spinners in South Africa, the yarn is painted by the team at Lance and Ines Khoury’s hand painting department, which takes enormous pride in employing individuals from some of the poorest and most marginalised sections of the community. One of their goals is to create opportunities for growth and development, and this ethos is something Rowan is extremely proud to support. As a result of the increase in production needs following on from Rowan’s interest in the yarn, the company has had to relocate to larger premises and take on more members of staff. The hand painting process is quite a complex one, and requires practice to achieve the correct technique. Each hank of yarn is laid out and then marked with dimensions according to the project. The dye is then applied using sponges; each yarn requires a specific technique according to how the composition absorbs the dye. The hanks are then steamed to set the colour, rinsed, softened, and finally dried. Each 100g hank is an exquisite blend of 45% wool, 20% mohair, 25% polyamide for added durability and a luxurious 10% silk. What’s more, only one of these hanks is required to knit a pair of socks. Accessory designs will also fit perfectly with the yarn composition, creating flawless shawl and shrug designs with outstanding stitch definition. Alongside this yarn is the stunning Fine Art Aran, where eight beautiful hand 10 - June 2014 Fine Art Serin 301 Tawny 302 Waxwing 303 Raven 304 Kingfisher 305 Lapwing 306 Pheasant 307 Chiff-Chaff 308 Elm 309 Maple 310 Hornbeam 311 Oak 312 Yew 313 Rowan 314 Foxtrot 548 Bachata 551 Flemenco 549 Fandango 550 Bolero 543 Congo 545 Azonto 552 Rumba 546 Fine Art Aran June 2014 - 11 painted shades are showcased brilliantly in a 50% wool, 20% mohair, 25% alpaca and 5% silk aran weight. Av a ila b le Ju ly 20 14 ! Pattern support for both yarns is plentiful, with options both in brochure format and also online. Particularly popular are the beautiful Osprey Wrap, Seed Stitch Cowl and fun Knitted Tie designs. Fine Art Competition Vote for your favourite design from the Fine Art Collection We are offering the chance for you to get a free pattern from the beautiful Rowan brochure Fine Art Collection. Simply vote for your favourite design from the selection below. The winning design will be made available as a FREE download to Row@n members. Selection: Grouse, Starling Wrap, Lark Scarf CLICK TO ENTER Terms You need to be registered as a Row@n member to vote . Closing date for this competition is 31st July 2014 12 - June 2014 SEED STITCH COWL Click here to purchase this pattern OSPREY WRAP June 2014 - 13 Summer is coming, so ready yourself for sunshine-filled days of fun with our pick of the best pic knits! i 14 - June 2014 Mallow by Debbie Abrahams using All Seasons Cotton Kaleidoscope Angela Triangle by Suzie Johnson using Wool Cotton Janet Smith Can’t Knit X-Factor Blanket by Kaffe Fassett & Brandon Mably using Summer Tweed Knitting with the Color Guys June 2014 - 15 # Knitting & Social Media No-one ever could have realised the impact that social media would have had on knitting and craft in general over the last ten years. No longer are we reliant on our local wool shop we can source possum yarn from Australia, llama from South America, hand dyed from America. The possibilites are endless. We can all be designers and publish our patterns for anyone in the world to use. As a business, this has been something we have truly embraced. You can find us on Instagram, Pinterest, YouTube, Twitter, and, my favourite, Facebook. Why is Facebook my favourite? I love that it spans all ages and it is so easy to interact with our audience. One of our best features running at the moment is ‘Try it on Tuesday’. Three members of staff try on one garment and wear it in their own way. It is a great way to show how different styles suit different body shapes. We have also brought this concept into the shop. The garment of the week goes into the shop for customers to try on and have their photo too. This is a great way for on and offline to work together. The internet has certainly made the world a smaller place, and social media has meant that we can all be friends!. Sara Mulvey 16 - June 2014 Stockists To find your local stockist view our store locator at www.knitrowan.com by clicking the button below STORE LOCATOR Workshops To view a full list of workshop dates visit www.knitrowan.com by clicking the button below WORKSHOPS All right reserved. Reproduction in whole or any part of all material, including illustrations, in this publication is strictly forbidden. No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright owners having been given in writing. The designs in this publication are copyrighted and must not be knitted for re-sale. Reproduction of this publication is protected by copyright and is sold on the condition that it is used for non commercial purposes. Yarn quantities are approximate as they are based on average requirements. Colour reproduction is as close as printing will allow. First published in Great Britain 2014 by Coats Crafts UK LTD Green Lane Mill, Holmfirth, West Yorkshire, England, HD9 2DX E-mail: [email protected] Web: www.knitrowan.com © Copyright Rowan 2014 June 2014 - 17 i
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