Build Your eCommerce Castle with 9 Pillars of
Build Your eCommerce Castle with 9 Pillars of Retention • Windsor Circle • Griffin Technology • CafePress Services Speakers Mike Shepherd Griffin Technology Brad McGinity Windsor Circle Bethany Ruopp CafePress Services What is Windsor Circle? Retention Automation For Retailers Amazon Retains 75% of Retailers lose millions from Pretty graphs aren’t WC Promise its customers. abandoned carts. Recover enough. Automate now 5 days to “go live” or over 15%! and drive revenue! How about you? a free month! Connect Griffin Technology Mike Shepherd eCommerce | Social Media Coordinator Target 1x Purchasers Target 2x Purchasers Help Your Customers Buy More 2X engagement vs. promotional emails Convert 315% more often CafePress Services Bethany Ruopp Sr. Marketing Manager Help Your Customers Buy More Help Your Customers Buy More How did our “Best Customer" emails compare to standard emails? Help Your Customers Buy More Open Rate: 50% Higher Clickthrough Rate: 150% Higher Conversion Rate: 222% Higher Order Value: 40% Higher Total Revenue: 160% Higher Help Your Customers Buy More What works: • • • Segment Your Customer Groups Offer discounts based on buying behavior A/B subject line, promo offer Win-back Churning Customers Win-back Churning Customers 31% open rate vs. 8.2% open rate Cart Recovery Cart Recovery Open Rate: 57% Higher Conversion Rate: 10% ROI: 500% Save Churning Customers What works: • • • Abandoned Cart Triggered Emails Compelling offer Use helpful language Thank Your Customers Thank Your Customers How did our “Thank You" email compare to standard emails? Cart Recovery Open Rate: 96% Higher Clickthrough Rate: 87% Higher Conversion Rate: 213% Higher Thank Your Customers What works: • • • Clear appreciation language Communicating directly after purchase Acknowledge your BEST customers Questions? Visit us at Lounge #301 Thank you!
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