How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn Across the country, hundreds of firms and thousands of sole practitioners have “crashed” since the economy began its downward spiral. What can you and your firm do to avoid crashing, too? Five things to absolutely avoid in the downturn “Change the game” to retain clients Reduce collections problems Effectively use advertising, websites, and blogs Reorganize safely—know what to cut and what to keep $49 special OSB member price! Click here to register online Friday, April 24, 2009 8:30 a.m.–4:30 p.m. Oregon State Bar Center Tigard, Oregon 5.25 General CLE or Practical Skills credits How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn Friday, April 24, 2009 5.25 General CLE or Practical Skills credits Video Replays This seminar will be videotaped and shown in its entirety at the following locations if three or more registrations are received at least a week prior to the replay date. To find out if a replay will be shown, please click on the Seminars Calendar at www.osbarcle.org and select the date of the scheduled video replay. Oregon State Bar Center 16037 S.W. Upper Boones Ferry Rd. Tigard, Oregon Astoria Friday, May 15 Medford Friday, May 15 B Bend Friday, May 8 Newport Friday, May 15 ailouts, buyouts, and bankruptcies. Every day brings grim news about the worst economic crash since the Great Depression. As the legal profession begins to feel the effects, lawyers and law firms need to take action to survive. Whether you want to stabilize your practice, reduce costs, or increase revenue, this full-day seminar will teach you to manage change in a drastically changing environment. Learn what to absolutely avoid in a downturn, how to retain clients (and how to bring them back), and steps for building effective prospect conversations. Focus on identifying true practice area profitability and potential, strategies for pricing legal services, combating competition and price resistance, and developing pricing and payment techniques that attract more clients. Within your firm, gain techniques for controlling overhead and increasing efficiency, including restructuring employees for cost savings, utilizing technology to innovate how work is done, and creating collaborations for back-office support and production. For more than two decades, master practice advisor Dustin Cole has worked with hundreds of firms and thousands of lawyers to help them build more successful $49 special OSB and satisfying practices. This is your member price! Available opportunity to get expert advice on how to as a live webcast—click best cope with unprecedented changes in the here to register legal profession—and survive and thrive in a down economy. Register by using this form or calling the OSB CLE Service Center at (503) 431-6413, or toll-free in Oregon at 1‑800‑452‑8260, ext. 413. For a full listing of OSB CLE seminars, please visit www.osbarcle.org. Di Bartolomeo Law Office 1139 Exchange St. Miller Nash LLP 1567 S.W. Chandler Ave. Suite 204 Coos Bay Friday, May 8 Daniel M. Hinrichs PC 590 Commercial Ave. Eugene Friday, May 15 Gaydos Churnside & Balthrop PC 440 E. Broadway, Suite 300 Grants Pass Thursday, May 7 Josephine County Courthouse Room 222 N.W. 6th and “C” Streets Hood River Friday, May 8 Frohnmayer Deatherage 2592 E. Barnett Road Macpherson Gintner & Diaz 423 North Coast Highway Pendleton Friday, May 15 Mautz Baum & O’Hanlon LLP 101 S.E. Byers Ave. Redmond Friday, May 15 Bryant Emerson & Fitch 888 W. Evergreen Roseburg Thursday, May 7 Douglas County Counsel’s Office Law Library, Room 319 1036 S.E. Douglas Salem Friday, May 8 Wyers Haskell Davies PC 216 Columbia The Vandermay Law Firm Capitol Center Building 388 State St., Suite 340 Klamath Falls Friday, May 8 Tigard Wednesday, May 20 LaGrande Friday, May 8 Vale Friday, May 8 Boivin Uerlings & DiIaconi PC 803 Main St., Suite 201 Mautz Baum & O’Hanlon LLP 1902 Fourth St. Oregon State Bar Center 16037 S.W. Upper Boones Ferry Rd. Butler & Looney PC 292 Main St. S. How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn—Friday, April 24, 2009 7:30 Registration Morning Session—Maximizing Your Income Stream 8:30 Gaining Perspective FFraming the issue: the economy—what’s now, what’s next FWhat to absolutely avoid in the downturn FPerformance competency FThe causes of grievances, errors, and malpractice 9:15 The Four Core Principles of Personal Referral Marketing FTalk to the right people FBuild trust relationships FEducate on what you do and who you work with FStay in consistent contact over time Afternoon Session—Firm Operations 1:00 Focusing, Right-Sizing, and Innovating the Machine FThe biggest threats to your future FKeys to success FEssential perspective shifts FKey principles of a successful legal business FNew directions for pricing your services FManaging collections and receivables FControlling overhead and increasing efficiency 4:30 Adjourn One 15-minute break will be taken during the afternoon session. 10:00 Break 10:15 How to Retain Clients—How to Bring Them Back FSetting the stage for effective prospect and client conversations FEffective new client conversations FForging new relationships 11:15 Advertising: What, Why, and Why Not FEffective new client conversations FBusiness development and the World Wide Web Noon Lunch Brown bag lunches are welcome at the Oregon State Bar Center, or you may purchase a box lunch using the registration form. OSB CLE Seminars Attorney: Karen D. Lee, [email protected], (503) 431-6382 About your presenter, Dustin Cole Dustin Cole is President of Attorneys Master Class, one of the nation’s leading attorney practice development organizations. Mr. Cole has trained over ten thousand attorneys across the United States in how to build more successful practices. He brings more than 35 years of experience in every phase of business and management to his work with the legal profession. Mr. Cole specializes in providing structured, long-term assistance to help attorneys and firms cope with market changes, partner disputes, mergers, and breakups. He has supported firms ranging in size from sole practitioners to over 2,000 attorneys. How to Survive the Crash—Crucial Skills and Techniques for Weathering the Downturn—Friday, April 24, 2009 SEMINAR REGISTRATION WEBCAST REGISTRATION Due to this seminar’s extraordinary special price, Season Ticket discounts are not available. Live attendance at the OSB Center is limited to 120. Video replays, video rentals, and the live webcast are available to OSB members at the special rate of $49. TIGARD (Limited to 120 live attendance)  $49 OSB member—Registration........................... $  $79 Non-OSB member—Registration................... $  $0 50-year OSB members may attend free of charge.............................................................. $  $0 Oregon judges and their lawyer staff (see below).............................................................. $  Registrant is a judge  Registrant is a lawyer staff member for the following judge To register for the live webcast of this seminar, please click here, or visit www.osbarcle.org and click on “Webcasts.” Bar # Name DVD RENTALS For additional viewers, please call 503-431-6351, or toll-free in Oregon at 1-800-452-8260, ext. 351.  $49 OSB member—DVD rental and course materials (each viewer) (HSC09.KDR)......... $  $79 Non-OSB member—DVD rental and course materials (each viewer) (HSC09.KDR)......... $ Subtotal:........ $ Shipping and handling fee:........ $ 7.00 TOTAL ORDER:........ $ WB Firm Name Email Phone Fax State Zip Code Address City PAYMENT OPTIONS  Check Enclosed: Payable to Oregon State Bar  Credit Card (VISA or MasterCard only) Judge (please print) All information below required when paying by credit card. Signature of Judge (required)  $15 Box lunch (Please choose one)....................... $  Turkey  Ham  Roast beef  Vegetarian TOTAL REGISTRATION FEES (HSC09) (749)........ $ Credit Card Number Expiration Date WB Name on Credit Card (please print) VIDEO REPLAY (Please see video replay schedule on previous page.) Credit Card Billing Address Location: ___________________________________  $49 OSB member—Registration........................... $  $79 Non-OSB member—Registration................... $  $0 50-year OSB members may attend free of charge.............................................................. $  $0 Oregon judges and their lawyer staff (see below).............................................................. $  Registrant is a judge  Registrant is a lawyer staff member for the following judge GENERAL INFORMATION QUESTIONS? Call the CLE Service Center at 503-431-6413, or tollfree in Oregon at 1-800-452-8260, ext. 413. For information about upcoming seminars, please visit the CLE Calendar at www.osbarcle.org. CANCELLATIONS: Cancellation requests must be received at least 48 hours prior to the start of the seminar to qualify for a refund. Requests are accepted via phone, fax, or mail; please see “Four Ways to Register” for contact information. All cancellations are subject to a $20 cancellation fee. TUITION ASSISTANCE: Tuition assistance is available on the basis of financial need. Fax a request stating your financial situation to 503-968-4456 no later than one week before the seminar. Judge (please print) DIETARY RESTRICTIONS OR SPECIAL ACCOMMODATIONS: Call 503-431-6351, or toll-free in Oregon, 1-800-452-8260, ext. 351. Signature of Judge (required) TOTAL REGISTRATION FEES (HSC09) (749)........ $ WB © 2009 Oregon State Bar Unauthorized recording of CLE seminars is prohibited. City State Zip Code Authorized Signature FOUR WAYS TO REGISTER OR ORDER Registrations and orders will not be processed without payment. 1. ONLINE at www.osbarcle.org. 2. PHONE: 503-431-6413, or toll-free in Oregon at 1-800-452-8260, ext. 413 3. FAX with VISA or MasterCard number: 503-968-4456 4. MAIL with check: Oregon State Bar, CLE Registration, P.O. Box 231935, Tigard, OR 97281-1935