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Central Harbourfront Event Space
Secure Your Place at the Renowned
Hong Kong Wine & Dine Festival
With preparations for its 7th staging well under way, the Hong Kong Wine & Dine Festival is an absolute “must-attend” event for merchants seeking
to expand their business profiles. It has earned recognition as one of Forbes’ “Top 10 International Food and Wine Festivals” and as CNN Go’s
“Best Wine and Dine Festival.” This year it promises to offer participants and visitors alike an experience matching those of last year’s outstanding
success, with an even greater variety of food and wine offerings organized into thematic zones and featuring the introduction of new elements.
An Unparalleled Opportunity for Participants:
Against the mesmerizing backdrop of Hong Kong’s skyline, the comfortable outdoor
ambience, social mingling, and avid wine tasting will converge seamlessly to stimulate the
purchase of quality products.
The festival’s strategic location at the bustling heart of Hong Kong’s Central District offers
ideal opportunities for flourishing sales to affluent patrons.
Ready access to local and overseas markets, including high-profile B2C and B2B customers,
has become a hallmark of this prestigious and rapidly growing Asia-Pacific mega event.
2014 Achievements – Guaranteed Success
Event Attendance
25
8.5%
180,000
participants
62% of the visitors
enjoy going out for a drink
at least once a week
overseas visitors
30
40
Typical attendees are
savvy consumers aged
25-35
Booth Participation
The wine booths were operated by local merchants and
18 countries
267
, including Argentina,
wineries from
Australia, Canada, Chile, France, Georgia, Germany, Greece,
Israel, Hungary, Italy, Japan, Portugal, Slovenia, Spain, South
Africa, Taiwan and the USA.
wine and
food booths
High Satisfaction
• An overall visitor satisfaction rate of
8 on a 10-point scale
86% of the exhibitors expressed their intention to participate again
• 84% of the visitors indicated that they would be attending again in future years
• 95% of the visitors stated that they would recommend the event to friends or relatives
•
Publicity & POPULARITY
The value of local publicity generated by the 2014 event
exceeded HK$28 million, which was covered by 45 local
media organisations. In addition, 53 foreign media
organisations from 12 countries featured the event.
Exhibitors will also enjoy company and product exposure on the highly
popular official event website.
Event Information
Opening Hours
Thurs. 22 Oct
4 pm to 7:30 pm
8 pm to 11:30 pm
Opening Ceremony, Media & Guest Preview
Open to the Public
Fri. 23 Oct
12 noon to 11:30 pm
Open to the Public
Sat. 24 Oct
12 noon to 11:30 pm
Open to the Public
Sun. 25 Oct
12 noon to 10:00 pm
Open to the Public
Venue
Central Harbourfront Event Space
Organiser
Hong Kong Tourism Board
Admission Fee
HK$30 (Concessionary tickets are available)
Features
• Some 250 booths will offer wine and gourmet tasting amid the spectacular harbour and
skyscraper backdrop
• The new food and wine zonings will offer surprises to suit every taste
• The whisky and craft beer sections will delight fans of high quality beverages
• A learning corner will offer trendy workshops about gourmet and wine
• The Grand Tasting Pavilion for wine connoisseurs will be dedicated to spotlighting premium wines
and food
• The Tasting Room will offer wine pairing experiences in a tastefully decorated dining area
• The Stage will present live music performances and indulge the crowd with a joyous atmosphere
Thematic Zones
• Country Pavilions
Wine producers from prestigious overseas areas, such as Bordeaux, Europe and around the globe
• Gourmet & Experts Zone
The sommelier lane, wine experts, famous chefs, hotels, award winning restaurants, and other special
segments such as cheese and ham
• Cheering Zone
Party wines, beverages with low alcohol volume, snacks and desserts
• Discovery Zone
A composition of international wine collections, wine producers and new products. Whisky and craft
beer will be revealed
Exhibitor Profiles
• Wine dealers and wine cellar representatives from Hong Kong and around the globe
• Wine-related service providers
• Manufacturers, exporters and distributors
• Renowned restaurants and hotels
Visitor Profiles
• Middle-income group with strong purchasing power
• Wine and food-related traders
• Government and trade associations
• Local and overseas media
Rules & Regulations
Wine:
• Visitors must be at least 18 years of age to consume wine
• A system of payments by tokens will be applied on the basis of quality and variety
• Wine exhibitors will be prohibited from accepting cash for tastings
• Reimbursement for tokens to exhibitors will be available after the event
Food:
• Visitors may purchase food and non-alcoholic beverages with cash or by other payment methods
accepted by the vendors
• All operational requirements and conditions must comply with the terms of the Temporary Food Factory
License from FEHD
• No raw food will be allowed
• Only the electric heating of pre-cooked food will be permitted
Co-organiser
Bordeaux International Wine and Dine Festival Organization
Event Website
http://www.discoverhongkong.com/wineanddine/info
Applications
Booth Application
15 May opens for all
interested merchants
Deadline for
Booth Applications
Booth
Confirmation
& Payment
10 Jul
Aug
Deadline for
Early Bird Discount
Applications for
Temporary Food
Factory Licenses
& Insurance
13 Jun
MAY
JUN
Mid Sept
JUL
AUG
SEP
Event Day
OCT
22 to 25 Oct
Media Function &
Launch of Exhibitor
Promotional Page
Submit Product
Information Online
Jun - Jul
Product
Screening
Jul
Early Oct
Booth Selection
Meeting
Early Sept
Move-in Briefing
Early Oct
Product Assessment
Booth Selection Priorities
Product lists and company profiles should be submitted online
to the HKTB for assessment in order to enhance product quality
and combinations. Applications will be assessed based on quality,
price, uniqueness and appeal. The selection panel will consist of
professionals from related trades and representatives of the HKTB.
The decisions of the panel shall be final. Applicants will be notified
in August with regard to whether or not their applications have
been successful.
The Priorities for booth selection will be based on:
1)Exhibiting zones;
2)Rental cost of the booth(s);
3)The date and time on which the HKTB received
the Application Form.
ParTICIPATION OpTIons
4000
1000
40W Fluorescent Tube
Storage Room w/ Lockable folding Door
Reception Table w/
Lockable Cabinet
3000
500
40W Fluorescent Tube
ICE Bucket
500
500W Socket
Reception Table w/
Lockable Cabinet
Reception Table w/
Lockable Cabinet
Reception Table w/
Lockable Cabinet
40W Fluorescent Tube
Standard Booth (12 sq. m) | HK$36,080
• Outdoor area with individual tents for both wine and food merchants
• Includes one 500W electrical outlet that will operate during the period for
which the festival is open
• An additional charge of 8% will be added for each corner booth (2 sides open)
3000
Wine Chiller
500
500
2000
1000
500W Socket
Wine Rack
500W Socket
Reception Table w/
Lockable Cabinet
Reception Table w/
Lockable Cabinet
Grand Tasting pavilion booth (6 sq. m) | HK$40,656
• The Grand Tasting Pavilion will be a golden opportunity to showcase rare and
fine wines from HK$900 per bottle or above. Premium food is also welcome
• Includes one 500W electrical outlet during festival opening hours,
and one wine chiller with 24 hours of electricity
• The HKTB will invite quality wine stores to the Grand Tasting Pavilion
Booth layouts and furniture shown are subject to change. The final booth specifications will be published in the Booth Vendor Manual that is to be distributed to confirmed exhibitors in August.
All the above information is updated as of April 2015, but is subject to change without prior notice. The HKTB disclaims any liability regarding the quality or fitness for purpose of third-party
products or services, or for any errors or omissions. © Copyright Hong Kong Tourism Board 2015
Booth Application Form
2015 Hong Kong Wine & Dine Festival
Early Bird Deadline: 13 June (Sat.)
Booth Application Deadline: 10 July (Fri.)
Company Name:
Website:
Contact Person: Mr / Ms
Title:
Telephone:
Mobile:
Email:
We are an overseas merchant with business registration outside Hong Kong.
Participation Option
Standard Booth for Wine x
(no.)
Country pavilion (With over 80% of the wines from a country. Please specify: )
Wine experts zone (Companies with an in-house sommelier or certified expert, or with good reputation)
Cheering zone (Party and dessert wines, sparkling wine)
Discovery zone (International wines, new product, wine producer)
Whisky
Craft beer
Standard Booth for Food x
(no.)
Hotel, award winning restaurant, famous chef
Cheese & ham
Sweet & dessert
Festival treat (Popular delicacy. Please specify product type and country of origin:
Grand Tasting Pavilion Booth for Wine x
(no.)
Grand Tasting Pavilion Booth for Food x
(no.)
Authorised signature with company stamp
)
Date
Please return this Application Form to Ms Holly Yip by email at [email protected]. Acknowledgment of receipt will be returned
by email.
Applications shall be subject to assessment by the selection panel. The decisions of the selection panel shall be final.
Booth Rental Enquiries
Ms Holly Yip
Executive, Event Management, HKTB
Tel: +852 2807 6246 Fax: +852 2503 6111
Email: [email protected]
Sponsorship Enquiries
Ms Ivy Fang
Assistant Manager, Event Management, HKTB
Tel: +852 2807 6569 Fax: +852 2503 6179
Email: [email protected]
Ms Shirley Tse
Senior Manager, Event Management, HKTB
Tel: +852 2807 6349 Fax: +852 2503 6349
Email: [email protected]