211: How to Do Business With SuperValu 6/8/2014

6/8/2014
211:
How to Do Business
With SuperValu
Greg Zwanziger, Supervalu
Jackie Jones, 1WorldSync
June 11, 2014
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Company Overview
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SUPERVALU COMPANY INFORMATION
• SUPERVALU
– Revenue $17 billion
– 50% Independent Business (wholesale)
– 25% Corporate Retail
• Cub Foods, Shop N Save, Farm Fresh, Shoppers Foods,
Hornbacher’s
– 25% Save A Lot
• Completed the sale Albertsons last year
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Albertsons – Southern Cal, Portland, Salt Lake City, Boise
Jewel
Acme
Shaw’s
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Data Synchronization
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DATA SYNC - SUPERVALU CURRENT STATUS
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Almost 1300 suppliers in production
Almost 80% of non-perishable dollar volume
Syncing over 400,000 GTIN's
Warehouse suppliers in these categories should already
be syncing!
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Grocery
Frozen
Dairy
General Merchandise
Health and Beauty Care
UPC’d - Bakery, Deli, Meat and Produce (non-commodity)
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EXECUTIVE SUPPORT FOR DATA SYNC
Dear Vendor Partner:
SUPERVALU has been synchronizing item data via the Global Data Synchronization Network® (GDSN®) with our
Vendor Partners for over ten years. As a result, almost 1300 Vendor Partners, including competitors of yours, benefit
from a more efficient and cost-effective relationship with SUPERVALU.
We expect all of our suppliers to join us in this important industry initiative to drive efficiencies across the entire supply
chain. By implementing these GS1 Global Standards you will be able to leverage your investment across dozens of US
based retailers who are implementing GDSN®.
SUPERVALU has chosen 1WorldSync as our GDSN Certified Data Pool. To learn more about getting started
synchronizing data with SUPERVALU visit our landing page at http://pdm.1sync.org/supervalu. Once you are ready to
begin syncing with us contact [email protected], with the completed the Trading Partner Data Sheet.
Synchronizing accurate item data is an integral part of supply chain business processes across the globe. We thank
you in advance for executing against this important initiative.
Sincerely,
Janel Haugarth
President Independent Business
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HOW SUPERVALU USES YOUR DATA FROM GDSN?
• Extensively using data sync as a driver for wide variety of
systems and functionality
– Buying, warehousing and transportations systems
• Weights, measurements, ti, hi, order increments, etc.
– Retail pricing, shelf schematics and point of sale systems
– Consumer facing notification
• shelf labels, nutritional labeling, allergen declarations
– Regulatory compliance
• SNAP, WIC , tax, deposits, CRV
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KEY SUPPLIER EXPECTATIONS
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Follow GTIN Allocation Rules & educate staff
Publish new items as soon as possible
Publish accurate data
Send all SUPERVALU Required Attributes
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GTIN EDUCATION
• Educate your sales team on GTIN
• Always provide both consumer and shipping GTINs on
published documents (use full 14 digits)
• Inner packs should have GTIN assigned
• Orderable Pallets/Modules should have GTIN and be
published
• Follow GTIN validation rules Assignment Rules
• GS1 Provides many avenues for GTIN education
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PUBLISH NEW ITEMS ASAP
• Timely publications will eliminate manual keying and
related errors
– Initial manual item set up frequently provides poor data quality –
impacting both organizations
• Work with your rep so that all items to be presented to SV
have been published before presenting
• Publish with “preliminary” data as early as possible
– We automatically update key weights and measure fields with any
changes
• Your rep still controls timing of the presentation to our
merchandiser
• GM/HBC Vendors should publish items after initial
meeting with their SUPERVALU merchant
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NEW ITEM BUSINESS PROCESS
• Publish new items via data sync
– At least 1 week before the merchant meeting (except
GM/HBC)
– 14 weeks prior to first ship date
– Supplier data sync and business rep need to coordinate
– Eliminates supplier data entry to create items in
SUPERVALU portal
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PUBLISH ACCURATE DATA
• It is critical that accurate data is sent via GDSN
• The new item process is where most bad data enters the
supply chain
• Accurate detailed descriptions are critical
• Expect our suppliers to follow the GDSN Package
Measurement Standards and the industry Data Quality
Framework
• Inaccurate data causes increased costs in every step of
the supply chain
• Inaccurate data will cause lost sales!
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WHY USE DATA SYNC FOR NEW ITEMS
• Data sync provides more complete data
• Creates a SV Corporate Code based on the data sync
publications
• Product images are required
– extensive audit process for items
– Poor data will result in items being rejected and forced to resubmit
• Your Rep will need to select data sync’d items to submit
costing and preliminary deals
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ATTRIBUTE REQUIREMENTS
• Suppliers are expected to publish
– Product Images
– Bar Code Type
– Nutrition and supplemental facts
– Allergen Declarations
– Gluten Fee Declaration
– Primary Method of Delivery
– Shelf life
– Returnable/Recyclable
– Seasonal flags
– Stacking Factor
– Coupon Family Code
– Replacement/Replaced by GTIN
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IMAGE REQUIREMENTS
• SUPERVALU requires images for all consumer scannable items
• URL for low resolution images required today
• Critical for all new items published to SUPERVALU
– Images must be provided when you publish the new item
• Hosted by suppliers, 1WorldSync or other solution provider
– Images should show all sides of product
• GTIN bar code, nutritional/supplemental facts, allergens,
ingredients
• SUPERVALU supports the 1WorldSync Retailers Image
Roadmap
– Planograms
– Advertising/eCommerce
– SUPERVALU
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SUPPLIERS NEED TO BE PROACTIVE
• Should support any information that appears on your
consumer product or on its packaging
• Trade Item Description (Product Description)
attribute should have no abbreviations and be
complete
• Full list of attributes is posted on the SUPERVALU –
1WorldSync landing page …
www.1worldsync.com/supervalu
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DATA SYNC - DSD
• Start sending DSD items
– Use the GLN for Minneapolis/Hopkins, MN
– Sync consumer UPC’d items
– Send case pack GTIN information if delivered in case quantities
– Contact [email protected] prior to first publication
– Primary Method of Delivery is required for all DSD suppliers
– Do not sync “hi-cone” type items where the GTIN is submitted is
not printed on the selling pack
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GDSN SCORECARD
• Publish current top to top scorecards on a quarterly basis
– Percentage of total items carried by SUPERVALU
synchronized
• Target goal is:
> 90%
– Percentage of new items created by data sync
• Target goal is:
> 80%
• GTIN allocation rule compliance
– Target goal is no major GTIN assignment violations
• Accurate and complete item descriptions
– No abbreviations are allowed in the long description
• Missing critical attributes
– Images, Primary Delivery Method, Bar Code Type,
– Future scorecarding on Nutritional, Allergen and related data
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PROVIDE SUPPORT DATA SYNC FOR ALBERTSONS
• Transitions services agreement to support procurement
including data sync
– Albertsons LLC
• Portland, OR
• Salt Lake City, UT
• Southern California, (Brea & Irvine)
• Boise, ID
• Not syncing the old LLC locations (Phoenix, AZ & Ponca City,
OK)
– New Albertsons Inc.
• Jewel-Osco (Chicago area)
• Acme (Philadelphia area)
• Not syncing - Shaw’s & Star Markets
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SUPERVALU GDSN WEBSITE
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HOW TO SYNC WITH SUPERVALU
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1WorldSync Update
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Expand
Enabling product quality, safety, sustainability, Corporate Social Responsibility (CSR) and global procurement teams to address product information risk and regulatory compliance across global supply chains.
e.g. EU1169 | UDI | MSDS | CPSIA | RoHS Grow
Enabling sales, supply chain, B2B and IT services teams to setup and exchange quality product master data with trading partners, via a single global connection point.
Enabling marketing , eCommerce, agencies & app. developers to grow Omni‐
channel sales ‐ using trusted product information, images and assets, from original owners.
e.g. GDSN MDM | Order‐to‐Cash Source‐
to‐Settle | Supply Chain Efficiencies
e.g. eCommerce | Omni‐channel enablement | Mobile Commerce, & B2B2C
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HOW 1WORLDSYNC CAN HELP
• Follow GTIN Allocation Rules & educate staff
– Multiple educational options available (www.1worldsync.com;
www.gs1us.org; 1WorldSync custom training)
• Publish new items as soon as possible
– Business Process Optimization assessment
• Publish accurate data
– Education options available via 1WorldSync website and data
comparison/accuracy tools available
• Send all SUPERVALU Required Attributes
– Review the Supervalu landing page www.1worldsync.com/supervalu
– Item Management (IM) customers can leverage the 1WorldSync
Digital Asset Management functionality to host and manage digital
assets (images, video, documents) required by Supervalu
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1WORLDSYNC DIGITAL ASSET MANAGEMENT
• Provides suppliers with the ability to store and distribute the digital assets
associated with the items managed on the 1Worldsync platform
• This feature allows suppliers to upload images and tag them with the
appropriate metadata, then distribute the items through the
GDSN® or to Non-GDSN recipients using a set of web service based APIs
• Recipients may use the digital asset links transmitted
via the GDSN or through the APIs to retrieve the
images in the correct size to meet their needs
SUPPLIER
GDSN
• Centralized catalog of supplier images,
stored in 1WorldSync’s Cloud
SUPPLIER
API
1WS IMAGE
DATABASE
RECIPIENT
• Allows suppliers to comply with multiple image
requirements in one step
SUPPLIER
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Case Labeling Requirements
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CASE LABELING REQUIREMENTS
• All cases shipped to our warehouse should have
14 digit bar code
– GS-128
– Interleaved 2 of 5
• Consumer barcode should not be on cases
unless the case is intended for retail sale
• Case GTINs must be different than a consumer
GTIN
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EDI Implementation
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EDI AT SUPERVALU
• Warehouse Vendors UCS/EDI transactions
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Orders/Invoices – Required for all merchandise vendors
Price Information
Advance Ship Notices
Military Distribution – Full set of EDI transactions
Vendor Managed Inventory
• DSD Vendors
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Rapid expansion of Scan Based Trading
Price Changes
Promotion Announcements
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EDI AT SUPERVALU
• Foundation of B2B commerce with our suppliers
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36 EDI transactions sets
7000+ trading partners
30 million transactions
Extensive implementation of AS2 communications
• Save- A-Lot EDI functions were consolidated into
SUPERVALU last year
• EDI support for all Albertsons locations:
– Salt Lake City, Southern Cal, Ponca, Phoenix, Boise and
Portland
– Jewel, Shaw's/Star Markets and Acme
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SUPERVALU CONTACTS EMAIL ADDRESSES
• EDI
– SUPERVALU, Save-A-Lot & Albertsons:
[email protected]
• Global Data Synchronization
– SUPERVALU: [email protected]
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Questions?
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