Director, Product Marketing

Director, Product Marketing
About the Job
Perspecsys’ Cloud Data Protection platform solves key data compliance, privacy and security
concerns for enterprises adopting cloud-based applications. The solution puts enterprises in
complete control of their cloud data at all times, allowing them to simply address the leading
data compliance and security challenges impacting enterprise cloud adoption. By removing the
security issues and operational risks associated with placing sensitive data in the cloud,
Perspecsys makes the public cloud private. Perspecsys Inc. is a privately held company backed
by investors, including Intel Capital, Paladin Capital and Ascent Venture Partners.
Perspecsys is recruiting a proven Product Marketing professional to fill the role of Director,
Product Marketing. This individual will be based in our McLean, Virginia office and will report
directly to the CMO.
The Director, Product Marketing (DPM) is responsible for the outbound marketing activities
driving demand for the Perspecsys product suite. The DPM will drive the messaging and
positioning for our products and conceive/develop/execute innovative marketing programs
that drive demand/leads. Attention to detail, ability to create compelling and impactful
content, along with the ability to grasp and translate technical capabilities into benefits is
critical. In this role the DPM will be the expert in our buyers, understanding how they buy, how
they evaluate solutions and what makes Perspecsys the solution most aligned with their needs.
They will be responsible for transferring this knowledge to the sales team.
Key Responsibilities
Demand generation and tracking – develop the strategy and manage the associated
marketing programs and tactics to drive leads and awareness for our products. Track
and report on campaign effectiveness, lead generation, etc.
Manage/Lead the marketing program team including Inside Sales Team
Develop product positioning and messaging that differentiates our products in the
Sales enablement – communicate the value proposition of our products to the sales
team and develop the sales tools that support the selling process of our products;
extend these tools to our channel partners
Product launch – plan the launch of new products and releases and manage the crossfunctional implementation of the plan
Market intelligence – be the expert on our buyers, how they buy and their buying
criteria; be the expert on our competition and how to defeat them
10+ years of software product marketing experience with at least 3 years-experience in
a field facing role
Bachelor’s and/or MBA degree in business or marketing
Experience in the SaaS, Cloud, and/or Security markets a plus
Very strong written and verbal communication skills
Working knowledge of
Willing to travel up to 25%
Excellent people and management skills to interact with staff, colleagues and crossfunctional teams, and third parties
Entrepreneurial spirit and demonstrated accomplishments working in start-up