New
arrow Chrono
ref. 6-5250.04.003
Stainless Steel
Sapphire Crystal
10 atM Water resistant
Swiss Made
4
details on page 26
BranD HiStOrY
Hanowa has been pushing the rugged aesthetic
since 1963, when it was founded in Bienne,
Switzerland, by Hans Noll. In 1990, the brand made
this look its signature style with the founding of Swiss
Military Hanowa, with an emphasis on robust sports
watches at accessible prices.
Since then, the brand, which emanated from
Hanowa, has combined Swiss-Made quality with sporty
design. The addition of ‘Swiss Military’ epitomise the
values of the Swiss military: robustness, endurance
and high precision as well as the ability to function in
extreme conditions.
Today, Swiss Military Hanowa is OFFICIALLY LICENSED
BY THE SWISS CONFEDERATION and globally well
established, and has a great expertise in the field of
sports, performance and lifestyle watches.
1961
Hans Noll arrives in Biel, Switzerland, to take over the
European sales management for a
mid-sized watch factory.
1963
With a distinct entrepreneurial spirit Hans Noll fulfils
his dream and launches his own watch company in
Biel-Bienne, Switzerland, with his wife Elisabeth, naming
it Hanowa – composed of HAns NOll WAtches.
1966
The brand establishes a reputation for exceptional
watch making, including ring watches,
pendant watches, clip watches and more.
1970
HANOWA quickly gained a reputation for combining
outstanding Swiss quality and precision with distinctive
designs.
1990
Hans Noll launches SWISS MILITARY HANOWA, a
brand based on the original quintessence of Hanowa
combining Swiss-made quality with sporty design. The
add-on of ‘Swiss Military’ emphasizes the core qualities
of the watches, which target an active group with their
robust case and water resistance.
2000
SWISS MILITARY HANOWA watches epitomise the
exceptional values of the Swiss military through attributes like robustness, endurance and high precision as
well as the ability to function in extreme outdoor conditions.
2013
SWISS MILITARY HANOWA proudly celebrates its
50th anniversary. Today, Swiss Military Hanowa is a
well established Swiss watch brand with global recognition and available in more than 72 countries. The
watches produced based on the brands great expertise in the field of sports, performance and lifestyle,
appeal to consumers across generations, who appreciate and value Swiss quality at a very competitive and
reasonable price.
2015
Swiss Military Hanowa is officially licensed by the Swiss
Confederation. This significant milestone is honouring
the high standards of quality upheld by the brand and
already represented by the Swiss cross in the logo and
will considerably contribute to reinforce the brand power.
about SWiSS MilitarY HanOWa
5
BranD WOrlD/CuStOMer PrOfile
High-quality materials, and a dynamic vocabulary of
colours and shapes, make these timepieces uniquely
special and ideally suited for individualistic, qualityconscious lifestyles. The Swiss cross logo bears
witness to the lofty standards of quality upheld by
SWISS MILITARY HANOWA.
The brand is committed to defending its position
as an international leader in sporty, elegant lifestyle
accessories Adding a sporty component to the daily
routine is clearly influencing consumers who have a
desire to show their sportier side through their choice
of clothing and accessories.
Combining Swiss craftsmanship with sporty design,
remarkable functions and military precision at a
competitive cost/ performance ratio has forged the
brand’s identity and reputation.
The SWISS MILITARY HANOWA watch collection
is attracting consumers worldwide. The customer
profile for SWISS MILITARY HANOWA watches is
predominantly male, with a distinct female following as
well. These women are not only potential customers
but also a style “advisors” on male purchases.
SWISS MILITARY HANOWA is an energetic, dynamic
and aesthetically attractive brand that continues to
appeal to consumers across generations offering a
value for money timepiece with a distinct personality.
THE WORLD OF
6
WHat MaKeS tHe DifferenCe
SWISS MILITARY HANOWA watch collection reflects a
lifestyle which is both sporty and sophisticated. These
traits make our watches aspirational, “must-have”
timepieces.
The quality and design of SWISS MILITARY HANOWA
watches set the stage for the dynamic, classic look
found in designs throughout the entire collection.
From traditional to modern to sporty, SWISS MILITARY
HANOWA watches have it all for the independent
consumer. Primary designed for male consumers,
now with a growing range of models that are geared
toward both men and women.
SWISS MILITARY HANOWA watches are currently
distributed and developed at a rapid and growing pace
through the following channels:
■ Domestic distribution in over 72 countries through
extensive retail networks, as well as swiftly expanding shop-in-shop corners especially in the Far East
and European countries.
■ Travel retail – networks including ground duty free
shops and in-flight (airline) sales.
SWISS MILITARY HANOWA enjoys an identity marked
by robustness, sportiness and high performance; an
enduring brand in the midmarket segment gaining a
more dominant position around the globe.
SWISS MILITARY HANOWA
7
Selling features
SWISS MILITARY HANOWA watches offer the following unique selling features:
8
■■ A
long established Swiss watch brand with more
than 50 years of brand history.
■■ S
trong and reliable in design and
■■ Officially licensed by the Swiss Confederation.
■■ Functional for day and night, work and sport.
■■ A world renowned name in Swiss watch making.
■■ Night time readability.
■■ S
porty, sophisticated and classic collections
for gents and ladies.
■■ H
igh precision elapsed time measurements
(chronograph functions).
■■ A
combination of modern design and military
precision.
■■ L ong-life quartz movements or battery-free
mechanical movements.
■■ The Swiss cross logo signifying “Best in Class”.
■■ A two year international warranty.
■■ Top cost, quality and performance ratio.
■■ World wide service assistance.
manufacturing.