Build Your eCommerce Castle
with 9 Pillars of Retention
• Windsor Circle
• Griffin Technology
• CafePress Services
Speakers
Mike Shepherd
Griffin Technology
Brad McGinity
Windsor Circle
Bethany Ruopp
CafePress Services
What is Windsor Circle?
Retention Automation For Retailers
Amazon Retains 75% of Retailers lose millions from Pretty graphs aren’t
WC Promise
its customers.
abandoned carts. Recover enough. Automate now
5 days to “go live” or
over 15%!
and drive revenue!
How about you?
a free month!
Connect
Griffin Technology
Mike Shepherd
eCommerce | Social Media Coordinator
Target 1x Purchasers
Target 2x Purchasers
Help Your Customers Buy More
2X engagement vs.
promotional emails
Convert 315% more often
CafePress Services
Bethany Ruopp
Sr. Marketing Manager
Help Your Customers Buy More
Help Your Customers Buy More
How did our
“Best Customer" emails
compare to
standard emails?
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
Total Revenue: 160% Higher
Help Your Customers Buy More
What works:
•
•
•
Segment Your Customer Groups
Offer discounts based on buying
behavior
A/B subject line, promo offer
Win-back Churning Customers
Win-back Churning Customers
31% open rate vs.
8.2% open rate
Cart Recovery
Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
ROI: 500%
Save Churning Customers
What works:
•
•
•
Abandoned Cart Triggered Emails
Compelling offer
Use helpful language
Thank Your Customers
Thank Your Customers
How did our
“Thank You" email
compare to
standard emails?
Cart Recovery
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Conversion Rate: 213% Higher
Thank Your Customers
What works:
•
•
•
Clear appreciation language
Communicating directly after
purchase
Acknowledge your BEST customers
Questions? Visit us at Lounge #301
Thank you!