Monthly Newsletter 《2015.March》 Market Updates Quick Facts of January • Overall Outbound Number：920,674 • Outbound Number to Hawaiʻi：1,266 • Outer Island visitor number： - Oʻahu – 1,250 Hawaiʻi Island - 317 Maui County - 246 Kauaʻi - 13 • Load Factor of Direct Flight Carrier (China Airlines)：67.2% • GDP Growth Rate：3.35% (Q4 2014) • Unemployment Rate：3.71% Performance & Exposure 【2015. February 4th 】 Second stage of Slogan Campaign starts The first stage of Slogan Campaign ended on Feb 4th, and had successfully secured 1,143 participants. 50 were chosen to the second stage where the participants now also had to produce creative videos to embody their slogans. 【2015. February】 Slogan Campaign Campaign Highlights： ★ Over 1,000,000 Reaches of Public on-line/off-line ★ Over 50,000 Facebook Likes and Votes ★ 1,143 Participants ★ Tremendous Media Exposure 【2015. February 】 Hawai’i Run Preparations To prepare for Hawai’i Run, a half marathon at Fulong Beach in Taipei on the 30th of May, HTT met with local government and sponsors and continued with promotion and race planning. Registration for the race started on February 14th. 【2015. February 】 Hawai’i Run Preparations Campaign Highlights: ★ Shared over 13,000 times on Facebook ★ 10,000 Facebook likes ★ Reached 200,000 people ★ Tremendous Media Exposure Spokespersons Andrea Wei, Gin Oy, Weber Yang and Celine Hsu Upcoming Opportunities 【March 24. Hawaiʻi Slogan Campaign- Third Stage】 In the beginning of March the final top 10 will be chosen by professional judges. Participants will perform in the finale and the top three will win round trip tickets and cash prizes. ★ Prize value for the Campaign Winner at USD 35,000 ★ 30 Round trip Tickets ★ 2-Month Campaign Period ★ Massive Media Exposure ★ Visual contents and rebranding Hawaiʻi slogans generated 【May 30. Hawaiʻi Run – Planning & Preparation】 ★ Hawai’i Run Press conference ★ Massive Media Exposure ★ Facebook Campaigns ★Collaborations with Spokespersons and Sponsors 【March 6 – 9. Kaohsiung Travel Fair 】 ★ Largest Travel Fair in Southern Taiwan ★ Cooperation with Citi Bank ★ Trial for Southern Taiwan Market ★ Estimated 160,000 attendees Representatives from travel agencies, airlines, accommodations, hotel brands, theme parks, and other industry businesses. 2015 Mar 23-25 | Taiwan Sales Mission ★ Collaboration with Hawai'i Tourism China ★ Two cities – Taipei and Taichung ★ 14 Stakeholders from Hawai’i ★ Connect Tour Operators / MCI corporate / Airline Partners ★ Diversified Participation that Includes PR/Media and Educational Tourism agents ★ More Presentation Opportunities in Media Session and Better Interaction for Both Sides ★ Joint efforts to Promote Hawai’i Hawai‘i Tourism Taiwan Team ‧Managing Director - Andrew Koh [email protected] ‧Account Supervisor - Daniel Cheng [email protected] ‧Marketing Planner - Yuni Chang No.111 Songjiang Road, Taipei, Taiwan +886 2 2503 2351