Branding Identity Guide
BRAND IDENTITY GUIDE v1.1 RELEASE DATE: MAY 2015 BRAND IDENTITY GUIDE YEZZ: THE BRAND YEZZ is a trend-setting, mobile brand customizing their devices to the needs of the local consumer to provide the ultimate in mobile communication across the globe. A partner to mobile industry leaders, YEZZ is fast and adaptable, able to readily design, develop and detail a tailored mobile experience. As the creators of the freestyle mobile experience, YEZZ provides truly unlocked devices, giving the consumer the freedom of choice to design their own mobile lifestyle. The Yezz name was chosen by its founders because of the similarity to the affirmation “yes” while the phonetics of the brand name reference the word jazz, a freestyle musical genre. MISSION FREESTYLE MOBILE Freestyle Mobile is the definition of what people identify with Yezz mobile devices and tablets. Against costly advertising expenses, the brand aims to keep the focus solely on innovation, quality of products and ultimately on the final user experience. With a variety of colors, materials, and operating systems such as Windows, Android and Firefox, each Yezz device is as unique as its owner. Freestyle Mobile is not just about reaching your destination but enjoying the adventure along the way. It is not about being afraid of being different; it is about daring to make your own choices. BRAND IDENTITY GUIDE INDEX INTRODUCTION INDEX BASIC ELEMENTS OF THE BRAND LOGOTYPE COLORS FONTS BRAND CATEGORY NAMES AND MODELS ICON SYSTEM ICONS PLACEMENT BRAND ON DEVICE BRAND ON DEVICE INTEGRATION BRAND ON BOXES MASTER CARTON M SERIES GIFTBOX E SERIES GIFTBOX CLASSIC SERIES GIFTBOX BILLY SERIES GIFTBOX POP MATERIAL BROCHURE BROCHURE HOLDER PHONE STAND SERIES POSTER STICKER STICKER POSTER TABLE TENT DIGITAL MEDIA WEBSITE FACEBOOK TWITTER YOUTUBE 2 3 4 5 14 15 16 17 18 19 22 23 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 43 44 45 BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE LOGOTYPE THE USE OF THE TAG LINE IS MANDATORY BASIC ELEMENTS OF THE BRAND MONOTONE LOGOTYPE BRAND IDENTITY GUIDE LOGOTYPE NEGATIVE LOGOTYPE / MONOTONE BRAND IDENTITY GUIDE LOGOTYPE MONOTONE LOGOTYPE MONOTONE LOGOTYPE / NEGATIVE MONOTONE LOGOTYPE / NEGATIVE MONOTONE LOGOTYPE LOGOTYPE VERSIONS BRAND IDENTITY GUIDE MONOTONE LOGOTYPE WITH TAG LINE LOGOTYPE MONOTONE LOGOTYPE WITHOUT TAG LINE/ NEGATIVE BRAND IDENTITY GUIDE DON’T ALTER THE LAYOUT OF THE BRAND LOGOTYPE DON’T ALTER THE PROPORTIONS OF THE BRAND FREESTYLE MOBILE MONOTONE LOGOTYPE WITH TAG LINE/ NEGATIVE DON’T CREATE UNAUTHORIZED VERSIONS OF THE BRAND MONOTONE LOGOTYPE WITHOUT TAG LINE AUTHORIZED USE DON’T ADD BORDERS UNAUTHORIZED USE BRAND IDENTITY GUIDE LOGOTYPE BRAND IDENTITY GUIDE LOGOTYPE HALF HEIGHT OF THE LOGO CONSTRUCTION RESERVE AREAS BRAND IDENTITY GUIDE COLORS BRAND IDENTITY GUIDE UNIVERS LT STD - 85 EXTRA BLACK ABC AaBbCcDd0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(?!:;) UNIVERS LT STD - 75 BLACK Abc BLACK PANTONE: BLACK #000000 DARK GRAY PANTONE: BLACK 7C #232323 AaBbCcDd0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(?!:;) UNIVERS LT STD - 55 ROMAN Abc AaBbCcDd0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(?!:;) FONTS BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE ANDY SERIES ANDY ANDY ANDY ANDY BRAND CATEGORY 3.5EI 4EI 5EI 5.5EI BILLY SERIES BILLY 4 BILLY 4.7 BILLY 5S LTE NAMES AND MODELS FOXY SERIES FOXY 3.5 FOXY 4 EXCLUSIVE SERIES AZ4.5 Z50 Z20 CLASSIC SERIES CLASSIC CLASSIC CLASSIC CLASSIC C21 C21A C22 C50 BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE ICON SYSTEM ICONS PLACEMENT ICONS PLACEMENT ON HIGH END PHONES GIFTBOX BRAND IDENTITY GUIDE ICONS PLACEMENT ICONS PLACEMENT ON MAINSTREAM PHONES GIFTBOX BRAND IDENTITY GUIDE ICONS PLACEMENT ICONS PLACEMENT ON FEATURE PHONES GIFTBOX BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE BRAND ON DEVICE INTEGRATION FRONT LOGO BACK LOGO BRAND ON DEVICE BRAND IN SMARTPHONE MODELS BRAND IDENTITY GUIDE FRONT LOGO BRAND ON DEVICE INTEGRATION BRAND IDENTITY GUIDE WALLPAPERS BACK LOGO BRAND IN FEATURE PHONE MODELS TEMPORARY BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE BRAND ON BOXES INSIDE MASTER CARTON: 20 GIFT BOXES BRAND ON BOXES MASTER CARTON TEMPORARY BRAND IDENTITY GUIDE HIGH END PHONES GIFTBOX MANDATORY ELEMENTS YEZZ LOGO SOCIAL MEDIA SOCIAL MEDIA PHONE SPECS TAG LINE MODEL NAME PHONE ID COLOR OPTIONS + ACCESSORIES YEZZ LOGO WEBSITE DESIGNED IN THE US ICON MODEL NAME WARRANTY ICON WEBSITE GIFTBOX TOP GIFTBOX BASE AND INNER TRAY BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE MAINSTREAMBRAND PHONES ON GIFTBOX BOXES MANDATORY ELEMENTS SOCIAL MEDIA SOCIAL MEDIA YEZZ LOGO* YEZZ LOGO YEZZ LOGO PHONE ID PHONE SPECS WARRANTY ICON WEBSITE DESIGNED IN THE US ICON WEBSITE * LOGO WITHOUT TAG LINE IS ONLY USED WHEN THERE IS RESTRICTED SPACE MODEL NAME GIFTBOX TOP INNER TRAY BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE FEATURE PHONES GIFTBOX MANDATORY ELEMENTS SOCIAL MEDIA SOCIAL MEDIA YEZZ LOGO* YEZZ LOGO YEZZ LOGO WINDOW PHONE SPECS WARRANTY ICON DESIGNED IN THE US ICON WEBSITE WEBSITE * LOGO WITHOUT TAG LINE IS ONLY USED WHEN THERE IS RESTRICTED SPACE MODEL NAME GIFTBOX TOP INNER TRAY BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE POP MATERIAL BROCHURE BRAND IDENTITY GUIDE BROCHURE HOLDER BRAND IDENTITY GUIDE PHONE STAND BRAND IDENTITY GUIDE SERIES POSTER BRAND IDENTITY GUIDE STICKER TAG LINE BRAND LOGO WEBSITE IMAGE SERIES NAME WEBSITE BRAND IDENTITY GUIDE STICKER POSTER BRAND IDENTITY GUIDE TABLE TENT BRAND LOGO PHONE ID SOCIAL MEDIA MODEL NAME BRAND LOGO PHONE ID PHONE SPECS COLOR OPTIONS MODEL NAME PHONE SPECS WEBSITE PRELOADED APPS WEBSITE SIZE: W: 4”/H: 6”/D: 2.5” BRAND IDENTITY GUIDE BRAND IDENTITY GUIDE DIGITAL MEDIA WEBSITE HOME PAGE LAYOUT BRAND IDENTITY GUIDE WEBSITE BRAND IDENTITY GUIDE SOCIAL MEDIA HEADER PROFILE PICTURE PRODUCT PAGE LAYOUT FACEBOOK BRAND IDENTITY GUIDE SOCIAL MEDIA PROFILE PICTURE BRAND IDENTITY GUIDE SOCIAL MEDIA PROFILE PICTURE TWITTER YOUTUBE
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