30 April 2015 FOR IMMEDIATE RELEASE BERJAYA UCH Introduces the “Diploma in Heritage Cuisine” Our Contribution to the Preservation of Malaysian Culinary Masterpieces Visitors to Malaysia will be spoilt for choice when it comes to sampling traditional local cuisines. Being a cultural melting pot of Malay, Chinese, Indian and Peranakan cultures to name a few, Malaysia is “Truly Asia.” BERJAYA University College of Hospitality (BERJAYA UCH) is the first University College given approval by the Ministry of Education Malaysia to offer the “Diploma in Heritage Cuisine (N/811/4/0245)”. The programme offers students courses such as Fundamentals of Heritage Cuisine, Malaysian Ethnic Cuisine, Aseana Cuisine, Asian Kuih and Dessert, Advanced Heritage Cuisine and Heritage Cuisine Research and Innovation which includes heritage dishes from East Malaysia. “The Diploma in Heritage Cuisine is a 2-year programme that we will soon be introducing to showcase authentic Malaysian food and cooking styles. This will focus on local ingredients, spices, traditional cooking tools and equipment. BERJAYA UCH, as a niche University College, has developed this programme to create awareness on Malaysian heritage cuisine by understanding the rich history behind the dishes through theory classes and practical cooking experiences.” Mae Ho, Executive Director/Chief Executive Officer of BERJAYA Higher Education Sdn Bhd remarked. “It is important that students understand the traditional cooking styles that have been passed on from one generation to another. The mixture of our locally grown aromatic herbs, spices mixed with locally made pastes and coconut milk evokes memories of our forefathers’ cooking and will be a legacy to our children. For example our rendang: with the use of different herbs and spices, cuts of meat and various cooking methods, our rendang will take the world by storm. Through this programme, we create documentation than can be handed down to our children, grandchildren and succeeding generations. Whether its traditional cooking or re-creating dishes through modern innovation, these are our traditional culinary masterpieces, this is our heritage. When you mention Italian, French Chinese, Japanese, Korean and Indochinese cuisines, people know about it. When it comes to our cuisine, it’s not even in the world map. Our unique Peranakan cuisine which are from Chinese migrants who settled in Penang and Malacca and intermarrying with local Malays created the Nonya style of cooking by blending Chinese ingredients with various distinct spices and cooking techniques used by the Malay/Indonesian community. Therefore, DBKL’s Big Kitchen Festival 2015 is an amazing initiative to showcase our culinary masterpieces” Mae Ho added. ### About BERJAYA University College of Hospitality BERJAYA University College of Hospitality (BERJAYA UCH) is arguably Malaysia’s premier University College in the fields of Hospitality, Culinary Arts, Tourism and Event Management, situated in the golden triangle of Kuala Lumpur. Located on the 11th and 14th floors of Berjaya Times Square, it is conceptually designed with a 5-star hotel ambiance equipped with the most comprehensive and advanced facilities that mirrors real world settings. BERJAYA UCH also offers courses in Business and Liberal Arts. For more information on BERJAYA UCH, please visit the official website at http://www.berjaya.edu.my Consistent Identification of Trade Name When using the trade name of the University College, please use BERJAYA University College of Hospitality to represent our mark. Kindly do not modify, add or delete any elements or words. In short form, we use BERJAYA UCH to emphasize that this is indeed a trade name and not merely another word in the text. It is important that your references to this particular mark on articles relating to the University College use this style for accuracy and consistency. Affordable Higher Education for Everyone BERJAYA University College of Hospitality is working to make higher education more accessible, affordable and attainable for everyone. The PTPTN education financing scheme is available for Malaysian students. Our affiliation with the Berjaya Corporation Group of Companies also allows us to host several bursary schemes and education scholarships available to both local and international students. Media contact: Ms Heiddy Gan Coordinator - Department of Public Relations Public Relations, Communications and Events Tel: +603 2687 7078 Fax: +603 2687 7001 Email: [email protected] Ms. Pilar Palma Manager - Corporate Communication Public Relations, Communications and Events Tel: +603 2687 7078 Fax: +603 2687 7001 Email: [email protected] Level 11 West Berjaya Times Square, No. 1 Jalan Imbi 55100 Kuala Lumpur, MALAYSIA t• 603 2687 7000 f • 603 2687 7001 e •[email protected] w •www.berjaya.edu.my BERJAYA UNIVERSITY COLLEGE OF HOSPITALITY (Wholly owned by Berjaya Higher Education Sdn Bhd) (517518-V) School of Culinary Arts • School of Hospitality • School of Tourism • School of Business • School of Liberal Arts • School of Sports, Leisure and Lifestyle
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