Applying for the post – Public Relations
Officer (PRO) – Stefano Corso
Motivation
My name is Stefano Corso and I’m a 3rd year medical student. My motivation to take up the post of
Public Relations Officer is due to my life-long interest in media. I started learning Photoshop and
Web Design early on in my teenage years (after having attended a course in graphics and web
design) and continued developing these skills with time. Most of my work with the Public Relations
Office has been behind the scenes due to my interest in the technical aspect of media. However, I
now realise that I can apply this technical knowledge to help MMSA continue flourishing through
well-founded Public Relations.
Plan of Action
1. Education of Students and the General Public & Promotion of Individual Standing Committees
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This will be done through Videos and Infographics
Videos are a great medium for education. I intend to release informative videos on a regular
basis about some of the most common diseases that affect the Maltese population. By doing
so, gaining knowledge about medical issues becomes more engaging for students and the
public alike. At the same time by posting these videos on the relevant MMSA standing
committee Facebook pages, this will draw more attention to the different standing
committees. These videos can also be shown on the television programs that MMSA works
in collaboration with.
Informative posters and infographics are another great medium for education. I intend to
release posters and infographics regularly on the Facebook pages of the various standing
committees. A week later a question will be asked about a piece of information in the
infographic, making the acquiring of information more interactive.
2. Continued work on the MMSA website and app
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Develop a more innovative way how students can leave feedback on the website (eg. a
forum) for those who do not use Facebook and for there to be interaction between medical
students at different stages in the course.
An extension to the MMSA App that will educate people on giving First Aid. This will be
useful since many medical students are not trained in First Aid which is a useful skill to have.
3. Liaison with March Meeting 2016 Board
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As PRO I will make sure that the MMSA Public Relations will work hand in hand with
MM2016 Public Relations and media to help promote MM2016 both to the medical students
and the general public. This can be done through a Liaison Officer dedicated to MM2016 and
also regular press releases related to MM2016 to inform the general public and students on
updates about this event. Also the MMSA Public Relations will make sure to help promote
MM2016 through events and publications released by MMSA Public Relations.
4. Continued work on previous achievements
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I will make sure that all Public Relations team material fits with MMSA’s corporate identity
which was established in previous years.
Will continue working on MMSA on the waves, TV Medics (should the application for TV
Medics be accepted)
5. More exposure for ‘Together Towards Change’
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I will improve the exposure that our Facebook page ‘Together Towards Change’ (popularized
by the Organ Donation Campaign)receives and I intend for it to be used as an important
medium for communication between MMSA and the public about our policy papers. This
will also fit in with the Strategic Plan.
6. Training of Public Relations Team
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I intend to train the public relations team in Photoshop and Video Editing either with a
training company or through the help of MMSA members (including myself). This will
increase the number of people who have a basic knowledge of editing (which is especially
useful in the PR Team). By doing so, more people can help out in making posters, videos etc.
Past Experiences
I have been working in MMSA’s Public Relations office as a SCOPET PR Rep, editing videos and have
been making posters.
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Videos Edited – TRD 2014 Talent Show, SCOPH World Diabetes Day 2014 Promo, MMSA
Freshers’ Video 2014-2015, World Diabetes Day Flash Mob, Interview with the President of
Breast Cancer Support Group among others.
Designed cover photos for SCOPET page and to promote TRD 2014 among others
Participated in the production of MMSA’s magazines
Other activities I have done with the MMSA:
SCOME Accident & Emergency Seminar
SCORA Preconception Care Seminar
SCORA Reproductive Neoplasms Campaign - outreach & seminar
SCOME Careers Convention
SCOPH Teddy Bear Hospital 5- Qormi Primary
SCOPH/SCOME Organ Donation Seminar
SCOME Don't do a House!
SCOPH Savio College: Sports Field Opening
SCOPH Healthfest on Campus
SCOPH Healthfest: Valletta
SCOPH E-Poster: Melanoma
SCOPH TBH Session #5 (Klabb 3-16 Luqa)
SCOPH TBH Session #6 (St. Sebastian Parish Centre, Qormi)
SCORP Beach Clean-Up at Gnejna Bay, Imgarr
VPe Office Staff Health Checks at MDH
SCOPH World Heart Day
VPe Science in the City
SCOPH World Diabetes Day Flashmob
SCORP International Men's Day
SCOME Buddy System (Buddy for a Year) 2013-2014