New sports nutrition shop opens in Hilton

New sports nutrition
shop opens in Hilton
• Locally based sports supplement
company launches first retail shop
•Funding provided by RBS
•Shop opens in Hilton, Derby
Left to Right: Remila McManus (Direct Nutrition),
Liz Williamson (RBS) and Ross McManus (Direct Nutrition).
Direct Nutrition are a locally based sports supplement company dedicated
to helping people achieve their sporting goals, whether they are a beginner,
a ‘gym goer’ or a professional athlete.
They recently launched a brand new range of products and have now opened
a shop in Hilton, Derby. The first of what they hope will be many. Funding to
support the opening of the new shop has been provided by The Royal Bank of
Scotland (RBS).
The shop was opened by Jon Leonard of Funktion Fitness Gym, Pride Park, Derby.
Direct Nutrition has recently secured a sponsorship agreement with locally
based cycling team, Team Raleigh GAC. Cherie Pridham and Members of Team
Raleigh GAC were also at the opening to show their support to Direct Nutrition.
Direct Nutrition work very closely with the UK’s leading independent Sports
Nutrition manufacturer, using only the very finest ingredients to produce a
range of innovative, high quality, exceptional tasting and value for money
products. All Direct Nutrition products are produced to ISO 22000 and 9001
Standards and adhere to ISO Good Manufacturing Practice (GMP).
Ross McManus of Direct Nutrition says, “We believe that there is a lot of
miseducation in fitness. There is no quick fix to improving your health and
fitness and exercise alone will not give you the physique you are looking for,
but having a well-balanced nutritional plan AND exercise regime is essential
to you reaching your goals and seeing the results of your hard work.”
“We are delighted to have opened the first Direct Nutrition shop in Hilton and
by incorporating a coffee bar area in the shop our customers cannot only try
and purchase the products, get expert nutritional advice but also relax and
enjoy a coffee all in one visit! We are also grateful for the support provided
by RBS in helping us with valuable funding to support our growth strategy.”
Liz Williamson, Relationship Manager at RBS added, “RBS has worked closely
with Direct Nutrition to support their growth ambitions and provided loan
facilities to assist the completion of the new shop. This is a really exciting time
for the brand as they launch their first retail outlet. I am sure it will be the start
of many more and I wish them all the best with their latest venture.”
“We are grateful for the support
provided by RBS in helping us
with valuable funding to support
our growth strategy.”
Ross McManus,
Direct Nutrition
To find out more
For further information, please
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www.rbs.co.uk/business
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