_TOC_OSP0207 1/30/07 12:54 PM 01-09_TOC_OSP0407 3/20/07 11:13 AM Page 1 01-09_TOC_OSP0607 5/25/07 11:15 AM 1-7_TOC_OSP0107 1/4/07 12:20 PM Page 1 Page 1 01-07_TOC_OSP0307 2/22/07 2:33 PM 01-07_TOC_OSP0507 4/23/07 1:01 PM Page 1 Page 1 Page 1 APRIL 2OO7 JANUARY 2OO7 www.ospmag.com JUNE 2OO7 www.ospmag.com MAY 2OO7 www.ospmag.com MARCH 2OO7 www.ospmag.com www.ospmag.com www.ospmag.com expo BROADBAND DEPLOYMENT FEBRUARY 2OO7 2OO8 www.ospmag.com THE HOW-TO NETWORK MARKETPLACE media O8planner SOLUTIONS BROADBAND SOLUTIONS FOR THE NETWORK'S EDGE HOW-TO NETWORK SOLUTIONS HOW-TO NETWORK SOLUTIONS OSP® - The Broadband Deployment Resource offers 25,000 telecom professionals How-To technology solutions for the network’s edge via three synergistic resources: • O SP® Magazine and Digital Edition • OSP EXPO, Custom Events, and Educational Offerings • Enewsletter and www.ospmag.com mission The OSP® brand is a multi-channel educational resource: integrating print, online, and face-to-face events and content in a digestible, meaningful manner. OSP® is the HOW-TO brand for communications and entertainment providers as they continually evolve their networks. } Copper/FTTx VSO, CO FTTH contents Mission Statement 1 Editorial Calendar 2 Circulation/Readership 4 Marketing • • • • • Print Events Online Buyers Guide Webinars 6 OSP EXPO 2008 10 Ad Rates 14 Contacts 16 Enterprise, SMB, Municipality Wi-Fi/WiMax Wireless Backhaul The Connected Home, MDU • DHN, ONT, RG, STB OSP® focuses on designing, engineering, troubleshooting, upgrading, provisioning and monitoring providers’ mixed network architectures. editorial editorial calendar OSP® is the only magazine telecom service providers rely on for concise information about network engineering and technology best practices. January > Squeezing More Out of Copper for The Triple Play > Emerging Broadband Access Options – FTTH, FTTN, and VDSL2 Core Topics > Test and Measurement in Triple Play The following topics will be featured in every issue of OSP®: Topic 1: T riple Play/IPTV Migration of the Legacy Plant > Construction Methods: HDD/Trenching/Using Topic 2: FTTC/FTTN/FTTP Networks Topic 3: Troubleshooting/QoS/Network Management for Operational Efficiencies Supporting Topics The following topics will rotate as the fourth article in each issue: Topic 4: N etwork Construction and Engineering Realities: Aerial and Underground Developments Topic 5: E merging Broadband Access Technologies Topic 6: T he Last Mile Moves into the Connected Home Deployments Existing Utilities Tools of the Trade: FTTC/FTTN/FTTH Products and Last 50 Feet/Connected Home Special Section: Annual OSP® Buyer’s Guide Bonus Distribution • NTCA 2008 Wireless Symposium, www.ntcawirelesssymposium.com • PTC ‘08, www.ptc.org • BICSI Winter Conference, www.bicsi.org • WCA International Symposium & Business Expo, www.wcai.com February > Mid-Band Ethernet Technology > MDU Opportunities: Connected Communities and the OSP > Secrets to Effective Field Force Management Monthly Departments OSP® provides monthly columns written by industry experts emphasizing hot topics of the OSP. EditoR’s NOTE Sharon Vollman is vice president, editorial director of OSP®. For ten years, Vollman has overseen all editorial processes and strategic direction for OSP® Magazine, the OSP® enewsletter, www.ospmag.com, and content development for OSP EXPO and other custom educational events. OSP EXPERT Don McCarty provides tutorials and valuable training information for the telecom professionals and techs in the field. Don McCarty’s expertise spans over more than 38 years. OSP SAFETY Carl Potter, CSP, CMC and Deb Potter, PhD, CMC are advocates of a zero-injury workplace. They are speakers, authors and consultants to the industry. They work with organizations that target a zeroinjury workplace so everyone can go home to their families every day without injury. Tools of the Trade: Copper Products Bonus Distribution • NTCA Expo 08 Annual Meeting & Expo, www.ntca.org • NATE 2008, www.natehome.com • OFC/NFOEC 2008, www.ofcnfoec.org March > Behind-the-Scenes of TV’s Future > PON Progression in IPTV Deployments > Challenges to Profitability: Operation of a Fiber Access Network >M DU Opportunities: Connected Communities On the Shoulders of Giants Bob Stoffels is the Senior Editorial Advisor at OSP® Magazine. Bob shares the obstacles encountered in the telecommunications industry, how to over come these obstacles and the impact it has on our world today and tomorrow. and the OSP Tools of the Trade: Enclosures/Cabinets/Pedestals Bonus Distribution • CalCom Spring Conference, www.calcomwebsite.com • CGA Excavation Safety Conference & Expo plus Annual Meeting, www.commongroundalliance.com April > > > > Monitoring Live IPTV GPON – Taking the Next Step Advanced Fiber Management Construction Methods: Aerial Challenges in a Crowded Environment Tools of the Trade: F TTC/FTTN/FTTH Products and Last 50 Feet/Connected Home Bonus Distribution • CTIA Wireless, www.ctia.org/ctiawireless • Tower Technology Summit, www.towersummit.com • Texas Comm Expo, www.tcei-expo.com • Verizon Technology Forum, www.ospmag.com • KWP Brighthouse Tampa, www.kwponline.com • WCA 2008, www.wcai.com • BICSI Conference, www.bicsi.org • Supplier’s Tech Expo, www.calcomwebsite.com May > OPEX Reduction for the Real World >O ptimizing FTTH Cabling for Single-Family and Multi-Dwelling Unit Applications > Field Techs, Tools, and the Changing OSP > Broadband Over Powerline (BPL) Tools of the Trade: Copper Products Bonus Distribution • UTC Telecom Conference, www.utc.org June > Improving DSL Profitability to Capture Revenue That’s Slipping > C ompleting the Run: IPTV Strategies from the Residential Gateway to the Set-Top Box > Technician Productivity > The Last 50 Feet and the Digital Lifestyle Tools of the Trade: Enclosures/Cabinets/Pedestals Special Section: Analysts Look Inside the OSP Bonus Distribution • NXTcomm 2008, www.nxtcommshow.com • SCTE/Cable Tec Expo 2008, www.scte.org July > From POTS to Video on Paired Copper Wire > FTTx Network Architecture Realities > T roubleshooting the Copper Plant for IP Services > Powering the Network Tools of the Trade: F TTC/FTTN/FTTH Products and Last 50 Feet/Connected Home 2 | www.ospmag.com August > The New VDSL2 Standard > M aking Profitable Deployment and Maintenance Choices > Troubleshooting the Premises Wiring > The Quad Play Confronts the OSP Tools of the Trade: Copper Products September > > > > Ethernet over Copper The MDU Profit Puzzle Test & Measurement in Triple Play Deployments Inside the CPE of the OSP Tools of the Trade: Enclosures/Cabinets/Pedestals Special Section: Mixed Architectures of the Network Bonus Distribution • BICSI Fall Conference, www.bicsi.org • WiMax World Americas, www.wimax.com • NTCA Fall Conference, www.ntca.org October > > > > Expanding DSL Boundaries FTTx Fantasies and Realities Troubleshooting the Copper Plant for IP Services E nclosures/Remote Terminals/Fiber Distribution Hubs Tools of the Trade: F TTC/FTTN/FTTH Products and Last 50 Feet/Connected Home Bonus Distribution • OSP EXPO, www.ospmag.com/expo/ • NECA 2008, www.necaconvention.org November > > > > Copper Capers for The Triple Play IP Video –BPON, EPON, GPON and more Advanced Fiber Management T he Foundation Behind the Ultra-Broadband World Tools of the Trade: Copper Products December > > > > TV’s Guide for the OSP Fiber to the Where? Challenges to Profitability: Reducing OPEX C ompleting the Run: IPTV Strategies from the Residential Gateway to the Set-Top Box Tools of the Trade: Enclosures/Cabinets/Pedestals circulation {25,OOO telecom professionals} When you use OSP®’s synergistic product offering to reach buyers, you benefit from the right reach and frequency. Your competitors understand the power of a highly-niched publication. Do you? 40.3% Engineering/Design/ Purchasing/Buyer/ Planning Compelling Comparisons B road-reaching industry publications may reach more CEOs and COOs, but OSP® reaches the technologybuying teams that SPECIFY products to purchase within their capex budgets. Why reach ISPs/ASPs and Resellers when you aim to reach the providers investing in their networks? OSP®’s targeted circulation reaches your potential customers: the ILECs/CLECs/IOCs. They read the print magazine each month. They subscribe to the bi-weekly enewsletter. They attend OSP EXPO. They are active users of www.ospmag.com. E lectronic reader service leads offer you concrete proof that OSP® delivers. Ask your sales manager how OSP® can help make lead generation easy for your company. Over 50 new advertisers have recognized the power of OSP®’s highly-niched readership in the last 12 months. Shouldn’t you? 74.4% Primary Business l Contractor/Consulting Firm/EF&I Firm (Construction/Design/Maintenance): 8.5% l Manufacturer/Supplier/Distributor: l Utilities and Others Allied to the Field: l Municipality/Government: l CATV/MSO: l Education/Research Firms: 6.6% 4 | www.ospmag.com 5.1% 2.2% 1.9% 1.4% l Operations/Maintenance: l Construction/Installation: l Safety Training/Sales/Marketing: l Other functions: 13.7% 8.3% 6.9% 1.6% VP Network Management/ Directors/Corporate OSP ® readers actively engage with the brand: • • • • 29.2% Title/Job Function ILEC/IOC/CLEC/IXC/LD/ Broadband Wireless/ Cellular/PCS Provider/ Satellite With today’s network expenditures being highly scrutinized, providers’ procurement processes have changed. Representatives from the field work ALONGSIDE network management to review, recommend, and specify products they intend to purchase as they evolve their network. { OSP® reaches a broad range of titles that influence the purchasing decisions for today’s capex investments. VP/GM, VP/DIR of OPERATIONS, VP TECHNOLOGY, VP TECHINCAL OPER, VP STRATEGIC PLANNING, VP OPERATIONS, VP OF STANDARDS, VP NETWORK DEVELOPMENT, VP ENGRG, VP ENG/IP&TRANS SVCS, VP ENG &CONT, VP CONSTRUCTION, VP BUSINESS OPTNS, VP BROADBAND , VP & GM NETWORK SVC ACCESS, VP-ENGINEERING SOLUTIONS, VP-TELECOM BUS, VP MGR, SVP OSP AND ENG, SVP & CTO, SR. VICE PRESIDENT, SR. INFRASTRUCTURE MGR., SR. NETWORK ENG, SR. MANAGER OSP E, SR. DIRECTOR, SR VP/ COO, SR VP OF NETWORK OPER, SR VP ENGINEERING, SR NTWK SYST MGR, SOLUTIONS ARCHITE, SENIOR STRATEGIST, SENIOR DIRECTOR, REGIONAL VP, PURCHASING MGR, PROVISION SUPERV, OSP SUPV, OSP SUPERVISOR, OSP PROJECT MGR, OSP ENGINEER, NTWK VP, NTWK PLNR, NTWK OPS SUPV, NTWK OPERATIONS SP, NTWK MANAGER, NETWORK SUPV, NETWORK MANAGER, Network Director, MGR SPLY CHAIN SERV, MGR NTWK OPS, MGR JOINT USE, MGR I&R, MGR CAPACITY MGMT, MANGER GLOBAL BROADBAND, MANAGER OPERATION, MANAGER - RF ENGI, MANAGER - OUTSIDE PLANT, MANAGER - NETWORK, LOGISTICS SUPV, GROUP DIRECTOR, Global Director, Engineering, GENERAL MANAGER, FLEET MGR, FIOS MGR, FINANCE MGR, EXEC DIRECTOR, ENGINEERING MGR, ENGINEERING, DIVISION VP, DIRECTOR/PRECUREMENT/SUPPLY, Director Project Management, Director OSP Construction, DIRECTOR OF PLANT SERVICE, Director of Eng. Services, DIRECTOR NETWORK, DIR TELE ENG, DIR TECHNOLOGY, DIR TECH OPERATIONS, DIR TECH INTEGR, DIR STNBY RES PWR, DIR STANDARDS, DIR PROJ DEV, DIR OF OPS, DIR OF CONTRACTING, DIR CONSTRUCTION ENGR, CONTRACTS MGR, CONSTRUCT SUPER, CHIEF NETWORK ARCH, CHIEF NETWK OFFCR, CHIEF ENGINEER, CHEIF TECH OFFICER, CAPACITY MANAGER. marketing Event Marketing OSP® delivers the integrated media mix necessary to maximize your ROI. Print Marketing OSP® Magazine delivers live educational networking events to your employees, customers, and prospects. Previous and Upcoming OSP ® Magazine Custom Events Custom Publishing AND Creative Services: • N ovember 2005: SBC SW Construction & Engineering Conference, Ft. Worth, TX • June 2006: AT&T Dynamic Leadership Conference, Chicago, IL • September 2006: AT&T Safety Rodeo, Northern California • May 2007: Verizon Technology Forum, Hershey, PA • August 2007: AT&T Leadership Calibration Meeting, San Jose, CA • April 2008: Verizon Technology Forum, Hershey, PA Through our Custom Publishing and Creative Services Group, OSP® Magazine provides an excellent way for you to enhance your relationship with clients and prospects. These high-profile publications are ideal for increasing brand awareness and highlighting your position in the market. Our custom publishing team gives your projects the impact of advertising combined with the scope of a public relations campaign, and the targeted effectiveness of direct mail all in one professionally designed piece. Book your custom event today! Add value to your OSP® Magazine ad campaign with these other integrated media programs: Market Research OSP Magazine can help you learn more about decision makers from the ILEC, CLEC, and IOC communities serving the converging telecom industry. Discover buying plans and habits, product preferences, and opinions via our online research program. We can prepare a custom survey that will deliver the feedback that you need including: Ad and Product Recognition Surveys, Plan to Purchase Surveys, and Circulation Research Surveys. ® Industry-specific vehicles are most For high quality reprints and e-prints (PDFs) of your display ad or editorial articles, contact Lisa Weimer at 847.202.4688 x 276 or [email protected]. How effective are the following List Rentals marketing tactics at generating To rent a portion of OSP® Magazine’s subscriber postal list, contact Amy Mullally, 847.202.4691 or email [email protected]. qualified leads? Other Advertising and Marketing Options • Industry-specific/trade magazines: 47.4% • Online marketing: 42.1% • Custom Publications: 41.3% Source: Harris Interactive: Business Media Study, June 2006 WOW, I have heard nothing but positive comments and thank you’s from our conference. What an awesome event! I really appreciate the time, energy, and planning that you and your staff put in to this event. It was remarkable! All of our participants felt valued and appreciated by the experience. Thanks for being such great hosts! Joe DiMelis, AT&T Article/Advertising Electronic and Hard Copy Reprints effective for lead generation. • In-person events: 62.6% Call 847.202.4688 or email [email protected] • • • • Case Studies N ewsletters and Client Communications Press Release Advertising Belly Bands • • • • Verizon Technology Forum Face-to-Face Contact With 700+ Verizon Managers April 9-11, 2008, Hershey Lodge, Hershey, PA Vendors can improve their relationships with section managers and above from Verizon’s Engineering & Technology organization during this high level conference. Opportunities are available to showcase new products and services, answer questions about current industry issues, and share industry expertise. White Papers Marketing Campaigns Polybagging Cover Stickers Salespeople and B2B media have a close relationship. This synergy is important to a majority of executives, as over three quarters (88%) say it is important that B2B media are an integrated part of sales initiatives. (Source: Harris Interactive, Business Media Study, June 2006) Sponsors Receive: Face-to-Face Contact: Interact with top executives, deliver product demonstrations, answer questions, and provide industry updates to those who supervise technicians who work directly with vendor products. Your company’s logo will be posted on various marketing materials: www.ospmag.com, eblasts, enewsletters, print ads, and onsite signage. The quality of the attendees was outstanding. Everyone who came by our booth was extremely interested in our product offering and had the ability to make purchasing decisions. We look forward to future Verizon Technology Forums. Bob Semet, Account Manager, Corning Cable Systems 6 | www.ospmag.com marketing Buyer’s Guide 2008 OSP ® Magazine Buyer’s Guide Listing PACKAGES www.ospmag.com Enhance Your Brand Awareness with Online Advertising Since the redesign of www.ospmag.com in January of 2007, web traffic has increased 80% over 2006. (Source: Urchin.com) 2007 Site Statistics (Source Urchin.com) Average Monthly Pageviews: 189,500 Average Monthly Sessions: 29,000 Ad Specifications Average Daily Pageviews: 6,300 Average Daily Sessions: 965 • Format: Web, GIF, or .JPG • Button Ad: 120 x 60 pixels, max size 15K (static graphics only) • Full Banner Ad: 468 x 60 pixels, max size 15K (limited animation) B2B websites are popular tools across the board and executives spend about two and a half hours with them, on average, per week. (Source: Harris Interactive, Business Media Study, June 2006) Banner Ad pricing • O SP® Magazine and OSP EXPO homepage full banner ad (468 x 60): $850 • OSP® Magazine and OSP EXPO homepage button ad (120 x 60; static): $500 • Other pages: Full banner: $650 Button ad: $350 Ask your sales representative about bundling online advertising options to maximize your exposure on www.ospmag.com. OSP Magazine Enewsletter ® Over 23,000 direct request subscribers read OSP ’s Enewsletter twice monthly. Drive traffic to your site and connect with potential customers by sponsoring a category of your choice OR sponsor all three categories for a single month for dominate presence in the Enewsletter. ® Your Enewsletter sponsorship includes: • Button ad with link (120 x 60 pixels, static only) • Microbanner with link (88 x 31 pixels, static only) • Featured in your category sponsor choice, based on availability Categories • • • • Feature: $850 per month Provider News: $750 per month Research Report Watch: $650 per month Reserve all three positions for $1850 per month Optin subs have cribers incre ase 44% over d 2006 . PRINT DESCRIPTION ONLINE DESCRIPTION PRICE Plain text listing, your product listed in up to 10 product categories* Plain text listing, your product listed in up to 10 product categories* FREE Free plain text listing + logo enhancement + background shading, your product listed in up to 10 categories* Free plain text listing + logo enhancement, your product listed in up to 10 categories* $350 Net Free plain text listing + logo enhancement + background shading, PLUS 1/4 page, 4-color ad in print buyer’s guide, your product listed in up to 10 categories* Free plain text listing + logo enhancement, your product listed in up to 10 categories* $2400 Net Print Buyer’s Guide enhanced Listing example HOW-TO NETWORK SOLUTIONS OSP® Magazine 220 N Smith St Ste 228 Palatine IL 60067 Tel: 847.202.4688 Fax: 847.934.3346 Email: [email protected] Web: www.ospmag.com 053-02130,053-08540 *Add additional category listings for only $20 per category in any above option. Electronic Product Release Delivery OSP® will distribute your Product Press Release directly to our electronic database: photo, product description, contact information, and hyperlink to your website. Ask your sales representative for details, pricing, and availability. Lead Generating Tools OSP® delivers electronic reader service leads right to your desktop. OSP®’s email-generated reader service makes it quick and easy for subscribers to request new product information. What’s more, it makes lead generation even easier for you! Pricing may change without notice. Webinars More Opportunities to Make More Impressions Position your company as an industry leader by providing a series of continued educational webinars throughout the year. Inform the market through industry updates, trend analysis, and product releases. OSP® will provide an aggressive marketing campaign via our enewsletter, website, and email lists to promote your webinar. Webinar Benefits • • • • Seve n in 1 that web 0 agree inars web c a sts a and conv r learn enient w e a a s abo omethin y to ut th eir in g new dust (So Busine urce: Harris ry. In ss Me dia Stu teractive, dy, Ju ne 20 0 6) B rand recognition: your name and/or logo on all marketing initiatives. Receive complete contact and demographic information from all leads. On average, advertisers receive 160 leads per Webinar event. Residual benefit from each event with post-event recording views; Webinars are posted on www.ospmag.com for six months after the event to ensure event longevity. “Our rate for the entire series of webinar attendees staying through the entire presentation was well over 90% of attendees, with most presentations at 100%. Having worked with other suppliers that have been delivering live webinars for some time, OSP®’s service and delivery of qualified attendees far exceeded these other veteran webinar providers.” (Joan Hartzell, Marketing Communications Manager, Fluke Networks) 8 | www.ospmag.com THE expo BROADBAND DEPLOYMENT MARKETPLACE Technology. Education. Powerful Keynotes. Invaluable Networking. Be a part of the Industry’s leading tradeshow for the OSP in 2008. OSP EXPO 2OO8 Baltimore, Maryland | October 22 -23, 2008 OSP EXPO - The Broadband Deployment Market Place delivers solutions, products, and technologies for broadband network deployment of today and tomorrow. OSP EXPO 2008 will bring together OSP professionals from the ILEC, CLEC, and IOC, communities serving the converging telecom industry. OSP EXPO 2007 was a well-attended event with a continuous stream of floor traffic that afforded us the opportunity to reconnect and meet face-to-face with many of the leadership and professionals in the telecom industry which we do business with today, and making new connections for future business. Lauri Ross, Erenstoft 10 | www.ospmag.com For more than 16 years, OSP EXPO has been a staple in this industry for two simple reasons: OSP® is not only about technology and how-to network solutions, but is also about the human network and team work. No other event or brand proactively melds these two core values. That’s why providers embrace us, and that’s why sponsors and attendees continue to support OSP EXPO. OSP EXPO Partners with LECs: Marketing and Promotional Outreach Creating awareness in the industry is an essential part of OSP EXPO’s success. OSP EXPO’s 2008 marketing campaign reaches your customers through several targeted marketing initiatives including: Targeted Marketing Campaigns to Key Markets, Segmented E-blast Marketing, Press Release, VIP Pass Distribution, Print Advertising, Direct Mail Campaigns, Online Marketing, and Strategic Alliances with Key Organizations. Maximize Your ROI, Utilizing the FREE Exhibitor Marketing Tools Offered by OSP ® • • • • • Free product listing in OSP® Magazine and OSP EXPO Official Program Guide (with option to upgrade) Complimentary VIP pass to distribute to your valued clients and prospects Complimentary pre- and post-show access to the exclusive registration list for promotional mailings Free Virtual Press Office Listing Free Pre-Show Daily Listing Sponsorship and Advertising Opportunities • Wi-Fi Lounge Sponsor • Onsite Banner Advertising • Official Program Guide Ads: full-page 4-color • Onsite Signage • Exhibitor Meeting Rooms • Provider Partner Managers Meeting Sponsor Outstanding show! Excellent attendance and booth traffic! Keynote speakers were excellent with good information! Seminars were great! OSP Magazine did an excellent job of planning and organizing the show! Dave Raffa, Superior Essex Online Advertising OSP EXPO is a prime time to enhance your brand and increase traffic to your website, and increase traffic to your booth. Enhance your brand awareness by advertising online the months leading up to and the week of OSP EXPO. • On average, traffic increased by at least 20% the month leading up to OSP EXPO. • During the week of OSP EXPO web traffic increased by 35%. (Source: Urchin.com) • 92% of attendees prefer to be contacted via email about important updates and materials for OSP EXPO (Source OSP EXPO 2006 Post Show Attendee Survey) • 2002 BellSouth • 2005 SBC • 2003 Qwest • 2006 AT&T Midwest Advertise on These Highly Viewed OSP EXPO Web Pages OSP EXPO Homepage (www.ospmag.com/expo/) OSP EXPO Education Page • 2004 BellSouth • 2007 AT&T West (www.ospmag.com/expo/attendee/education/) OSP EXPO Photo Gallery (www.ospmag.com/expo/gallery/) OSP EXPO Keynote Page (www.ospmag.com/expo/keynote/) OSP EXPO Delivers to YOU: • OSP® Magazine Live • On average, exhibitors received 2500+ pre and post show contacts who focus on the OSP sector • 30% increase in gross revenue over the last two years • 40% increase in attendance over the last two years • 250+ exhibitors OSP EXPO Attendee Page • International attendees representing 50+ countries from around the world • Sponsorship packages that have tripled over the last two years • Improved Client Relations • Increased Brand Awareness and Sales Revenues (www.ospmag.com/expo/attendee/) Can’t find what you are looking for? OSP® sales representatives will be happy to help you create a sponsorship package that meets your marketing goals within your budget. THE expo BROADBAND DEPLOYMENT Who Attends? Your Customers MARKETPLACE OSP EXPO Is THE Leader in OSP Education OSP EXPO offers substantial, high-quality educational seminars for outside plant telecommunications professionals. The seminars are approved to award Continuing Education Credits (CECs) from BICSI and the Electronics Technicians Association Int’l (ETA-I), COC points from the Board of Certified Safety Professionals (BCSP), and Certified Utility Safety Administrator Program (CUSA) points from the National Safety Council. Top 10 Seminars in 2007 46.1% ILEC/IOC/CLEC/IXC/ LD/Broadband Wireless/ Cellular/PCS Provider/ Satellite Your Customers Attend OSP EXPO Seminars • • • • • • • • • • 82% of attendees were satisfied, very satisfied or wouldn’t change a thing in regards to the quality of seminars. (Source OSP EXPO 2006 Post Show Attendee Survey) 12 Deploying Fiber to the Most Economic Point Bandwidth Bottleneck at the Metro Level Completing the Run: IPTV Strategies from the Residential Gateway to the Set-Top Box First Mile Ethernet Fiber Access and 802.3ah OAM Optimizing FTTH Cabling System Technologies and Designs for Single Family and Multi-Dwelling Unit Applications OSP Product Introduction & Evaluation Process at AT&T The New VDSL2 Standard: Unifying the Local Loop Enabling the Consumer-Driven Ultra-Broadband World Expanding DSL Boundaries: A Pioneer Telephone Cooperative Case History Troubleshooting the Copper Plant for IP Services Primary Business l Contractor/Consulting Firm/EF&I Firm (Construction/Design/Maintenance): lM anufacturer/Supplier/Distributor: l Utilities and Others Allied to the Field: lM unicipality/Government: l CATV/MSO: l Education/Research Firms/Associations: 10.2% 31.8% 7.6% 1.7% 0.6% 2.1% 5% of attendees rated the overall show 8 experience as valuable, very valuable, or fantastic. (Source OSP EXPO 2006 Post Show Attendee Survey) Title/Job Function l Planning/Purchasing/Buyer: l Construction Installation: l Operations Maintenance: l Corporate: l Safety/Training: l Sales/Marketing: l Other: 4.4% 10.2% 14.7% 18.5% 1.6% 22.7% 7.7% 20.3% Engineering/Design ad rates & specs Print Rates 1X 3X 6X 2-Pg Spread $13,187 $12,298 $11,391 Full Page $6,595 $6,154 $5,704 2/3 Page $5,540 $5,105 $4,664 1/2 Page Island $4,334 $3,828 $3,735 1/2 Page $4,013 $3,673 $3,449 1/3 Page $2,820 $2,599 $2,360 1/4 Page $2,263 $2,112 $1,955 1/6 Page $1,726 $1,609 $1,513 12X $9,958 $4,993 $4,073 $3,207 $2,916 $2,081 $1,701 $1,246 Preferred Materials: 18X $8,619 $4,303 $3,436 $2,679 $2,428 $1,718 $1,395 $1,009 Electronic Media Digital files must be submitted in a press-ready PDF format. Quark files will not be accepted. All color files must be CMYK. Minimum resolutions 300 dpi (150 lpi.) Files may be submitted on CD, email ([email protected]), or by uploading to the following FTP site: • • • • CLASSIFIED RATES 1X 3X 6X Adlets (2.208x2.5) $506 $421 $380 COLOR Business Reply Cards Standard Color $571 Space Reservations $1,605 4-C Process 1 pg: $1,136 Tip in Charge $744 4-C Process 2 pg: $2,020 Matched Color $630 Special Positions: Metallic Ink $688 Front Cover: N/A Inside Front Cover: 20% Inside Back Cover: 20% *No charge for bleed. To earn frequency rates, all ads must run within 365 days. Agency commission: 15% on all quoted rates. Outside back Cover: 25% Invoice must be paid within 30 days to earn 15% agency discount. Other than positions quotes, 15% extra for any preferred or All preferred positions sold only on a no cancellation basis. specific position. Host Name: ftp.pracom.com User ID: (leave blank) Password: (leave blank) Directory: /incoming/ Proof Requirements: Please supply one (1) laser proof with your document at 100% generated from the digital file and either one (1) press proof or one (1) valid color proof such as Iris, Rainbow, or Pictro. Color will not be guaranteed without a valid color proof. PDF files do not qualify as adequate proofs. Laser proofs do not qualify as accurate color proofs. All CD’s must be labeled and include company name, phone number, and magazine issue date. Paper and Offset Specifications: Text weight: 45-lb. Coated. SWOP standards apply. Disk Output Form Required: Download a Disc Output Form at www.ospmag. com. The disk output form must be completed entirely. Electronic media submitted without a disk output form will not be accepted. Shipping Instructions: Forward all advertising materials to: Lisa Weimer, Graphic Production Manager, OSP® Magazine, 220 North Smith Street, Suite 228, Palatine, Il 60067 Phone: 847-202.4688 x276; Fax: 847.934.3346; email: [email protected]; www.ospmag.com. 2008 Closing Dates OSP® Issue Ad Closing Date Materials Due Date January 12.07.07 12.18.07 February 01.07.08 01.16.08 March 01.29.08 02.07.08 April 02.27.08 03.07.08 May 03.31.08 04.09.08 June 04.29.08 05.08.08 July 05.28.08 06.06.08 August 07.01.08 07.11.08 September 07.29.08 08.07.08 October 08.27.08 09.08.08 November 09.30.08 10.09.08 December 10.28.08 11.06.08 Campaign effectiveness increases 56% when companies use a multimedia campaign of print, web, and event. (Yankelovich/Harris Study) Ad Specifications 2 PAge SPREAD 15 1/8” x 10” Full PAge 7” x 10” SPREAD BLEED SIZE: 16 1/2” x 11 1/8” BLEED SIZE: 8 3/8” x 11 1/8” SPREAD TRIM SIZE: 16 1/4” x 10 7/8” 14 TRIM SIZE: 8 1/8 x 10 7/8” 2/3 PAge 4 1/2” x 10” 1/2 PAge Horizontal 7” x 4 7/8” 1/2 PAge island 4 1/2” x 7 3/8” 1/2 PAge VERTICAL 3 3/8” x 10” 1/3 PAge vertical 2 1/8” x 10” 1/3 PAge SQUARE 4 1/2” x 4 7/8” 1/4 PAge 3 3/8” x 4 7/8” 1/6 PAge 2 1/8” x 4 7/8” ADLET 2 1/8” x 2 1/2” contacts Editorial VP/Editorial Director Sharon Vollman 847.202.4683 [email protected] Graphic Production Manager Lisa Weimer 847.202.4688 x 276 [email protected] Managing Editor Karen Adolphson 440.717.9388 [email protected] Circulation Senior Editorial Advisor Bob Stoffels [email protected] Contributing Editor Donald McCarty [email protected] Jeff Heine 630.739.0900 [email protected] osp expo SPECIAL EVENTS MANAGER Laura Salomon 847.202.4688 x 228 [email protected] Operations VICE PRESIDENT OF OPERATIONS Mary Beth Koelling 847.202.4689 [email protected] Controller/OPERATIONS Diane Roberts 847.202.4688 x241 [email protected] Sales & Marketing Marketing MANAGER Carrie Naber 847.202.4688 x 229 [email protected] VICE PRESIDENT OF New Business Development Janice Stober-Oliva 847-722-6810 [email protected] MIDWEST/EASTERN Sales Manager Robin Queenan 847.202.4692 [email protected] Western Sales MANAGER Amy Mullally 847.202.4691 [email protected] www.ospmag.com _TOC_OSP0207 1/30/07 12:54 PM 01-09_TOC_OSP0407 3/20/07 11:13 AM Page 1 01-09_TOC_OSP0607 5/25/07 11:15 AM 1-7_TOC_OSP0107 1/4/07 12:20 PM Page 1 Page 1 01-07_TOC_OSP0307 2/22/07 2:33 PM 01-07_TOC_OSP0507 4/23/07 1:01 PM Page 1 Page 1 Page 1 APRIL 2OO7 JANUARY 2OO7 www.ospmag.com JUNE 2OO7 www.ospmag.com MAY 2OO7 www.ospmag.com MARCH 2OO7 www.ospmag.com www.ospmag.com www.ospmag.com expo BROADBAND DEPLOYMENT FEBRUARY 2OO7 2OO8 www.ospmag.com THE HOW-TO NETWORK MARKETPLACE media O8planner SOLUTIONS BROADBAND SOLUTIONS FOR THE NETWORK'S EDGE HOW-TO NETWORK SOLUTIONS
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