1. business and industrial
2. business operations
3. management
4. project management

How to write successful proposals
Chiara Pocaterra
National Contact Point and Expert in the Programme Committee
Theme 2 "Food, Agriculture and Fisheries, and Biotechnology" FP7
Theme 5 "Energy" FP7 and Euratom Programme
APRE
Starting from..
Some general tips!
2
Take care of the details
Use standard and concise English
Make the text clear, well structured, and fluent
Plan an index, use short paragraphs, point out key passages,
schematise the concepts
Insert only information relevant to the project
3
Development of the text
 Answer to ALL! the questions indicated in the form
 Use terminology relevant to the context of the
Programme and the call
 Coherent language in all proposal paragraphs (e.g.
service – system, experimentation – test etc.)
4
Structure and approach
 Introduce (new) concepts at the beginning, explain and work out
(do not introduce new concepts afterwards)
 Maintain the discourse coherent
 Refer to public data (statistics) if relevant
 Refer to previously funded projects (innovation can be a follow-up)
 Short and dense text (use the figures)
5
Structure and approach
Make the proposal readable. Evaluator has few hours to
read your proposal and evaluate it.
Write in bold, use cursive, underline.
Better one table than thousand words…
6
…
Eleven centres and research groups active in andrology and medical sexology have been selected: Leuven (B), Muenster
(D), Leipzig (D), Barcelona (E), Rome (I), Florence (I) (these biomedical centres also have interdisciplinary
connections with psychological and psychosexological research groups and inter sectorial connections with research
groups in the sectors of sociology and science of communication; complementary training described in point B2.1
will be organised in these Centres); Malmoe (S), Manchester (UK), Giessen (D), Tartu (EE), Lodz (PL) (centres with
clinical and bio-molecular facilities). See also point B3 with the individual Centres description.
As previously noted, these centres are already linked by a common training project under the EAA. This new research and
training project will be able to make use of an already effective network.
Also inserted in the Network will be the companies most involved in producing the latest generation products active in
the andrological field: Serono, Organon, Ferring, Sigma Tau producing hormones and drugs proposed for therapy
male infertility, Eli Lilly, Pfizer, Bayer, and GSK, manufacturers of various type 5 phosphodiesterase inhibitors acting
on erectile dysfunction, Johnson & Johnson, manufacturer of the forthcoming selective inhibitor of the serotonin
reuptake, specifically aimed at treating premature ejaculation, Schering and Solvay, manufacturers of new
testosterone formulations with innovative, specific administration methods dedicated to age-related forms of
hypogonadism. Part of the complementary training describe in point B2.1 will be organised by experts from these
pharmaceutical companies.
List of involved Centres
Malmö (S), University of Lund, Department of Urology Malmö, Chairman Prof. Aleksander Giwercman
Manchester (UK), Department of Endocrinology, Manchester Royal Infirmary, Chairman Prof. Frederick Wu
Tartu (EE), Department of Urology, Tartu University Hospital, Chairman Prof. Margus Punab
Leuven (B), Department of Endocrinology, University Hospital, Chairman Prof. Dirk Vanderschueren
Muenster (D), Institute of Reproductive Medicine University of Munster, Chairman Prof. Eberhard Nieschlag
Giessen (D), Department of Dermatology, Justus-Liebig University of Giessen, Chairman Prof. Andreas Meinhardt
Leipzig (D), Department of Andrology and Dermatology, University of Leipzig, Hans-Juergen Glander
Lodz (PL), Department of Andrology and Reproductive Endocrinology, Medical University of Lodz, Chairman Prof. Krzysztof
Kula
Barcelona (E), Fundacion Puigvert Andrology Service, Clinica de la Santa Creu, Chairman Prof. Osvaldo Rajmil
Rome (I), Department of Medical Physiopathology, University of Rome “La Sapienza”, Co-Chairmen Prof. Andrea Lenzi and
Prof. Franco Dondero
7
!!!
centres
Competencies
Clinical Laborat
ory
Sexologi
cal
Psychologi
cal
Ethic
al
Sociologic
al
Rome
X
X
X
X
X
X
Malmo
X
X
X
-
X
-
Manchest
er
X
X
X
-
X
-
Tartu
X
X
X
-
-
-
Leuven
X
X
X
X
X
X
Muenster
X
X
X
X
X
X
Giessen
X
X
X
-
X
-
Leipzig
X
X
X
-
-
-
Lodz
X
X
X
-
-
-
Barcelona X
X
X
X
X
X
Florence
X
X
x
x
X
x
8
5 7FP SECRETS
1. CHANGE PERSPECTIVE
Your proposal must be written in order to resolve
European problems identified in EU policies
Never give the impression that you are writing a
project because trying to get funding!
9
5 7FP SECRETS
2. SOME LOBBYING BEFORE SUBMISSION OF PROPOSAL
Confront with the NCP and Commission officers consistency of
your project idea
10
5 7FP SECRETS
3. Satisfy EVERY evaluation criteria
Catchy title, acronym
 Synthesis of the project (objectives, results, R&D approach, partnership,
usefulness of the results, exploitation)
 Convincing technological background and state of the art
 Make objectives, methods, results and deliverables clear
 Well structured work plan
 Appropriate management structure
 Detailed implementation and exploitation plan
 Realistic description of costs
 Balanced consortium (roles, qualifications)
11
5 7FP SECRETS
4. The themes
FOCUS ON DELIVERABLES, FINAL BENEFICIARIES AND
EXPLOITATION RESULTS
•The deliverables have to be always quantifiable
•Identify the first user of the results
•Foresee the way of exploitation of the results
(dissemination plan)
12
5 7FP SECRETS
5. EDUCATE THE EVALUATORS
Don’t considerate only scientific aspects
(it is not an scientific paper!)
But also political, economical and social!
And show your preparation on this themes with data and
figures
13
Evaluation
Evaluation Criteria Instrument-specific!
3 of 5
3 of 5
10 of 15
3 of 5
Writing the proposal – part A
PART A ADMINISTRATIVE INFORMATION
• FORM A1: General information (coordinator)
• FORM A2: Participant information, (1 each partner)
• FORM A3.1: Budget (one each partner, completed by the
coordinator)
• FORM A 3.2 Budget overview
PART B TECHNICAL INFORMATION in PDF format
• The sections follow the evaluation criteria
15
Writing the proposal – part B
• 1: Scientific and/or technical quality, relevant to the topics
addressed by the call
• 1.1 Concept and objectives
• 1.2 Progress beyond the state of the art
• 1.3 S/T methodology and associated work plan
Maximum length for the whole of Section 1: 20 pages, plus the
tables
16
1.3 S/T methodology and associated work plan
i) Describe the overall strategy of the work plan (max: 1 page)
ii) Show the timing of the different WPs (Gantt chart or similar)
iii) Provide a detailed work description broken down into work
packages:
•
•
•
•
•
Work package list
Deliverables list
List of milestones
Description of each work package
Summary effort table
iv) Provide a graphical presentation of the components showing
their interdependencies (Pert diagram or similar)
v) Describe any significant risks, and associated contingency
plans
Writing the proposal – part B
2. Implementation
2.1 Management structure and procedures
2.2 Individual participants
2.3 Consortium as a whole
2.4 Resources to be committed
• Clear management structure
• Clear rights & responsibilities for each partner
• Describe with this partnership is the best to achieve the scope
of the project
• Clear financial plan: Budget + Cofinancing
18
Writing the proposal – part B
3. Impact
3.1 Expected impacts listed in the work programme
3.2 Dissemination and/or exploitation of project results, and
management of intellectual property
4. Ethical issues
5. Consideration of gender aspects
19
Your project idea
From a project idea to the submission of a project
1.
2.
3.
4.
5.
6.
Your project idea
Find an adequate Call
Find the right partners
Write a successful proposal
Submit your proposal in time
What happens after submission ?
Evaluation, Selection, Negotiation
7. Project start
Up to 1.5 years !
Your project idea
From a project idea to the submission of a project
1.
2.
3.
4.
5.
6.
Your project idea
Find an adequate Call
Find the right partners
Write a successful proposal
Submit your proposal in time
What happens after submission ?
Evaluation, Selection, Negotiation
7. Project start
Grant Agreement
Consortium Agreement
Workflow of project lifecycle
Project
idea
Submission of
the proposal
First indication
from the
EC
Report
12 months
Proposal
Preparation
3 - 6 months
2 - 4 months
Final Report
Project Results
Signed grant
agreement
with the
EC
Negotiations
Project
Execution
2 - 3 months
Start/Kick off
Report
Mid Term
1 – 3 years
STARTING
Your IDEA must be innovative
 Patent databases (ex. http://it.espacenet.com)
 IPR helpdesk (www.ipr-helpdesk.org )
 Previously funded projects FP7
(http://cordis.europa.eu/fp7/projects_en.html)
 Previously funded projects FP6
(http://cordis.europa.eu/fp6/projects.html )
23
What is my Idea?
 What is the organisation STRATEGY?
 How does MY research fit in FP7 ?
 What are the FUNDING opportunities ?
 What is a REALISTIC choice for me ?
 What can I OFFER to a European project ?
24
Outline idea
Describe on 1/2 page the following
– What is the problem?
– What are the goals?
– What is your innovative solution?
Problem
State of the art
Innovation !
Goal
25
Structuring a project
 Define clear objectives – WHY?
Objectives, NON results!!
 Define results – WHAT?
 Measurable “deliverables”
 Responsabilities – WHO?
 Each partner = role and responsability
 Plan activities – WHEN?
 Work Packages, Gantt chart, Pert chart, etc.
 Allocate resources – HOW MUCH?
 to WP’s and activities
26
Objectives:: WHY?
Objectives
Define the objectives in the European political contest
General Objectives
 Long term: beyond the duration of the project
 Improve, strenght, facilitate, realize …
Specific Objectives
 To be realized during the project implementation
 Testing, pilot plant, develop new knowledge, …
Results:: WHAT?
Results
 Main results
 Primary goals to realise the project objectives
 Detailed results
 Intermediary results necessary for the achievement of
the main results (deliverables
deliverables)
 Used for monitoring the project implementation
 Material: prototype of platform, software,
publications, report …
 Immaterial: new knowledge (in report), proven added
value ….
QUANTIFY E QUALIFY!
28
Responsability:: WHO?
Responsability
 Principal partners
 each partner has a clearly defined role
 Link the risults to project partners
 Complementariety
 Different types
 Involvement of external stakeholders
 Users: Evaluation Committee
 Advisory committee
 Consortium agreement
29
Roles in the project
Official roles
 Coordinator
 Partner
Practical roles
 Technology/solution
 Developer
 End user
 Training specialist
 Project manager
 Dissemination expert
 ..
You are only part of the puzzle
Always look for
Balance, Complementarity, Excellence, Commitment
Create your
consortium in line
with the project
objectives
31
Success Factor Partnership
 a fully integrated and balanced team






critical mass
complementary, clear roles & functions
no overlaps, no duplications
experienced in EU RTD projects
knowledge of the reputation of core partners
involvement of SMEs
•
for RTD, as Technology provider, user, for Exploitation, Dissemination,
Management
involvement of consumer organisation, European association etc. (in
accordance with topic)
 different interests in the project, internationality, cultural framework,
language

Find the right partners
Find the right partners:
One of the most difficult things if you do not yet have a network!
Find the right partners
 Personal contacts are very important
 Screen your own international contacts (business & academia contacts,
conferences, fairs, etc.)
 Use the network of National Contact Point (NCP)
 Attend information days, brokerage events, etc.
 Be visible - ensure that foreign colleagues can contact you (e.g. develop
your profile, internet, competence catalogues, etc.)
 Use the available databases for searching potential partners
Find the right partners

Heterogeneous along the value added chain: production, processing,
transport, storage, consumers, patients, monitoring, controlling,
regulation

End-users of results involved, like e.g. Food industry

Strong participation of industry, high percentage of SMEs

Complementarities (disciplines / institutional origins / competences /
expertises)
Excellence
Experience with collaboration and with EU-projects
Geographical origin
Interest / commitment / motivation
Reliability





Find the right partners
ideal
 Clear functions
 Clear responsibilities
 Commitment of each partner to the consortium
C
 Non-competition clause
 Confidentiality agreement
 Act in concert – Memorandum of understanding
Planning: WHEN?
 Management basis (monitoring)
 Distinctive phases
 Visibility of the work:
 Flow chart (Pert Chart)
 Work Breakdown Structure (WBS)
 Work Packages (WP)
 Tasks (T)
 Bar/Gantt Chart
 Milestones
37
Allocate resources
resources:: HOW MUCH?
Realistic Budget : AFTER the definition of:
 results, activities and roles of the partners
Activities
Eligible costs:
 Personnel
 Travel/subsistence
 Material/equipment
 Overheads
 Subcontract
38
FORMS
PART B
The coordinator downloads the word template available on EPSS
THE DOCUMENT COULD BE USED FOR THE
DISTRIBUTION OF DRAFTING
RESPONSIBILITIES:
• who writes what? Which deadlines?
• who checks quality?
Sections lenght/font/pages dimension and margins predifined!
PART B1
SCIENTIFIC AND TECHNICAL QUALITY
OBJECTIVES
PROGRESS BEYOND THE STATE OF THE ART
S/T METHODOLOGY AND WORK PLAN
PART B1.3
S&T METHODOLOGY AND WORK PLAN
INTERIM MEETING ON:
- Work Plan strategy
- Identification of 3/4 proposal phases (definition, development,
demonstration, evaluation)
- Division of proposal phases into WPs/Tasks
- Establish relationship among different components (WPs)
- WPs timing
- Partners’ roles in each WP/task
- Work allocation (count on WP Leaders contribution! The WP Leader
coordinates the collection of partners’ contributions)
WORK PACKAGES LIST
DELIVERABLES/MILESTONES LIST
WORK BREAKDOWN STRUCTURE (WBS)/PERT
GANTT
PART B1.3
WORK PACKAGES



Work Package WP
 A WP per each (main) project result
 Structure and numbers of WPs based on
the work complexity
 Precise description of the work to be
carried out
 Identification of duration
 WPs numbering: WP1, WP2 etc.
Task T (Activities)
 Detailed definition of work
 Number Task/Activities in line with
concerned WP:
 WP1 – Task 1.1, Task (T) 1.2
Deliverable D (Results)
 One result per each Task/Activity
 Number “Deliverables” in line with
Tasks/Activities
 Task 1.1 – Deliverable (D) 1.1
PART B1.3
WP ‘MANAGEMENT’
INITIAL/FINAL WP
PARTNERS INVOLVED:
•Only Coordinator?
• Coordinator and WP Leaders?
• Coordinator and Project Management Office?
• Tutti?
TYPICAL TASKS :
• Governance
• Communication
• Project meetings (based on the number of partners, criticalities, ecc…)
• Reporting (based on official reporting periods)
• Quality check
• Distribution of EC contribution/Financial issues
• etc…
TYPICAL DELIVERABLES:
• Periodic/Interim Reports
• Definition of quality procedures
TYPICAL MILESTONES:
• project meetings
• Appointment of advisors/external experts
DURATION = project duration
BUDGET= no formal limits, but between 7% and 10% of the total EC contribution
PART B1.3
WP ‘MANAGEMENT’: EXAMPLES
CSA with 6 partners, 500.000€ EC
contribution, 36 months duration
(2 reporting periods)
The coordinator is the one mainly
involved in the MNG activities, but other
partners also contributes with minor
efforts
(es. reporting)
PART B1.3
WP ‘MANAGEMENT’: EXAMPLES
CP/CSA with 21 partners, 7.000.000€
EC contribution, 48 months duration
(4 reporting periods)
The coordinator is supported by
a Project Management Office
and the WP Leaders in the MNG
activities
(the PMO is a beneficiary, while the WP
Leaders are involved because part of the
Steering Committee)
PART B1.3
WP ‘MANAGEMENT’: EXAMPLES
PART B1.3
WORK BREAKDOWN STRUCTURE
PROJECT
1
2
3
1.1
1.2
3.1
1.2.1
1.2.2
1.2.3
3.2
3.3
PART B1.3
GANTT CHART
GANTT chart
M M M M M M M M M M M M M M M M M M M M M M M M M M M M
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
tasks/month
WP 1 Multi-media dissemination and
communication
Task 1.1 Design the GEMMA Project
brochure
Task 1.2 Design, construct and manage a
European Gender and Migration web portal
D1.1
D1.2
Task 1.3 Organise a series of flash meetings
OBJECTIVES:
 Define ‘what’ in a certain
lenght of time(duration)
 Define how to measure
progress
 Define events of key
dates (milestones)
Task 1.4 Produce and publish the GEMMA
Solutions pack in all 5 GEMMA languages
Task 1.5 Produce one Policy Brief every six
months in order to publicise the project
development
D1.3
D1.3
D1.3
D1.3
Task 1.6 Produce the newsletter (four
monthly)
Task 1.7 Organise European Conference on
Gender and Migration Research Policy
D1.4
WP 2 Strategy Development
(Researchers/Policy-makers)
Task 2.1: Design and use a Policy Brief
template for 20 FP-funded projects
concerning Gender and Migration.
D2.1
D2.2
Task 2. 2: Organise the Policy Dialogue and
Networking Workshops
D2.3
Task 2.3: Organise the Validation
Workshops for Policy-making and Research
National Action Plan and Policy Briefs
finalisation.
WP 3 Strategy Development
(Researchers/Civil Society Organisations)
Task 3.1: organise a series of Civil Society
Dialogue and Networking Workshops in the
5 partner countries.
D3.1
Task 3.2: Organise one validation workshop
in the 5 partner countries to finalise the
Civil Society and Research National Action
Plans
D3.2
WP 4 Management
Task 4.1 Administrative Management
Task 4.2 Project Management
Task 4.3 Communication Management
Timing of project activities
(WPs and Tasks)
D4.1
D4.2
GANTT CHART
EXAMPLES
PART B1.3
Relationship among
project activities
WP 2 Strategy development –
Researchers and Policy-makers
(usually among WPs)
WP4
WP 3 Strategy development –
Researchers and Civil Society
Organizations
Management
Multi-media Dissemination and Communication
PERT DIAGRAM
OBJECTIVES:
 Define activities in
a logical way through a
flow chart
PERT DIAGRAM
EXAMPLES
PART B1.3d
EFFORTS FORM
PART B2
IMPLEMENTATION
MANAGEMENT STRUCTURE AND PROCEDURES
DESCRIPTION OF INDIVIDUAL PARTICIPANTS
PARTNERSHIP DESCRIPTION
FINANCIAL RESOURCES
PART B3.1
MNG STRUCTURE/PROCEDURES
DETAILED DESCRIPTION OF WHAT ALREADY SUMMARIZED THE WP MNG TABLE
DECISIONAL
MECHANISMS(bodies,
composition, roles)
 MANAGEMENT BODIES
 QUALITY CHECK (indicators,
involvement of external experts)
Category/Risk
SCIENTIFIC
 CONTINGENCY PLAN (to
manage any potential
research/management risks)
Measure
Description
Level
PROBABILITY
(low, medium,
high)
IMPACT (low,
medium, high)
IMPACT
MANAGEMENT
CONFLICT
RESOLUTION
MNG STRUCTURE/PROCEDURES
GOVERNANCE
• Decision making and/or executive bodies, their
composition,
• Their competencies (coordination, monitoring,
decision-making) procedures for appointment,
• Timing and modalities for meetings,
• Voting rules (unanimously, majority)
 Procedures for GA/CA revision
 Decisions related to defaulting or leaving parties, access of
new beneficiaries
GOVERNANCE
BODIES
• GENERAL ASSEMBLY
– (all partners; the “consortium” in the GA)
• EXECUTIVE COMMITTEE (or Management Board)
– (coordinator+ WP leaders)
• SUB WP MANAGEMENT BOARD
– (all partners or WP leaders)
OTHER SPECIFIC BOARDs
– (IPR; GENDER; ETHICAL aspects etc.)
BODIES
INTERNAL STRUCTURE
• Decision making bodies
– General Assembly (or Governing Board, or…)
– Executive Committee (or Steering Committee, or…)
– Sub-project Committees
• Consulting bodies
– Scientific Council
– IPR Committee
• Executive bodies
– Head of Executive Committee
– Coordinator
– Management Team
The simpler is the project, the simpler will be the management structure
Mod/3
PART B2.2
INDIVIDUAL PARTICIPANTS
THE COORDINATOR PROVIDES A FORM FOR THE COLLECTION OF PARTNERS’ PROFILES
LINK TASKS TO PARTNER’S EXPERTISE
ONLY THE EXPERIENCE WHICH IS RELEVANT TO PROJECT ACTIVITIES
PART B2.3
CONSORTIUM AS A WHOLE
FOCUS ON:
 MAJOR PARTNERS
 Each partner has a well define role(complementarity – ‘vertical’
partnership)
 Mapping of expertises (table?)
 Highlight different types of partners (Universities, SMEs, Public
bodies, etc…)/Geographical distribution(New Member States? Third
Countries?...)
 Link project results to partners
 Involvement of external stakeholders
 Adivisory Committee
 End users: Evaluation Committee
PART B3
IMPACT
EXPECTED IMPACT
(relevant to the topic objectives)
DISSEMINATION & EXPLOITATION OF RESULTS
ETHICAL ISSUES?
PART B3.2
DISSEMINATION/EXPLOITATION
IDENTIFY FROM BEGINNING:
 The political relevance of research results
(key objective)
 Dissemination plan
 Partner/Person
responsible
for
communication activities
 End users of the project results
 How to take care of IPR issues (es.
Consortium agreement, ad hoc bodies,
ecc...)
Communication Strategy for DG RTD 2007-2013
• key recommendations
– move from information activities to a genuine communication culture,
involving EU DG RTD staff, FP7 participants, European citizens etc.
– show the results and benefits of European research to European
citizens
– provide first-class information on the project possibilities
– understanding of research as a driver for European integration and for
uniting people beyond the EU
62
Why dissemination?
Dissemination is a contractual duty…..
…..requested
…..
requested by the EC…..the funding body!
Remember: visibility of EU support
• any notice or publication about the project must specify that
the project has received funding from the EU’s Seventh
Framework Programme, including:
 Conferences and presentations
 Posters
 Scientific & general articles
 Books
 Training materials
 Software
 Websites
 Advertisements
66
Why does the public need to know about science?
• Science is part of our culture and heritage and therefore
everyone has a right to scientific knowledge
• In a democracy, people make decisions about scientific and
Technological policy matters every time they vote. Can we
make these decisions if we don’t know much about science
and technology?
• Many of the choices people make every day on a personal
level require some scientific knowledge: how to eat; how to
travel; how to heat their homes; how to safeguard their
environment and their heritage
Engaging with the public is now a priority
– focus on communicating results rather than process
– corporate image applied on every information and communication
material
– listen and adapt the messages, tailor communication to different
audiences by responding to the matter issues
– communication activities should be selective and targeted to
maximise the impact
– emphasis must be put on "going local" – use project partners, contact
local press
– focus on people and personalities to give science a « human face »
67
68
Why is imparting knowledge to the public
useful/essential/beneficial?
• Once the mass media take up an issue, the likelihood that
policy-makers will become interested increases dramatically!
• Since policy-makers read and listen to influential news
outlets, research that gets prominent news coverage will
reach policy-makers that we might not otherwise reach
Scientists and journalists
• Journalists are more likely to accept that the mass media have an
entertainment as well as informing role to play
• Scientists have a more paternalistic attitude to media audiences
• Scientists and journalists differ in their preferred style of reporting
(scientists wish for clarity and accuracy, whereas journalists express the
need to employ tactics to attract audience to the content)
Scientists and policy makers
• Policy makers become interested when media reports
70
[…] The Expert Group concludes that FP7 supported infrastructure
initiatives are considered to have been successful in supporting ERA.
FP7 has contributed to networking of a large number of national
infrastructures and opening them to European scientists via the
concept of ‘Transnational Access’..
[7.3 …] In general terms, dissemination refers to the access, transfer
and commercialisation of the knowledge produced by the public
research base for business and policy-makers. Many of the channels
for dissemination of FP7 are open, but only a limited amount of
material will be flowing into them until more research is
completed.
[…] Despite some successes, the overall impression is that this is a
mission which could be reinforced.
12 November 2010
http://ec.europa.eu/research/evaluations/pdf/archive/other_reports_studies_and_documents/fp7_interim_evaluation_expert_group_report.pdf
71
Powerful communication
Questions to be
addressed
Communicating
To whom ? Target group/s
√ to the Coordinator and the
√
√
√
Scientific Officer
Scientific community
Policy makers
Press, general public
What?
√ Research/project results and key
events
Why?
√
√
√
√
Visibility
Impact
Responsibility to citizens
Obligation in Grant Agreement
Where? Channels
√ Scientific journals & meetings
√ Internet
√ TV, Press
How? Tools
√
√
√
√
√
Website
Materials (brochures, posters)
Press releases
Publishable summaries
Pictures, videos…
When?
√ On time!! (not the day before
publication)
Target groups
General public
Researchers
European researchers in Europe
European researchers' "diaspora"
third country researchers
Multipliers
the media
 science journalists
 mainstream press covering science,
technology, business etc
Decision-makers
Industry, SMEs
Governments
Universities, research organisations
Commissioners, Members of EP
Ministries
Local and regional authorities
3rd countries
Appropriate tools
•
•
•
•
•
•
•
•
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Project website (general public / researcher community)
Address DataBase (‘Get Involved’ subscribers)
Press releases, Media coverage (journalists & their audiences)
Posters, flyers, project fact sheet (anyone willing to read)
Scientific papers and/or articles/publications (research community)
Policy briefs (policy makers)
Videos (public at large)
E-Newsletter (internal/external)
……………?????
Appropriate channels
Internet
Open source (scientific articles/papers)
Conferences, exhibitions, seminars
TV, press
…………………….???
CHARISMA visibility
• the web designed with different levels
– scientific community, press, public and members-only
– adaptation of the contents (Access Area , Welcome Desks)
• brochures and information materials with a corporate
image
• anticipate and monitor
– public deliverables, Users reports, results and scientific
publications
• importance of press releases
– involvement of partners’ press/communication offices
– send up-to-date materials & news for CORDIS information
services
• project events, project jobs announcements, etc.
Projects’ presence on the Web



the website available since the beginning
of the project, and include,
public web (project information and
acticvities, news and events, TNAs calls,
Deliverables)
restricted area: zone for internal
communication, interactions among
partners, documents Library and
reporting corner
www.charismaproject.eu
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Outputs and impacts
Communication and
dissemination Strategy
The Dissemination Plan
• Defining clear objectives (including measurable
results)
• Establishing target audiences
• Define the problems to be tackled
• Anticipating key messages
• Identifying the appropriate communication partners
• Selecting the appropriate channels and tools
• Planning the whole communication process
Work Package description
Objectives
• Clearly phrased
• Realistic and reachable
• Should not prescribe the approach
Description of work
Activities per task
Deliverables
Tangible, verifiable results
Milestones
Critical moments in a project
RED LIGHT / GREEN LIGHT
WP DISSEMINATION & TRAINING … an example
WP5 DISSEMINATION & TRAINING
Objectives
The objectives are to raise the skills of food scientists in communication and to disseminate results of past
and running projects. The WP leader is APRE.
Description of work
T5.1 Training sessions for scientists
T5.2 Dissemination campaign one (from Month 6 to month 15)
Sub-Task 5.2.1 Information campaign (include the grouping of projects)
Sub-Task 5.2.2 Web3D: implementation of 2 Knowledge Hot Spots for dissemination
Sub-Task 5.2.3 Organisatio n of 4 workshops
Sub-Task 5.2.4 Presentation of projects in conference and workshops organised outside
AgriFoodResults (minimum of 9 presentations)
T5.3 Dissemination campaign two (from Month 16 to month 22)
T5.3 Dissemination campaign two (from Month 16 to month 22)
Deliverables
D5.1 Training sessions report (M18)
D5.2 Dissemination report 1 (M17)
Thank you!!!!
Chiara Pocaterra
National Contact Point and Expert in the Programme Committee
Theme 2 "Food, Agriculture and Fisheries, and Biotechnology" FP7
Theme 5 "Energy" FP7
Euratom Programme
APRE
Agency for the Promotion of the European Research
Via Cavour 71 - 00184 ROMA (ITALY)
Tel. +39 06 48939993
Fax +39 06 48902550
www.apre.it