FULL PAGE FLEX
SINGLE CREATIVE DYNAMICALLY RESIZES ACROSS ALL SCREENS
DESKTOP
TABLET
MOBILE
Position: Overlay: 768x768, 600x600, 320x320 and Leave behind: 300x250, 728x90, 320x50
Action: Unit displays overlay on load in content safe area for desktop, tablet, and mobile devices.
Creative: Billboard creative with video, expanded state shows additional video assets.
FULL PAGE FLEX - SPECS
DESCRIPTION
1.
2.
3.
4.
5.
Overlay loads from the MPU or mobile leaderboard position
Overlay contains animation or video
3 overlay units are created in the sizes of 768x768, 600x600, and 320x320
All 3 units are trafficked into one tag and display the appropriate sized unit
Upon "Close" the unit and the unexpanded view close.
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REQUIRED ASSETS
• Main Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length
• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
• 3rd Party Tracking: Click and impression tags accepted.
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OPTIONAL ASSETS
• States 1-3 Mocks: Mockups of how unit should look in the 3 states, based on VICE-provided PSD templates.
FULL PAGE FLEX - SPECS
TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: On load, Overlay expands over page
• User Initiated: Video play with sound is user initiated
FULL PAGE FLEX - SPECS
STATE #1 - OVERLAY
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•
•
•
Overlay loads from the MPU or mobile leaderboard position
Overlay contains animation or video
3 overlay units are created in the sizes of 768x768, 600x600, and 320x320
All 3 units are trafficked into one tag and display the appropriate sized unit
MAIN VIDEO
MAIN VIDEO
300x250
768x768
DESKTOP
300x250
600x600
TABLET
320x320
MOBILE
FULL PAGE FLEX - SPECS
STATE #2 - UNEXPANDED
• Upon "Close" the unit and the unexpanded view close.
300x250