Practical Workshop 25th and 26th May 2009, Berlin, Germany Brochure Communication of EU Funds: How to implement and evaluate your communication instruments 1 Practical Workshop YOUR SPEAKERS BACKGROUND Henrik Josephson The European Commission has published documents that ask Mem- Senior Communications and Publicity Officer, INTERREG IVB ber States´administrations to strengthen their communication requi- North Sea Region Programme, Denmark rements on all EU Funds (ERDF, ESF, CF, EAFRD) in Operational As a Senior Communications and Publicity Officer Henrik Joseph- Programmes. Actually, the communication plans are in full activity son has large expert knowledge in communicating EU Funds. He and the communication methods have to be documented and eva- has 10 years experience in media and marketing, as Project Ma- luated. By now, all communication measures need to be effectively nager and Editor in Chief with the private sector. He has a special implemented and evaluated in order to meet the Commission´s re- interest in the subject of branding the EU and holds a Master’s De- quirement on communication of EU Funds. How to scale and pre- gree in Communications. sent the effectiveness of your EU Funds activities? Anna Kanakaki PRACTICAL WORKSHOP Information Officer, Programming & Evaluations Unit, Managing This workshop looks at communication strategies of all EU Funds. Authority, Operational Programme “Health & Welfare”, Greece Special focus will be given on measures to reach your appropriate Since 2004 Anna Kanakaki holds the position as Senior Program- target groups and tools to evaluate your communication activities. ming and Evaluation Expert in the Managing Authority of the Helle- The workshop will be largely practice-orientated. Therefore presen- nic Ministry of Health & Welfare. Besides that she works as Senior tations on benefits of communication instruments, case studies and Trainer of the Hellenic Academy for the Public Administration and specific best practice examples from different Member States will be participates actively in the SFIT Network. Formerly she worked as presented. The participants are invited to discuss their projects and Project Manager for ESD, PHARE and DAC projects since 1994. communication strategy with feedback from the speakers. Anna Kanakaki holds an MBA from Athens University of Economics and Business. YOUR BENEFIT You will get the up-to-date information on communication mea- Dr. Wolfgang Wienkemeier sures of EU Funds Deputy Head of Division, European Politics, Ministry of Agricul- You find out about methods and tools suitable to reach the ap- ture, Environment and Consumer Protection, Mecklenburg-Vor- propriate target group pommern, Germany • You learn how to evaluate your tools As Head of Managing Authority he is responsable for the manage- • You get inspiration from best practice cases from other member ment of the former EAGGF and now EAFRD since 2002. Among states various positions in Brussels, he worked as auditor for the European You are offered the opportunity to build networks with colleagues Commission and has large experiences in handling auditing projects from all over Europe of different Member States. • • • • You may contrast your experiences with responsibles from other member states TEACHING METHODS • Lectures and case studies • Best practice examples from Member States • Every presentation is followed by a qualified Q&A session to discuss both general and individual questions with the experts • Interactive exchange of experiences and ideas • Rich course material and handouts TARGET GROUP • Decision makers for communication of EU Funds in national, regional, local administrative authorities • Decision makers for allocating EU Funds in regional development agencies, business associations, investment centres • Information Officers, Communication Officers, Communication Specialists 2 PROGRAMME DAY 1 8.30-9.30 14.00-15.30 Registration and handout of workshop documents The communication strategy for specific structural Funds 9.30-9.35 •Communication of ERDF, ESF, EAFRD • Where are similarities? • What are the differences? Opening remarks from the European Academy for Taxes, Economics & Law Dr. Wolfgang Wienkemeier, Deputy Head of Division, European 9.35-9.40 Politics, Ministry of Agriculture, Environment Welcome Note by the Chair: Henrik Josephson, Senior Communications and Publicity Officer, 15.30-15.45 INTERREG IVB North Sea Region Programme, Denmark Q&A Session 9.40-10.15 15.45-16.15 “EU Funds and Communication – a general overview” Coffee Break •Communication of EU Funds • Status quo and requirements • The commission´s point of view 16.15-18.00 Henrik Josephson, Senior Communications and Publicity Officer, A closer look at successful communication projects and measures INTERREG IVB North Sea Region Programme, Denmark Reports from Member States 10.15-10.30 •Best practise in Denmark Q&A Session Henrik Josephson, Senior Communications and Publicity Officer, INTERREG IVB North Sea Region Programme, Denmark 10.30-11.00 Coffee Break •Best practise in Germany Dr. Wolfgang Wienkemeier, Deputy Head of Division, European 11.00-12.15 Politics, Ministry of Agriculture, Environment Branding – A complex but powerful tool. How can it play a role in EU funded Projects •Best practise in Greece •How to set up a corporate identity without a clear communication´s framework •How to reach the appropriate target group •What are efficient communication measures Anna Kanakaki, Information Officer, Programming & Evaluations Henrik Josephson, Senior Communications and Publicity Officer, INTERREG IVB North Sea Region Programme, Denmark • Participants are invited to discuss their own communication projects 12.15-12.30 18.00 Q&A Session End of day 1 Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece 12.30-14.00 Lunch Break 3 PROGRAMME DAY 2 9.00-9.05 12.30-14.00 Opening Note by the Chair: Lunch Break Anna Kanakaki, Information Officer, Programming & Evaluations Unit, Managing Authority, Operational Programme “Health & Wel- 14.00-14.45 fare”, Greece Outsourcing communications – potential and challenges 09.05-9.45 Adding Value - The positive effects of communications •Informed people •Integrated partners •Active communication flow •Networking •Outsourcing - pros and cons •Typical pitfalls and how to avoid them •How to choose the appropriate external communication provider Henrik Josephson, Senior Communications and Publicity Officer, INTERREG IVB North Sea Region Programme, Denmark 14.45-15.00 Anna Kanakaki, Information Officer, Programming & Evaluations Q&A Session Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece 15.00-15.30 Coffee Break 9.45-10.00 Q&A Session 15.30-16.30 10.00-10.30 Evaluation – how to assess and document the effectiveness of communications and different measures Coffee Break 10.30-11.30 How to set up the right measures for a specific EU Funds audience •Stakeholders •Potential stakeholders •Policy makers and Politicians •Media •General Public •Monitoring •Checklists •Tools •Indicators Anna Kanakaki, Information Officer, Programming & Evaluations Unit, Managing Authority, Operational Programme “Health & Welfare”, Greece 16.30-17.00 Henrik Josephson, Senior Communications and Publicity Officer, Future perspectives of EU Funds Communication INTERREG IVB North Sea Region Programme, Denmark •Open discussion with the audience 11.30-12.30 17.00 Branding Workshop Henrik Josephson, Senior Communications and Publicity Officer, INTERREG IVB North Sea Region Programme, Denmark 4 Wo sh rkop End of workshop and Hand-out of certificates organisational matters bOOKING Fax: +49 (0)30 802080-250 CONTACT E-mail: [email protected] European Academy for Taxes, Economics & Law Phone: +49 (0)30 802080-230 Hausvogteiplatz 13, 10117 Berlin, Germany Phone: +49 (0)30 802080-230 For online booking please visit Fax: our internet site under: E-Mail: [email protected] www.euroacad.eu Internet: www.euroacad.eu BOOKING NUMBER +49 (0)30 802080-250 Your contact persons for the programme: S-153 Regina Lüning, M. Sc. econ. DateS of Event Head of Marketing & Sales 25th and 26th May 2009 Phone: +49 (0)30 802080-246 Fax: Event Price +49 (0)30 802080-259 E-mail: [email protected] Early booking contingent until the 3rd of April 2009: 899,- Euro, excl. German VAT (19%) Dr. Marco Michel Normal price from the 4 of April 2009: Conference Manager 949,- Euro, excl. German VAT (19%) Phone: +49 (0)30 802080-230 th Fax: The above price covers the following: +49 (0)30 802080-259 E-mail: [email protected] • Training material documents printed • Training material digital version • Soft drinks and coffee/tea on both days Cancellation terms • Lunch on both days Pre-payment of the fee is a condition for participation. The time of booking does not affect the cancellation regulations. Cancellations Event Language shall be in writing. For cancellations received four weeks prior to the The event language will be English. event or earlier: a € 80,00 (excl. German VAT) administrative fee will be charged. The event fee will be reimbursed in full. For cancellations Event lOCATION two to four weeks prior to the event the fee will be reimbursed at 50%, Courtyard by Marriott Berlin Mitte up to two weeks prior to the event or no-show: event fee will not be Axel-Springer-Str. 55 reimbursed. We reserve the right to change or cancel the event. In the 10117 Berlin, Germany event that the European Academy for Taxes, Economics & Law has to Phone: +49 (0)30 800928-6300 cancel or postpone an event, payments received will be reimbursed in Fax: full. We herewith inform you that we exclude the liability for any dama- +49 (0)30 800928-1000 E-mail: [email protected] ges in connection with the event. Personal data provided by attendees Internet: www.marriott.de (name, company/organisation) will be used during the organisation of the event and distributed to other attendees. With your signature, you ROOM RESERVATION agree that we can contact you by fax, email or telephone and that we Please contact the hotel directly and refer to the “European Academy can use and distribute the provided data in professional terms. If you for Taxes, Economics & Law” in order to benefit from a limited room do not agree, please delete the respective part(s) of the sentence(s) contingent at a special price. Please book as soon as possible. or contact us. You can withdraw your agreement at any point in time. Of course you can always look for an alternative hotel accommoda- This agreement shall be governed by German law, the courts of Berlin tion. shall have exclusive jurisdiction. (Programme is subject to alterations) 5 Note Please note, you can register as many delegates as you wish (except, the workshop is fully booked). You only need to copy this formular for as many persons you wish. European Academy for Taxes, Economics & Law Brauner Klingenberg GmbH Phone.: +49 (0)30 802080-230 Hausvogteiplatz 13 Fax: 10117 Berlin / Germany E-mail: [email protected] +49 (0)30 802080-250 www.euroacad.eu BOOKING Booking Number: S-153 (KB) DATE: 25th and 26th May 2009, Berlin Herewith we register the following persons for the Practical Workshop „Communication of EU Funds: How to implement and evaluate your communication instruments”: Delegate 1 Mr. Ms. First name Last name Department Fax Job position Phone E-mail Your organisation Street Postcode / City Country Delegate 2 Mr. Ms. First name Last name Department Job position Phone Fax E-mail Your organisation Street Postcode / City Country Delegate 3 Mr. First name Ms. Last name Department Job position Phone Fax E-mail Your organisation Street Postcode / City Country Invoice organisation To the attention of Street Phone Postcode / City Fax Country E-mail In case of registration of more than one delegate - do you prefer: single invoice? collective invoice? Place, Date Authorised Signature / Stamp Pre-payment of the fee is a condition for participation. The time of booking does not affect the cancellation regulations. Cancellations shall be in writing. For cancellations received four weeks prior to the event or earlier: a € 80,00 (excl. German VAT) administrative fee will be charged. The event fee will be reimbursed in full. For cancellations two to four weeks prior to the event the fee will be reimbursed at 50%, up to two weeks prior to the event or no-show: event fee will not be reimbursed. We reserve the right to change or cancel the event. In the event that the European Academy for Taxes, Economics & Law has to cancel or postpone an event, payments received will be reimbursed in full. We herewith inform you that we exclude the liability for any damages in connection with the event. Personal data provided by attendees (name, company/organisation) will be used during the organisation of the event and distributed to other attendees. With your signature, you agree that we can contact you by fax, email or telephone and that we can use and distribute the provided data in professional terms. If you do not agree, please delete the respective part(s) of the sentence(s) or contact us. You can withdraw your agreement at any point in time. This agreement shall be governed by German law, the courts of Berlin shall have exclusive jurisdiction. 6