PROF I LE 2015 Visit Us on FACEBOOK or GPCA.org The Premier State Pest Control Publication Karl Loveland Vol.49/No.2 From the President Jeff Dunn Spring is here! What a wonderful time of year! It is my hope that you are in full swing serving your existing and new customers! GPCA is 2014 - 2015 GPCA President here to support you this spring season with education, forms, learning materials, updates and support. Thanks for taking time to read this edition of Profile! Aligning our four key pillars of education, relationships, service to others and technology with our mission; our 65 year old association remains strong and firmly committed to serving you as you serve the citizens and businesses of Georgia. Education • Now in its fifteenth year, the GPCA Leadership Program continues to prepare members to thrive in their roles within their businesses and within their roles at GPCA. The 2015 GPCA Leadership Class has been selected. Their first trip is to Sapelo Island May 12th – 14th where • • • they will focus on the Disciplines of Personal Leadership and Team Leadership. On Tuesday, April 14th, GPCA will host our Spring Mosquito Seminar. Instructor Heather Gordy will provide you with an innovative learning experience as you earn 2 hours HPC, 2 hours Category 41, and 2 hours Category 24. On Friday, April 17th, GPCA will host CRAM Day. The CRAM day goes from 8 AM to 5 PM with instructor Jim Chase reviewing as much as he can “cram” into that time to help you study for the state PCO exam. The morning program (about 8 to 11:30) will be dedicated to HPC subjects. Middle of the day (about 11:30 to 1:30) will cover Rules and Regulations. The rest of the day (1:30 to 5 PM) will be spent on WDO. GPCA will provide pizza, so you don’t have to break your learning process. On June 1st, Train the Trainer commences. Spaces are already filling up. Sign up quickly! NPMA Legislative Day 2015 Continued on page 8 IN THIS ISSUE Presidents Message NPMA Legislative Day 3 3 PCO Cram Day 4 Why Customers Bail For a Cheaper Price By Hal Coleman 6 Capital Ideas By Rick Bell 9 Cyber Security By Patty Needham 10 Train The Trainer 12 ACE 13 Red Cross Preparedness 14 Save the Date Summer Conference 18 In Memory Karl Loveland 19 Pest Control Awareness Month 21 L-R GPCA Executive Director Connie Rogers, GPCA Vice President Shay Runion, Congressman Tom Graves, GPCA President Jeff Dunn, Rick Bell and Chris Gorecki GPCA—Where to go when you need to know! L-R: GPCA President Jeff Dunn, Congressman Rick Allen, Rick Bell, GPCA Vice President Shay Runion, GPCA Executive Director Connie Rogers and Chris Gorecki www.GPCA.org PROFILE Issue 2, 2015 Page 3 PCO CRAM DAY SPONSORED BY THE GA PEST CONTROL ASSOCIATION On Friday, April 17th, you will have another opportunity to act like a college student before finals – CRAM, CRAM, CRAM!!!!! The CRAM day goes from 8 AM to 5 PM with instructor Jim Chase reviewing as much as he can Cram into the time to help you study for the state PCO exam. The morning program (about 8 to 11:30) is dedicated to HPC subjects. Middle of the day (about 11:30 to 1:30) is Rules and Regulations. The rest of the day (1:30 to 5 PM) is spent on WDO. In addition to the benefits of preparing for your PCO exam—the CRAM day earns CEU hours as well!!! HPC—4 HOURS WDO—4 HOURS GPCA provides pizza so you don’t have to break your learning process. Member Prices If you have taken the GPCA PCO course within the past 12 months, the cost is $50, per session, 1/2 day or full day. If you have NOT taken the GPCA PCO, the program is $75 morning, $75 afternoon. Non Member Prices—$150 1/2 day, $300 full day. Register by calling the GPCA office at 770-417-1881. Payment must be received when registering. MEMBER _____ Yes, PCO Course last 12 months, $50 per session _____ No, PCO Course last 12 mo, $75 per session _____ Morning _____ Afternoon NON MEMBER 1/2 Day, $150Full Day, $300 _____ Morning _____ Afternoon TOTAL DUE $_____________________ Name____________________________________________________________________________________ Company_________________________________________________________________________________ Address__________________________________________________________________________________ City___________________________________________________ State____________ Zip_______________ Phone____________________________ Charge my card: AMX VISA MASTERCARD DISCOVER Account #________________________________________________________________________________ Exp. Date________________________________ Security Code_____________________________________ Name on Card_____________________________________________________________________________ Billing Address for Card__________________________________________ Billing Zip__________________ WHY CUSTOMERS BAIL FOR A CHEAPER PRICE One of my coaching clients recently asked me, “Hal, what can I do about customers bailing out on me and going with another company for a cheaper price?” I said, “Well...let me ask YOU a question…Do you have a dentist? Would you bail out on your dentist and switch to another one if you could save a few dollars? What about your family doctor…would you bail and switch if you found a cheaper one? How about your mechanic? Would you dump him for a cheaper mechanic? What about your barber?” His answer to each of those questions was emphatically “NO”. I said, “So…why do you think people are quick to bail on their exterminator in order to save a few bucks?” Here’s what I think: · They have no RELATIONSHIP with the exterminator. · They have not grown to KNOW, LOVE & TRUST the exterminator. · They feel no sense of DEBT to the exterminator. · They don’t see much VALUE in the exterminator. · They don’t have much clue as to what the exterminator actually DOES FOR THEM. · The exterminator hasn’t EDUCATED them properly. · They view the exterminator as an EXPENDABLE ENTITY. Most people would never think of dumping their dentist, doctor, mechanic, or hairdresser just to go with a cheaper price. And it’s all because of the RELATIONSHIP. We don’t normally dump people we know, love and trust… especially when they are taking care of us. BOTTOM LINE: If you will work harder to develop a knowing, loving and trusting relationship with your customers, you won’t get dumped for a cheaper price. (When I owned my pest control company I was the most expensive company in Atlanta and I averaged doubledigit growth for 18 years!) Yes…I do realize there are exceptions…but for the most part…it is a FACT. Hal Coleman is the president of www.PestControl Marketer.com. He is a small business coach, speaker, author and marketing consultant. He can be reached at 770-993-0004 or email Hal@HalColeman. com www.GPCA.org PROFILE Issue 2, 2015 Page 7 From the President Continued from page 3 • On June 18th and 19th, we will have ACE (Associated Certified Entomologist) Cram and ACE test. This one will also fill up fast! Contact GPCA today! Technician Training Manual Q & A’s are now on sale to help get your team ready for the Registration Test! Thank you to Adam Vannest for his hard work with this! Order your service tickets…they’ve been enhanced to help you serve your customers better! Thanks to Glen Ramsey for his hard work on this! We are blessed by the generosity of our GPCA Guardians, which provide seed money each year to continue to raise the professionalism and create a sustainable infrastructure for the future. Thanks to all the Guardians who commit financially each year. Interested in becoming a Guardian? Contact the GPCA office or Chuck Carney ([email protected]). • • Service to Others • • We are excited about our charitable partnership with The American Red Cross. The proceeds from our Annual GPCA Charity Golf Tournament provide monetary support for the Red Cross and our Burnett Scholarship Fund. This year’s tournament will be on August 11th at Cherokee Run in Conyers. Additionally, we have hosted three blood drives in conjunction with our conferences that raised 136 pints of blood. Because of our support, we are making a huge difference in the fight to save lives in Georgia. Stay tuned for the next blood drive! Have your graduating high school seniors applied for the Burnett Scholarship Fund? This scholarship fund awards GPCA family members money to use towards college expenses. Relationships • • • The GPCA Legislative Luncheon on February 10th fed almost 250 people Legislators and staff members. GPCA made a great impact! At NPMA’s Legislative Day, GPCA facilitated eleven meetings with US Senators and US House of Representatives at NPMA’s Legislative Day in DC. Thanks to all of those who represented GA so well! What an impressive and wellorganized contingency we had. Special thanks to Rick Bell, Chris Gorecki, Bodine Sinyard and Shay Runion! Special recognition to our Executive Director, Connie Rogers, who made a wonderful presentation to the other state associations on the successes Georgia has had in our local, state, and national legislative and regulatory matters over the years. Thank you for representing us so well, Connie! How about a vacation?! The GPCA Summer Conference provides a relaxing environment to connect with industry colleagues and grow relationships. This year’s Summer Conference will be at Reunion in Orlando. The dates are July 8th – 12th. This is a sister property to Hammock and has three signature golf courses on site, a huge water park and all within a few minutes of Disney. We are looking forward to a great time! Continued on page 19 PROFILE Issue 2, 2015 Page 8 GPCA ● A Non-Profit Membership Organization ● Established 1950 Capitol Ideas We have successfully made it by Crossover Day and there does not seem to be any issues that will directly impact us coming our way, unless you use gas or roads or bridges… Wait till mid-April to celebrate though, they’re scheduled to go until the first week of April. I have been tracking pollinator and neonicotinoid specific bills in the U. S. and we are now over 65 proposals nationwide. Fortunately for us, there has been no mention of this in our legislature but that certainly doesn’t mean that nothing is happening. The Ga. Dept. of Agriculture, UGA and Cooperative Extension have been working with stakeholders all across the state to develop our state pollinator protection plan. These plans are a direct result of collaboration between EPA, ASPCRO, AAPCO, RISE and NPMA which started over a year www.GPCA.org ago. We all know our product labels will change substantially. I would recommend you start reviewing your material and treatment protocols now to prevent any surprises down the road. The changes are coming in 2016 and you must be ready to continue doing your applications within the new guidelines. This review will protect your business and will in turn make you a better steward of the environment which can only improve pollinator health. O the subject of pollinator health, many of us made the trek to D.C. this month to meet with our Senators and Representatives. A special thanks to those who made our schedule happen-it was an amazing day and we had face to face meetings with 11 out of 12 Congressmen - we’ll happily give Rep. Scott a pass on the birth of his new daughter, Gabriella. We discussed the proposed USDA/APHIS fees, (taxes) on quarantined commodity fumigation and the legislation proposed in the House to ban the use of neonicotinoids; that’s all usesfrom seed treatments to bed bugs on public and private land. You think that might affect your bottom line? I’m happy to report our legislators got our message and realize how that could affect all Agriculture, related industries from Structural pest control to corn growers to cattle farmers. Before you get too comfortable thoughremember April 22nd is Earth Day. Spend a little time monitoring the news that day to see what new crisis is created! PROFILE Issue 2, 2015 Page 9 Cyber Security & Privacy Insurance The Case for Cyber Insurance Our increasing dependence on the Internet, email, and online databases may make us more efficient, but it also puts us at increased risk of sensitive materials falling into the wrong hands. Technology is changing daily and the ways in which information is collected, distributed, and even hacked, can change in an instant. Cyber insurance (more accurately called information security and privacy liability insurance) is rated based on the amount of information at risk – number and size of records, nature of records, type of business or service provided, and revenue. Coverage differs from carrier to carrier, but these policies typically address both prevention (“pre-event”) and reaction (“post-event”) to data security breaches, and they often include valuable loss control and risk management services. The value of digital data is often overlooked – until it is compromised. To better understand informational and digital assets, think of them as you would physical assets in any other risk management scenario. Having a full grasp and inventory of information collected, stored, or managed is the key to being prepared for any breach event. 5 Key Questions to Assess Cyber Exposure 1. What kinds of proprietary information do you collect, manage, or store? 2. What kinds of confidential personal information do you collect, manage, or store from your clients and your employees? Examples would include: a. Protected Card Information (credit card information, online commerce, etc.) b. Personal Healthcare Information (health records, social security numbers, etc.) c. Personal Information (name, address, age, driver’s license numbers, income, insurance, etc.) 3. What kinds of confidential business information do you collect, manage, or store from your clients? (credit card information, banking information, address, revenues, other information subject to confidentiality agreements, etc.) 4. In what ways do you collect, store, or manage information? (i.e. paper files, electronic database or server, etc.) How is this information protected? (i.e. locked up, encrypted, etc.) 5. Do you employ third parties or outside vendors to handle proprietary information in any way? (i.e. document disposal, digital backup, etc.) Do you outsource any information technology? Technology is complicated, and responding to a breach event is no different. The loss control and risk management services provided by carriers are invaluable in helping their insureds find the best experts (forensic, legal, public relations, etc.) to navigate these difficult issues. Reacting too quickly can cost more than necessary. So simply knowing who to call when a breach occurs can often help mitigate a crisis tremendously and provide peace of mind. 5 Key Questions to Assess Cyber Preparedness 1. Who is responsible for information security with your organization? Does this individual oversee or select informationrelated third party vendors? 2. Do you have a formal information security policy in place? If so, are all employees trained on it? 3. What loss control initiatives are in place for information security? 4. Much like a formal disaster preparedness plan, do you have a formal procedure in place for a data breach incident? a. What is your formal process in notifying clients/ customers of a potential breach? b. Are you aware of the state statutes regarding Notification and regulatory compliance in a breach event? c. Are there funds set aside for these notification expenses, identity theft/credit monitoring services, and any public relations or advertising campaign to combat a bruised public image? 5. What is your protocol for lost electronics, such as cellphones or laptops? How would you address the loss of digital assets on such property? Conclusion Cyber insurance is still new territory and tends to be approached with hesitancy or even a bit of skepticism. The exposure is real, and it affects both large and small companies. Savvy companies are doing everything they can to protect their information assets, especially from a technology perspective. For more information about Cyber insurance, contact Patty Needham at BB&T Insurance Services, your GPCA Endorsed Insurance Agent. Responding to a Cyber Crisis Did a privacy breach occur? Was it a single event or ongoing? How many records were exposed? Now what? In which states do you have to notify individuals of the breach? What should those notifications say? Should you issue a press release? PROFILE Issue 2, 2015 Page 10 GPCA ● A Non-Profit Membership Organization ● Established 1950 www.GPCA.org PROFILE Issue 2, 2015 Page 11 GEORGIA PEST CONTROL ASSOCIATION TRAIN THE TRAINER, Summer 2015 Starts June 1 Ends June 22 Meets four consecutive Monday’s 2034 Beaver Ruin Road, Norcross, GA 30071 770-417-1881 INSIDE THE TRAIN THE TRAINER PROGRAM GPCA Office Norcross 2034 Beaver Would you benefit from this program? If you wear any of these hats, you will benefit personally and professionally from the lessons you learn in this program: 1 Supervisor 2 In-house Trainer 3 Technical Director 4 Manufacturer Representative 5 8 9 10 What you will learn in the Train the Trainer Program: 1 2 3 4 5 6 Customer Service Representative 6 Sales Staff 7 Manager 8 Distributor “I would recommend this class to all managers, salesmen as well as technicians. This class has helped me deal with customer and employee complaints, delivery of a sales presentation—and— prepare a program for CEU. It far exceeded my expectations. Danny Nix, Branch Manager Arrow Exterminators 7 Write instructional objectives Develop exercises and tests Determine course content Set up classroom properly Deal with nervousness and anxiety Examine learner’s background to properly target a course Apply principles of 11 12 13 14 15 16 17 18 19 adult learning Employ effective speaking skills “Read” the group and adjust the program to their needs Ask and answer questions properly Deliver effective lectures Give demonstrations Promote learner participation Administer exercises and tests Give feedback to learners Conduct effective small group activities Use audio-visual aids professionally Handle problem participants and situations Display overall appearance and knowledge of subject matter 20 How to get a course approved _______________________ HOW MUCH, WHERE AND WHEN $475 GPCA Office, 2034 Beaver Ruin Road, Norcross Meets for 4 sessions, 1:00 - 5:00 PM Call the GPCA office for additional information (770)417-1881. BUILDING SELF—ESTEEM When the requirements to present approved training escalated, the main outcry from the industry was “help us meet the State’s demands”. respond to unexpected questions, be organized and prepared—and offer an informative, educational and enjoyable program to students. To this end, the GPCA Education committee developed a comprehensive state-of-the art “Train the Trainer” program that satisfied the State’s goals. The Structural Pest Control Commission revamped their requirement list, accepting our Train-theTrainer Program as the standard. The first class had lots to say about their experience, mainly that they took the class to be able to do training—but it was so much more. If you talk to customers, do training, manage employees this program will help you enjoy your work and improve your performance. But something else happened when the first Train the Trainer Program was offered. The program turned out to be a way to overcome stage fright, Note: This training is a members only service. If you are not a member, please check with the GPCA office for information on membership. Learn how to connect your thoughts, develop your program and accomplish your goals PROFILE Issue 2, 2015 Page 14 GPCA ● A Non-Profit Membership Organization ● Established 1950 www.GPCA.org PROFILE Issue 2, 2015 Page 17 Join us as we navigate the future of our industry! This event will include dynamic speakers, continuing education credit, exciting final night event at Sea World, our annual conference golf tournament, 5K Fun Walk/Run, Professional Women in GPCA luncheon, time with our allied partners at the reception/auction, ice-cream social for kids and more! Reunion resort is a 2300 acre community only 6 miles from Walt Disney World and other Disney properties and less than 30 minutes from the Orlando International Airport. Reunion is the only resort in the world featuring three signature golf courses designed by Jack Nicklaus, Arnold Palmer and Tom Watson! Float down the lazy river, ride the twisting water slides and play lawn games. Pair that with poolside food and beverage service, tropical landscaping, sunny or shaded lounge areas, and you have something to please kids and adults of all ages. The Cove Pool Pavilion offers two relaxing Jacuzzis, poolside dining, gorgeous views of the golf courses, outdoor billiards and a game room. With nine additional pools throughout the resort, no matter where you stay, there is a pool nearby. Visit the website for additional information and reservation details. We look forward to seeing you in July! PROFILE Issue 2, 2015 Page 18 GPCA ● A Non-Profit Membership Organization ● Established 1950 In Memory Karl Loveland passed away on February 22, 2014. Karl served as GPCA President in 1975. Karl was also a GPCA Hall of Fame member. From the President Continued from page 8 Technology • GPCA will continue to utilize technology as we connect with multiple generations of members and consumers and streamline office processes. We have an enhanced website at gpca.org that will empower our members to purchase products and complete registrations online. We are working on a Learning Management System that will allow our members to obtain Computer Based Training Hours. • We’ve invested time, money and resources to ensure that our “Find a Pest Control Company” feature is user friendly. • At the GPCA office, our upstairs learning environment will soon be undergoing a transformation as we invest in making it a modern day classroom. • Like us on Facebook for a chance to win a 40 inch flat screen donated by Inspect-All Services. Our four key pillars; education, service to others, relationships and technology, continue to be straightforward and require the engagement of all members. With your engagement, GPCA will continue to fulfill its mission. We will promote the standards and ethics of our industry. We will continue to protect health, property and the environment. We will enhance the learning experience at our continuing education events. We will positively promote public perception of our industry. We will professionally develop our members and staff. We will foster relationships with regulatory and legislative officials. We will continue to give back to our communities. Our actions will result in enhancing current career opportunities and creating new career opportunities within our industry. Thank you for all that you do for GPCA. Best wishes to you for a healthy and prosperous spring! It is my honor serving as your GPCA President this year. Jeff Dunn GPCA President Spring Cleaning: Clean your desk today; it keeps the doctor away There could be a bigger benefit to keeping your desk clean other than being organized and impressing the boss. It could prevent you from getting sick. A new study shows some desks are dirtier than toilet seats and contain more bacteria. Why? Generally, the evening cleaning crews steer away from them for the sake of an employee’s privacy. As a result, coffee spilled here and there is never cleaned up, not to mention those cinnamon-coffee-cake crumbs. The average desk has 400 times more bacteria than the average toilet seat, according to Charles Gerba, a germ expert who studied 12 workplace surface areas. The most bacteria-laden objects included phones, microwave handles, water fountain handles and keyboards. Those who keep a dirty desk, in fact, are more susceptible to catching a cold and other ailment spread by unchecked germs, according to the study. Consider this: 80 percent of colds and flu come from touching surfaces, the study said. The solution is simple: Buy a disinfecting product such as Clorox wipes, and clean your desk daily. This will reduce germs and bacteria by as much as 99.9 percent. Now that will impress the boss! PROFILE Issue 2, 2015 Page 20 GPCA ● A Non-Profit Membership Organization ● Established 1950 APRIL: PEST CONTROL AWARENESS MONTH In observance of pest control awareness month, GPCA will be sharing a pest control fact each day to inform and spread awareness to our followers!! We are also having a give away contest. If GPCA reaches 1,000 LIKES by April 30, 2015 we will select one lucky follower to take home a 40 inch flat screen TV! If we don’t reach our goal, don’t worry! We will still be giving away a $50 Visa gift card!! So head over to our Facebook page and give us a LIKE to make sure you stay informed and enter yourself into our give away contest!! Scan this QR code for direct access to the GPCA Facebook Page!! www.GPCA.org PEST CONTROL COMPANIES FOR SALE Florida East Coast Florida East Coast N. Georgia Florida East Coast Florida West Coast Central Florida Central Florida Central Florida North Florida North Carolina South Florida SOLD SOLD SOLD SOLD SOLD SOLD SOLD SOLD Gross: Gross: Gross: Gross: Gross: Gross: Gross: Gross: Gross: Gross: Gross: 650,000.00 585,000.00 350,000.00 580,000.00 620,000.00 180,000.00 520,000.00 100,000.00 485,000.00 190,000.00 1.35 Million PROFILE Issue 2, 2015 Page 21 GPCA OFFICERS 2014 - 2015 Officers installed July 12, 2014 Manuel Snipes Chairman of the Board Azalea City Exterminators Valdosta, Ga. 229/241-9372 Advertisers Active Guard 23 Allgood 16 Arrow 5 Bayer 20 BB&T 24 Bell 21 Catchmaster 11 [email protected] Jeff Dunn GPCA President Northwest Exterminating Kennesaw, GA 770/436-2020 [email protected] Shay Runion Vice President Arrow Exterminators Atlanta, Ga. 678/232-8814 [email protected] Randy Martin Secretary/Treasurer HomeTec Exterminating 770/475-0649 [email protected] BOARD OF DIRECTORS 1 - Steve Thomason, Allgood Pest Solutions, Dalton, 706/463-6477 2 - Matt Duncan, Duncan Ext., Dawsonville, 770/540-5494 3 - Roger Lemaster, Cook’s Pest Control Rome, 706/234-2666 4 - Garry Adams, Northwest Exterminating, Marietta, 678/776-6385 5 - Dave Loudin, Arrow Exterminators, Dallas 6 - Tammy Rudbeck, Bug Busters USA, Fayetteville, 770/251-7821 7 - John Buckley, Active Pest Control, 404/867-4006 8 - Scott Brown, Allgood Pest Solutions, Macon, 478/447-0200 9 - Steven Baker, Future Services, Grayson, 678/583-9773 10 - Gene Houseman, Houseman PC, Watkinsville, 706/769-7826 11 - Glenn Willis, GW Exterminating, Columbus, 706/653-7400 12 - Stuart Sinyard, Adams Exterminators, Albany, 229/435-6257 13 - Johnny Jury, Jury PC, North Augusta, SC, 803/441-0007 14 - Bill Strickland, Allgood Pest Solutions, Rincon, 912/826-5565 15 - Merged with region 12 16 - Connie Couch, Redfern Pest Solutions, St. Simons Island, 912/638-8874 17 - Dexter Forester, Vision Pest Management, Canton, 770/617-5722 18 - Bryan Baird, Baird’s Pest Control, Valdosta, 229/242-0468 Past President - Bodine Sinyard, Adams Exterminators, Albany, 229/435-6257 Allied - Mike D’Amico, Forshaw Distribution, Kennesaw, 772/370-1509 GEORGIA PEST CONTROL ASSOCIATION P.O. BOX 2108 2034 BEAVER RUIN RD NORCROSS, GA 30071 770/417-1881 or 800/465-9827 770/417-1419 FAX 1 Electric 5 HPWC 8 JT Eaton 19 Lipca 22 Oldham PBB Protect A Bed 2 21 11, 15 Relitek 16 Target 16 Univar 17 W. Winston Briggs 15 Zoecon PROFILE INFORMATION The PROFILE is the official publication of the Georgia Pest Control Association and has been in continuous publication since 1967. The PROFILE is published bi-monthly by the Georgia Pest Control Association and distributed free to its members and certified operators with Georgia licenses. The purpose of the news magazine is to disseminate factual information, to promote general standards and ethics in pest control as well as foster research and share knowledge to its members and the industry. The Georgia Pest Control Association is a non-profit 501c6 organization dedicated to communication to the industry. The Georgia Pest Control Association believes the information in this publication is accurate as of its publication date and is not responsible for inadvertent errors. No part of this magazine may be reproduced in any fashion without the written consent of the Editor. The GPCA logo is the trademark of the Georgia Pest Control Association. Only full active member companies are allowed to utilize the logo. Advertising information is available from the GPCA office. Please call: 770/417-1881 Connie J. Rogers, Editor, AD SALES PROFILE Issue 2, 2015 Page 22 GPCA ● A Non-Profit Membership Organization ● Established 1950 7 www.GPCA.org PROFILE Issue 2, 2015 Page 23
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