MOBILE EXPANSION
TAP TO
REVEAL
DESKTOP
TABLET
MOBILE
Position: Banner and overlay
Action: Banner is tapped to reveal overlay
Creative: Image, text or video elements
FULL
VIEWPORT
VIDEO
MOBILE EXPANSION - SPECS
DESCRIPTION
1.
2.
3.
4.
User can tap banner to reveal overlay.
Overlay can include imagery, messaging, and video.
Upon “Close”, the unit collapses to mobile leaderboard.
Optional Landscape view of unit can be displayed.
!
ASSETS
•
•
•
•
•
Main Image: Portrait - 640x960 JPEG (320x480 @2X), Landscape(Optional) - 640x364 JPEG (320x182 @2X).
Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length.
Mobile Leaderboard: 640x100 JPEG (320x50 @2X).
Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
3rd Party Tracking: Click and impression tags accepted.
!
OPTIONAL ASSETS
• States 1-3 Mocks: Mockups of how unit should look in the 2 states, with an optional landscape view version, based on VICE-provided
PSD templates.
MOBILE EXPANSION - SPECS
TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: None.
• User Initiated: Overlay is used initiated. Video plays in viewport after user initiation. Overlay is closed on initiated click of close button or
overlay background.
MOBILE EXPANSION - SPECS
STATE #1 - LEADERBOARD
• User can tap to expand overlay.
!
STATE #2 - VIEWPORT OVERLAY
• Overlay displays over entire viewport.
• Overlay can include imagery, messaging, and video.
• Upon “Close”, the unit collapses to mobile leaderboard.
• Optional Landscape view of unit can be displayed.
STATE #1
STATE #2