™ For MUSIC VIDEOS P a g e | 2 I love music videos, I really do. I think it's kind of sad that it's a dying art form.
Adam Levine | Maroon 5
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Welcome to Throughout history advertising has been affected by evolving cultural and technological advances. The advents of Newspapers, Radio and Television have made it possible for advertisers to reach millions of people around the world. In 2010 a maverick entrepreneur David Bard, set out on a mission to recast the relationship between advertiser and consumer. The creation of GimmeIT is David's visionary contribution-‐
the advertiser and consumer's liaison. GimmeIT was created from the depth of his fertile imagination and ushers forth a new and robust era for advertising. How? By reimagining and enhancing revenue opportunities for businesses like never before and supplying a direct and unique purchasing experience for consumers. David's sole mission for GimmeIT is to provide a multiplex of revenue opportunities, while adding a heightened buying experience through GimmeIT's easy to use proprietary technology. ©2015 GimmeIT P a g e | 3 !
TECHNOLOGY IN MUSIC VIDEOS usic in the What MTV did for m
will do 80’s, streaming videos for musicians and their brands in the new age of smart devices and interactive media. People love music, and when artists have the opportunity to share their music through a
visual experience, fans are treated to a glimpse of the creative process. Consider how many times
a fan or viewer has watched a music video and thought about some random piece of clothing,
musical instrument, even vehicle being shown. Now, what if that viewer could not only locate
more information on those items, they could actually purchase them in real time! GimmeIT
proprietary Click-Streaming technology allows viewers to identify items – nearly any item, within
a video by simply clicking the Second Screen embedded in the file. The details of that item can be
viewed, stored for later or relayed as interest for a vendor or sponsor.
In the most popular genres, artist videos can exceed 100M independent streams in any given
time period. What if 1% of those viewers spent $10 on something… anything seen in the video
production itself? The estimates for this new revenue stream could instantly exceed $30M – DAY!
The following statistics are directly from YOUTUBE:
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YouTube has more than 1 billion users Every day people watch hundreds of millions of hours on YouTube and generate billions of views The number of hours people are watching on YouTube each month is up 50% year over year 300 hours of video are uploaded to YouTube every minute YouTube is localized in 75 countries and available in 61 languages Half of YouTube views are on mobile devices Mobile revenue on YouTube is up over 100% y/y It’s difficult to argue the facts, but it’s NOT difficult to monetize them. Not anymore!
©2015 GimmeIT P a g e | 4 Benefits By embedding GimmeIT technology, music videos instantly transform into profit opportunities!
Artist & Labels: •
Advertisers can promote their products within the video
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Sponsors will fund the video production, which was otherwise label cost
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Artist merchandise can be made available at the end of each video
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Labels and management can monitor activity through click data collection
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Promoters can offer ticket information specifically based on viewer location
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Independent artists have new opportunity to generate revenue
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Once passive income occasions become priority revenue opportunities
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Videos pay for themselves, which drives profitability up and cost down
©2015 GimmeIT P a g e | 5 Fans and Viewers:
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Improved and increased access to artist information and merchandise
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Special ticket offerings, based on viewer locations
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Engaging opportunity for viewers and fans to become more invested in the content
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Passive data collection will result in more comprehensive options in future videos
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Independent artists and production companies can maximize original content for revenue
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Artist controls the content and the revenue streams, not the channel or the network
GimmeIT provides an immersive experience and brings viewers closer to their favorite artists
©2015 GimmeIT P a g e | 6 ©2015 GimmeIT