VOL. 39/NO. 3 FALL 2009 2010 KLI Winter Education Preview Got EAB? Here’s How to Know for Sure Use a Recession to Help Your Business VOL. 39/NO. 3 FALL 2009 TOP FEATURES 10 GREEN GATHERING 16 PLANT PROFILE 18 2010 KLI Winter Education Preview 12 A House Divided… Try Red or Blue Lobelia for Late-Season Color 14 PEST UPDATE Got EAB? DEPARTMENTS BUSINESS MATTERS Use a Recession to Help Your Business NURSERY NOTES Taking Nursery Outlook Cues from the Stock Market 19 SUSTAINABILITY SOLUTIONS How Does Your Roof Grow? 6 6 8 9 21 22 12 FROM THE PRESIDENT, Todd Ryan WELCOME NEW KNLA MEMBERS DIRECTOR’S VIEWPOINT NEWS FROM KNLA NEWS FROM WESTERN KENTUCKY UNIVERSITY INDEX OF ADVERTISERS 14 19 The official publication of the Kentucky Nursery and Landscape Association 216 Pendleton Lane l Frankfort, KY 40601 l 502-695-0106 l Fax: 502-695-8455 l Email: [email protected] l www.knla.org Published by Leading Edge Communications, LLC 206 Bridge Street l Franklin, TN 37064 l 615-790-3718 l Fax: 615-794-4525 l Email: [email protected] l www.leadingedgecommunications.com KNLA Executive Director and Nursery Views Editor BETSIE A. TAYLOR Kentucky Nursery & Landscape Assn. 216 Pendleton Ln. • Frankfort, KY 40601 Tel: 502-695-0106 • Fax: 502-695-8455 Email: [email protected] www.knla.org NURSERY VIEWS / FALL 2009 KNLA OFFICERS PRESIDENT TODD RYAN Valley Hill Nurseries 237 Jones Ln. • Springfield, KY 40069 Tel: 859-284-5141 • Fax: 859-284-0268 Email: [email protected] VICE PRESIDENT MATTHEW BOONE GARDINER Boone Gardiner Garden Center 6300 Old LaGrange Rd. Crestwood, KY 40014 Tel: 502-243-3832 • Fax: 502-243-3833 Email: [email protected] 4 PAST PRESIDENT MIKE DREISBACH Dreisbach Wholesale Nursery LLC 3903 Carraige Pointe Drive • Crestwood,Ky 40014 Tel: 502-572-8249 • Fax: 502-243-0162 Email: [email protected] KNLA DIRECTORS DEBBIE BARNES (2009) Louis’ Flower Power Shops 101 Springdale Dr. • Nicholasville, KY 40356 Tel: 859-219-3299 • Fax: 859-219-3299 Email: [email protected] RODNEY BEYERSDOERFER (2010) Premium Horticultural Supply Co., Inc. 915 East Jefferson St. • Louisville, KY 40206 Tel: 502-582-3897 • Fax: 502-582-3898 Email: [email protected] BEN CECIL (2010) Sunny Ray’s Nursery 85 Skeeters Ct. • Vine Grove, KY 40175 Tel: 502-415-0806 Email: [email protected] PAT CAREY (2011) Riverfarm Nursery P.O. Box 56 • Goshen, KY 40026 Tel: 502-228-5408 • Fax: 502-228-7360 Email: [email protected] MARTIN KORFHAGE (2009) Clinton Korfhage Nursery, Inc. 1823 Heaton Rd. • Louisville, KY 40216 Tel: 502-448-1544 • Fax: 502-447-1931 Email: [email protected] JOHNNIE STOCKDALE (2011) Stockdale Tree Farm, LLC 2901 Bakers Crossroads Drive • Hazel, KY 42049 Tel: 270-293-1003 • Fax: 270-492-8843 Email: [email protected] STEVE SAUTER (2009) Lawnco, Inc. 8110 Warwick Ave. • Louisville, KY 40222 Tel: 502-423-9297 • Fax: 502-423-0055 Email: [email protected] TOM WEEKS (2011) Wilson Nurseries, Inc. 3690 East-West Connector Rd. • Frankfort, KY 40601 Tel: 502-223-7735 • Fax: 502-223-3159 Email: [email protected] EDUCATIONAL ADVISORS DR. WINSTON DUNWELL UK Research & Education Center P.O. Box 469 • Princeton, KY 42445 Tel: 270-365-7541 • Fax: 270-365-2667 Email: [email protected] AMY FULCHER University of Kentucky Department of Horticulture N-318 Ag Science Center N • Lexington, KY 40546-0091 Tel: 859-257-1273 • Fax: 859-257-2859 Email: [email protected] The Kentucky Nursery and Landscape Association serves its members in the industry through education, promotion and representation. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the association, its staff, or its board of directors, Nursery Views, or its editors. Likewise, the appearance of advertisers, or their identification as Kentucky Nursery and Landscape Association members, does not constitute an endorsement of the products or services featured in this, past or subsequent issues of this quarterly publication. Copyright ©2009 by the Kentucky Nursery and Landscape Association. Nursery Views is published quarterly. Subscriptions are complimentary to members of the Kentucky Nursery and Landscape Association. POSTMASTER: Send change of address notification to Kentucky Nursery and Landscape Association, 216 Pendleton Lane, Frankfort, KY 40601. Postage guaranteed. Third-class postage is paid at Nashville, TN. Printed in the U.S.A. We are not responsible for unsolicited freelance manuscripts and photographs. Contact the managing editor for contribution information. Advertising: For display and classified advertising rates and insertions, please contact Leading Edge Communications, LLC, 206 Bridge Street, Franklin, TN 37064, (615) 7903718, Fax (615) 794-4524. FROM THE PRESIDENT l Todd Ryan MY LEARNING Experience in Germany Hi SAVE the DATE! January 11, 2010 Kentucky Landscape Industries Winter Conference & Kentucky Certified Nurseryman’s Exam Kentucky Exposition Center Louisville, Kentucky For more information, contact Betsie A. Taylor at (502) 695-0106 [email protected] everybody. As I write this letter, summer is winding down, but it has been a fabulous one. Plentiful rain and cooler-than-normal temperatures have been great for the nursery, and after two years of drought, this is a welcome change. Using less energy and water for irrigation was good for the environment and my wallet. The weather gave me smiles, but the highlight of my summer was a trip to Germany. Three years ago, my family had the very good fortune to host an exchange student from Bamberg, Germany. Nora spent 10 months with us, learning our way of life. This summer, she graduated from high school in Germany, and her family invited all five of us to live a little while with them. This was my first time to cross the big pond and experience European culture. Germany was a great learning experience. Many of us have been trying to incorporate sustainability into our personal and business lives. In Germany, this has been and continues to be a way of life. Centuries ago, when they built a house, barn or store, it was built to last three or four hundred years. Over the centuries, it was rebuilt and reused rather than left vacant or torn down. The country is full of charming stone buildings and, of course, castles. Germany is an exceptionally clean country. Residents have special bags for compost as well as for all types of recycling. Packaging is minimal, and all packaging is reused or broken down and recycled. Deposits are placed on all bottles, and very few are along the roadways. Most products are local, cutting down on transportation and packaging. Bamberg is a bustling city with narrow, cobblestone streets. We could walk, bicycle or take public transportation everywhere. All the roads had pedestrian and bicycle access, and the buses and trains had accommodations for bicycles also. Motor scooters, for those in a rush, were everywhere. I did drive on the autobahn for long trips, but in the city, we rarely traveled by car. I enjoyed the options we had for getting around. I came home encouraged that, with a little effort, we also can live a much more sustainable lifestyle. We would be giving up little, if any, comforts while choosing options that are enjoyable, good for our health and environmentally friendly. Todd Ryan 2009 KNLA President NURSERY VIEWS / FALL 2009 Welcome, New KNLA Members! 6 ACTIVE MEMBER ASSOCIATE MEMBERS DANIELS LAWNSCAPES, INC. CONTACT: JACK DANIEL, PRESIDENT P.O. Box 30063 Bowling Green, KY 42102 Office: 270-842-6414 Fax: 270-782-6927 [email protected] www.danielslawnscapes.com LC ENERGY INSURANCE AGENCY CONTACT: AARON ZIMMERMAN, AGENT P.O. Box 55268 Lexington, KY 40555 Office: 859-273-1549 Fax: 859-272-0075 azimmerman@ energyinsagency.com www.energyinsagency.com Insurance WESTERN HILLS HIGH SCHOOL, AG DEPT. CONTACT: CHRISTINA THOMAS, AG. ED. TEACHER 100 Doctors Drive Frankfort, KY 40601 Office: 502-875-8400 christina.thomas@ franklin.kyschools.us Educator WHITETAIL ACRES NURSERY & LANDSCAPING CONTACT: ANDREA MCMILLIN WHITE, DESIGNER/MANAGER 8001 Old Blue Creek Road Brookville, IN 47012 Office: 765-647-6812 andi@whitetail acrestreefarm.com www.whitetailacrestreefarm.com BB, CS, GG, RE, GC, LM, WH, SR; Design DIRECTOR’S VIEWPOINT l Ben Cecil DIVERSIFYING the Neighborhood NURSERY VIEWS / FALL 2009 Ben Cecil, KCN, Sunny Ray’s Nursery, Elizabethtown, KY 8 I have been re-reading Paul Cappiello’s excellent book, Dogwoods. While considering the number of species in the genus and the huge amount of selections made within those species, I began to realize the number of cultivars not being offered by our nurseries nor planted in our landscapes. This, in turn, led me to contemplate all the plants used in Kentucky’s landscapes. My conclusion was that we are woefully lacking in diversity of plants, both grown in our area and used in our landscapes. (Remember, this is just my viewpoint, and I am fully aware that this is also the case for the rest of our country). Why is diversity an issue? Let’s start with emerald ash borer (EAB) as an example. This introduced pest has absolutely devastated ash trees (a versatile staple in our landscapes) in the Michigan area where it was initially discovered. EAB has since migrated to several states, including Kentucky. The risk we face is from this pest potentially devastating streets in developments that are lined in 100% ash trees. The cooling shade — and softness against an ever-increasingly concrete world — that took years for these trees to create will be gone in a few years. Had four other genus been included in this planting (oak, maple, maackia and hackberry, off the top of my head), only a fifth of the trees along that street would be lost to EAB. While we still run the risk of losing our ash trees, EAB’s accumulative impact would be lessened in respect to the appearance of our landscapes. Several decades ago, we experienced a similar situation with elms, especially in the Northeast. When Dutch elm disease was introduced and became widespread, it literally transformed the graceful, canopied streets in that part of the country (and, to a lesser extent, in this area) into naked alleys of concrete and asphalt. We have just begun to revive elms as a reliable plant through years of research and hybridization. The underlying reason for the tremendous impact of these two introduced pests is the overuse of their host trees, creating a monoculture in certain situations. Had diversity been taken into consideration, the lost plants would be missed, but the total landscape damage would have been — and would be, in the case of EAB — less significant. Perhaps diversification would have slowed the movement of these unwelcome intruders, also. Another aspect of increasing the diversity of plants grown and planted in landscapes is versatility. The more plants one is familiar with, the easier that difficult sites are to design and the more unique each landscape becomes. Also, in some instances, insect pressure can be reduced in nurseries where a diversity of plant material reduces the food source for certain species-specific insects (such as boxwood psyllid). It takes time to increase the palette of plants one is familiar with, as well as some more rigorous salesmanship to move the more unique items, but it is far from impossible. The KNLA is dedicated to aiding our members in this effort of plant diversity. Alex Neubauer, a speaker at this year’s Summer Outing on September 2, was an excellent informational source of new trees entering the industry. By staying on top of new species and cultivars, you will be better prepared to utilize them when they are available. Along with the Summer Outing, the KLI Educational Conference is a tool for distributing information on new/underused plants. The Plants and Design tracks are formulated to expose us to a wider range of plants and their performance in the landscape. Lastly, the Plant Profile articles in Nursery Views expose us to a wider array of plants either forgotten amongst the Knock-Out Roses of the world or emerging as terrific landscape options. With a little more effort by all sections of the industry, Kentucky can begin to be the example for our surrounding states to implement more-diversified production and designs. Please feel free to contact me with any comments or questions. 2 NEWS FROM KNLA KNLA Attends 2009 ANLA Legislative Conference The 2009 ANLA Legislative Conference in late July resulted in a 20% higher level of attendance and a new record for Congressional office visits (over 300) by green-industry professionals. Several KNLA members attended the annual event, including Matthew Boone Gardiner (KNLA vice president), Jim Walltisch (KNLA past president) and Larry Sanders (KNLA past president). In addition to a special briefing on health care, the event focused on several key industry issues. In addition to ANLA’s ongoing effort to secure immigration reform for the entire industry, attendees were briefed on new challenges with wateruse regulations and small-business concerns ranging from tax issues to unionization. The conference focused on more than threats; marketbuilding opportunities were center stage. During their Congressional visits, many attendees reported a strong positive response to the idea of an energy tax credit for shade-tree or windbreak plantings, similar to the credit that consumers receive for purchasing energy-efficient appliances or windows. Valuable association partners, such as KNLA, strengthened the industry’s voice during their visits to Capitol Hill. As ANLA president Greg Schaan stated, “Numbers speak loudly on Capitol Hill. More importantly, relationships speak loudly on Capitol Hill. It is easy for Congressmen or Senators to ignore the request of a statistic, but it is much harder to ignore a constituent they know they will have to deal with on the phone, through email and face to face back in their district office.” 2 Larry Sanders (KNLA Past President) and Carolyn Sanders with Representative Ed Whitfield (R-KY). (Left to right) Larry Sanders (KNLA Past President); Jim Wallitsch (KNLA Past President); Carolyn Sanders; Representative John Yarmuth (D-KY); Matthew Boone Gardiner (KNLA Vice President); and Mary Wallitsch. 9 NURSERY VIEWS / FALL 2009 (Left to right) Jim Wallitsch (KNLA Past President); Mary Wallitsch; Matthew Boone Gardiner (KNLA Vice President); Robert Kramer, Legislative Assistant to Representative Ben Chandler (D-KY); Carolyn Sanders; and Larry Sanders (KNLA Past President). Matthew Boone Gardiner (KNLA Vice President) and Hope Gardiner with Senator Mitch McConnell (R-KY). GREEN GATHERINGS: UPCOMING EVENT 2010 KENTUCKY LANDSCAPE INDUSTRIES Winter Conference Preview By Amy Fulcher, Extension Associate, University of Kentucky & KLI Winter Conference Chair E ach year, in a cooperative effort, the Kentucky Nursery and Landscape Association, Kentucky Arborists’ Association, Kentuckiana Greenhouse Association and University of Kentucky Cooperative Extension Service sponsor the Kentucky Landscape Industries Winter Education Conference. This workshoppacked event is designed to specifically assist the green industry with key information to help stay at the top in this time of shrinking dollars. We hope you will join us for this outstanding 2010 program on January 11 at the Kentucky Exposition Center (South Wing B) in Louisville. This year’s keynote speaker: Julie Moir Messervy Julie is an award-winning author and landscape designer from Vermont. With three decades of experience, five books and numerous high-profile lectures, she has emerged as a leader of a movement that has inspired both professionals and homeowners to create unique and personal landscapes. Beyond writing for Fine Gardening magazine, she is most famous for creating the awardwinning Toronto Music Garden, a collaboration with renowned cellist Yo-Yo Ma. Her lectures challenge the audience to explore new ways to approach creating exciting landscapes. Julie’s presentations for the KLI event are: Creating Landscapes Your Clients Will Love In this inspiring lecture, Julie will demystify the art and practice of landscape design. Using beautiful images, together with helpful tips, case studies, befores-and-afters, diagrams and plans, she will walk you through the process of turning any property into the “home outside.” NURSERY VIEWS / FALL 2009 Site/Flow/Frames/Details: Four Elements of Good Landscape Design This stimulating presentation will reveal how to bring house and garden into perfect harmony by giving you the design principles needed to extend the presence of home onto the land. Julie divides the talk into four parts: embracing the habitat of home, composing journeys, linking the inside with the out and crafting the elements of nature. 10 Arboriculture Track Wondering what to do about emerald ash borer (EAB)? This year’s KLI program will brim with EAB information and experts! Cliff Sadof, Professor of Entomology at Purdue University, will discuss the management of EAB in our towns, gardens and neighborhoods. Co-author of Options for Protecting Ash Trees from Emerald Ash Borer, Cliff will share his wealth of knowledge on EAB biology, tree preservation and control-cost assessment. A panel of experts — including Sarah Gracey (State Urban Forester), Joe Collins (State Nursery Inspector) and others — will talk about municipal action plans and local and state-wide considerations, case studies and suggestions for managing EAB. Nursery Crop Production Track It’s all about making sales! Nancy Buley (from J. Frank Schmidt and Son Co.) will share the company’s vision for selling trees in the future. Nancy will talk about how to tap into nontraditional markets such as municipalities and “million tree” plantings. She will also address the new marketing necessary to attract these new markets. A grower panel, moderated by Johnnie Stockdale (Stockdale Farms and KNLA board member), will follow. Panelists include Randy Sizemore (Laurel Nursery), Brick Green (Green’s Silo House Nursery), Phillip Powell (Powell’s Hardwoods) and Mike Brown (Mike Brown’s Wholesale Nursery). Our panelists will be asked about tough issues the industry is facing, such as cutting costs, keep sales up, new plants/new markets, going “green”, labor and more. Greenhouse Production/Garden Center Management Track Larry Martin (The Martin Organization, Inc.) and his wife Dr. Robin Brumfield (Rutgers University) will do tag-team business sessions geared to help you stay afloat during trying economic times. Robin will showcase her nationally recognized greenhouse cost-accounting system, while Larry will share case studies of independent garden centers who took on big box stores and won! Plant/Design Track Plants, plants, plants! Two of the nation’s rising stars will give presentations on trees and shrubs you should be growing and selling. Dr. Richard Olsen (scientist/plant breeder with the USDA) and Andrew Bell (Curator of Woody Plants, Chicago Botanical Garden) will delight you with their images of fascinating plants you may be overlooking. Explore a botanical sampler of the plant kingdom, and see what you’ve been missing! Pest Management Sessions Need CEUs? KLI is the place to be! Nearly every track listed above contains pest/pesticide presentations! Our own Ric Bessin (University of Kentucky) will explain how to achieve insect control in greenhouses. Interested in environmentally friendly pesticides, but not sure they’ll work? Dr. Jean Williams-Woodward (University of Georgia) will answer your questions about biofungicides, such as whether they work and are cost effective, and how to get the most from a biofungicide application. Jean will also present a special session on the connection between drought and disease for our nursery and landscape professionals. If you are tired of losing plants after a drought, you won’t want to miss this session. Dr. Sadof rounds out the pest-management presentations with commonsense pest control for landscapes and nurseries. Cliff will focus on pesticide selection to minimize secondary pest outbreaks and using biological controls. Kentucky Certified Nurseryman and Initial Pesticide Certification Exams 11 NURSERY VIEWS / FALL 2009 The KCN and Initial Pesticide Certification exams will also be offered. Complete information about the KLI Winter Conference will be highlighted in the Winter issue of Nursery Views. Stay tuned! 2 PLANT PROFILE NURSERY VIEWS / FALL 2009 By Robert E. McNiel, Ph.D., Highland Moor and Hort Alliance 12 PLANT PROFILE l Continued A house divided is not unusual across the Commonwealth when football and basketball are being discussed. The allegiance is to either the blue or the red. We humans, though, are not the only Kentucky natives that have such an allegiance. Lobelia is a “house divided,” as strong performers in both blue and red exist among our native plants. Their strong color display has interested plant breeders, and a number of cultivars of each are available today. While breeders have tweaked the color a little, it is still hard to beat the display of the native species. These plants fall into a group that is a little hard to merchandize. As mid-summer bloomers, they are not at their best during peak customer traffic. The red Cardinal flower (Lobelia cardinalis) is the first to bloom. A spike two to three feet tall develops out of a basal rosette. The terminal eight to ten inches of the spike produce brilliant red flowers over a three-week period. Flowering starts at the base of the cluster and progresses to the tip. Individual flowers are an inch or more in size. The brilliant red color will stand out from a distance. This species is native across most of the state, and you may find it as an individual or in patches. When you encounter a mass, it is a spectacular display. It can put on the same display in the landscape. Your encounter with cardinal flower in nature may mean you’re in a moist location. In our landscapes, it can also thrive in a moist location or in average soils with some partial shade. It does not like the extremes, and you will lose it if it is too wet or too dry. Its second claim to fame is that it may be the best attractor of hummingbirds to the garden, which may play into your merchandizing program. If you are marketing other pet or wildlife products, tie this plant into that display. The blue Now for the blue. Great blue lobelia (Lobelia siphilitica) is the other lobelia native. Individuals will flower from a pale blue to a dark blue in color a couple of weeks later. This plant will also send up a flower spike from a rosette, with the spike attaining two to three feet. In native stands, great blue lobelia will be on a moist site. This will have to be repeated in a landscape setting. Compared to cardinal flower, great blue lobelia is more robust. The blue color does not attract hummingbirds like cardinal flower does. Its other value, though, is that it is marketed as a cut flower. 2 NURSERY VIEWS / FALL 2009 13 PEST UPDATE Got EAB? By Joe Collins, Senior Nursery Inspector, Office of the State Entomologist D-shaped EAB exit holes in bark. Tunneling under bark by EAB. NURSERY VIEWS / FALL 2009 A single mine caused by EAB. Notice that the frass is still visible in the mine and is packed very tightly. Sawdust on the ground is an indicator that this tree is not being attacked by EAB. 14 Large holes in ash bark are not indicitive of EAB. A lthough emerald ash borer (EAB) has been detected in Kentucky, that does not mean that every dying ash tree is a victim of EAB. In fact, in the majority of the site visits that our office has conducted, the results have NOT been EAB; instead, they have been one of a complex of native borers that infest ash. Many of the symptoms caused by native borers are similar to those caused by EAB (dead branches in the crown, loose bark etc.). Several key factors can help you determine if the tree is infested with EAB: • Carefully examine the bark for holes that are shaped like a capital letter D. These holes will be approximately 1/8" in diameter and are very distinctive. Note that the flat side of the D will not always be on the left! • Examine the depth of the gallery made by the larva. EAB larvae feed directly under the bark, whereas many of the native borers tunnel deep into the hardwood. • Look for the presence of frass (fancy name for bug excrement). EAB larvae pack their frass tightly inside the galleries as they feed, whereas the clearwing borers will expel the frass either on the ground or on tree branches. • When clearwing borers infest a tree, a pupal case or skin can often be seen protruding from the hole. EAB do not leave any kind of skin behind. For more information on diagnosing your ash tree, go to our website (www.Ky StateEnt.org). Click on “emerald ash borer” and then click on “Emerald Ash Borer CSI,” or you may click on the link for “Distinguishing EAB from other native borers.” 2 PEST UPDATE l Continued State Quarantines 20 KY Counties To Contain Emerald Ash Borer S handled at locations that do not pose a risk of infestation; and may be moved if it has not been combined or commingled with other articles. Persons may obtain a certificate to move regulated articles to any destination in Kentucky when, in the judgment of an inspector, the articles have not been exposed to the emerald ash borer, appear to be free of the emerald ash borer, have been treated to destroy the emerald ash borer or have been grown, produced, manufactured, stored or handled in such a manner that their movement does not present a risk of spreading the emerald ash borer. Persons may obtain limited permits to move regulated articles to specific destinations in Kentucky if the regulated articles are apparently free of emerald ash borer; have been grown, produced, manufactured, stored or handled in a manner that prevents the articles from presenting a risk of spreading the emerald ash borer; or are to be moved under conditions that will not result in the spread of the emerald ash borer because the insect will be destroyed by the articles’ handling, utilization, processing or treatment. Persons who intend to move any regulated articles shall apply for inspection at least 48 hours before the services are needed. An inspector may stop and inspect, destroy, seize, stop sale or treat any regulated articles or may order them returned to the point of origin at the owner’s expense. To report a possible infestation, call the EAB Hotline at 866-322-4512, or the Kentucky state entomologist’s office at 859-257-5838. For the latest on EAB in Kentucky, go to http://pest.ca. uky.edu/EXT/EAB/welcome.html. For more information, go to www.emerald ashborer.info. 2 15 NURSERY VIEWS / FALL 2009 tate officials have issued a quarantine for 20 Kentucky counties regulating the transportation outside those counties of articles that could harbor the emerald ash borer. State Entomologist John Obrycki issued the quarantine with the advice and consent of Agriculture Commissioner Richie Farmer and M. Scott Smith, dean of the University of Kentucky College of Agriculture, as required by state law. The counties under quarantine are Boone, Bourbon, Campbell, Carroll, Fayette, Franklin, Gallatin, Grant, Harrison, Henry, Jefferson, Jessamine, Kenton, Oldham, Owen, Pendleton, Scott, Shelby, Trimble and Woodford. The quarantined area includes the seven counties where the emerald ash borer has been identified — Campbell, Fayette, Franklin, Jefferson, Jessamine, Kenton and Shelby — plus counties close to an infestation site and counties with a high density of ash trees. The quarantine prohibits “regulated articles” from being moved outside a quarantined area without a certificate or limited permit except under certain conditions. “Regulated articles” are defined as the emerald ash borer, hardwood firewood, ash nursery stock, green ash lumber, other ash material and any other materials that present a threat of artificial spread of the emerald ash borer. A regulated article may be moved by the USDA or the Kentucky Department of Agriculture for experimental or scientific purposes; may be moved in an enclosed vehicle or completely covered to prevent access by the emerald ash borer (through Sept. 30); may be moved directly through the quarantined area without stopping except for traffic conditions and refueling; may be moved if it is stored, packed or BUSINESS MATTERS NURSERY VIEWS / FALL 2009 D By Cheryl Friend, Assistant Professor, Eastern Kentucky University espite what was said in the past years, the business cycle is not dead. We will recover from this recession, grow and prosper and, dare I say it, have another recession. The benefit of grey hair is that my business career spans six or seven recessions. And experience teaches that this can be a time of change and renewal. Try to treat this recession as a natural event — nasty, like bad storms, but part of the system. And, like an ice storm or power loss after a hurricane, we can either curse the darkness or use the time for focusing and improvement. 16 What can you do to help your business be better when the lights come back on? Clean out those closets. Think about your real and your figurative closets. This is an opportunity to tidy up and get rid of stuff you really do not need. Literally, clean out the storage barn, the chemical shed, the loft. You don’t have to throw everything out, but pick out what you have not used in years. Could someone else use it? Can you sell it? Figuratively, look at what your business has been doing. Look at everything. Which memberships really benefit your business? Do you get leads and customers from them all? Are you paying for materials or services that you do not use or profit from? After hurricane Francis, I had no landline phone service for months, and I discovered that a landline phone is not really a necessity for my life or for my business. When the phone lines were reinstalled, I never turned the service back on. I did thank the phone company representative for the educational experience — I learned I didn’t need their service. BUSINESS MATTERS l Continued Learn something. One of the best uses for down time is improvement of self and staff. Formal courses can cost a lot of money, but there is often assistance for training, there are free or inexpensive courses available (try the SBA or your local college), and the internet is full of useful information. For free materials, nothing beats the local library. One of my best training experiences came from the Small Business Administration SCORE (Service Corps of Retired Executives) advisory service. We were looking for marketing ideas, and SCORE offered us a retired marketing director from a major New York City retail store. Wow, a wiz, and his mentoring changed the company completely. Get with the ‘net. If you don’t have a website, develop one and use it. Be sure that you add new materials constantly so that every visitor has something fresh to see. Design your site to allow customers to order goods and services and to contact your employees. I recently bought some classes on-line, and when I looked for my teacher on the company website, he was nowhere to be found. I wanted to tell him (and his boss) how happy I was with his service. Surprise! I couldn’t access additional classes using the website or even send an email addressed to a specific employee. Also, check out garden websites and garden blogs — they are full of new ideas. Hit the road. Ramp up your merchandising. Start showing off your business. Giving presentations and writing articles are two of the best-underutilized and cost-effective merchandising activities. Organizations are constantly looking for new speakers and new writers. Become the “go-to” person for your local press and for professional organizations. Your best employee just got a new certification? Well, tell us. How will I know that you have a certified arborist if you don’t tell me? Address your customers’ need for information, and they will return to make a purchase. Recently, while I was visiting relatives in New England, a dozen people asked me about tomatoes and late blight. Why me? I traveled 1,000 miles to be asked about their tomatoes? The local garden businesses could have answered the questions and sold fungicides, too. Train the public to trust your advice, and they will stay to buy your products and services. Occasionally, being honest may mean that you send your customers to another company, but they will trust you even more if you find a good solution to their problem. Thrill your customers. Many companies are cutting back on spending and eliminating service staff. Every company says that service is its most important product, but few companies actually put their money where their mouth is. And company behavior explains why customers are generally so dissatisfied with customer service. You can stand out by surprising your customers with exemplary service. And now is the time to keep the customers that you have by thrilling them. Go the extra mile, do the extra little job, stretch a bit. Your customers will thank you. Think of this as a time of change and of opportunity. A time to clean up, get out and about, learn something, tell people how great your company is and thrill your customers. And smile — the recession will eventually end. 2 Meet Cheryl Friend, New Asst. Professor at EKU KNLA and the Nursery Views team are delighted to welcome Cheryl Friend as a new contributor to our magazine and as a new assistant professor at Eastern Kentucky University. Cheryl teaches in EKU’s Agriculture Department, where her courses include nursery management, plant materials, landscape operations and site design. During more than 35 years of professional practice, Cheryl has developed a number of original projects, including historic waterfront restorations, agricultural preservation, environmental education programs, a 10,000-acre annexation agreement and master plan, and a 40-square-mile Comprehensive Plan. While involved in commercial development, she managed design approvals and construction of residential, hotel, retail, marine, military and industrial projects. A native of New York, Cheryl grew up in Europe and has lived in Asia, where she served in the Peace Corps. She earned her bachelor’s degree in Fine Arts from the University of Rhode Island, a master’s degree in Landscape Architecture from the University of Massachusetts, a master’s degree in Business Administration from Bryant College and a bachelor’s degree in Horticulture from the University of Florida. When not involved in design and environmental issues, Cheryl is a freelance journalist and photographer specializing in garden design, and she teaches tai chi. 17 NURSERY VIEWS / FALL 2009 Visit your friends, and visit the competition. Go someplace new. It always surprises me when I am in a new area and discover that I am visiting gardens that the local people haven’t seen. Go to a new tradeshow. Go visit a new development. While you are there, work at looking. Pretend that you must write a report, so take detailed notes. Take pictures. Think about what you are seeing. This also works in reverse. Ask a good friend to visit your business when you aren’t there and take a hard-eyed look. Well, not too good a friend, since you want someone who will tell you the truth. Someone who will tell you, “The displays are dusty and crowded. I couldn’t find anyone to answer a question. I didn’t find what I wanted.” NURSERY NOTES Taking Nursery Outlook Cues from the Stock Market By Tim Woods, Ph.D., Extension Professor, University of Kentucky NURSERY VIEWS / FALL 2009 The stock market has been a highturbulence affair these past three years. Euphoric investments and speculation, followed by brutal down drafts and loss in wealth. The nursery industry has followed suit — significant new investments, inventory expansion and optimism tied to seemingly unending expansion in the real-estate market, followed by a swan dive in prices and profitability. Growers have been putting trees on trucks at prices that don’t even cover their operating expenses. Garden centers saw inventory turns slow way down. Frankly, many in the industry have just shut down, unable to hang on. Big-box home-improvement centers have been caught in the same economic winds. Just 24 months ago, Home Depot (with a stock price of $42) and Lowes ($35) had the tiger by the tail. Homeowners were making substantial investments to improve their properties, including landscaping products and services. As the economy waned, disposable incomes tightened, and people opted to postpone these kinds of purchases. New housing starts slowed, and the home-improvement centers saw their share values plummet. By March 2009, Home Depot was trading at $18, and Lowes at $12. Many of the same forces shaping the stock prices for home-improvement centers are shaping the economic environment for the Kentucky nursery industry. Recall that 18 stock prices represent investors’ expectations of likely future earnings. Demand for nursery products in the state were certainly down during early spring. New-home construction and improvements in existing homes just didn’t pull inventory through the system. On the plus side, the tide seems to be turning. Here in early August, Home Depot is trading at $26 and Lowes at $23, and many market analysts are tagging these companies as “buy” values in the market. Expectations for future earnings are clearly up for these companies — not quite to where they were before, but moving in the right direction. These are good signs for the nursery industry, suggesting that new demand for Kentucky products and services may also be emerging. Let’s hope so. 2 Labor Cost Fact The mean hourly wage for farm workers and laborers, crop, nursery and greenhouse in Kentucky for 2008 was $10.05. Georgia was the lowest at $7.91. Tennessee ($9.74), Texas ($8.30) and North Carolina ($8.69) along with most other Southern states had lower average hourly costs than Kentucky, while Ohio ($10.49) and most northern states had higher costs. Source: Bureau of Labor Statistics, Standard Occupational Classification Code 452092, 2009. SUSTAINABILITY SOLUTIONS How Does Your Roof Grow? By, Matthew Boone Gardiner, President/Owner, Boone Gardiner Garden Center, Crestwood, KY As 19 NURSERY VIEWS / FALL 2009 a state, Kentucky can sometimes lag behind the times when it comes to new trends, which can be a good thing when the trend is simply a fad. The green roof, though, is one trend in green construction that is no fad but a building practice that is here to stay. Green roofs can be created in many ways, usually with plants and/or sod planted on the roof in a shallow soil. Although green roofs are new to the U.S. (actually, an anomaly until around 2000), the idea has been around for thousands of years. The famed Hanging Gardens of Babylon were a type of green roof. Many homes in Scandinavia had green roofs for insulation from the cold, and the Greeks, Romans, Persians and other cultures used green roofs as a way to cool their hot landscapes. Modern green roofs generally fall into one of two categories, extensive or intensive. An extensive green roof consists typically of low-growing, tough plants such as sedums and hardy succulents in a SUSTAINABILITY SOLUTIONS l Continued NURSERY VIEWS / FALL 2009 mostly inorganic medium (consisting largely of expanded shale or something similar, with very little organic matter or soil) less than 6" in depth. Minimal maintenance is required for these roofs once they are established, and supplemental irrigation (other than rainfall) is usually not necessary. Intensive roofs have deeper, more-organic soil substrates that allow for deeper root growth and larger plants. These systems can require more maintenance due to the diversity of plants that can be used and the need for irrigation systems to compensate for drought periods. Traditionally known as rooftop gardens, intensive-type roofs often include trees, shrubs, perennials and, at times, elaborate hardscape features. The tremendous benefits of green roofs include the retention of stormwater runoff, which reduces the load on our sewer systems. Studies have proven that green roofs can reduce the storm runoff from a building on average by 60%, and at times up to 90% of that storm water can be captured, depending on the design of the system. The water that does eventually run off does so in periods of hours and days rather than minutes. Urban centers and downtown areas are known for their extreme heat temperatures that are recognized as creating the “Heat Island Effect.” This effect is caused by large amounts of asphalt, concrete and buildings that produce an increase 20 in ambient temperature. Green roofs with their vegetation can cause a significant reduction in this “Heat Island Effect.” A net reduction in utilities use, due to insulation from heat in the summer and cold in the winter, cuts utility bills dramatically. In addition to these beneficial properties, the roof itself is more protected, and often a green roof can extend the life of the roof structure. Also, the accompanying increase in the amount of green space in urban areas is both aesthetically pleasing and healthful. Studies have shown a beneficial impact on people from increased green spaces, including green roofs, by de-stressing individuals and increasing worker productivity. The increase of green space in urban areas also provides habitat for wildlife, giving birds and other creatures places to nest and reproduce. Studies have proven that green roofs actually improve the quality of air and water by acting as filters and purifiers, much like trees, providing a tremendous reduction of airborne pollution and water pollution from excess runoff. This article provides only a brief and simplistic overview of a great new technology available to help “green” our buildings and cities. Due to the complexity of these greenroof systems, it is critical that they are approached with a cross-disciplinary viewpoint, from design to installation, and with a team of knowledgeable professionals. 2 NEWS FROM WKU WKU Students Learn Bench Grafting By Martin Stone, Ph.D., Assistant Professor, Leichhardt Professor of Horticulture, Western Kentucky University H Chris Summers demonstrates bench grafting to WKU Horticulture students. orticulture students at Western Kentucky University participate in a workshop where they learn a special form of propagation known as “bench grafting” in the Plant Propagation Course. Unlike the type of grafting used to produce roses or fruit trees, this technique is unique to ornamental plants. Each year in February, the Baker Arboretum and Western Kentucky University sponsor the two-day workshop, which takes place on a Friday and Saturday so that students can learn the technique without interruption or distractions (such as classes). The workshop is free to students. Students graft pines, spruces, ginkgos, Japanese maples, katsura and many others. Afterwards, grafted plants are kept in an outdoor “aftercare” facility, which the students build with heating mats, a little plastic and peat. In April, they uncloak the plants and assess their handiwork, learning what worked and what did not. Students are allowed keep their successes, and in the case of Japanese maples, they keep their failures, too. The workshop attracts horticulturists from surrounding states and is filled each year. The expertise of Chris Summers and Stephanie Tittle, both KNLA members, is employed for the event. Their leadership, knowledge and patience (and skill with Band-Aids!) are critical for student learning and success. 2 Stephanie Tittle demonstrates how to position the scion on the rootstock. 21 NURSERY VIEWS / FALL 2009 Dr. Martin Stone assists students during the workshop. INDEX OF ADVERTISERS AMMON WHOLESALE NURSERY, INC. . . . . 11 www.ammonplants.com BOBCAT ENTERPRISES . . . . . . . . . . . . . . . . . . . 5 www.bobcat-ent.com BOSHANCEE NURSERY, INC. . . . . . . . . . . . . . 20 www.boshanceensy.com CAROLINA NURSERIES, INC. . . Inside Back Cover www.carolinanurseries.com CRIMSON DALE NURSERY, INC. . . . . . . . . . . 11 www.crimsondalenursery.com GOSHEN GARDENS NURSERY & LANDSCAPING . . . . . . . . . . . . . . 22 HAWKSRIDGE FARMS . . . . . . . . . . . . . . . . . . . . 21 www.hawksridgefarms.com HORTICA . . . . . . . . . . . . . . . . . . . . . . . . . . Back Cover www.hortica-insurance.com INDIANA GREEN EXPO . . . . . . . . . . . . . . . . . . . . 7 www.inla1.org LANDSCAPE LIGHTING COMPANY . . . . . . . 22 www.landscapelighting.net MOTZ & SON NURSERY . . . . . . . . . . . . . . . . . . . 22 VALLEY HILL NURSERIES . . . . . . . . . . . . . . . . . 5 www.valleyhillnurseries.com WHAYNE SUPPLY COMPANY . . . Inside Front Cover www.whayne.com WILSON NURSERIES, INC. . . . . . . . . . . . . . . . 13 classified NURSERY VIEWS / FALL 2009 GOSHEN GARDENS Growers of Large American Beech, European Beech, Cedar of Lebanon, American Holly, Boxwood,… and many more! 502-228-1733 22
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