1. business and industrial
2. advertising and marketing
3. marketing

event group
From the creators of FirmThink and Gro Pro,
Catapult Growth Partners and Momentum are pleased to offer you:
GRO PRO 20/20
The Only Tactical Event Crafted Exclusively for Sales & Marketing Leadership in Response to Evolving
Market Conditions, Growth Trends and Disruptive Challenges in a Rapidly Changing Envrionment
June 25-26, 2015 • Convene, Midtown East • New York
Conveniently packaged into one and a half days, Gro Pro 20/20 immerses you into an exploration of how to not only
survive, but thrive in today’s rapidly changing legal and business services environment as you hear from:
Jeff Antaya
Partner,
CMO
Plante Moran
Gabie Boko
EVP Marketing
Sage
Laura Breslaw
Chief Client
Development Officer
Proskauer Rose LLP
Vincent J. Cordo Jr.
Global Director Client Value
ReedSmithLLP
Ezra Crawford
Director of Marketing
BuckleySandler
Melissa Croteau
CMO
Nixon Peabody
Mani Dasgupta
CMO
North America
Capgemini
Jennifer Manton
Chief Marketing and Business
Development Officer
Kramer Levin Naftalis & Frankel LLP
Shannon Prown
Executive Director,
Strategic Marketing Initiatives
Navigant
Jeanne Hammerstrom
CMO
Benesch
Byron Matthews
President and General Manager
MHI Global
Thomai Serdari
Professor of Marketing
NYU Stern School of Business
Laurie Herlihy
CMO
EKS&H
Mark Messing
CMO
Duane Morris
Douglas Reese
US Sales Network Leader,
Managing Director
PwC
John Hurley
Chief Business
Development Officer
DLA Piper
Brian Miske
Chief Marketing Officer
KPMG LLP
John Simpson
CEO
One North Interactive
Sarah Kulka
CMO
L.E.K. Consulting
Cathy Olofson
Chief Marketing Officer
Innosight
Matthew Thompson
Director, Client Advisor
Program
LexisNexis
Offering you the best of today’s thinking in law firm and professional services strategy, Gro Pro 20/20 offers distinct presentation
formats that address the myriad of trends and challenges currently disrupting, guiding and fueling these established industries including –
•Measuring Client Engagement and Digital Marketing Communications for a New Generation
of Professional Services Leaders
•High Speed, High Impact: The Tip of the Sword – Pioneering Insights for Maintaining Your Competitive Edge and
Responding to Current Disruption Realities
•5 Questions: Differentiation and Market Positioning Strategies for Driving Unique Firm Value and Heightened Brand Recognition
•A Roadmap for Successfully Building and Maintaining Star Power: How to Retain and Develop the Next Generation of Marketing,
Sales & BD Talent within Your Organization
•From Vision to Action: Winning Strategies in Digital Marketing and Social Media for Driving
Conversation, Content and Brand Engagement
Don’t Miss the Opening Spotlight Presentation - The Secret Sauce:
Key Behaviors & Activities That Drive World-Class Business
Development & Sales Performance
TITLE SPONSORS
Joe Galvin
Chief Research Officer and Executive Vice President
MHI Research Institute, a division of MHI Global
LEAD SPONSORS
LUNCHEON SPONSOR
MEDIA PARTNER
www.gropro2020.com
www.gropro2020.com
ABOUT MOMENTUM
HOW WE DIFFER
Momentum is an international company that is on a mission to make attending conferences truly valuable again. By providing
every delegate with the highest quality speakers, content and format, full access to the attendee list via Momentum Connect,
complimentary workshop and webinar attendance, and a host of innovative amenities all at an attractive price point, we are
re-setting the conference experience.
With complimentary Wi-Fi, reinvigorated content formats and multiple networking breaks to ensure maximum facetime,
Momentum events are a centralized hub for fueling learning, partnering and idea exchange. With access to Momentum Hosts
who ensure the smooth running of the event and answer any questions you have, a “match and
meet” service, a money-back guarantee and a programming format that blends the
dissemination of critical information with the need for intimate discussion,
Momentum Events are unlike any other event you have ever experienced.
event group
ALL-INCLUSIVE PRICING
POST EVENT ACTIVATION WEBINARS
We charge one price for access to all aspects
of the event—general session, social events,
webinars and more.
We offer up to three free post-event webinars
to help maintain your connection with fellow
attendees and continue your learning months
after the conference concludes.
NETWORKING
MATCH AND MEET
All attendees are provided with access to their
fellow registered delegates in advance of the
conference. Start developing relationships
on your schedule.
Services to help facilitate your introduction
to the right people at the event to make your
conference time even more productive.
MOMENTUM CONNECT
A GUARANTEE
Access your fellow attendees in advance via our powered online community designed
to enhance the networking experience associated
with attending the event.
We offer a money-back guarantee. If you
attend this event and are dissatisfied simply
tell us after the first day and we will refund
your money in full. This eliminates any risk
for you and helps our team focus on always
providing an exceptional event experience.
Terms and conditions apply. Please visit www.
momentumevents.com/attendee-information
MOMENTUM HOSTS
Our pleasant and professional hand-picked team
of greeters and problem solvers have been
specially trained to facilitate the best possible
conference experience.
www.gropro2020.com
GRO PRO 20/20
The Only Tactical Event of Its Kind Crafted Exclusively for Professional Services Leadership
Across multiple market sectors, but most notably within legal, accounting and management consulting firms, professional
services client expectations are rapidly changing – And the race is on to meet the evolving needs of clients of all sizes while still
remaining competitive. Fueled by increased competition among established firms, new market entrants and the undeniable
spark ignited by a few industry disruptors, professional service firms now face heightened client expectations not only in value,
service and pricing but also by way of innovation, marketing prowess and technology.
Disruption in Professional Services is Here...
Ensure Your Organization is Best Equipped to Meet the Challenges
of an Evolving Client Base at GroPro 20/20
Bringing together executive leadership from law firms, financial institutions, accounting, management consulting, and other
professional services firms to discuss the myriad of trends and challenges disrupting these established industries, Gro Pro 20/20
will offer you the rare opportunity to meet with the leading minds shaping the future of the professional services industry.
Featuring a mix of panel sessions, case-studies, thought leader and roundtable discussions, and mock hypotheticals led by
senior sales, marketing and business development executives at leading professional services firms including Benesch, BuckleySandler, Cadwalader, Capgemini, Cegedim, Duane Morris, EKS&H, Fentress Architects, KPMG, Kramer Levin Naftalis &
Frankel, L.E.K. Consulting, LexisNexis, MHI Research Institute, a division of MHI Global, Navigant, Nixon Peabody, One
North Interactive, Plante Moran, PwC, ReedSmith, and Sage, attendees of this uniquely structured, advanced-level strategy
event will benefit from a collaborative atmosphere that highlights an exchange of ideas between and amongst peers while
providing tactical insights and proven ideas that can be actioned immediately upon your return to the office.
Each focused on addressing a discrete topic, gain firsthand insights from industry leaders
on key issues during the following speed session “GroTalks”:
• Using Segmentation, Personalization and Analytics to Deepen Client Relationships
• Customer Centric Approaches for Professional Services Firms - Successful New Business Development and Marketing
Initiatives for Driving Client Engagement and Value
• Harnessing the “Voice of the Client”- Connecting Client Feedback to Firm-Wide Actionable Insights That Create Focused
Accountability at All Levels
Interactive Peer-to-Peer Brainstorming Session
Facing a challenge? Seeking a creative solution for engaging with a specific market demographic? Benefit from this opportunity
to gain direct input from the best minds in your industry as you take part in “open mic” discussion and receive recommendations
from your peers on how to best respond to key issues and challenges your organization is facing during this free-form Open Mic
portion of the event at the conclusion of Day Two.
Take advantage of this rare opportunity to hear from those on the leading edge of disruption, innovation, marketing and sales
strategy within the professional services field and beyond as you are provided with a wealth of knowledge that will surely
re-shape your approach to client service and marketing in the days, weeks and months following this event.
To register, visit the website at www.gropro2020.com
www.theacesummit.com
www.gropro2020.com
GRO PRO 20/20 LEADERSHIP ADVISORY BOARD
Comprised of a select group of seasoned marketing, sales and business development practitioners representing diverse
professional services firms across industry sectors, the Gro Pro 20/20 Leadership Advisors guidance on the overall
direction of the event, including the identification of relevant speakers, emerging hot topics and trends specific to the
growing professional services business.
Jeff Antaya
Partner, CMO
Plante Moran
Laura Breslaw
Chief Client Development Officer
Proskauer Rose LLP
Damon Jones
Executive Vice President,
Enterprise Accounts
MHI Global
Agatha Kessler
Chairperson & CEO
Fentress Architects
Sandra Galvin
Head US Marketing
and Communications
Egon Zehnder
John Hurley
Chief Business
Development Officer
DLA Piper
Dawn M. Mueller
Consulting Marketing Leader
Deloitte
Cathy Olofson
Chief Marketing Officer
Innosight
Shannon Prown
Executive Director,
Strategic Marketing Initiatives
Navigant
Toni Minick
Sr. Product Manager
for InterAction
LexisNexis
CHAIRMEN EMERITUS:
Benjamin Greenzweig
Co-CEO
Momentum
Doug Johnson
Founder & Managing Director
Catapult Growth Partners
WHO YOU WILL MEET AT GRO PRO 20/20
Attendance at Gro Pro 20/20 is reserved for professional services executives responsible for crafting, deploying,
communicating and managing elements of their firm’s annual growth strategy. Gro Pro 20/20 has been designed to
attract a “Who’s Who” of senior sales, marketing, business development and strategy professionals across various
national and international professional services industries that includes chief officers and senior business executives with
responsibility for:
• Marketing
• Business Development
•Sales
• Strategy
•Talent Management
• Recruitment
•Client Engagement
• Customer Experience
•Big Data & Analytics
• Social Media
•Digital
•Market Innovation
ABOUT THE VENUE
THE CONVENE MIDTOWN EAST
730 3RD AVE, NEW YORK, NY 10017
888.730.7307
Innovative corporate conference centers with an unparalleled commitment
to space, service, culinary, and technology. Preferred by the Fortune 500.
RECOMMENDED HOTEL ACCOMMODATIONS
NEW YORK MARRIOTT EAST SIDE, 525 LEXINGTON AVE. AT 49TH ST
NEW YORK, NY 10017 • 212.755.4000
Indulge in elegance, great service, and an incredible location in the heart of Midtown
Manhattan at the New York Marriott East Side. Our Manhattan, NY hotel features the
new M Club Lounge, perfect for business travelers, with complimentary wifi, dedicated
concierge staff, and more. With a prime Manhattan location near Grand Central Station
and Rockefeller Center, our hotel puts the very best of NYC easily within your reach.
CONTINUING LEGAL EDUCATION (CLE)
Qualifying Momentum events ordinarily receive Continuing Legal Education (CLE) credit in many states including CA, CO, FL, GA, IL, KS, MS, MO, NY, NJ,
OH, OK, PA, TX and WV. Many of these states do not approve a program for credit before the program occurs. This course is expected to qualify for at
least 6.25 CLE credit hours in 60-minute-hour states and 7.5 credit hours in 50-minute-hour states. Momentum works closely with each state to ensure that
the accreditation process is smooth and that each attendee who applies for credit receives his/her certification promptly after attending an event. To this
point, it is our goal to process all accreditation certificates within 8 weeks of attending a Momentum event. CLE financial aid assistance is also available
for attorneys who wish to attend CLE courses but who find it difficult to attend due to cost considerations. To learn more about assistance, request a
scholarship or to contact us with any additional accreditation related questions, please email our CLE Coordinator at [email protected].
ABOUT CPE ACCREDITATION
Momentum is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the
National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints
regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
To register visit us online at www.gropro2020.com
www.gropro2020.com
GRO PRO 20/20
When does 1+ 1 = 1?
In 2014, Gro Pro and FirmThink attracted a combined 100+ senior level executives from the professional services sectors
representing some of the largest and best known law firms, accountancies, consultancies and advisories. Both events received
tremendous audience feedback as the overwhelming need for thought-provoking, real-world and valuable content combined
with a diverse speaker faculty and interactive event format was met.
Now merged as Gro Pro 20/20, the first “mash-up” event of its kind for professional services executives, this uniquely-styled
event has been designed to incorporate creative, relevant thinking with practical solutions for addressing the complex issues
faced by marketing, strategy, operations and business development professionals within the professional services industry today.
Attendee demographic:
2014 Gro Pro & Firm Think events:
CSO: 4%
COO: 2%
VP: 5%
CRO: 1%
85%+
Gro Pro 20/20 speakers
who hold Chief Marketing,
BD, Sales or Chief Executive
Officer Titles
CMO
Partner
29%
13%
Executive
23%
Director
23%
Not your typical professional services marketing and sales event,
at Gro Pro 20/20 you will be encouraged to roll up your sleeves as you
benefit from a mindshare of lessons learned, strategies that worked, as
well as those that didn’t. Following the Chatham House Rule, to preserve
open and honest conversation, no topic is off the table.
To register visit us online at www.gropro2020.com
www.gropro2020.com
MAIN CONFERENCE AGENDA
Day One - Thursday, June 25, 2015
12:00pm
Registration & Networking Luncheon
1:15pm
OPENING COMMENTARY FROM THE CHAIRMEN EMERITUS ON THE FUTURE OF LAW FIRM
AND PROFESSIONAL SERVICES MARKETING AND BUSINESS DEVELOPMENT STRATEGY
Doug Johnson
Founder & Managing Director,
Catapult Growth Partners
Chairman Emeritus, Gro Pro Advisory Board
Benjamin Greenzweig
Co-CEO, Momentum
Chairman Emeritus,
Gro Pro Advisory Board
1:35pm
OPENING SPOTLIGHT PRESENTATION - THE SECRET SAUCE: KEY BEHAVIORS & ACTIVITIES THAT
DRIVE WORLD-CLASS BUSINESS DEVELOPMENT & SALES PERFORMANCE
A highlight of the Gro Pro event, Gro Pro 20/20 is pleased to offer you an inside examination of the findings from the 2015
MHI Sales Best Practices Study. Providing invaluable insight into the core behaviors and activities that are driving professional services firms to success, benefit from a top line overview of the “secret sauce” that differentiates those firms who
embody world-class BD and sales performance.
Joe Galvin
Chief Research Officer and Executive Vice President
MHI Global Research Institute, a division of MHI Global
1:55pm
INDUSTRY RESPONSE PANEL: DEBUNKING THE SECRET SAUCE - ASSESSING THE UNDERLYING
METRICS AND BEHAVIORS THAT DRIVE IMPROVED BD & SALES PERFORMANCE WITHIN THE
PROFESSIONAL SERVICES SECTOR
Building off of the findings shared during the prior session, during this roundtable discussion hear from a panel comprised
of your peers within the professional services sector as they engage in a discussion that will assess how BD and sales
management practices are impacted by such variables as management execution, people, organization and operations.
Learn how your peers think about, evaluate, create and manage opportunities and relationships with an eye towards driving stellar performance to create their own “secret sauce.”
Time will be reserved for commentary and input from the audience at the conclusion of the discussion.
John Hurley
Chief Business Development Officer
DLA Piper
Douglas Reese
US Sales Network Leader, Managing Director
PwC
Matthew Thompson
Director, Client Advisor Program
LexisNexis
Moderator:
Byron Matthews
President and General Manager
MHI Global
2:35pm
INDUSTRY LEADERS IN DIALOGUE: MEASURING CLIENT ENGAGEMENT AND DIGITAL
MARKETING COMMUNICATIONS FOR A NEW GENERATION OF PROFESSIONAL
SERVICES LEADERS
The business marketing landscape is ever changing to keep pace with consumer needs and preferences. Yet, as clients
demand more and more by way of engagement and communication, often more progressive than what firm marketing
and sales departments are finding themselves one step behind the client’s needs and expectations. Furthermore, as
digital engagement maintains its priority as the preferred method of communication for today’s client, it is crucial to
understand what level of activity and interaction is required to maintain but increase revenue year after year.
During this interactive session learn how diverse firms within the professional services sector took the initiative to explore
and measure client engagement as you are provided with insight into how to better foster client relationships and mine
for increased opportunities for client engagement through innovative digital marketing capabilities.
•Discuss and benchmark methodologies for measuring your client engagement and the effectiveness of digital
marketing programs
•Understand customer participation across a range of platforms
•Uncover indicators for determining if client loyalty and future revenue may be at risk
To register visit us online at www.gropro2020.com
www.gropro2020.com
CASE STUDY
MAIN CONFERENCE AGENDA (continued)
3:20pm
Networking Break
3:50pm
HIGH SPEED, HIGH IMPACT- THE TIP OF THE SWORD – PIONEERING INSIGHTS FOR MAINTAINING
YOUR COMPETITIVE EDGE AND RESPONDING TO CURRENT DISRUPTION REALITIES WITHIN
THE PROFESSIONAL SERVICES INDUSTRY
It’s no secret that professional services firms are competing with new market entrants who are distinguishing themselves
by utilizing innovative service structures, non-traditional pricing models and digital technologies. During this session,
learn not only what the sources of disruption are specifically within the law firm and professional services industry, but
also how key innovators within competitive markets have been able to embrace digital technologies to reinvent their businesses through non-traditional business approaches. Learn how to remain responsive to change while also re-inventing
and reshaping your approach to remain competitive. Topics to be discussed will include:
• Turning disruption on its head – insights for capitalizing on the current market disruption to reinvent your sales and
marketing strategy
• Tracking the evolution of client needs in order to ensure your firm remains responsive –
- Insights for driving true focus on the customer
- How to maintain a razor-sharp focus on client services and pricing in order to stay competitive in a new market reality
• New delivery service models – what’s working, what’s not and what your firm can learn from the best of the best
• New technologies – exploring how your organization can use new and innovative technology platforms and data
capture mechanisms to your advantage
• Incentivizing internal collaboration – how to best utilize your team to drive innovation from the inside out
Brian Miske
Chief Marketing Officer
KPMG LLP
5 QUESTIONS
4:30pm
Thomai Serdari
Professor of Marketing
NYU Stern School of Business
Moderator:
Cathy Olofson
Chief Marketing Officer
Innosight
BECOMING THE FIRM OF CHOICE - DIFFERENTIATION AND MARKET POSITIONING STRATEGIES
FOR DRIVING UNIQUE FIRM VALUE AND HEIGHTENED BRAND RECOGNITION
Investigate various approaches undertaken by diverse firms that have taken bold steps to innovate and link their
marketing and business strategies to a meaningful brand positionas you observe their responses to 5 key questions.
Areas to be discussed during this session will include:
•Specialization trends for maximizing your organization’s niche potential
•Utilizing competitive intelligence—
• Gain understanding of key forces that impact how current and potential clients perceive your firm brand
• Identify opportunities to differentiate your firm in the market and demonstrate your unique market position
•Incorporating robust digital marketing channels to help elevate branding and position to target customers
•Using content to increase brand awareness and showcase thought leadership to further brand recognition
Ezra Crawford
Director of Marketing
BuckleySandler
5:10pm
Jeff Antaya
Partner, Chief Marketing Officer
Plante Moran
Conference Adjourns to Day Two, Evening Networking Activities Begin
To register visit us online at gropro2020.com
www.gropro2020.com
MAIN CONFERENCE AGENDA (continued)
Day Two - Friday, June 26, 2015
8:30am
Breakfast
9:00am
CO-CHAIR’S OPENING REMARKS AND RECAP FROM DAY ONE
9:15am
HIGH SPEED, HIGH IMPACT - BEST PRACTICES FOR THE UTILIZATION OF BIG DATA AND
ANALYTICS TO IDENTIFY TRENDS, PROSPECTIVE CLIENTS AND MARKET CAPITALIZATION
OPPORTUNITIES
BIZ TALK
“Big Data in general, and predictive data analytics in particular, are the potential holy grail in the practice of law”
— Donald Wochna, Chief Legal Officer, Vestige Digital Investigations quoted for Law Technology News
Vast amounts of data are creating a revolution in how corporations make business decisions. How firms are selected to
perform various types of work, ROI measurement and client service are but a few of the data points that today’s budget
and service-conscious organizations are evaluating before selecting who will win the bid for their next large or small-scale
project. In response, data driven firms hold a considerable competitive advantage in not only developing new clients, but
effecting greater outcomes and client satisfaction for current ones. Understand the deductions that can be drawn from
data and learn how to utilize that information to—Capitalize on emerging trends can mean the difference between crafting a successful RFP and one that will be passed over by your more responsive, forward-thinking competitor.
•Increase on firm productivity
•Mine for and target profitable clients and projects
•Better understand market risks and opportunities
•Increase Client Loyalty
Jennifer Manton
Chief Marketing and
Business Development Officer
Kramer Levin Naftalis & Frankel LLP
CONVERSATION STARTERS
10:00am
Mani Dasgupta
Chief Marketing Officer, North America
Capgemini
Shannon Prown
Executive Director,
Strategic Marketing Initiatives
Navigant
FROM VISION TO ACTION: WINNING STRATEGIES IN DIGITAL MARKETING AND SOCIAL
MEDIA FOR DRIVING CONVERSATION, CONTENT AND BRAND ENGAGEMENT
•Assessing what the most successful firms are doing in the social and digital space - what can your organization learn
from key market leaders
•Utilizing analytics to learn who is accessing your digital marketing and social media content and how best
to target them
•Capitalizing on knowing which platforms to engage on and drive conversations with your audience and
potential clients
•Deciding on the method for sharing content: through your subject matter experts vs. the firm – weighing
the pros and cons
Melissa Croteau
CMO
Nixon Peabody
10:45am
Gabie Boko
EVP Marketing
Sage
Networking Break
To register visit us online at www.gropro2020.com
www.gropro2020.com
MAIN CONFERENCE AGENDA (continued)
PANEL DISCUSSION
11:15am
A ROADMAP FOR SUCCESSFULLY BUILDING AND MAINTAINING STAR POWER: HOW TO RETAIN
AND DEVELOP THE NEXT GENERATION OF MARKETING, SALES & BD LEADERSHIP AND TALENT
WITHIN YOUR ORGANIZATION
Who are the current and upcoming revenue-generating stars within your organization? Have you identified the next
generation of talent within your firm who are best equipped to guide your organization through the formidable challenges associated with an increasingly complex business environment? What steps is your firm taking now to ensure
that you are feeding the next class of growing leaders who will ensure your organization’s continued success? Explore
key guideposts in developing, recruiting and maintaining your firm’s next generation of leaders as you are provided
with tips for:
•Identifying critical skills and capabilities of a successful leader within your firms structure, culture, and values
•Creating a talent blueprint for key marketing and business development positions and the value proposition
association for the roles
•Innovating talent assessment and development approaches
•How to create meaningful, accelerated development experiences
•Advancing the firm within the business development maturity model
Jeanne Hammerstrom
Chief Marketing Officer
Benesch
Laurie Herlihy
Chief Marketing Officer
EKS&H
Sarah Kulka
Chief Marketing Officer
L.E.K. Consulting
Moderator:
Matthew Thompson
Director,
Client Advisor Program
LexisNexis
12:00pm
Networking Luncheon
1:15pm
DRIVING A MULTI-CHANNEL FOCUS ON MOBILE MARKETING: CONNECTING AND ENGAGING
WITH A GROWING, MOBILIZED CUSTOMER BASE
With the increase in location based marketing, heightened proliferation of mobile devices and the continued explosion
of the Internet of Things, your customers are carrying, utilizing and depending on their devices more than ever before.
Mobilizing digital assets and content is incredibly important to remaining competitive in today’s hyper-connected, always
on society. This session will examine customer expectations in receiving mobilized content, personalization requirements,
engagement strategies and factors that differentiate an average mobile strategy from one that offers real value to the
customer and increased business to the firm.
CLIENT RESPONSE PANEL
Mark Messing
CMO
Duane Morris
2:00pm
John Simpson
CEO
One North Interactive
SERVICE EXPECTATIONS AND COMPETITIVE PRICING APPROACHES THAT HAVE WON
MY LOYALTY AND BUSINESS
With advancing technologies, evolving service and communications channels and shifting customer demands, the
requirements of what builds client loyalty and business have evolved in response. During this uniquely-designed client
response panel, hear directly from major institutions with prime purchasing power as they share perspectives on how
their organizations –
•Analyze, evaluate and assess service providers
•Perceive and interpret firm pricing models
•Determine and evaluate what matters most to them and firm responsiveness to those needs
•Measure the allocation of work to firms - what it takes to sever a relationship or increase their business.
Vincent J. Cordo Jr.
Global Director Client Value
ReedSmithLLP
2:40pmNetworking Break
Join Our LinkedIn Group
Professional Service Firm Growth
Leaders Network with 2800+ members
Follow Us on Twitter:
@momentumeventco
To register visit us online at www.gropro2020.com
www.gropro2020.com
MAIN CONFERENCE AGENDA (continued)
3:00pm
CLIENT-FOCUSED “GROTALK” CASE STUDIES LESSONS FROM THE FIELD –
15 MINUTE PRESENTATIONS/INTERACTIVE DISCUSSIONS
Each focused on addressing a discrete topic, gain firsthand insights from industry leaders on key issues during the
following speed session “GroTalks” –
Session 1: Using Segmentation, Personalization and Analytics to Deepen Client Relationships
Laura Breslaw
Chief Client Development Officer
Proskauer Rose LLP
Session 2: Customer Centric Approaches for Professional Services Firms - Successful New Business Development and
Marketing Initiatives for Driving Client Engagement and Value
John Hurley
Chief Business Development Officer
DLA Piper
Session 3: Harnessing the “Voice of the Client”- Connecting Client Feedback to Firm-Wide Actionable Insights That
Create Focused Accountability at All Levels
Brian Miske
Chief Marketing Officer
KPMG LLP
Time will be reserved for Q&A with the panel of speakers at the conclusion of Session 3.
4:00pm
INTERACTIVE PEER-TO-PEER BRAINSTORMING SESSION
So what now? Over the past two days you’ve heard sessions on industry disruption, smartly managing sales and marketing
strategies, driving internal talent and how to get a handle on digital and social media and emerging technology trends
that can impact your competitive standing in the market. Now what do you do with all of this information once you’re
back in the office?
Benefit from this opportunity to gain direct input from the best minds in your industry as you take part in “open mic”
discussion and receive recommendations from your peers on how to best respond to key issues and challenges your
organization is facing.
4:30pm
Conference Concludes
To register visit us online at www.gropro2020.com
www.gropro2020.com
ADDITIONAL EVENT INFORMATION
Now, when you visit www.momentumevents.com on your
iPhone, Android, Blackberry or other smartphone you’ll receive
specially designed and displayed mobile content and navigation
which makes accessing your event on-the-go a breeze.
You can…
• Review the agenda for any event
• View the speaker profiles and connect
via LinkedIn or Momentum Connect
• Connect with fellow registered
attendees through Momentum
Connect Mobile EditionTM
• Send messages to fellow attendees
and speakers
• Arrange “at conference” meetings
and appointments with fellow
attendees prior to the event.
• Obtain a GPS enabled map and
directions to the event
• Contact the event hotel directly
• Register for an event
• Modify or cancel a registration
• View our latest videos and tweets
..and more.
Matt Godson, CEO
Momentum
Matt
Visit us on your smartphone today and join the conversation.
THE FUTURE OF THOUGHT LEADERSHIP DELIVERED TODAY
As competition has significantly increased, resources have been curtailed and the overall economics of the industry have shifted, the race
to, and critical importance of, establishing your organization as true subject matter experts with unique abilities and specialized access to
methodologies and strategies has never been more important.
As the field gets perpetually more crowded, how can today’s smart company rise above the background noise to ensure that the right people
hear your message in the intended capacity?
The answer is Momentum’s thought leadership solutions.
Developed with one goal in mind, yours, Momentum’s portfolio of leading business development services can provide your organization with
multiple opportunities to achieve your strategic objectives. By choosing Momentum, your organization will:
• Engage with attendees before, during and after the event to support the
development or maintenance of stronger, more valuable relationships.
•Research the event’s attendees in tremendous depth before the conference ever
begins so you can more effectively prospect and execute a successful on-site strategy.
•Incorporate your thought leadership across several live and traditional channels that provide maximum exposure and awareness to the
people that mean most to you.
•Benefit from a custom build database of prospects, a private LinkedIn group and even a bespoke, invitation-only meeting crafted to
increase your business development opportunities.
Let Momentum design the right thought leadership solution that supports your strategic objectives and doesn’t break your budget because
as the only customer service organization within the events industry, our passion lies with driving value for all our clients and making the
conference experience enjoyable again.
To learn more, contact:
Ben Greenzweig
Principal, Co-CEO
Momentum
[email protected]
646.504.8089
Alexandra Hertel
Vice President, Sales, Strategy & Innovation
Momentum
[email protected]
212 .920.9133
To register visit us online at www.gropro2020.com
event group
REGISTRATION INFORMATION
Register online at www.gropro2020.com, email [email protected]
or call +1 646.807.8555.
GROUP BOOKINGS
Group discounts are available for 2 or more attendees. Register 2 or more attendees and receive a 10% discount on all bookings. Register
3 or more attendees and all three receive 15% off registration. Register a group of 4 or more, and all four receive 25% off registration.
This discount may not be combined with any other offer. All attendees must be employed by the same organization and must register
together in one transaction. One invoice will be issued to the group lead.
ATTENDEE FEE
Includes conference and all working group discussion, round tables, momentum connect and post-event webinars (all prices usd).
GROPRO 20/20
REGISTER BY 3/1/15
REGISTER BY 5/31/15
REGISTER AFTER 5/31/15
$1295
$1495
$1795
TERMS AND CONDITIONS
• Registration fees may not be shared among people from the same firm or company.
• Payment must be received in full by the conference date.
• Any early registration or other discounts cannot be combined and must be applied at the time of registration.
• Group discounts are available to individuals employed by the same organization.
If you are unable to attend the conference, you may designate a substitute. Substitution, cancellation and refund requests
must be made via e-mail to [email protected] in accordance with the information found online at:
http://momentumevents.com/attendee-information. There are no refunds for no-shows. For more information regarding
administrative policies such as complaint and refund, please contact our offices at 914.293.0350. All requests for refunds
or changes to your hotel room reservation must be made directly with the hotel.
PHOTOS AND VIDEO
Event registration implies your consent that any pictures and/or video obtained during the event may be used for future
promotional purposes. Momentum is able to use your likeness without remuneration.
BOOKING FORM
For faster and more accurate service, please register online at www.gropro2020.com
Online registrants may pay by credit card, wire transfer, check or request an invoice.
You may also use this form and mail it with payment to: MOMENTUM Suite 100, 50 Dimond Avenue, Cortlandt Manor, NY 10567, USA
O YES, PLEASE REGISTER THE FOLLOWING ATTENDEES FOR Gro Pro 20/20
CONTACT DETAILS
Name___________________________________________________________ Position______________________________________________
Approving Manager______________________________________________ Position______________________________________________
Organization__________________________________________________________________________________________________________
Address______________________________________________________________________________________________________________
City____________________________________ State____________________ ZIP Code________ Phone________________________________ Fax____________________________________ E-mail___________________ Type of Business______________________________________
PLEASE CHARGE MY: O VISA O MASTERCARD O AMEX O DISCOVER O PLEASE INVOICE ME
Card Number____________________________________________________________________________________
Exp. Date________________Signature________________________________________________________
F O R CR ED IT C A R D AU T H O R IZ AT I O N
O I HAVE ENCLOSED MY CHECK FOR $_________MADE PAYABLE TO MOMENTUM EVENT GROUP.
O ACH PAYMENT
PLEASE QUOTE THE NAME OF THE ATTENDEE(S) AND THE EVENT CODE 165W15-NYC AS A REFERENCE.
Please e-mail [email protected] to receive Wire Transfer and ACH details.
W9: If you require a W9, please download it directly from www.momentumevents.com/w9
event group
To register visit us online at
www.gropro2020.com