Download Report

the monthly newsle er for the Australian PR industry JUNE 2014
Why go to Chile?
New campaign targets Aussie tourists
Is it the mountains, the skiing, the surf, the food, the vineyards, the easy-going people ...? Does that sound familiar?
Melbourne ﬁrm Red Agency is driving a tourism push for the ‘Gateway to South America’.
“I am constantly reminded of Chile’s beauty when strolling along Australia’s beaches ...”
Pia Miller
Chile’s Celebrity Ambassador for Australia
(see story page 14)
PR Report June 2014 | PR Report June 2014 | CommsDirect is coming and the news is good
As we reported last month, our new owner the Media, Entertainment and Arts Alliance (MEAA) is partnering with The Walkley Founda on to re-imagine their annual conference. They’ve turned it into a powerful aid to help those a ending commercialise their skills and thrive in the growing market for high quality content.
It also serves as a mee ng place to link those professional storytellers with the mul plying organisa-‐
ons keen to pay good money for that content. Organisers have worked closely with industry to ﬁne tune the format so it achieves these aims as eﬀec vely as possible. CommsDirect is approaching fast - it’s in Sydney on 7 August - so to illustrate the point this month we oﬀer an insight into this fast growing and evolving market, from the direct experience of one of the people who will present at the conference. The following ar cle is by former journalist turned successful content creator Nigel Bowen. And just when you were thinking all the news about the news business is bad news, Nigel is here to tell you to cheer up, get busy and get prosperous in the brave new world. We like his a tude and welcome his message.
_______________________
Perhaps we won’t all be rooned after all
Why life as a content provider has much to recommend it
by Nigel Bowen
Whenever I hear a media industry heavy hitter, invariably fresh from retrenching a third of their organ-
isation’s workforce, chirpily announce that this is “an incredibly exciting time to be working in the me-
dia” I’m gripped by a profound urge to punch them in the throat.
So before I proceed to argue the case for this being an incredibly exciting time to be, to use Fred Hilmer’s immortal descriptor, a content provider, let me provide some mitigating personal history.
Two and a half years ago I ceased to be employed by the major media organisation I had spent years labouring for. As a journalist I’d always prided myself on my ability to analyse situations in a cleareyed fashion and after reviewing my employment prospects I came to the considered conclusion that I was utterly screwed. All I knew how to do was write and who was going to pay me anything approach-
ing a liveable wage to do that now?
Happily, as it turned out, plenty of people. While the market for journalists was collapsing, the market for content was exploding. Of course, I write this with the benefit of 20-20 hindsight for back then I’d never heard of content marketing and failed to recognise it would furnish the foundation stone of a new career path.
Long story short, around mid 2012 I started doing some work for a mysterious entity that labelled itself a ‘content marketing agency’. It was called King Content and had started up in 2010 as a two-person outfit operating out of a small office in inner city Sydney. (Nowadays it has offices in Sydney, Mel-
bourne, Singapore and London and employs more content providers – on a full-time or freelance con-
tributor basis – than all but the largest Australian media organisations.)
PR Report June 2014 | PR Report June 2014 | 22
Anyway, I was soon making enough money writing articles for the banks, credit card companies, insurers and telecoms that made up King Content’s clientele to stave off imminent financial catastrophe. And, much to my delight, I soon discovered it wasn’t just these newfangled content marketing agencies that were hungry for quality copy and happy to pay handsomely for it.
As time went on, I found myself creating content – which was often little different from the journalism I’d previously produced – for custom publishing houses, government departments, educational institu-
tions, marketing companies and PR agencies.
What’s more, in stark contrast those old-media clients I still did a little work for, they were often happy to pay the hitherto unimaginable sum of $1 a word and process my invoices with startling alacrity.
Granted, it could all fall in a heap tomorrow but 30 months down the track I’d estimate I’m working 15 per cent less hours, making 30 per cent more money and enjoying 200 per cent greater job satisfaction.
Without wishing to minimise the very real trauma of my colleagues who’ve had their careers and lives upended during the Great Disruption, I wonder if we media types are guilty of romanticising the past while failing to recognise the opportunities of the present.
For instance, even back in the ‘rivers of gold’ golden days, I wonder just how many journalists walked out of the office on their final day believing they’d been paid fairly, allowed a reasonable work-life bal-
ance and been able to practice their craft without having to navigate nest-of-vipers office politics?
Give me self-employed ‘journopreneurship’ over old-school, old-media wage slavery any day.
For it’s an incredibly exciting time to be a content provider.
Nigel Bowen is the Director of Content Sherpa (www.contentsherpa.com.au) and will be speaking at CommsDirect in Sydney on August 7. Earlybird tickets are now on sale. Visit www.walkleys.com/
commsdirect to reserve your place.
For details of speakers and the conference program, visit http://walkleys.com/commsdirect/.
____________________________________________
Special oﬀer! Become an oﬃcial CommsDirect Supporter with a Branded Ticket Package ($5000 plus GST)
10 ckets to a end the all-day CommsDirect event and evening cocktail func on on August 7 (not including individually priced training on August 6 & 8)
Your organisa on’s branding on all hard copy and digital collateral produced for the event as a CommsDirect Supporter
Your organisa on’s branding on audio-visual presenta ons at the event
PR Report June 2014 | PR Report June 2014 | 33
PR Report June 2014 | PR Report June 2014 | 44
News
PRIA Conference for Brisbane Also in the conference market, the Public Rela ons Ins tute of Australia (PRIA) has announced some details of their na onal annual conference, to be held in Brisbane over three days, 23-25 November. It takes place soon a er Brisbane hosts the G20 mee ng of world leaders so a busy me is in store for Brissy hotels and restaurants.
Day 1 will feature a ‘master class’ to be held at a yet to be determined “iconic Brisbane loca on” - mmm, Lang Park? This follows last year’s Barossa Valley master class ahead of the conference proper in Adelaide, which PRIA says was a “huge hit” among conference-goers.
The main conference days will be held at the Brisbane Conven on Centre. Registra ons open this week (16 June). Stay tuned to The PR Report for further details on venues and speakers as they become available.
____________________________________________
In other PRIA news, a ‘fresh oﬀ the press release’ announcement tells us PRIA has just appointed Ray Shaw as its new CEO.
In his former life Shaw founded PR consultancy Intermedia which he built into one of Queensland’s big-‐
gest PR consultancies. He has served as both a state and na onal PRIA councillor.
PRIA Na onal President Mike Watson said Mr Shaw “brings impeccable business, innova on and en-‐
gagement skills to the CEO role”.
We’re sure the industry will join The PR Report in wishing Ray all the best in this important posi on.
____________________________________________
CAS Summit 2014 Brings Out the Big Guns
There was more conference success last month with the annual Corporate Aﬀairs Summit - CAS 2014.
The two day event a racted a high powered speaker list, almost a ‘who’s who?’ of corporate aﬀairs and comms heavy hi ers. PR Report June 2014 | PR Report June 2014 | 55
The list included Gary Sheﬀer, VP Communica ons & Public Aﬀairs, GE; Pierre Goad, Global Co-Head of Communica ons for HSBC (UK); Peter McConnell, Director of Corporate Aﬀairs, Woolworths; David Ep-‐
stein, VP Corporate and Regulatory Aﬀairs, Optus; Adam Wand, Head of Government Rela ons, SE Asia, Australia, NZ and Paciﬁc Islands, Visa; Chris Fogarty, Group Execu ve, Corporate Aﬀairs, Billabong; James Tonkin, Corporate Aﬀairs Manager, AFL; and Brian Walsh, GM, Media & Public Aﬀairs, NAB.
By all reports it was a highly worthwhile investment of two days for the several hundred corporate aﬀairs, corporate communica ons and public aﬀairs professionals who a ended. ____________________________________________
Porter Novelli Channels Sunnyboys
When legendary Oz rock band The Sunnyboys were penning their hit song ‘Alone with you tonight’ back in the 80s, they couldn’t have known it was really about a lonely guy and his somewhat odd rela-‐
onship with the internet.
At least that’s the way the song has been re-imagined by the crea ves at Porter Novelli, who created new lyrics for the classic song and made it the centrepiece of their Do You Stay Smart Online? internet safety campaign for the federal Department of Communica ons.
The accompanying video depicts four diﬀerent hapless internet users, each going wrong online in their own way, against the musical exhorta on to, you guessed it, stay smart online.
While it’s a government sponsored campaign to urge internet users to protect themselves from online predators and thieves, the campaign has also earned some heavyweight corporate backing including Telstra, Optus, Vodafone, NAB, Commonwealth Bank, ANZ, Westpac, Australia Post, Facebook, Twi er, Google, Virgin Australia, Qantas and Coles.
Stay Smart Online Week ran from 2-6 June and enjoys the support of around 1,700 industry, communi-‐
ty and government partners. It’s Porter Novelli’s fourth year on the campaign.
It’s as infec ous a tune as ever and they’ve turned it into an entertaining music video with a message. But, should they give up their day jobs?
You be the judge - h ps://www.youtube.com/watch?v=iZdLkZAxjCA
PR Report June 2014 | PR Report June 2014 | 66
Nothing on Telly? Start Your Own Channel
Corporate comms and advice consultancy Rowland has announced 5 Minute Focus, a new digital media channel that features interviews with leading business, spor ng and poli cal ﬁgures which promise “behind the scenes access”.
Rowland Chairman Geoﬀ Rodgers said the aim of the ini a ve was “to digitally share insights of key leaders and inﬂuencers”.
“5 Minute Focus is a digital TV program that brings business leaders, entrepreneurs, poli cians, thought leaders, spor ng legends and industry professionals in front of the camera to share personal and pro-‐
fessional anecdotes and mo va ons,” he said.
The short, sharp clips are of prominent ﬁgures including Flight Centre MD Graham Turner, Di Bella Coﬀee MD Phillip Di Bella, Brisbane Airport CEO Julieanne Alroe, Queensland Premier Campbell New-‐
man and even the Chair of the Queensland Public Sector Commission, Dr Doug McTaggart.
“People don’t always have me to get out of the oﬃce. When me is at a premium, 5 Minute Focus is a great way to gain insights about inspira onal leaders of our me,” Mr Rodgers said.
If you want to check it out you can sample the Queensland Premier’s insights at: www.rowland.com.au/5-minute-focus-premier-queensland.
____________________________________________
Award for Insight
Insight Communica ons have received interna onal recogni on for their ‘Don’t Play Renova on Rou-‐
le e!’ campaign aimed at promo ng the safe handling of deadly asbestos for ‘Asbestos Awareness Week, 2012’. They won the award for ‘Best Use of Communica on Management: Not-for-proﬁt’ at the Interna onal Associa on for Measurement and Evalua on of Communica on (AMEC) awards, held in Amsterdam last week.
It’s Insight’s tenth industry award in ﬁve years. They said it was highly compe ve with a record num-‐
ber of entries from around the world and that Insight Communica ons was the only Australian agency to be shortlisted for the AMEC awards this year.
Insight is run by mother-daughter team Clare and Alice Collins, based in Sydney. They say they special-‐
ise in “cause, culture, community and health”. Alice said in a statement they had competed against “two outstanding campaigns by two mul -milliondollar media intelligence agencies”. “We felt a bit like the Jamaican Bobsled Team going to the Winter Olympics. We didn’t expect to come home with an award and feel extremely honoured to have our work on Australia’s Asbestos Awareness Campaign, speciﬁcally its eﬀec veness, recognised on the interna onal stage,” Miss Collins said.
PR Report June 2014 | PR Report June 2014 | 77
The ‘Renova on Roule e’ campaign previously won the 2013 PRIA Golden Target Award for ‘Best Gov-‐
ernment Sponsored Campaign’. It was commissioned by the Asbestos Educa on Commi ee (AEC) and the Asbestos Diseases Educa on Commi ee (ADEC).
It achieved more than 900 media pieces including print reaching 14 million plus readers, 14 TV spots and 147 radio interviews with a cumula ve reach of over 4.5 million. Traﬃc to the asbestosaware-‐
ness.com.au site increased by 260%.
A high achieving family you have to say.
____________________________________________
Milestone for CPR
Public aﬀairs, PR and government rela ons specialists CPR mark a big milestone next month - their 21st birthday. Industry doyen Adam Kilgour started the ﬁrm in a spare room of his Melbourne home in 1993 and went on to some success you could say. By 2008 he employed 65 full me consultants, had an oﬃce in every Australian capital and was servicing 200 clients a month, including some of Australia’s biggest corporate brands. The company was later bought out and Kilgour cut es.
He went on to set up a new shop called Diplomacy and is on his way to replica ng his earlier success with that.
Kilgour intends to mark the occasion with a triumphant return to his ﬁrm’s early days stomping ground - The Cricketer’s Bar of The Windsor Hotel in Spring Street Melbourne, on 10 July. He has invited every-‐
one who worked for CPR over two decades to join him.
Oddly enough the present incarna on of CPR management had also decided to mark the anniversary with a get together, though they couldn’t see their way clear to invite the long list of former staﬀ - not even the man who created the company from nothing. Must be doing it tough.
Full disclosure, that long list of CPR alumni includes The PR Report’s editor. PR Report June 2014 | PR Report June 2014 | 88
PR Report June 2014 | PR Report June 2014 | 99
Account wins
Edelman Powers on with Bosch
Edelman Melbourne has won a compe ve pitch for the na onal public rela ons account for three power tool product ranges from Bosch Group Work Tools. The three lines are Bosch Professional Trade (Blue), Bosch DIY (Green) and Dremel. Bosch has been a power tool presence in Australia since 1908 and it’s the ﬁrst me Bosch has ever awarded all of its PR work to a single ﬁrm.
Edelman Melbourne already ran PR for the Bosch Green DIY range for the last three years. They must have nailed that gig to the client’s sa sfac on so now they’ll work on all three lines using a mix of PR, brand marke ng and social media ini a ves.
Edelman’s director of brand and digital, Aimee Dean, said they intend to “deliver a strategic and inte-‐
grated crea ve campaign you wouldn’t typically expect from a public rela ons ﬁrm”.
Bosch’s marke ng manager, Brendon Frost, said “We have been extremely happy working with Edel-‐
man on our Green business and Edelman was the only ﬁrm that came to us with a diﬀerent and inte-‐
grated approach for the Bosch Blue brand.” ____________________________________________
Meanwhile, Hil Hits Back with Agent99 Another major player in the global power tools game is Hil , which employs 20,000 people across 120 countries. Major.
Sydney agency Agent99 has just been appointed to run Hil ’s corporate comms and launch a new ecommerce website, aimed at ge ng their power tools into the hands of both the general DIY consumer and ‘tradie’ markets.
Hil Australia’s MD, Jan Pacas, said in a statement “We were referred to Agent99 PR and our experi-‐
ence working with them to date has been outstanding. We were excited by their crea ve ideas and what they will be doing to raise awareness of Hil , which is a household brand name in Europe and many other parts of the world ...”.
Agent99 Director, Sharon Zeev Poole, said Hil ’s market reputa on and product quality is “second to none on a global stage”. We’d want our PR agency to say that too.
PR Report June 2014 | PR Report June 2014 | 10
10
Kite Flying
Last month saw the li oﬀ of new consumer agency Kite Communica ons which has been spun oﬀ the strategic PR group Seﬁani Communica ons Group. Kite will ﬂy solo, separate from Seﬁani which is a corporate and ﬁnancial comms specialist.
The company has appointed Heather Mollins - recruited last year from Ogilvy Public Rela-‐
ons - as General Manager of the new agen-‐
cy, ini ally leading a team of six. She said in a statement that Kite will specialise in crea ve PR, social and digital engagement and brand ac va on. “We are already applying our skills with great results to a number of new clients, including Tourism NT, which Kite won in a hotly con-‐
tested compe ve tender process,” Ms Mol-‐
lins said.
She said they also intend to appeal to challenger brands and start-ups looking for fast and eﬀec ve ways to build market presence.
The PR Report understands that Kite already have six other clients on the books aside from Tourism NT, so they are certainly oﬀ and running.
Meanwhile the big brother of the group, Seﬁani, has been appointed to run strategic comms for McGrathNicol, which oﬀers advisory, forensic, corporate recovery and transac on services on both sides of the Tasman. Its CEO Robyn McKern said “We were impressed with Seﬁani’s ideas and fresh thinking, the expert team on the account and their deep understanding of our sector”.
They sound pleased with their choice.
____________________________________________
Saphire Shines for Arkadin
Saphire Communica ons is a PR and marke ng comms agency for the tech sector and it has won the account for Arkadin, a tech ﬁrm now part of the US listed NTT Communica ons Corpora on. Arkadin specialises in “uniﬁed communica ons and collabora on solu ons spanning audio, web, video conferencing and virtual events”. Since January it has been part of NTT Com, an interna onal communi-‐
ca ons business within NTT. NTT sits at number 32 in the Fortune 500 rankings. A substan al business you might say. PR Report June 2014 | PR Report June 2014 | 11
11
As part of NTT Com the company says it can tap large resources both for product innova on and global expansion. Already in February Arkadin acquired implement.com which it describes as “a key Microso partner”. Its Australia/New Zealand MD, Richard Kno , said the Saphire team will help Arkadin build its presence in the market and “develop an ongoing dialogue with analysts and key inﬂuencers”. Arkadin has achieved strong growth in Australia especially in the healthcare, pharmaceu cals and gov-‐
ernment sectors.
____________________________________________
cms Hi ng Golf and Tourism Holes in One
Proving the power of lower case le ering, Melbourne agency cms have bounced out of a successful Wool Week - for which they ran PR and the event for the Woolmark Company - and announced they have also won the PR work for the Asia-Paciﬁc Amateur (golf) Championship.
It will be staged at the pres gious and ﬁendishly diﬃcult Royal Melbourne Golf Club from 23 to 26 Octo-‐
ber. And speaking of golf and pres ge they have also snared the account of The Victoria Golf Club - among Australia’s top dozen courses.
These spor ng trophies will sit in the cabinet alongside accounts for the Medibank Melbourne Mara-‐
thon as well as tourism bodies Grampians Tourism and Murray River Tourism, to all three of which cms has recently been reappointed.
well done cms
____________________________________________
Red Rooster Gets Naked, SBS Already Famous For It
Naked Communica ons is clucking contentedly a er winning the full-service crea ve account for Red Rooster in a compe ve pitch. They will manage all crea ve and PR work for the brand from July. Naked CEO Carl Ratcliﬀ said in a statement: “This is an extraordinary win for Naked. Red Rooster is an iconic Australian brand and possesses a special place in Australian hearts ... We cannot wait to get our teeth into this wonderful bird.” He’ll get fries with that.
Red Rooster recently moved its marke ng opera ons from Perth to Sydney, making a locally based agency the more a rac ve. It’s Na onal Marke ng Manager, Anna Jones, said: ““We are very excited to bring Naked on board as our crea ve partner. Their energy and love for what they do is contagious and we knew they would be a perfect ﬁt with our brand ...”
Alongside this win, Naked Communica ons can place the crea ve and strategy account for SBS.
PR Report June 2014 | PR Report June 2014 | 12
12
Also star ng in July, Naked will range across SBS’s na onal broadcast, radio, online and mobile oﬀer-‐
ings.
SBS Director of Marke ng and Ver cals, Helen Kellie, said: “We’re looking forward to partnering with Naked as we drive con nued success of SBS and its relevance to all Australians.”
The aforemen oned Carl Ratcliﬀ stepped it up a notch from “extraordinary” to: “This is a monumental win for Naked ... SBS exists as a beacon for, and celebra on of, Australia’s brilliant diversity. Working with SBS, into its future, is a dream brief. We cannot wait to get started.”
In other Naked news, the agency has also won the account for the Victorian Metropolitan Fire and Emergency Service Board (MFB) and Country Fire Authority (CFA). Or, according to their own press re-‐
lease, ‘Naked on ﬁre’, which sounds uncomfortable on so many levels.
The gig is to create and implement “a crea ve, PR, experien al, social and digital Home Fire Safety Campaign (HFSC)”.
CFA execu ve Mark Sullivan points out that there are around 3,500 house ﬁres every year in Victoria and they cause loss of property, (some mes horriﬁc) injuries and even occasional deaths. We wish all par es luck ge ng that message out.
____________________________________________
Lithium Signs F4
Lithium Technologies, which specialises in “social customer experience” has appointed F4 Consul ng as its Australian PR and inﬂuence agency partner.
They will “plan and implement an inﬂuencer communica ons program” for Lithium to raise its proﬁle in the Australian market. It’s Marke ng Director for Asia Paciﬁc, Imogen Riley, said “Both Lithium and F4 have a start-up mentality, so there is a real synergy and alignment between us.”
PR Report June 2014 | PR Report June 2014 | 13
13
Red Hot Chile
Chile’s na onal tourism body, Turismo Chile, has hired Red Agency to promote its presence at the Good Food & Wine Shows ﬁrstly in Melbourne (sorry you’ve already missed it) and then Sydney, Bris-‐
bane and Perth as well.
Turismo Chile’s Asia-Paciﬁc Markets Manager, Pablo Javier Retamal, said Chile was making a concerted push to get more Australians to visit the South American na on. The account adds to Red Agency’s achievements in the travel and hospitality sector.
Mr Retamal said the project would “showcase the taste of Chile” and called his country Australia’s gate-‐
way to South America. There are nine direct ﬂights a week.
“To understand Chile’s rus c sophis ca on, tourists must give themselves me to travel within this land of contrasts,” he said.
He said they chose Red Agency for its track record in the area and bringing “to the table” the most in-‐
nova ve ideas and PR strategy. PR Report June 2014 | PR Report June 2014 | 14
14
“We’re conﬁdent they will help us show Chile in the best light to Australian travellers.”
Red Agency’s Grant Titmus said Australians o en omit Chile from their South American travel plans but they are keen to correct that by helping Turismo Chile “showcase all the wonderful things about the country”.
As though to illustrate one aspect of those wonders, Chilean born Australian actor/model Pia Miller has been announced as Chile’s ﬁrst Australian Celebrity Ambassador for the food and wine fes vals. Pia said in a statement “Chile and Australia are both special to me, so it's very exci ng to be represen ng both countries as I take on this role as Chile's tourism Ambassador during their promo on in Australia.”
Pia Miller at the Melbourne Good Food & Wine Show
“Whilst I have called Australia home for many years, I am constantly reminded of Chile's beauty when strolling along Australia's beaches, looking down into the highlands when ﬂying overhead or even when I see Chilean wine on the menu!" she said.
In what may be a surprise to some, Chile’s stand for the shows features a huge surﬁng image. While not many Australians may associate Chile with surﬁng, Turismo Chile believes they will be pleasantly sur-‐
prised and it can prove to be another powerful drawcard.
How many more do they need?
PR Report June 2014 | PR Report June 2014 | 15
15
Food and Wine Caravan Moves on to Sydney
Meanwhile, a er a successful start in Melbourne at the beginning of June, The Good Food & Wine Show moves on to Sydney where it will set up camp this week at Sydney Showground, Sydney Olympic Park from 27-29 June, before further manifesta ons in Brisbane and Perth.
Melbourne agency Spark Communica ons has managed PR for the Melbourne and Sydney legs.
The Sydney show boasts some appe zing features including:
Grazing Garden - a gathering of food trucks of varied interna onal cuisines selling their mouth watering wares amid tables and chairs provided for a good graze.
Farmers’ Market Lane - a showcase for some of NSW’s best fresh produce suppliers.
Zumbaron’s Masterclass - Adriano Zumbo oﬀers a masterclass in cook-‐
ing for those who like to dabble in the kitchen.
Laucke Crea ve Kitchen - taking elements of all that’s on show at the show and combining them to cre-‐
ate your dinner that night. Pick your favourites among the produce, take a class with Sammy & Bella who take inspira on from the raw materials on display, pick up what you need and take it all home to impress your family.
Riedel A+ Australian Wine Bar - oﬀering tas ngs and wine and beer masterclasses to help you train your pale e. Hungry yet? Learn more to whet your appe te at www.goodfoodshow.com.au
PR Report June 2014 | PR Report June 2014 | 16
16
Agencies wanted!
Our May issue carried two items on companies seeking our help to ﬁnd a good agency. We received a number of responses from keen PR ﬁrms and, as promised, have passed them all on to the relevant ﬁrms to contact directly.
This month we have heard from ... well, no one. S ll, the oﬀer stands.
If you are in business and are in the market for professional PR services you can ﬁnd them here among the readers of The PR Report. And if you’re not, you should be.
We won’t play match-maker but we will put you in touch with everyone who contacts us.
____________________________________________
Appointments
Agent 99 for Nicole
Agent 99 Public Rela ons has recruited new ‘agent’ Nicole Rob-‐
ertson from her radio produc on roles with Australian Radio Network, including MIX 106.5 and KISS 1065.
She’ll work on the agency’s consumer lifestyle and corporate PR accounts.
Strong elements of Nicole’s appeal to her new employer were her long experience in content programming and social media. She was the main driver behind social media programs for ra-‐
dio programs she worked on.
Director of Agent99, Sharon Zeev Poole, said Nicole has “an in-‐
credible ﬂair for what achieves media and consumer a en-‐
on”.
“We are so excited to have such a professional join our team,” she said.
____________________________________________
New Head of Corporate for Weber Shandwick
Weber Shandwick has appoited Peter Roberts as its new head of its Corporate prac ce in Australia. For-‐
mer encumbent Lisa Popplewell is moving to General Manager of Australian opera ons.
He was recruited from Bell Po nger in the UK, where he ran their crisis management prac ce. He is a former head of comms for BBC News.
PR Report June 2014 | PR Report June 2014 | 17
17
Have you got news for The PR Report?
Email the editor—[email protected]
We cover the people, businesses and news in PR and communica ons We welcome news from PR agencies and in-house PRs We are interested in suppliers to the industry Copy deadline: 10th of each month Photos welcome: send photos of yourself/Directors/CEOs/func ons/awards etc Please save jpg’s as: ‘Company_Person.jpg’ About The PR Report 8500 subscribers: 50% PR agencies + 50% in-house Subscriber list: h p://www.theprreport.com.au/who-reads-the-pr-report Owned and published by the Media Entertainment and Arts Alliance (MEAA)
PR Report June 2014 | PR Report June 2014 | 18
18