TOGETHER WE ARE
UNSTOPPABLE
THANK YOU
Thank you for supporting Leukaemia & Lymphoma
Research and welcome to our team of sports
fundraisers - The Unstoppables! We hope you’re
looking forward to your challenge and to helping
us beat blood cancer.
Remember your entry fee doesn’t go towards
your fundraising total. It’s only the money you
raise that saves and improves patients’ lives.
In this guide you’ll find advice and tips on
fundraising, alongside information on how you’re
helping change the lives of blood cancer patients
throughout the UK.
We won’t stop until we’ve beaten blood cancer with your support we will get there.
If you have any questions about your event, get in
touch with us using the relevant email address:
[email protected]
[email protected]
[email protected]
[email protected]
HOW YOUR FUNDRAISING IS HELPING
BEAT BLOOD CANCER
We’re changing the future for blood cancer patients. Since
we started in 1960 we’ve already made some huge advances
in research and treatments. Five year survival rates for several
blood cancers are now much higher than they were before.
WHERE YOUR MONEY GOES
Your fundraising makes a huge difference to the lives of people affected by blood cancer. Every
penny you raise is invested into the best projects designed to have the biggest impact on the lives
of blood cancer patients.
Here are just some of the ways your money could make a difference:
James Ly
SURVIVAL RATES FOR BLOOD CANCER TODAY:
All ages
82.1%
Total
Men %
Women %
87.4%
63.7%
64.3%
45.9%
40.8%
59.8%
57.9%
88.0%
Hodgkin lymphoma
Non-Hodgkin
lymphoma
Myeloma
All leukaemias
Childhood acute
lymphoblastic leukaemia
(0 – 15 years)
£50
£100
could print 50 patient
information booklets,
giving someone reliable
information on their
disease they can count on.
could pay for a researcher
to analyse 120 blood cell
samples – and any one of
them could hold the key to
a new discovery.
But we still have a long way to go until we can say we’ve truly
beaten blood cancer by achieving 100% survival and a good
quality of life for all blood cancer patients.
MORE ABOUT OUR RESEARCH
›
£500
£1,000
could make sure patients
have a hand to hold
whilst they’re testing new
treatments, by funding a
research nurse for three days.
could develop better
treatments in one of our
ground-breaking clinical
trials, by analysing the
DNA of 40 patients.
GET KITTED OUT
Our online shop has all the kit you’ll need for your
event. From tri-suits to cycling jerseys, swimming
caps to running t-shirts, our sports kit will help
you be truly unstoppable in your training and at
your event.
You can buy all of our branded sportswear from
our online shop – and you’ll be helping beat blood
cancer at the same time, because 100% of the
shop’s profits go towards our work.
And some of our events have incentive schemes so if you raise enough money to beat blood cancer
you’ll get some free kit! Look out for details in the
emails you get from us ahead of your event.
Order your kit at beatingbloodcancers.org.uk/shop
KICKSTART YOUR FUNDRAISING
1. START FUNDRAISING ONLINE NOW
Follow our top tips to get the most from your page:
1. Personalise your page before asking for sponsorship. Lots of people
are fundraising online so make yours stand out. Include a picture and
video, and details about why beating blood cancer is important to you.
2. If you set yourself a fundraising target people will give more! But once
you hit it, don’t forget to change it so people keep on giving.
3. Share some facts about how people’s sponsorship will help our
ground-breaking research, as well as any personal reasons you may
have for fundraising. People are more likely to donate if they know a
bit about the difference their money will make.
4. Try asking your closest friends and family or those likely to be most
generous, to donate first, as people tend to match previous donations.
5. Once you have a few donations, tell everyone you know – and don’t
leave anyone out. Post on your Facebook, Twitter, and include the link
in your email signature.
6. The best time to update your page and prompt people to make
a donation is on Mondays between 8-10am - send it out to your
contacts around this time to maximise your fundraising.
7. Don’t forget about your page after you’ve set it up - every now and
then send reminders. At the end of the month, after pay day, can be a
good time when people are feeling more generous!
8. Don’t forget to share your page on social media!
KICKSTART YOUR FUNDRAISING
2. BLOGGING
If you’ll be training for your event it can be useful
to start a blog – you can keep track of your own
progress, and let people know how much effort
you’re putting into your challenge to help beat
blood cancer. Decide on how often you’re going to
update the blog, and try to stick to this.
Don’t forget to share your blog with your friends
and family to keep them up to date with how your
training’s going - it’ll encourage them to make
a donation.
TIPS ON BLOGGING ›
KICKSTART YOUR FUNDRAISING
3. FUNDRAISING IDEAS
If you’re creative and excited by the idea of fun
and unusual fundraising, we have lots of ideas in our
fundraising A-Z.
Alternatively, if you’re after some simple ideas that
get everyone’s support, here are our top ideas:
1. Race nights are becoming increasingly popular and successful.
2. Raffles and lotteries can raise an extra bit of money at
an event.
3. Get quizzical with a quiz at a local pub, town hall
or school.
If you have any of your own unique fundraising ideas,
please get in touch via Facebook or email us on
[email protected].
KICKSTART YOUR FUNDRAISING
4. LOCAL PRESS
Reach further than your immediate friends and
family for a bigger impact.
If you think your fundraising efforts make a
good story, send a press release and some good
photographs to your local newspaper. You can find
advice and a template for creating a press release
on our website at beatingbloodcancers.org.uk/
mediaguides.
And if you’d like to share your story with the
media to help raise awareness of blood cancer
and boost your fundraising total, email press@
beatingbloodcancers.org.uk or call 020 7269 9010.
KICKSTART YOUR FUNDRAISING
5. GET YOUR WORKPLACE INVOLVED
Your workplace is a great place to collect donations.
Email the link to your fundraising page to all your
colleagues, put up posters and consider having a
cake sale or other work event to boost your total.
It’s also worth asking your company about
matched giving.
Many organisations have a budget for charitable
giving and will often match your entire total! - So
get in touch with your corporate social responsibility
manager to see if your company can help.
NOTE ON GIFT AID
Gift Aid adds an extra 25p to every £1 donated,
provided that the person donating is a UK tax
payer - at no extra cost to them. Online fundraising
automatically asks donors for Gift Aid and our paper
sponsor forms include a column for Gift Aid too.
Please encourage people to add Gift Aid to their
donation, as it means we’ll be able to do even more
to beat blood cancer.
MEET YOUR UNSTOPPABLE
TEAM MATES
If you’re after more inspiration, you can find plenty
from our other unstoppable fundraisers! You can
read about other people’s challenge plans, training
progress, and fundraising tips on our Facebook
and Twitter pages, and also on blogs
on our website. Why not read their stories and
then get in touch to let us know your own? We’d
love to hear from you, and your story could help
motivate others to fundraise too.
/unstoppable
/LLRunstopppable
We’ve also set up dedicated Facebook groups for
our unstoppable runners, cyclists and triathletes join the groups to share your stories and
training tips!
Don’t forget when you’re out training that it’s
thanks to dedicated people like you, that we’re
able to make advances in research that are
saving the lives of people with blood cancer.
We couldn’t do it without you.
WE
WON’T
STOP UNTIL WE’VE
BEATEN BLOOD
CANCER