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May 2013
MEDIA
GUIDE
Delivering Your Customers
™
On behalf of all the employees,
welcome to the Journal Star.
For more than 158 years, the Journal Star has been the leading source for news
and information in Central Illinois and for all those years we have connected
advertisers to their customers. Thank you for this opportunity to discuss how
Journal Star Media can help you achieve your business objectives. In addition to
being the most effective shopping mediums, the Journal Star newspaper, pjstar.
com and yahoo.com provide the greatest advertising reach in the market. This
strong combination provides unparalleled value and effectiveness for increasing your share of shoppers in the competitive retail environment.
Ken Mauser
Journal Star Publisher
Delivering Your Customers
™
The Journal Star plus pjstar.com and yahoo.com reach
234,503 (85%) of adults 18 + in the Tri-County area.
No other local news medium can say that!
Journal Star
Tri-County Area
Journal Star
Circulation Area
Source: The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties
Demographics
of the Journal Star Media Audience in the Tri-County area
County
Adults 18+
Household Income
Gender
Under $25,000....................................40,765
$25,000-$34,999..................................28,024
$35,000-$49,999..................................42,746
$50,000-$74,999..................................42,332
$75,000-$99,999..................................30,307
$100,000-$149,999..............................34,206
$150,000 or more...............................16,122
Men...................................................115,561
Women.............................................118,942
Education
Peoria County................................125,154
Tazewell County..............................83,995
Woodford County.............................25,354
Tri-County Area.............................234,503
Age
18-34 years.........................................66,790
35-44 years.........................................39,936
45-49 years.........................................19,280
50-54 years.........................................22,696
55-64 years.........................................38,251
65-74 years.........................................24,766
75 + years...........................................22,785
Post Graduate..................................30,349
College Graduate...........................43,490
Some College...................................67,177
High School Graduate....................78,265
Home Ownership
Yes.....................................................185,768
Marital Status
Married............................................134,096
Children in Household
Yes.....................................................110,613
This Journal Star Media audience makes more money and is more likely
than the general population to be married, own their homes and have at
least one college degree.
Source: The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties
Journal Star Media = Sunday and daily Journal Star plus pjstar.com and yahoo.com.
The Power of the Package…
Reach up to 85% of Tri-County Adults
90%
85%
80%
72%
70%
59%
60%
50%
40%
30%
20%
10%
0%
Sunday &
Weekday
Journal Star
plus pjstar.com
& yahoo.com
Percentage Reach
Total Income
Mean HH Income
Mean Age
Home Owners
Mean Home Value
Mean Miles Past Week
Sunday &
Weekday
Journal Star
plus pjstar.com
Sunday &
Weekday
Journal Star
85%72%59%
$15,638,759,500$13,157,355,500$10,630,231,250
$66,689$66,670$65,208
485053
79%80%80%
$193,168$190,876$184,461
182178176
Source: The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties
Buy Journal Star Media for $1094 per week and
reach 234,503 Tri-County adults age 18 and up.
Spend about the same amount for any other local
media and reach less than that.
JOURNAL STAR MEDIA
234,503
JS Sunday/daily + pjstar.com
197,350
JS Sunday/daily
pjstar.com
163,022
102,418
Medium Outdoor 100 -199M
C25 WEEK NBC PRIME TIME 7 -10PM
C31 WMBD CBS PRIME TIME 7 -10PM
WZPW-FM
WCIC -FM
WBNH -FM
C19 WHOI ABC PRIME TIME 7 -10PM
WMBD -AM
WOAM-AM
WDQX -FM
WWCT -FM
WZPN -FM
WIRL -AM
WSWT -FM
C43 WYZZ FOX PRIME TIME 7 -10PM
WPIA -FM
WFYR -FM
WIXO -FM
WGLO -FM
WHPI -FM
WXCL -FM
WPBG -FM
WPEO-AM
WPMJ - FM
C59 WAOE MY59 PRIME TIME 7 -10PM
Source: The Media Audit, fall 2012; Peoria, Tazewell & Woodford counties.
Journal Star Media = Sunday and daily Journal Star plus pjstar.com and yahoo.com.
Medium Outdoor 100-199M = industry standard for exposure to outdoor advertising by drivers traveling 100-199 mile per week.
Journal Star
Circulation
and Readership
The Journal Star is the largest daily newspaper in downstate Illinois,
delivering news and information to 22 counties.
The Tri-County Area includes Peoria, Tazewell and Woodford counties,
and has 275,468 adults age 18+.
2013 Tri-County Print Circulation and Readership
SundaySunday Daily Daily
CirculationReadershipCirculationReadership
Peoria County 27,870 88,189 24,20072,420
Tazewell County20,031 53,820 15,240 41,341
Woodford County4,042 10,136 3,22810,352
Totals
51,943 152,145 42,668124,113
2013 Twenty-two County Print Circulation and Readership
CirculationReadership
Sunday
63,510186,026
Daily
50,979148,288
Saturday
55,425161,221
Methodology: Circulation for Peoria, Tazewell and Woodford counties are compared to The Media Audit readership numbers to establish readers per copy.
The Sunday and daily readers per copy number is then used against the total Sunday and Daily circulations.
Sources: The Media Audit, Fall 2012. AAM Audit Report data for twelve months ended Dec. 31, 2012
Journal Star
e-Edition
Circulation
The Journal Star e-Edition provides a digital replica of the print edition.
Readers can flip through the pages, read articles and view the advertisements just like a paper version.
The Journal Star e-Book edition provides a book-style version of the day’s
newspaper content that can be read on a computer, smartphone and many
popular e-reader devices including the Amazon Kindle, Sony Reader, and
Nook Reader.
Access to the e-Edition or e-Book requires a paid subscription.
2012 eJournal Star Circulation
Sunday5,826
Daily8,124
Saturday5,819
2012 Total Circulation (Print & eJournal Star)
Sunday69,336
Daily59,103
Saturday61,244
Sources:
The Media Audit, fall 2012.
AAM Audit Report data for twelve months ended Dec. 31, 2012.
pjstar.com
pjstar.com is the number one local news and information website in
central Illinois.*
In addition to news content, the website includes high school & college
sports message boards, online obituaries & guestbooks, local/regional/
national job listings & videos powered by Monster, real estate listings/open
houses/virtual tour pages, interactive Classified ads, online commercials
and news videos, and Best Ride with complete dealer inventories & Journal
Star listings with photos and video included.
Average Monthly Page Views: 5,291,898
Average Monthly Unique Visitors: 696,407
72%
adults age 18+
The Journal Star & pjstar.com are read by 72% of adults 18+ in the Tri-County area
Sources:
Google Analytics, based on an average of totals (63,502,780 page views and 8,356,886 unique visitors) January – December 2012.
*The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties.
yahoo.com
Journal Star Media’s strategic alliance with Yahoo can help better target
online messages to the right person, at the right time, in the right place.
Through our partnership with Yahoo, Journal Star Media offers:
• Geo Targeting positions ads to run only in areas where targeted
customers are.
• Behavioral Targeting serves up advertising to specific customers as
they are searching online for products and services related to selected
offerings.
• Chronological Targeting places ads at the very best time to reach that
customer.
Journal Star
Mobile and
Smartphone App
Journal Star Mobile Website
The mobile website offers a quick view of the day’s news on any Internetenabled phone or tablet. Content includes the latest breaking news, sports,
entertainment, opinion, weather and more. Stories can be shared with
others via email, Facebook or Twitter.
Average Monthly Page Views: 895,050
Average Monthly Unique Visitors: 128,880
Sources: Verve Wireless based on average of total of 10,740,594 page views January-December 2012. Omniture Reports unique
visitors based on an average from January-December 2012.
Journal Star App
The downloadable app provides expanded multimedia content on iPhone,
Android and Blackberry devices. Video and photo galleries join the latest
breaking news, sports, entertainment, opinion, weather and more. Stories
can be shared with others via email, Facebook or Twitter. Offline access
allows users to read content when not connected to wireless network.
Average Monthly Page Views: 1,035,957 page views
18,392 downloads through December 31, 2012
Source: Spreed, Inc. based on average of January-December 2012; 12,431,486 page views .
*Note: Application SKU, IPN= iPhone, AND=Android, BB=Blackberry
Ontarget reaches 90% of all internet households,
combining the audiences of top 250 websites as
measured by comScore in the number of unique visitors.
Targeting options include:
• Geographic targets such as nationwide, DMA, state, city, ZIP Codes
• Demographic targets include age, household income, gender and marital status
• Over 600 behavioral targets, for example: Auto Enthusiasts, Frequent Diners,
Professionals, Travelers
Source: The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties.
In a down economy,
shoppers are looking
for savings!
In the past thirty days, 54% of adults have clipped a coupon from a newspaper ad, and
62% clipped and saved a coupon from a newspaper sales flyer or circular. 143,868
Tri-County adults who used coupons in the past month read the Journal Star, pjstar.com
and/or yahoo.com. That is 48,528 more adults than are reached by direct mail advertising
sent to households that look at up to 75% of it!
Why do shoppers* like Sunday inserts?
74% usually check inserts to see what’s on sale
67% make a point to look at inserts when in the market for something
64% enjoy browsing even if not looking for anything in particular
61% use inserts to check for higher quality brands as well as for bargains
58% use store inserts to plan regular shopping
70% part of your routine because they are in the paper every week
67% saves you time and money
62% makes it easy to comparison shop
57% helps you learn about new products
56% browsing ad inserts of interest easier than searching online
54% gives good idea of what products really look like
Sources: How America Shops & Spends 2011, The Media Audit, fall 2012; Peoria, Tazewell & Woodford Counties.
*Adults who regularly or occasionally look at newspaper inserts
More Journal Star Products
RadarFrog—
RadarFrog is your community’s best source for deals, coupons and other
offers. It features critical-mass, high-value offers from locally owned
businesses such as yours. RadarFrog is designed to encourage members
to shop and save in their community.
DailyDeals—
You propose a deal. We structure an offer that will attract new customers
and create a buzz about your business. We also establish a minimum sales
volume needed to activate the deal, assuring that this turns out to be a
profitable promotion for your business.
Real Estate Advertising—
Where homes and people find each other. HomeFinder is a top 10 real
estate search engine that offers buyers and sellers a complete suite of
online and mobile products to assist in their home sales and searches. And
it’s the ideal place to advertise all the things they’ll need to go with it.
BestRide.com—
The local newspaper—in print and online—delivers a targeted audience
of local consumers who are ready to buy a new or used car. Whether you’re
selling a lot of cars or just one, no other local media can deliver potential
auto buyers more efficiently.
Image
Here
Video—
More and more, young, active and relatively affluent buyers look for and
expect video on the web. If you supplement your TV advertising
with video on pjstar.com, you capture their attention.
Journal Star partners with Propel Marketing to
offer online marketing services
PropelDisplay
Broadcast your message across the web!
Target your ads to reach specific audience segments likely to show interest
in your brand. Tap into Propel’s local digital networks to reach your
audience, optimize and track in real time, and get full reporting on results.
PropelList
Get listed. Get found. Get customers.
Let us help you verify and manage your business listing information
across all top search engines and directories. Make your business stand
out wherever customers find you on the web.
PropelLocal
Place your business on the digital map.
Make sure your place pages are not only complete and accurate, but
enhanced with details that help customers find and choose you. Let us
update your listings to keep your presence fresh.
PropelMobile
Let customers find you...from anywhere.
A mobile website is the best way to make your business information
available. Give consumers anywhere access to your website while
generating more business for you.
PropelOptimize
Generate higher search engine ranking.
Stand out in searches! Ranking higher in search results helps customers
find you, increasing your click-through rate and getting more cutomers to
your website.
PropelRep
Quickly respond to customer reviews.
Reputation is everything, but it can be hard to find out what people are
saying about you. Respond to reviews before they impact your business
and maintain your positive web presence.
PropelRetarget
Bring lost customers back.
Increase customer revisits to your site with retargeting. Increase brand
awareness and bring back prospects by following up with the customers
already showing interest in your business.
PropelSearch
Get found on top of search results.
Market your business to the people looking for local products or services
like yours. Now you can be more focused and turn customer searches into
leads with targeted ads.
PropelSocial
Spread your digital word of mouth.
Connect with your customers with social media! Keep them updated on
company news, promotions and events, and gain customers with “word of
mouth” referrals.
PropelSocialSuite
Easily manage multiple social networks.
Take the guesswork out of your social networking. View and distribute
posts to all of your social networks with a plan designed to guide you with
what and how frequently you should be posting.
PropelTrack
Record your campaign results.
See exactly what leads you gain from your ads. We use trackable phone
numbers in your advertisements and on your website to monitor, analyze,
and optimize the effectiveness of your campaigns on and offline.
PropelWeb
Build your virtual storefront.
Get your business online! We help you design and develop your web
presence with informative and optimized content to give your site
improved search visibility, social media links, and analytics.
PropelResponsive
Create and update your web presence.
Position your business properly across all devices! Create a single
business website that will adapt to any device on which it’s being viewed,
whether it’s a laptop, smartphone or tablet.
NOTES
NOTES
The Media Audit
Peoria, IL
October – December 2012 Survey
THE MEDIA AUDIT is a syndicated, local market, multimedia, qualitative audience survey covering radio, radio dayparts, television channels viewed in total and by dayparts, television newscast viewing, cable TV channel viewing, daily newspapers and
other local and regional print publications. Measurement of exposure to other media includes: outdoor billboards, direct mail,
and local market internet web sites. Ten different types of local market media are measured. In addition to media exposure
information, The Media Audit covers an extensive array of demographic, socioeconomic and consumer shopping information.
This consumer information can be used to analyze the quality of each media audience as well as define the composition of
each consumer-shopping category covered in the survey.
INTERVIEWING METHODOLOGY: All interviews are conducted by telephone--five days a week, Tuesday through Saturday, during the day and evening. A minimum of six call attempts are made to reach each designated respondent in an effort to include
in the survey those people who are frequently away from home.
SAMPLING METHODOLOGY: A random-digit-dialing sample selection process is used to select telephone households to be
surveyed. This sample selection methodology insures that all telephone households, both those with listed and those with
unlisted phone numbers, have an equal opportunity of being included in the survey sample.
RESPONDENT SELECTION: One person age 18+ in each survey household is selected at random to be interviewed for this
study. The adult 18 years or older with the most recent birthday is used to achieve random selection.
SURVEY AREA: Telephone numbers for the Peoria survey area were drawn at random from all existing telephone exchanges
in Peoria, Tazewell and Woodford counties, Illinois.
SAMPLE SIZE: Interviews were completed with 721 adults age 18 or older for this report.
INTERVIEWING DATES: October 26, 2012 through December 12, 2012.
ACCURACY OF DATA IN REPORT: At a 95% confidence level, percentages based on total respondents in this report have a
maximum accuracy range of plus or minus 3.6 percentage points.
SOFTWARE: THE MEDIA AUDIT data is available in THE MEDIA AUDIT Software and in these third-party programs: Strata,
Tapscan, IMS, Telmar, Marketron, and New Age Media Services.
THE MEDIA AUDIT is a syndicated service of International Demographics.
Delivering Your Customers
™