1. technology and computing
2. enterprise technology
3. customer relationship management

Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations,
statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Opening
Entertainment
Opening
Film
SUCCEED WITH YOUR CUSTOMERS IN A WHOLE NEW WAY
Marc Benioff Chairman & CEO
@benioff | [email protected]
Chicago
Salesforce MVPs
Edward Schlicksup
Jonathan Baltz
Aaron Deran
Denise Carbone
Brad Gross
Mike Martin
Cory Cowgill
Jen Nelson
John Stevens
Our Mission: Cloud Computing Pioneer and Evangelist
Cloud
Mainframe
Client / Server
z
New Technology Model
New Business Model
New Philanthropic Model
Systems of Record
1960s
Systems of Engagement
1980s
Systems of Intelligence
TODAY
New Technology Model
Multitenant cloud computing
Fastest way to scale
Fastest way to innovate
Three releases a year
Continuous improvement
Security
Availability
Performance
New Scalable Metadata Platform
Apptus
Docusign
Anaplan
Your Apps and ISV Apps
Your
UI
Your Logic
Your
Objects
Protected customizations
Your Metadata
Your Data
Single Code Base
Private & secure
Automatic upgrades
46 major releases
World’s Most Trusted Enterprise Cloud
Five Elements of Trust
Trusted
Security
Aways on
Availability
99.98% 68%
FY15
Availability
YoY Transaction Growth
Performance at Scale
Global
Data Centers
177B
11
Q4 Transactions
Planned Global
Data Centers
Enterprise
Compliance
3B
Transactions/Day
New Business Model
Focused directly on our customer’s success
Commitment to your success
Subscription pricing model
Global Customer Success team
Broad ISV and SI ecosystem
Service provider network
th
6
Largest Software Company in the World
$6.5 Billion Revenue Guidance in FY16
150,000+
Customer Companies
2011 • 2012 • 2013 • 2014
Most Innovative
World’s
#1 CRM*
2008 - 2015
2013 • 2014 • 2015
*Source: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, June 2014
16,000
Employees
`
New
Philanthropic Model
Subtitle text
1% Time
+
840K
Service Hours
1% Equity
1% Product
+
$80M
+
24K
Grants
Nonprofit Organizations
sharethemodel.org
World's Most Successful Platform for Nonprofits
+
24K
Nonprofit Organizations
Randy Rutta
CEO
Steve Bergman
CIO
Chicago Commitment
Fourth largest city of Salesforce customers
1,000 Chicagoland employees planned in the next three years
Chicago data center
1000’s of customers in Illinois
Rahm Emanuel
Mayor, City of Chicago
Q4 Film
Succeed With Your Customers in a Whole New Way
Cloud
Mobile
Social
Data Science
Server
Mainframe
LAN/WAN
SNA
Client
Terminal
Thousands
Millions
Billions
connected Systems of Intelligence
customer
things
interactions
Trillions
=
The Technology Gap
Subtitle text
Your Customers
Your Company
Cloud
100% Cloud
Mobile
5B Mobile Phones by 2017
Social
2.3B Social Users
Data
90% of the world’s data in the last 12 months
Legacy Systems
Desktop
Computers
Siloed
Applications
*The Customer Gap
Subtitle text
Customers
77
%
of customers are not engaged with companies
Source: HBR
Your Company
Legacy
Service
Agents
Systems
Desktop
Marketers
Computers
Siloed
Salespeople
Applications
Succeed with Your Customers
in a Whole New Way
Sales
Service
Marketing
Apps
Community
Analytics
THE CUSTOMER SUCCESS PLATFORM
Become A Customer Company
Salesforce Advantage
+
+
+
Salesforce Customer
Success Managers
Independent
Software Vendors
CUSTOMER SUCCESS PLATFORM
= YOUR SUCCESS
+
System Integrators
Service
Providers
Companies That Engage, Succeed.
2
Subtitle text
23
+
%
more revenue per customer
Customer-centric engagement
Sell more
Service smarter
Market effectively
Engaged customer
Source: Gallup
Succeed with Your Customers
in a Whole New Way
Sales
Service
Marketing
Apps
Community
Analytics
THE CUSTOMER SUCCESS PLATFORM
Customer Success Platform in Action
Analytics for the rest of us
Sell smarter
Service faster Engage
your customers like never before
Film
Stephanie Buscemi
Senior Vice President, Marketing
The Data Divide
Your Data
Your Business
Service Agents
Salespeople
Marketers
Wave: The Salesforce
Analytics Cloud
Analytics for the rest of us
Everyone
Mobile
Platform
Introducing:
Salesforce for Apple Watch
Analytics Cloud for Apple Watch
Salesforce1 for Apple Watch
Salesforce Wear for Apple Watch
Subtitle text
Jackie
Global Relationship Manager
GE Capital
Systems of Record
Customer Success Platform
Demo
Customer Success Platform in Action
Analytics for the rest of us
Sell smarter
Service faster Engage
your customers like never before
Film
Jamie Domenici
Vice President, Marketing
The Blurring Boundaries of Sales, Service & Marketing
Sales
Service
Marketing
Apps
Community
Analytics
THE CUSTOMER SUCCESS PLATFORM
Sales Cloud:
World’s #1 Sales App, Reimagined
Sell smarter Breakthrough intelligence
Sell faster New productivity apps
Sell from anywhere New Salesforce1 mobile app
Introducing Sales Cloud Engage
Powered by Pardot
Real-time alerts on prospects’
actions
Equip sales with tailored
marketing content
Engage instantly with prospects
on the Salesforce1 Mobile App
Service Cloud:
World’s #1 Service App, Reimagined
Serve faster Any device, anytime, anywhere
Service smarter Modern agent console
Personalize service Mobile SOS
Build Mobile Apps Fast with Salesforce1 Lightning
www.salesforce.com/lightning
Lightning Components
Fast to create & customize UIs
Lightning Framework
Fast to develop components
Lightning Builder
Fast to build mobile apps
Sales Rep
Doctor
Patient
Systems of Record
Customer Success Platform
Demo
Mark Dawson
Vice President, Marketing & Sales
Information Systems
Merck KGaA in Darmstadt, Germany
Introducing Salesforce for HR
Transform employee engagement
HR Helpdesk
Analytics for HR
Employee Journeys
Employee Engagement Apps
Employee Communities
Customer Success Platform in Action
Analytics
for the rest of us
Sell smarter
Service faster Engage
your customers like never before
Film
Kris Muller
Vice President, Marketing
Salesforce Marketing Cloud
World’s #1 Marketing App
Build 1:1 journeys
Personalize content
Connect everything
Products
Partners
Employees
Customers
Salesforce Community Cloud
Engage with customers, partners & employees
Connected
Drive action and integrate data
and records
Personalized Recommend relevant content to
each user
Fast
Implement quickly with templates
that run on any device
Build Apps Fast. Build Business Faster.
Employee
Apps
Engage
customers like
never before
Automate business
processes & increase
productivity
Customer
Apps
Demo 3
Sales
Service
Marketing
Apps
Community
Analytics
THE CUSTOMER SUCCESS PLATFORM
September 15-18 2015 San Francisco
Did you find the
Blue Envelope?
Register today at dreamforce.com
You won 2 VIP
passes to U2!
WIN Free admission
to Dreamforce!
Look under your seat for the Golden Ticket.
Find it? You won a free pass to Dreamforce 2015
Thank you
Walk-in
Content