IN THIS ISSUE Six Tricks on Social Media Twitter •Including a picture will increase a tweet’s shareability by 94 per cent. •Using 100 characters will increase retweets by 17 per cent. Facebook •Posts with 40 characters get 86 per cent more attention. Instagram •Texture-heavy images are more popular by 79 per cent. •Blue-dominant photos get 24 per cent more likes. LinkedIn •By posting every week your chances of being contacted by a recruiter increase 10 fold. CONTACT HUMBERLAUNCH [email protected] 3180 LAKE SHORE BLVD. W TORONTO, ONTARIO, CANADA M8V 1L7 416.675.6622 EXT 79250 CONNECT WITH US /HUMBERLAUNCH Community and Students Collaborate SPRING 2015 On March 12, 2015, HumberLaunch hosted Startup Skills Mixer, an event bringing entrepreneurs in the Etobicoke community and students of Humber College together. The event provided attendees, with a place to network and build relationships. Entrepreneurs with gaps in their businesses sought students with newly acquired skills, hoping to fulfill their business needs. Students were able to network with business professionals and potentially walk away with a new job opportunity. Additionally, attendees were given the opportunity to participate in speed consulting sessions. Industry professionals were placed at stations around the room covering marketing, legal, social media, technology, business, strategy, digital media and advertising, design and stokehold goals, business strategy on disruptive innovation, marketing and sales, launching internationally, and lastly legal structure and contracts. UPCOMING CLASSES The event was generated out of Startup Weekend, an event HumberLaunch hosted in October 2014. Feedback from the event suggested entrepreneurs were finding it difficult to locate individuals with technological skills. Startup Skills Mixer was thus created as a place where these skills could be found in plenty. Rest Revolution Does this event sound like something you may be interested in? Sunday, April 19th at 2 p.m. - 3:30 p.m. HumberLaunch often hosts events bringing business professionals, Etobicoke community members and students together. To stay updated with every event, sign up for the HumberLaunch mailing list. Community Outreach Project Co-ordinator Mindful Meditation Thai Yoga Union With champagne & chocolate Sunday, April 26th at 2 p.m. - 4 p.m. Yoga & Meditation in the High Park Labyrinth Sunday, May 24 at 10:30 a.m. - 12 noon Yoga in Marie Curtis Park Program Manager SARAH LENARCIC Sunday, April 12th at 2 p.m. - 3:30 p.m. A Walk In the Park CHERYL MITCHELL Program Assistant Social Media Tricks HumberLaunch BUSINESS IDEA FINDING TALENT AND CREATING CONNECTIONS TO GROW YOUR Visit humber.ca/humberlaunch MARISA TOMASSI LaunchPad and Entrepreneur Award Winners Saturday mornings, June to August 2015 BRAM CHERUN Program Assistant Urban Retreat Detox Yoga & Meditation Sunday, June 7th at 2 p.m. - 5 p.m. HumberLaunch recently opened to the community and is proud to have community member Marlene Sammy, owner of Branch Yoga & Wellness, join. Located at 3473 Lake Shore Blvd West in Etobicoke, Branch Yoga is a boutique yoga and wellness studio offering a large variety of classes including, yoga basics, vinyasa flow, restorative yoga and aerial. Marlene hopes to create a safe space for everyone to ‘branch out’ and embark on journeys to discovering and living their most fulfilling and authentic lives. The studio sets itself apart from other yoga studios with its unique classes, workshops and private services, including Wellness Coaching, and Thai Massages with champagne and chocolate. Every Thursday night there is a live DJ in vinyl vinyasa to keep you moving and sweating to the beat! In addition, Marlene will travel and host in-studio movement, self-esteem and wellness events for local schools and businesses. Recently, Branch Yoga & Wellness was named one of the Top 5 New Yoga Studios in Toronto for 2014 by BlogTO! If you think you may be interested in joining, new members are welcome to try 30 days of unlimited yoga for $40. For more information, visit: www.branchyoga.com HumberLaunch is excited to have Marlene as a member and hopes to see many more community members join. If you believe HumberLaunch can provide you with support and are looking to become a member, you can apply today. Visit www.humber.ca/humberlaunch/member/register MARK STOIKO INTRODUCING HUMBERLAUNCH’S BUSINESS MENTOR Mark Stoiko has been a part of HumberLaunch as a mentor for three years now. In addition, he is a partial-load professor in the Business School at Humber College. He is an expert in business planning, general management, marketing and high-level conceptual selling. Mark possesses a diversified background in the financial services, marketing, advertising and marketing research industries, having operated his own advertising agency and marketing research firms. For several years Mark was a member of Maple Leaf Angels in Toronto, and mentored several entrepreneurs in early stage companies. He has mentored over six unique members up to date and can be seen at most of our events as a consultant. HumberLaunch Hosts Their First Ever Entrepreneur Awards Congratulations to all of the recipients! For the first time ever, HumberLaunch hosted the Entrepreneur Awards, offering individuals and businesses the opportunity to apply for the chance to win up to $2,000. The funds are to be used in a way that will help their business grow. All entries were reviewed and scored by a panel of industry leaders. The 2015 recipients are as follows: Entrepreneur of the Year Award Winner: Zak Katz Runner-up: Possibly with Dynamite Young Entrepreneur of the Year Award Winner: SoundStill Productions Runner-up: Branch Yoga & Wellness The LaunchPad Winners Have Been Announced Check out which HumberLaunch members won a share of the $40,000! HumberLaunch held the LaunchPad final pitch component on March 21, 2015 at Humber College, North campus. The final eight entrepreneurs presented their pitches to a panel of experienced judges who awarded the $40,000 grand prize amongst the winners. Mentor of the Year Award “This year the competition was fierce. All finalists are extremely passionate about their businesses, making the decision process for the judges challenging,” said Cheryl Mitchell, program manager, HumberLaunch. “HumberLaunch is happy to help entrepreneurs develop and nurture their business ideas. Congratulations to all involved.” Start-up of the Year Award The top four winners were Flexible Integrated Tactics (F.I.T) awarded with $12,000, Rent4Students with $10,000, Gig with $5,000, followed by Dsyk. Music with $4,000. Innovation of the Year Award F.I.T., which was founded by Fashion Arts student Madeline Pishori, provides a service called FitMyIntake, a basket containing all the necessary dry ingredients for a full days’ worth of healthy meals. FitMyIntake also provides informational cards with recipes and a code to download an app to assist with each meal Winner: Steve Bang Runner-up: Elizabeth Fenuta Winner: Ansik Inc. Runner-up: Aqua Greens Winner: Aqua Greens Runner-up: Possibly with Dynamite Tweet @HumberLaunch the number one business tool you can’t live without. Use the hashtag #ToolsForLaunch for a chance to win a special prize pack! “I am so overwhelmed, this is such an amazing accomplishment and to have it all actualized after working so hard for everything, it is just an amazing feeling.” said Madeline Pishori, founder, F.I.T The LaunchPad competition was introduced in 2012 and attracts more than 40 applicants annually. Candidates meeting selection criteria are narrowed down to 16 semi-finalists who then participate in two unique pitching events. Eight finalists compete in the final pitching event, where $40,000 is shared among the winners. For more information visit www.humber.ca/humberlaunch/thelaunchpad
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