Quick & effective remote user testing
Quick & effective remote user testing Insights Conference 28 March 2015 UX / web / information design mattish.com Hello, I’m Matt This workshop ‣ An intro to user testing ‣ Design testing with Usabilityhub ‣ Prototype testing with Skype ‣ Website & app testing with usertesting.com ‣ Q&A Why user test? ‣ Quantitative data (analytics, metrics) only tells you the what ‣ Qualitative data like user testing helps understand the why ‣ Get outside perspectives – beginner’s mindset ‣ Reach real users/customers and understand them better ‣ Understand what they like and want Traditional user testing Going remote Best practice ‣ Recruit smartly ‣ Mimic real life usage – let them drive ‣ Nudge them if they get stuck ‣ No leading questions ‣ Encourage honesty ‣ Observe actions ‣ Get videos for later Best practice – post-test 1. Record it 2. Watch it back, highlight key points 3. Spot the repeated patterns/issues – make clips 4. Pull together a doc with the key issues, link to clips 5. Prioritise and fix the issues... Testing through the design process Design Usabilityhub Prototype Skype Build usertesting.com Testing through the design process Design Usabilityhub Prototype Skype Build usertesting.com What? ‣ Usabilityhub – quick design testing ‣ Five second test – first impressions, key messages ‣ Preference test – compare two designs, lightweight A/B testing ‣ Click test – call to action elements, links ‣ Nav flow test – multiple click tests, create funnels, navigation How? 1. Upload jpgs or pngs 2. Set up your instructions (and post-test questions) 3. Pick how many users 4. Emailed when all your results are in Cost? ‣ Free… ‣ …by doing tests for other people ‣ Or $0.75–$1.00 per participant in your test if you’re lazy Testing tip ‣ Avoid leading questions or scenarios ‣ “You want to book a family holiday for you and your children for the easter break. How would you do that?” ‣ NOT “Go to the home page of awesomeholidays.com and click ‘special offers’ then click ‘easter holidays’” Demo Testing through the design process Design Usabilityhub Prototype Skype Build usertesting.com What? ‣ DIY remote testing ‣ For clickable prototypes ‣ More on Keynote for prototyping: https://www.gv.com/lib/theproduct-design-sprint-prototypeday4 ‣ To reach users you know or have contacted via Skype How? 1. Make your prototype clickable (as HTML or PDF) 2. Organise a Skype call and send them the prototype beforehand 3. Call them up on Skype 4. Share the user’s screen with yourself 5. Record it with Quicktime 6. Carry out the test Cost? ‣ 100% free Testing tip ‣ Watch what they do more than what they say ‣ Avoid asking testers to suggest new features or solve the problem Demo Testing through the design process Design Usabilityhub Prototype Skype Build usertesting.com What? ‣ usertesting.com is for user tests of a site or app ‣ Carried out by a panel of users around the world ‣ Get back videos of them testing with audio of talking aloud thoughts ‣ Can make clips and share the videos How? 1. Supply your URL 2. Pick your users and devices 3. Write your test and introductory scenario 4. Set the test running 5. Videos emailed to you as tests are completed Cost? ‣ $49 per user ‣ Discounts for bulk credit purchases ‣ Enterprise pricing available ‣ Can try out on peek.usertesting.com for free Testing tip ‣ Five testers is all you need ‣ More here: http://www.nngroup.com/articles/how-many-test-users/ Usability problems found Number of test users Demo Thanks! ‣ Questions? ‣ Slides, articles & newsletter at mattish.com/insights ‣ [email protected] for an email chat ‣ @ishmatt on Twitter
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