Jack Nasielski, Sr. Director, Engineering Qualcomm Technologies, Inc. April 9-10, 2015 Smart Data Pricing + 5G © 2015 Qualcomm Technologies, Inc. Smart Data Pricing and 5G ! TODAY − Cellular and Wi-Fi networks cannot serve all devices − Devices cannot connect to all available networks − Tyranny of the SIM card, multi-SIM not the solution − Fixed data buckets and fixed IoT connection fees leave money on the table ! FUTURE and 5G − Dynamic subscriptions − Establish multiple access and service credentials with or without physical SIM cards − New MVNO and wholesale/retail/sponsored models. − Extend opportunities with existing networks − Extend service via relays and yield management − Device based SDP and smarter connection management − Local inference of network state − Virtual devices to separate personal and business charges. © 2015 Qualcomm Technologies, Inc. 2 Dynamic Subscription ! User perspective − Today: 2G-4G mandates SIM card access, tied to a single cellular operator − Users well trained to turn off data roaming and look for Wi-Fi when travelling − 5G timeframe: Enable more types of dynamic credentials to be used for access − Shared Secrets: on SIM/USIM or another trusted component − Public-key Certificate: ID and public key binding. ! Access credentials may be provisioned − Over the top (OTT) access credentials supplied by collaborating service providers − Out of band (OOB) or via another network − E.g., pre-installed keys or certificates, (U) SIM installation, bootstrapping via Wi-Fi ! Operator perspective − New channels to sell services − Monetize relationships with other service providers. © 2015 Qualcomm Technologies, Inc. 3 New Service Providers ! ! ! ! Traditional Mobile Network Operators (MNOs) looking for new revenue 5G white papers propose to serve new types of service providers Actual serving MNO often may not be seen as the “service provider” by end users. Service Providers may sponsor connectivity, act as reseller or serve verticals such as IoE. GE AT&T FaceBook Service Providers Amazon GM Skype Cellular + Wi-Fi MNOs Apps and Devices 4 Yield Management via Relays ! Extend utility of cellular data to currently unsubscribed or out of coverage devices via relays − Cellular backhaul, Wi-Fi + Bluetooth access − Pricing of access links via yield management techniques ! User perspective − Tony is “out of service” – no coverage, his friend Jo has a great LTE or 5G access link and is willing to relay Tony’s packets. − Jo’s device provides terms to Tony so that her carrier may get paid for his traffic. − Charges/tokens may depend on network loading and other time varying factors. Tony © 2015 Qualcomm Technologies, Inc. Jo Jo’s carrier 5 Device based SDP and Connection Management ! Use case: users can’t/won’t manage connection settings, it’s unclear anyway how best to decide between multiple cellular and Wi-Fi options today − If Wi-Fi is available, use it. Results in poor user experience sometimes, prompting users to disable Wi-Fi. − Operators can manage system selection (e.g., 3GPP ANDSF) ! Towards device based automatic connection management considering − − − − − Quality of access and application demands Local inference of network state Quality of access links service Cost of access links apps provider a apps apps Power constraints. network 1 Device network 2 connection manager service provider b network 3 © 2015 Qualcomm Technologies, Inc. 6 Thank you Follow us on: For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog © 2015 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. All trademarks of Qualcomm Incorporated are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. 7
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